Is it Possible to Conquer International Search from the Czech Republic?

Martin Kůra

„Martin, do you have any active partnerships in Austria?“

„I submitted a couple of listings in Germany, but got no confirmation back. It's been 8 months

and it's frustrating.”

„It's pretty dumb there in Poland. I approached the local companies with an enquiry for backlink

purchase and I keep getting very suspicious offers since.”

STRATEGY

#1 International Strategy

• You need to know market specifics• You need to know how to do SEO• You need to work with native speakers• You need to have a good amount of data

available• You need to plan in advance

#1 International Strategy

#1 International Strategy• ccTLDs

• Local Content

Camps, Quizes, Courses for Children and Adults, Regional Projects

• Global Content

Conferences, CSR

• Local Social Media Profiles

#1 International Strategy

• Tactics• On-page• Channels• Devices

#1 International Strategy

LOCALIZATION

#2 Localization

# 2 Localization• Terminology NOT

managed• Content NOT

planned ahead• No Content Strategy• No Locale

# 2 Localization

Credit: http://searchengineland.com/if-content-quality-is-key-why-is-so-little-attention-paid-to-quality-for-global-sites-142001

# 2 Localization

• Keyword Research• Translation vs. Transcreation• TOV, Terminology• Locale• UX• Tools: CAT, Terminology management

# 2 Localization

vs.

East West

# 2 Localization

vs.

UK?

USA?

GEO-TARGETING

Я русский

Credit: telegraph.co.uk

#3 Geo-targeting

#3 Geo-targeting

Structure

• TLD (domain.cz, domain.sk, domain.pl)• subdirectories (domain.cz/sk, domain.cz/pl)• subdomains (sk.domain.cz, pl.domain.cz)

#3 Geo-targeting

#3 Geo-targeting

Hreflang

<link rel="alternate" hreflang="de-DE" href="http://www.website.cz/de" />

#3 Geo-targeting

Google Webmaster Tools

#3 Geo-targeting

Other important factors:

Content languageCurrenciesNAPLocal citations

#3 Geo-targeting

MajesticSEO.com > Map

WEBSITE VISIBILITY

#4 Website Visibility

Use if you DON'T want your website to be indexed:

a)URL parametersb)IP address redirectc)Both

#4 Website Visibility

#4 Website Visibility

Thank you.

MARTIN KŮRASenior SEO consultant

martin.kura@effectix.com

+420-604-346-945

Effectix.com, s.r.o.Janáčkovo nábřeží 39/51

150 00 Prague 5

info@effectix.comwww.effectix.com

@HermanTinkura