Is Fashion Becoming Seasonless?
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Transcript of Is Fashion Becoming Seasonless?
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is fashion becoming seasonless?
alyssa green
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seasonless blending and blurring of periods marked by weather and activities
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factors economy
climate change
environmental awareness
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economy
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environmental awareness
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climate change
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color forecasting
methods
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runway analysis
methods
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“However broad the theatrics, very often a show will contribute something to the changing way we see fashion and the way we are likely to be seeing fashion in the future. Somewhat less frequently, it even tells you something about the way everyone will dress and look and feel about what they wear at some point twelve to eighteen months in the future.”
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diaries
methods
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“These days it is commonplace to say that consumers taste must be followed rather than dictated. Some argue this is because contemporary consumers no longer have time for browsing in shops and must simple be catered to. In addition, the internet has facilitated comparison shopping, bulk-buying, discount bidding, and auction shipping, empowering consumers in new ways… a plethora of goods on the market means companies must work harder to carve out new markets”
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dress study
methods
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window shopping
methods
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October 2009
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future
what are the new rules?
who are the new rule makers?
how does it affect retail and runway?
what is the new pace?
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new trends:layerskey piecesunique uses of colorconscious materialsattention to accessoriesall season items
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conclusions
Fashion is…
more versatile within seasons
reliant on classics
driven by the economy
rooted on stability
adaptive to trends
affected by the weather
becoming universal
determined by consumer