Is Agency-As-A-Service the newly emerging business model?
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Transcript of Is Agency-As-A-Service the newly emerging business model?
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CURRENT LANDSCAPE
OF AGENCIES ● Global agencies acquiring smaller agencies
● These smaller agencies consist of specialty
disciplines (eg. branding services, public
relations)
● This disruption affects how agencies operate
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PROBLEMS FACED BY AGENCIES TODAY● Standard model is hierarchical; largely a fee-based economy
● The more levels there are, the more levels agencies can charge for
● As hierarchical layers increase, work approvals lengthen
● This dilutes work for agencies and expands the client’s budget
● Marketers now focus on a wider marketing scope due to digitization
● As more agencies are enlisted, inefficiencies occur
● Margins also decline amidst greater competition
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LEVERAGING TOOLS AVAILABLE IN THE INDUSTRY
END-TO-END
SERVICES ARE
MORE VALUABLE
THAN EVER NOW
WITH AGENCY AS A
SERVICE (AaaS),
IT UNIFIES TOOLS
AND RESOURCES
FOR AN ANNUAL FEE
FOR EXAMPLE, DESIGNS.AI CONSOLIDATES TOOLS SUCH AS
LOGOMAKER, VIDEOMAKER, COLORMATCHER, AND
GRAPHICMAKER IN ONE SUITE
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MAXIMUM IMPACT FROM LOW INVESTMENT
ONE.
● Speed is essential for marketers’
campaigns today
● AaaS eliminates tedious tasks for
creatives
● Using AaaS speeds up and simplifies
processes
● The end product can be of good or
better quality at a lower cost
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ELIMINATES NEED FOR EXPENSIVE EDITING
SOFTWARE
TWO.
● Creative agencies usually have to fork out capital
upfront for expensive creative software tools, driving
up prices
● AaaS is cheaper compared to branded software
● Creatives can get their work done on one platform
● One-time purchase of an all-inclusive licensing plan,
rather than buy numerous licenses
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ABILITY TO ACT AS A FULL-SERVICE AGENCYTHREE.
● AaaS can help automate certain tasks
● Agencies can focus on deeper creative work
● Agency teams can edit work done by AaaS and
immediately move on
● AaaS provides end-to-end service,
meaning more control over creative
message & meaning
● Marketing agencies can focus
on other areas for
monetization
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REVENUE CONTRIBUTIONFOUR.
● If your AaaS subscription plan offers a branding kit, it saves manpower...
● ...consequently increasing productivity and revenue
● An agency’s Account Manager manages several large enterprises, all of
which requires personalized services
● AaaS helps increase flexibility in that aspect
● AaaS is a subscription model, which makes it fixed rather than inflating
cost
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WHAT’S THE BLUEPRINTOF THE
FUTURE AGENCY MODEL?
● Marketing agencies
should be more reactive &
adaptive
● All AaaS tools are useful
and time-saving, freeing
up resources for other
operations
● ‘One-agency’ experience is
the preferred choice of
clients, and agencies have
to create a holistic
marketing campaign
● Agencies need to educate
& equip their talents with
tools needed to react to
environmental changes
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