Is Authenticity Healthy for Brands?
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New EmpowHER Media Blog Post: Is Authenticity Healthy for Your Brand? For years, marketers and consultants have all but emblazoned this concept onto the computers of such talented social media practitioners tasked with the arduous task of maintaining a brands presence in the digital world. In fact, to be authentic, is usually one of the first or second “rules” printed in social media handbooks for employees to understand and follow. But this concept begs the questions, can brands truly be authentic, and if they were, is it healthy for their image? Read full blog post at EmpowHERMedia.com/blog
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Transcript of Is Authenticity Healthy for Brands?
New EmpowHER Media Blog Post: Is Authenticity Healthy for Your Brand?
For years, marketers and
consultants have all but
emblazoned this concept onto
the computers of such talented
social media practitioners
tasked with the arduous task of
maintaining a brands presence
in the digital world. In fact, to
be authentic, is usually one of
the first or second “rules”
printed in social media
handbooks for employees to
understand and follow. But this
concept begs the questions,
can brands truly be authentic,
and if they were, is it healthy
for their image?
Read full blog post at EmpowHERMedia.com/blog