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“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.”

— Leo Burnett

Congratulations to everyone who entered the 2012 ADDY Awards! This annual celebration of creative talent is for everyone who successfully transformed a rough idea into a piece of advertising genius. This annual showcase of our very best is inspiring and reassuring that indeed, a great deal of talented people make up the members of the Advertising Club of Toledo. Even if you don’t walk away with some gold, you should be proud that your work exemplifies creativity and a little bit of genius, and that’s no handful of mud.

Special congratulations go to the 2012 Silver Medal Award Winner, Jerry Brown. From his garage-based business to nationally known industry leader, Jerry exemplifies the spirit of entrepreneurship and talent, mixed with some generosity and a little fun. Good job, Jer Bear.

Of course, we could not make this happen without our sponsors and in-kind donors. You can find a list of these AdClub members in this program. Please remember to support their businesses in appreciation of everything they do to contribute to AdClub success. And congratulations to Chairman and Past President Michael Seay, and the entire ADDY committee for another successful evening.

If you’re not a member of the Advertising Club of Toledo, consider the benefits of joining this 103-year-old organization. Together, our nearly 200 members work together to promote ethical and effective marketing and advertising in our community, while fostering a sense of fellowship among members. All while we have a good time! You can get membership information on our website (www.adclubtoledo.org) or by contacting the office at 419-866-4199.

Thank you all for coming tonight and supporting the Club. I hope you enjoyed the evening and I’ll see you at the next luncheon!

Kathy Jex

Advertising Club of Toledo President, 2011-2012

2012 Silver Medal Award WinnerJERRY BROWN Jerry Brown founded BusinessVoice as an On Hold Marketing (OHM) agency in 1989. At the time, there were relatively few companies that provided OHM, let alone specialized in the service, but Jerry had the foresight to see that On Hold Marketing could

become an important tool for all types of businesses. Today, there are several hundred OHM providers in the United States alone.

As President of BusinessVoice, Jerry oversees the strategic direction of the agency. He is also a National Account Executive and an active member of the marketing team.

Over the last 23 years, Jerry’s vision has led to the development of many other services, from TeleGreeting and the BusinessVoice News Network, to LobbyVision In-Store Video, Point-Of-Purchase Audio, and Aroma Marketing. Through WebArt, its in-house web company, BusinessVoice also provides Website Design and Development, Website Marketing and Email Marketing.

Today, BusinessVoice delivers services that impact its clients at three “points of entry” – their telephone, website and front door. By re-positioning the agency as a provider of “Point-Of-Entry Marketing” solutions, Jerry Brown has further distinguished BusinessVoice in the minds of prospective clients. The BusinessVoice team now helps clients build customer share on the phone, on-site and online at thousands of locations across the country.

Jerry is a founding member of the On Hold Messaging Association, an international trade organization that promotes the benefits of OHM and works to maintain the high professional standards of its more than 60 member companies. He has served as the association’s Chairman and as the head of the Marketing Committee.

Jerry also has been very active in the Advertising Club of Toledo. He has served as President, Vice President, ADDY Chairman and Auction Chairman.

Under Jerry’s leadership, BusinessVoice has been recognized more than 100 times by local, regional and national award competitions for creative and marketing excellence. These honors include Best of Show at the 2009 5th District ADDYs, two local Best of Show ADDY awards, three Judge’s

3 2012 ADDY AWARDS

Choice ADDYs, and three 5th District ADDYs, plus several category ADDYs and certificates.

In addition to supporting Ad Club programs that benefit the community, Jerry has taken an active role in helping others. For many years, Jerry and BusinessVoice donated time, money, food and other supplies to the Huntington Center in Sylvania, Ohio. The center was also the beneficiary of several fundraising efforts by BusinessVoice employees.

For several years, Jerry has worked on behalf of Toledo’s Old Newsboys, raising money for their programs that support needy children. He recruits BusinessVoice employees and others to volunteer their time during the Newsboys’ annual paper sale fundraiser.

Jerry also spent many seasons as a volunteer football coach, working with young athletes to impart his skills and experience.

When Hurricane Katrina struck New Orleans in 2005, Jerry came to the rescue of Profit On Hold, a competitor and fellow member of the On Hold Messaging Association. Jerry donated digital OHM systems and the production / studio services of BusinessVoice to help the company stay in business after the area’s devastating floods.

Jerry Brown is a multi-faceted man: a client-focused Account Executive; a committed leader; a visionary entrepreneur; an athlete and musician. But, perhaps most importantly, he is a loving, dedicated father to his two sons, a tremendous friend, and a warm, generous human being. He rejoices in everyday life and inspires those around him to excel in all that they do.

Who could hope for a more profound legacy?

Congratulations, Jerry.

SALES PROMOTION01 B Sales Kit

Silver ADDY® Award Entrant: Bowling Green State

University

Advertiser: Bowling Green State

University

Title: BGSU “Falcons on the Move”

Highlights Kit

Credits: Jeff Artz, Creative

Director/Designer

Terri Carroll,

Communications Manager/

Writer

Craig Bell/Brad Phalin,

Photographers

Linda Zieroff,

Print Production

Robin Gerrow, Chief

Communications Officer

Homewood Press, Printer

Silver ADDY® Award Entrant: CDM Communications

Advertiser: O-I

Title: Specialty Portfolio

Credits: Jeffrey Zawodny, Creative

Director/Designer/Writer

Suzanne Silva,

Production Manager

Bell Binders, Binder

Printing/Production

Bronze ADDY® Award Entrant: CDM Communications

Advertiser: American Frame

Title: Framing Promo Book



Suzanne Silva,

Production Manager

5 2012 ADDY AWARDS

02 B Packaging Gold ADDY® Award

Entrant: Madhouse

Advertiser: Over The Rhine

Title: The Long Surrender LP

Deluxe Box

Credits: Michael Wilson,

Photography

Madhouse, Design

03 C Trade Show Exhibit Silver ADDY® Award

Entrant: CDM Communications

Advertiser: FLEXCO

Title: NeoCon Banners



Suzanne Silva,

Production Manager

Silver ADDY® Award Entrant: 2020 Exhibits

Advertiser: Impact Products

Title: Impact Products, ISSA 2011

Credits: Don Bonham, Designer

Mike Skaff, VP,

Business Development

Kaiko Zureich, Executive

Director of Marketing

04 Video Sales Presentation Gold ADDY® Award

Entrant: Sheroian Associates Inc.

Advertiser: WoodHaven Log & Lumber

Title: WoodHaven Log & Lumber

Ole’ Video

Credits: Gary Lyp, Creative

Director/Account

Supervisor

Larry Harris, Copywriter/

Creative Director/Audio

Production

Trish Dardine,

Illustration/Video

Production

Renee Albert, Voiceover

Silver ADDY® Award Entrant: Hart

Advertiser: The Catholic Diocese of

Toledo

Title: The Catholic Diocese of

Toledo ‘You won’t find

another education...’

Credits: Mike Bell, VP Chief

Creative Officer

Jeff Payden,

Senior Art Director

Rich Kretz,

Producer/Editor

Brian Dickman,

Director of Photography

Dave Jakes,

Production Assistant

Tom Moeller,


Matt Karlovec,

Associate Producer

7 2012 ADDY AWARDS

Silver ADDY® Award Entrant: BusinessVoice

Advertiser: Walter’s Goodyear

Title: Spare Jar of Tang

Credits: Scott Greggory, Writer/

Producer/Voice Talent

Amy Scott, Voice Talent

Troy Montgomery,

Recording Engineer

Bronze ADDY® Award Entrant: BusinessVoice

Advertiser: Walter’s Goodyear

Title: We Make Our Own Oil

Credits: Scott Greggory, Writer/

Producer/Voice Talent

Amy Scott, Voice Talent

Troy Montgomery,

Recording Engineer

COLLATERAL MATERIAL06 B Annual Report, Color

Gold ADDY® Award Entrant: Madhouse

Advertiser: Toledo Museum of Art

Title: TMA Annual Report

Credits: Madhouse,

Creative & Production

Kelly Garrow, Director of

Communications, Writer

Judy Roberts, Writer

Leah Brasch,

Art Direction

Erin Kosier, Art Direction

07 B Brochure, Color Silver ADDY® Award

Entrant: UlrichPinciotti Design

Group

Advertiser: Cardinal Stritch Catholic

High School

Title: Fly Viewbook

Credits: Joe Pinciotti, Creative

Direction/Photography

Nick Ulrich, Account

Management/Copywriting

Homewood Press, Printing

08 E Book Design Silver ADDY® Award

Entrant: The Buzz Book LLC

Advertiser: The Buzz Book

Title: The ABC’s of Northwest

Ohio

Credits: Christine Raizk

Alexander, Publisher

John H. Alexander, Editor

Elizabeth Dangrow,

Associate

Rebecca Alexander,

Associate

09 A Poster Gold ADDY® Award

Entrant: Madhouse

Advertiser: Knot and Rope Supply

Title: Splicing Symposium Poster

Credits: Madhouse,


Lindsy Buser,

Screen Printing

9 2012 ADDY AWARDS

09 B Poster Campaign Silver ADDY® Award


Advertiser: Diocese of Toledo Catholic

Charities

Title: With God, All Things Are

Possible



Suzanne Silva,

Production Manager

10 A Special Event Card Bronze ADDY® Award

Entrant: UlrichPinciotti Design

Group

Advertiser: Shumaker

Title: Shumaker Holiday Card

Credits: Joe Pinciotti, Design


Management

Nick Amrhein, 3BYONE

MEDIA, Photography

Muir Graphics, Printing

9 2012 ADDY AWARDS

10 C Special Event Announcement Bronze ADDY® Award

Entrant: Bowling Green State

University


University

Title: BGSU Remembering The

House That Roars Event

Booklet

Credits: Jeff Artz, Creative

Director/Designer

Pete Fairbairn,

Communications Manager/

Writer

Andrew Hemminger, Writer

Craig Bell/Brad Phalin

BGSU Archives,

Photography

Linda Zieroff,

Print Production Manager

Robin Gerrow, Chief

Communications Officer

Homewood Press, Printer

OUT-OF-HOME15 A Vehicle Graphic Advertising

Silver ADDY® Award Entrant: Owens Community College

Advertiser: Owens Community College

Center for Emergency

Preparedness

Title: Ambulance Vehicle Wrap

Graphics

Credits: Amy Karlovec,

Creative Services Manager

Andy Woodard,

Marketing Manager

Seth Foley, Photographer

Eric Eggly,

PointSeven Studios

Off Contact Productions,

Print Vendor

11 2012 ADDY AWARDS

17 B Site, Interior Static Silver ADDY® Award

Entrant: The University of Toledo

Advertiser: The University of Toledo

Title: Rocket Hall Wall Graphics

Credits: The University of Toledo,

Division of External

Affairs

SFC, Printing

18 Out-of-Home Campaign Silver ADDY® Award

Entrant: Lamar Advertising

Advertiser: BASF Corporation

Title: BASF/AMP Corn Stalk

Credits: Kurt Recker, Account

Executive

Dennis Rohmyer,

Graphic Designer

Tom Barker, Fabricator

NON-TRADITIONAL ADVERTISING20 A Non-Traditional



University

Title: Stroh Center Opening

Video

Credits: Robin Gerrow,

Executive Producer

Dave Kielmeyer, Producer

Pete Fairbairn,

Account Manager

Madhouse,


Level 2 Audio,

Audio Engineering


Advertiser: Toledo Walleye

Title: Walleye Opening Video

Credits: Kim McBroom,

Chief Marketing Officer

Dan Royer,

Creative Manager

Madhouse,


Level 2 Audio,

Sound Design

CONSUMER OR TRADE PUBLICATION22 B Consumer/Trade, Full Page, Color

Bronze ADDY® Award Entrant: CDM Communications

Advertiser: Buckeye CableSystem

Title: Netminder



Suzanne Silva,

Production Manager

13 2012 ADDY AWARDS

23 B Consumer/Trade, Spread, Color Bronze ADDY® Award

Entrant: Interrupt Marketing

Advertiser: CertainTeed Ceilings

Title: CertainTeed: EPD

Credits: Anita Holman, Executive

Creative Director

Dan Henne, Associate

Creative Director

Dave Hochanadel,

Copywriter

Keri Samiec,

Senior Account Manager

Shannon Yocom,

Production Manager

Emily Johnson,

Account Coordinator/

Can Do Manager

Laurie Durham, PhotoShop

24 B Consumer/Trade Campaign, Color Silver ADDY® Award

Entrant: Fruchtman Marketing

Advertiser: Palladium Alliance

International

Title: I’m So Over Heavy Metal

Credits: Ellen Fruchtman,

Account Supervisor

Heather Tucholski,

Senior Account Executive

Shane O’Neill,

Creative Director

Sante D’Orazio,

Photographer

Adrian Lilly, Senior

Copywriter

Rachel Wengrow, VP of Media

Brooke Brinkman,

Public Relations

Amanda Bruell, Copywriter

NEWSPAPER30 B Newspaper Campaign, Color

Bronze ADDY® Award Entrant: Monroe County Community

College

Advertiser: Pure Monroe, Michigan

Title: Pure Monroe, Michigan

Newspaper Campaign

Credits: Jim Dombrowski,

Graphic Designer/Creative

Dir. Monroe Publishing

Joe Verkennes,

Writer/Dir. of Mktg.-MCCC

Mary Jane Town,

Project. Mgr./VP of Mktg.,

Monroe Bank & Trust

Michelle Dugan,

Project Mgr., Excec. Dir.

Monroe County Chamber

INTERACTIVE MEDIA35 A Website, Consumer HTML, Products


Advertiser: Waterhouse

Title: Waterhouse Website

Credits: Madhouse,


15 2012 ADDY AWARDS


Advertiser: Paramount

Title: Paramount Website

Redesign


Creative Officer

James Sanders,

VP Interactive

Katie McLoughlin,

Art Director

Tiffany Vogel-Boots,

Senior Copywriter

Jen Homier,


Melissa Kimball,

Account Coordinator

Brian Pinkney, User

Experience Architect

Todd Coleman, Senior

Interactive Developer

Neil Gaietto,


Bronze ADDY® Award Entrant: Fruchtman Marketing

Advertiser: Bergstrom Jewelers

Title: Bergstrom Jewelers

Website

Credits: Leah Hawk,

Account Coordinator

Ellen Fruchtman,

Account Supervisor

Jaime Oldham, Art Director

Tony Schmenk,

Vice President Creative

Services

Jarett Walen, Interactive

Media Director

Adrian Lilly,

Communications Director/

Writer

35 C Website, Consumer HTML, Services Gold ADDY® Award

Entrant: Hart

Advertiser: ProMedica

Title: ProMedica Website

Redesign


Creative Officer

Katie McLoughlin,

Art Director


Senior Copywriter

Jen Homier,


Melissa Kimball,

Account Coordinator

Brian Pinkney, User

Experience Architect

Todd Coleman, Senior


Neil Gaietto,


James Sander,

VP Interactive

Silver ADDY® Award Entrant: Lesniewicz Associates

Advertiser: Wyldewood Baptist Church

Title: Wyldewood Website

Credits: Amy Arnt, Designer

17 2012 ADDY AWARDS

Bronze ADDY® Award Entrant: Lourdes University

Advertiser: Lourdes University

Title: Lourdes University

Website

Credits: Liz Boltz, Web Content

Administrator

John B. Jacob, Assistant

E-Communications Manager

Carla Leow, Publications

Coordinator

Carla Woodell,

Graphic Designer

Jennifer Drouillard,

Graphic Designer

Bronze ADDY® Award Entrant: Thread Marketing Group

Advertiser: Lourdes University

Title: Lourdes University

website

Credits: Judy McFarland,

Acct Supervisor

Jacqueline Barchick,

Creative Director/

Designer

Matt Rehkoff,

Information Architect

Kevin Cesarz,

Project Manager

Justin Collier,

Programmer

Rebecca Booth, Designer

36 C Micro or Mini Sites Silver ADDY® Award

Entrant: Interrupt Marketing

Advertiser: CertainTeed Siding

Title: CertainTeed: Vinyl Siding

Selection Guide

Credits: Anita Holman, Executive

Creative Director

Keri Samiec, Senior

Account Manager

Geoff Newton,

Graphic Designer

Shannon Yocom,

Production Manager

Emily Johnson,

Account Coordinator/

Can Do Manager

Five Feet High,

Programming

Doreen Robideaux,

Copywriter

19 2012 ADDY AWARDS

Silver ADDY® Award Entrant: The University of Toledo

Advertiser: The University of Toledo -

Undergraduate Admission

Title: University of Toledo

Virtual Tour

Credits: Jamie Carothers,

Software Engineer

Eric Eitniear, Multimedia

Developer and Designer

Chris Ankney,

Content Developer

Deanna Woolf,

Content Developer

Emily Nix,

Content Developer

Amanda Russell,

Graphic Design

Chris Mercadante, Video

Dan Miller, Photographer

Tobin Klinger, External

Affairs/Project Lead

36 J Internet Commercials Silver ADDY® Award

Entrant: Illuminate Design

Advertiser: Making The Moment

Photography

Title: Making The Moment

Photography Promotion

Credits: David Gawron,

Cinematographer/Editor/

Motion Graphics

Ashley Bradford,

Shoot Coordinator

Rick Thomas and Greg

Horvath, Lighting

Level 2 Audio,

Audio Recording/Mixing

Bronze ADDY® Award Entrant: Concentrek Group

Advertiser: Syneron and Candela

Title: ‘I Wanna Be Sublated’

Video

Credits: Brian Heady,

Creative Director

Ryan Forquer,

Videographer,

Music Supervisor

David Picciuto,

Videographer,

Music Producer

Kyle Eilerman, Video

Editor & Compositor

Eric Klinger, Writer,

Guitar

Kent Sackman, Writer,

Account Executive

Brandon Scott, Bass

Ian Robedeau, Drums

TELEVISION44 B Local TV

Silver ADDY® Award Entrant: UlrichPinciotti Design

Group

Advertiser: Cardinal Stritch Catholic

High School

Title: Fly TV

Credits: Joe Pinciotti,

Creative Direction

Nick Ulrich,

Account Management

Dave Gawron, Illuminate

Design, Videography and

Production

21 2012 ADDY AWARDS

Silver ADDY® Award Entrant: Madhouse

Advertiser: BGSU

Title: BGSU Football TV


Executive Producer

Fred Connor, Producer

Pete Fairbairn,

Account Manager

Madhouse,


Level 2 Audio,

Sound Design

Bronze ADDY® Award Entrant: FLS Marketing

Advertiser: The Toledo Zoo

Title: The Toledo Zoo - Baby Lucas

Credits: Madhouse, Creative

Molly Luetke Datson,

Account Executive

Level 2 Audio, Audio

Production

Bronze ADDY® Award Entrant: Madhouse

Advertiser: Toledo Museum of Art

Title: Small Worlds TV

Credits: Madhouse,


Kelly Garrow, Director of

Communications

John Hrosko,

Aerial Photography

Level 2 Audio,

Audio Engineering

44 C Local TV Gold ADDY® Award

Entrant: Hart


Title: ProMedica Physicians

‘Why’


Creative Officer

Lisa Zammit,

Senior Art Director


Senior Copywriter

Jen Homier,


Melissa Kimball,

Account Coordinator

Avalon Films, Production

Section 8 Post Production

Facility LLC, Post

Production

Bronze ADDY® Award Entrant: Hart


Title: ProMedica “Expect The

Experts”


Creative Officer

Lisa Zammit,

Senior Art Director


Senior Copywriter

Jen Homier,


Melissa Kimball,

Account Coordinator



Facility LLC, Post

Production

23 2012 ADDY AWARDS

45 Local TV Campaign Bronze ADDY® Award

Entrant: Madhouse

Advertiser: Buckeye CableSystem

Title: BEX Campaign

Credits: Florence Buchanan,

Executive Producer

Madhouse,


Level 2 Audio,

Sound Design

MIXED/MULTIPLE MEDIA52 Mixed-Media, National B-to-B

Silver ADDY® Award Entrant: Concentrek Group



Campaign


Creative Director

Kent Sackman, Writer,

Account Executive

Eric Klinger, Writer,

Guitar

Denny Kreger, Art Director

Ryan Forquer,

Videographer,

Music Supervisor

David Picciuto,

Videographer,

Music Producer

Brandon Scott, Bass

Kyle Eilerman, Video

Editor & Compositor

Ian Robedeau, Drums

53 Mixed-Media, Local Consumer Gold ADDY® Award

Entrant: Hart

Advertiser: HCR ManorCare

Title: HCR ManorCare ‘Welcome

Back’ Campaign


Creative Officer

Jeff Payden,

Senior Art Director

Patricia Gray, Associate

Creative Director/

Senior Copywriter

Sharon Stemen, Manager of

New Business Development

Rich Kretz, Producer

Matt Karlovec,

Associate Producer

Brian Dickman, Director

of Photography/Editor

Dave Jakes,


Tom Moeller,


Jim Rohman, Photographer

25 2012 ADDY AWARDS


Advertiser: HCR ManorCare

Title: HCR ManorCare ‘Memory

Care is all we do.’

Campaign


Creative Officer

Jeff Payden,

Senior Art Director


Creative Director/

Senior Copywriter

Sharon Stemen, Manager of

New Business Development

Rich Kretz, Producer/

Editor

Matt Karlovec, Producer

Brian Dickman,


Dave Jakes,


Tom Moeller,





Title: ProMedica ‘In a Word’

Campaign


Creative Officer

Lisa Zammit,

Senior Art Director


Senior Copywriter

Jen Homier,


Melissa Kimball,

Account Coordinator


Advertiser: Toledo Walleye

Title: Walleye Hockey Campaign

Credits: Madhouse,

Creative & Direction

Kim McBroom,

Chief Marketing Officer

Dan Royer,

Creative Manager

Rob Seiffert, Voice Talent

Level 2 Audio,

Audio Engineering

Bronze ADDY® Award Entrant: Hart


Title: ProMedica ‘Expect The

Experts’ Campaign


Creative Officer

Lisa Zammit,

Senior Art Director


Senior Copywriter

Jen Homier,


Melissa Kimball,

Account Coordinator



Facility LLC, Post

Production

27 2012 ADDY AWARDS

ADVERTISING FOR THE ARTS & SCIENCES55 E Arts, Poster


Advertiser: The Civil Wars

Title: Civil Wars Michigan

Theater Poster

Credits: Capital A, Screen Printers

Steve Mockensturm,

Design and Illustration

Greg Jenkins,

A Couple Pulls


Advertiser: Stalley

Title: Stalley Milq City Poster

Credits: Capital A, Screen Printers

Michael Gump,

Design and Illustration

61 A Arts, Campaign Bronze ADDY® Award


Advertiser: Perrysburg Musical

Theatre

Title: Annie



Suzanne Silva,

Production Manager

PUBLIC SERVICE64 A Public Service, TV

Gold ADDY® Award Entrant: Hart

Advertiser: Toledo Northwest Ohio Food

Bank, Inc.

Title: Toledo Northwest Ohio Food

Bank ‘Conveyer Belt’


Creative Officer

Lisa Zammit,

Senior Art Director


Senior Copywriter

Dave Jakes, Editor

Brian Dickman,


Kelly Hancock,

Account Executive

64 C Public Service, Audio / Visual Bronze ADDY® Award

Entrant: Hart


Title: ProMedica ‘The Autism

Collaborative’


Creative Officer

Jeff Payden,

Senior Art Director

Lisa Zammit,

Senior Art Director

Jen Homier,


Rich Kretz, Producer

Matt Karlovec,

Associate Producer

Dave Jakes, Production

Assistant/Editor

29 2012 ADDY AWARDS

68 A Public Service, Campaign Bronze ADDY® Award

Entrant: The University of Toledo

Advertiser: The University of Toledo

Title: Building a Culture of

Diversity

Credits: The University of Toledo,

Division of External

Affairs

68 B Public Service, Mixed Media Campaign Gold ADDY® Award

Entrant: Hart

Advertiser: Toledo Area Regional

Transit Authority

Title: TARTA ‘Gas Guzzler’


Creative Officer

Chris Rogers, Associate

Creative Director/

Senior Art Director


Creative Director/

Senior Copywriter

Tom Moeller, Producer/

Editor

Don Spenthoff,


Chris Sniegowski ,

Production Manager


ADVERTISING INDUSTRY SELF-PROMOTION69 B Self-Promotion, Stationery Package

Silver ADDY® Award Entrant: Fruchtman Marketing

Advertiser: Fruchtman Marketing

Title: Fruchtman Re-Branding

Credits: Ellen Fruchtman, President

Tony Schmenk,

Senior Art Director

Shane O’Neill,

Art Director

Brandy Martzke,

Graphic Designer

Jaime Oldham, Art Director

Jarett Walen, Interactive

Media Director

Adrian Lilly,

Communications Director/

Writer

Carol Gray,

Project Manager

69 F Self-Promotion, Broadcast Gold ADDY® Award

Entrant: Madhouse

Advertiser: Madhouse

Title: Madhouse Showreel

Credits: Madhouse,


69 G Self-Promotion, Interactive Bronze ADDY® Award

Entrant: Illuminate Design

Advertiser: Illuminate Design

Title: Illuminate Design Website

Credits: David Gawron,

Designer/Developer

Ashley Bradford,

Designer/Developer

31 2012 ADDY AWARDS

ELEMENTS OF ADVERTISING72 Logo

Gold ADDY® Award Entrant: UlrichPinciotti Design

Group

Advertiser: Visual Music Concepts

Title: Visual Music Concepts

logo


Gold ADDY® Award Entrant: Adams Street Publishing

Company

Advertiser: Adams Street Publishing

Company

Title: Adams Street Sessions Logo

Credits: Collette Jacobs,

Publisher/Creative

Director

Jayson King, Designer

Amanda Holman, Designer

Silver ADDY® Award Entrant: Sheroian Associates Inc.

Advertiser: Somerset Group

Title: Somerset Group Logo

Credits: Theresa Sheroian,

Creative Director/

Account Supervisor

Ryan Thompson, Designer

Doreen Robideaux,

Copywriter

Silver ADDY® Award Entrant: ProMedica


Title: ProMedica Logo

Credits: Craig Saffran, Corporate

Director, Visual

Communications/Branding

Silver ADDY® Award Entrant: UlrichPinciotti Design

Group

Advertiser: ugogirl

Title: ugogirl logo



Management


Advertiser: Health Care Reit

Title: Health Care Reit Green

Arrow Logo


Creative Officer

Katie McLoughlin,

Art Director


Creative Director/Senior

Copywriter

Leslie Verral, Director,

Account Services

74 B Photography, Color Silver ADDY® Award

Entrant: John D. Williamson

Photography

Advertiser: Mounting Solutions Plus

Title: Mounting Solutions Plus

Credits: John D. Williamson,

Photographer & Art

Direction

Francis Westfield,

Digital Technician

33 2012 ADDY AWARDS

74 C Photography, Digitally Enhanced Gold ADDY® Award

Entrant: PointSeven Studios

Advertiser: Gorman Bechard

Title: Broken Side of Time

Credits: Eric Eggly, Photographer

& Concept/Art Direction

Gold ADDY® Award Entrant: PointSeven Studios

Advertiser: BodySpecs/FJ Westcott

Title: BodySpecs



74 D Photography, Campaign Gold ADDY® Award

Entrant: PointSeven Studios

Advertiser: Gorman Bechard

Title: Broken Side of Time



75 A Special Effects, Video or Film Bronze ADDY® Award

Entrant: Madhouse

Advertiser: NSS Enterprises

Title: Water Command Video

Credits: Madhouse,


75 B Special Effects, Internet Bronze ADDY® Award

Entrant: Concentrek Group



Video

Credits: Brian Heady, Creative

Director

Kyle Eilerman,

Video Editor & Compositor

76 A Music Only Silver ADDY® Award




Music

Credits: Eric Klinger, Guitar,

Writer

Brandon Scott, Bass

Ian Robedeau, Drums

David Picciuto, Producer

Ryan Forquer,

Music Supervisor

76 C Sound Design Gold ADDY® Award

Entrant: Level 2 Audio

Advertiser: The Toledo Walleye

Title: Toledo Walleye Video Open

Credits: Level 2 Audio,

Sound Design

Madhouse, Video Concept,

Creation, Additional

Sounds

Jody Zink, Voice Talent

Mark Reiter, Voice Talent

Steve Mockensturm,

On Camera Talent

35 2012 ADDY AWARDS

Silver ADDY® Award Entrant: Level 2 Audio


University

Title: 2011 BGSU Football

Credits: Level 2 Audio,

Sound Design

Madhouse, Spot Creation

Collin Wizgen, Talent

77 Cinematography Bronze ADDY® Award




Video


Creative Director

Kent Sackman,

Account Executive

David Picciuto,

Videographer

Ryan Forquer,

Videographer

Kyle Eilerman,

Video Editor & Compositor

STUDENT ADDY®S02 C Poster

Student Silver ADDY® Entrant: Nathan Daulbaugh

Advertiser: Owens Community College

Title: Tartuffe

Model: John Toth

Instructor: Carey Marten

S05 Non-Traditional Advertising Student Silver ADDY®

Entrant: SWEAT 2012


University

Title: Sweat 2012 :: Love-A-Fair

Credits: Jenn Stucker,

Project co-coordinator

Amy Fidler,

Project co-coordinator

Ashley Lawson,

Project Participant

Sandra Winner,

Project Participant

Angie Baker,

Project Participant

Taylor Palumbo,

Project Participant

Kevin Pence,

Project Participant

Alma-Lynn Dupont,

Project Participant

Jamie Meggas,

Project Participant

Jenny Jenkins,

Project Participant

#ToledoADDYs

37 2012 ADDY AWARDS

JUDGE’S CHOICE AWARDSMark Canavan, Senior Vice President, Group Creative Director, McCann Midwest

SALES PROMOTION04 Video Sales Presentation Entrant: Sheroian Associates Inc.

Advertiser: WoodHaven Log & Lumber

Title: WoodHaven Log & Lumber

Ole’ Video

Credits: Gary Lyp, Creative

Director/Account

Supervisor

Larry Harris, Copywriter/

Creative Director/Audio

Production

Trish Dardine,

Illustration/Video

Production

Renee Albert, Voiceover

“I was completely unprepared for how clever and charming it would be. The storyline was fun and intriguing. The animation was attention-getting and unique. The product message was clear and not forced. Bravo. Truly a great example of great creative making products relevant and memorable. You know it’s good when you don’t even notice how long it is...”

About Mark: Mark Canavan is driven to create work that touches people. He is a student of the consumer and loves getting at life’s shared truths. He is passionate about building strong brands and loves finding new ways to engage people. His unique vision has helped develop brands like The Detroit Medical Center, Karmanos Cancer Center, Charter Cable, Ameritech and Domino’s Pizza. Mark’s recent successes include award-winning campaigns for Colonial Williamsburg and Pure Michigan.

Mark enjoys keeping up with his three boys, playing acoustic guitar and is always ready for a good game of pool.

Matt Harlow, Director of Account Service, Perry Ballard Incorporated

PUBLIC SERVICE68 B Public Service, Mixed Media Campaign Entrant: Hart

Advertiser: Toledo Area Regional

Transit Authority

Title: TARTA ‘Gas Guzzler’


Creative Officer

Chris Rogers, Associate

Creative Director/

Senior Art Director


Creative Director/

Senior Copywriter

Tom Moeller, Producer/

Editor

Don Spenthoff,


Chris Sniegowski ,

Production Manager


“I chose the TARTA Gas Guzzling campaign largely because it was actually a campaign. And it had a real concept. Too often design or technology is used as a substitute for a concept but that doesn’t work. This campaign had a real concept. And as a bonus, that concept was 100% easy to understand with just a glance. If you saw one of those gas guzzling faces and the TARTA logo, you got the entire message in a half a second. That’s what a concept is supposed to do. It’s a great campaign.”

About Matt: Matt Harlow has spent his entire professional life helping companies project the best possible brands to their prospects and live up to their brands for their customers. He’s been involved in the American Advertising Federation since college and has served at the local, district and national levels in the organization as a professional. He has spoken to advertising and marketing organizations across America and taught several college advertising classes.

Matt has BAs in Marketing and Advertising as well as an MBA from The Ohio State University. He has been in agency account service since 1987 and never regretted a minute of it! Currently he is the Director of Account Services at Perry Ballard, Inc., an advertising/marketing firm in St. Joseph, Michigan

39 2012 ADDY AWARDS

Steve Schaeffer, Creative Director, Creative Dimensions

TELEVISION44 C Local TV Entrant: Hart


Title: ProMedica Physicians ‘Why’


Creative Officer

Lisa Zammit,

Senior Art Director


Senior Copywriter

Jen Homier,


Melissa Kimball,

Account Coordinator



Facility LLC, Post

Production

“There were a number of truly exceptional entries in the 2012 Toledo ADDYs. This :60 commercial for ProMedica is the piece that resonated with me the most. Powerful copywriting, without the use of a voiceover. Beautiful cinematography. Truly believable scenarios. National quality casting. And, dramatically powerful music. Together, the pieces fit perfectly, and the spot actually got me a little choked up. Does this make me any less of a man? Probably. But to me, this spot rose to the top.”

About Steve: Steve Schaeffer, Creative Director at Creative Dimensions in Cincinnati, has crafted award-winning work for some of the most iconic brands in Greater Cincinnati over the past 20 plus years. He currently oversees the creative for the largest tire retailer in the world, TBC Brands based in Palm Beach, Florida. Outside of advertising, his passions include antiques, restoring his 170-year-old Victorian home and horseracing. Oh, and his wife and kids of course.

BEST OF SHOW ADDY®NON-TRADITIONAL ADVERTISING20 A Non-Traditional

Entrant: Madhouse


University

Title: Stroh Center Opening

Video


Executive Producer

Dave Kielmeyer, Producer

Pete Fairbairn,

Account Manager

Madhouse,


Level 2 Audio,

Audio Engineering

“The BGSU Stroh Center fundraising video was fantastic for a lot of reasons. First, because it was VERY brave. Just taking that concept to the client, took more nerve than a lot of shops could ever possibly muster. Once the concept was approved, they could have fallen on their face in any one of a thousand places during the production. What if the donors wouldn’t play ball or the rapper wasn’t quite good enough. But none of that happened, and the end result was fantastic, clever, relevant and funny. And while I certainly would have been proud to have produced that video at our shop, I would have been equally proud to have been creative enough to conceive of it in the first place and brave enough to take it to the client. All around, it was a piece of great work.”Matt Harlow

“Bold. On all fronts. From someone talking the older millionaires into gym shorts and spinning balls. From brilliant/funny writing of the song. From the slick/seamless production to the hooky, ‘Where my Falcons at?’ An idea that could have gone wrong at so many points, refused to bend and delivered brilliance. Might be, ‘Where my CLIO’s at?’”Mark Canavan

“Having worked on the University of Cincinnati Athletics account for a number of years, this video struck a personal cord with me. It was definitely a ‘Boy, I wish I had done something like that’ moment. Very unexpected and produced exceptionally well. The video could have been a train wreck if not produced well, and it was done perfectly.”Steve Schaeffer

5” X 7.5” HOMEWOOD AD TO BE INSERTED HERE

BY HOMEWOOD

www.homewoodpress.com • 419.478.0695

Scan to reveal Homewood’s special offer.

Homewood ad5” X 7.5” HOMEWOOD AD

TO BE INSERTED HERE BY HOMEWOOD

www.homewoodpress.com • 419.478.0695

Scan to reveal Homewood’s special offer.

55 2012 ADDY AWARDS

Contact usAdvertising Club of Toledo

7230 Sawmill Run

Holland, OH 43528

419.866.4199

[email protected]

www.adclubtoledo.org

Michael Seay, 2012 ADDY Awards Chair

Suzette Kanarowski, 2012 ADDY Awards Co-Chair

Thank you: 2020 Exhibits

3BYONE MEDIA, Nick Amrhein

Bob Seybold, BusinessVoice

Chrys Peterson, WTOL

Davis College

Ellen Pizza

FLS Marketing

Homewood Press

H.O.T. Printing & Graphics

Jerry Anderson, WTOL

Mail Works

Matt Lewis, DJ

Muir Graphics

Off Contact Productions

PointSeven Studios

RGB Productions

Russ Grycza, Penta Career Center

Scott Greggory

The University of Toledo Division

of External Affairs

The University of Toledo Army ROTC

& Lt. Col. Geoffrey Ovenden

No matter your injury, we’ve got you covered

at The University of Toledo Medical Center,

the region’s #1 hospital according to

U.S. News and World Report.

A higher degree of healing for complex cases … or your run-of-the-mill ad industry hazards.

Wrist cramps from vigorous mouse work

Xacto knife cut while making a mock-up

Knee bruise from tripping over the lighting on set

Eyestrain from photo retouching

utmc.utoledo.edu 800.321.8383

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