Is Government Ready to Embrace What Social Media Offers?

Learon DalbyGIS Program Manager,

Arkansas Geographic Information Office

If you can’t explain it simply, you don’t understand it well enough.

- Albert Einstein

Insanity: doing the same thing over and over again and expecting different results.

- Albert Einstein

Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.

- Albert Einstein

How many of you have a personal social media account

– Buzz– Facebook– LinkedIn– Myspace– Twitter– Wave– YouTube

How do you think people in various age groups communicate?

– 10-20– 30-40– 40-50– 50-60– 70-80– 90-100

Tools

Use Tried

Facebook BrightKite

Flickr FourSquare

GoogleBlogger GoogleWave

GoogleBuzz Postgreous

GoogleProfile Tabber

GooglePicassa

Hootsuite

Linkedin

Twitter

Skype

Slideshare

YouTube

Smoke Signals Celestial Navigation

Homing Pigeons Magnetic Compass Radio Triangulation

Satellite GPS Automotive GPS

GPS enabled smart phones Location Based Apps, Games, Social

Networks

Credit to @shanesnow for Mashable http://mashable.com/

Where am I?Where are you?

How do they communicate?How will they communicate?

Q1. If you use fax – do you want to start using a telegraph?

Q2. If you use email – do you want to start using a fax?

Q3. If you use a cell phone – do you want to start using pay phones?

Would you dare pick one channel to watch?

Communicate the way people communicate…

Yes! That may mean in multiple ways

1. Why does government operate the same way it always has?

Generally slow, unresponsive, and one-way communication

2. Will that be enough in the future? Is that enough now?

How does government respond to?

1. Mobile Websites Communication

2. People reallycare

AGIO Communication

1. Email list serve2. Twitter3. Facebook4. YouTube5. Blog6. Traditional Website

Same Message communicated on all channels. All channels are monitored so communication happens bi-directional

How does government respond to?

1. Mobile Websites Communication

2. People reallycare

Can we do more with less?

Authoritative Data Sources1-x Gov employee10 people saying the same thing100 people saying the same thing1,000 people saying the same thing10,000 people saying the same thing100,000 people saying the same thing1,000,000 people saying the same thing10,000,000 people saying the same thing

Authoritative Data

At the St. Vincent HospitalAt the St. Vincent Hospital

At the St. Vincent HospitalAt the St. Vincent Hospital

At the St. Vincent HospitalAt the St. Vincent Hospital

At the St. Vincent HospitalAt the St. Vincent Hospital

At the St. Vincent Hospital

Name Date Time X YSt. Vincent 9/28/2009 8:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 9:15 33.44.53.37 92.20.35.85Hurt 9/28/2009 10:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 11:15 33.44.53.37 92.20.35.85Hospital 9/28/2009 12:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 13:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 14:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 15:15 33.44.53.37 92.20.35.85

Authoritative Data

At the St. Vincent HospitalAt the St. Vincent Hospital

At the St. Vincent HospitalAt the St. Vincent Hospital

At the St. Vincent HospitalAt the St. Vincent Hospital

At the St. Vincent HospitalAt the St. Vincent Hospital

At the St. Vincent Hospital

Name Date Time X YSt. Vincent 9/28/2009 8:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 9:15 33.44.53.37 92.20.35.85Hurt 9/28/2009 10:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 11:15 33.44.53.37 92.20.35.85Hospital 9/28/2009 12:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 13:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 14:15 33.44.53.37 92.20.35.85St. Vincent 9/28/2009 15:15 33.44.53.37 92.20.35.85

What critical mass makes this:1. A hospital2. St. Vincent Hospital3. What if the legal name is Doctors Hospital

Disaster

It is only a disaster if it directly impacts you…– Emotionally– Financially– Socially

People generally communicate when moved…– Emotionally– Financially– Socially

People generally communicate when moved…– Emotionally– Financially– Socially

Are we listening?Are we responding?

People moved to do something

Each of these are demonstrating peoplecare.

http://vimeo.com/9182869

http://bit.ly/XHqfT

• An open source project which allows users to crowd-source crisis information to be sent via mobile.

Loud Explosion in Portland – March 28, 2010

General Services

http://geoss.esri.com/geoviewer/

http://geoss.esri.com/geoviewer/

http://geoss.esri.com/geoviewer/

http://geoss.esri.com/geoviewer/

AGIO Decal Game

Began on 3/05/2010

http://bit.ly/d0Kbps

AGIO Decal Game

Goal- Picture of the AGIO decal in all 50 statesRules- Take picture and send to us

Began on 3/05/2010

http://bit.ly/d0Kbps

AGIO Decal Game

AGIO Decal Game

AGIO Decal Game

#AGIOdecal Resource Page

#AGIOdecal Resource PageOver 145 photos

#AGIOdecal Resource Page

#AGIOdecal Resource Page

#AGIOdecal Lessons Learned

1. It's not about you, it's about the game2. Make it easy3. Logistics4. Cost, leverage online platforms5. Be flexible

Success is measured a number of ways. @cageyjames Tweeted "Arkansas hasn't got this much play since Clinton was president!" we believe that is success.

Apply Lessons Learned

1. Reporting Potholes – Communicating Fixes2. Reporting Holidays - Communicating Trash

Schedule3. Reporting Crimes - Communicating Crime

Reports / Fixes4. Reporting School Issues – Communicating

Fixes

Citizen - Government

Will government work for them?

Contact Information

Learon DalbyLearon.dalby@arkansas.gov

Twitter:@learondalbyhttp://www.slideshare.net/learondalby