Is A Difference In Scale A Difference In Kind?
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difference in scale also a difference in kind ? My Neighbor Totoro fan art created by user cyd84 on minitokyo.net is a
Transcript of Is A Difference In Scale A Difference In Kind?
difference in scalealso a
difference in kind
?My Neighbor Totoro fan art created by user cyd84 on minitokyo.net
is a
Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320
Copyright Embassy Pictures 1984CLIENT TEAM
Copyright Embassy Pictures 1984
DESIGNER
Copyright Embassy Pictures 1984
Copyright Embassy Pictures 1984
Copyright Embassy Pictures 1984
Image Credit: Wikimedia Commons
Copyright Embassy Pictures 1984
Copyright Embassy Pictures 1984
D D D DDISCOVER DESIGN DEVELOP DEPLOY
Copyright Embassy Pictures 1984
D D DDISCOVER DESIGN DEVELOP DEPLOY
D
Image Credit: Embassy Pictures, © 1984
INSTEAD OF THE TRUTH
THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS
HAS BEEN TO FIND A SOLUTION
Photograph of Louis Kahn from Louis Kahn – The Power of Architecture exhibition at the Design Museum in London, UK 2014
A man should not take the program
and simply give it to the client
as though he were filling
a doctor's prescription.
1968
PRESCRIPTION
PROGRAM
BACKWARDFROM THE PROBLEM
Sketches by Louis I Kahn from Aalto, LeCorbusier, Kahn and Soleri (1964)
WHATBEFOREHOW
Photograph from the collection of Richard Saul Wurman
United States Of America by Joao Santos from the Noun Project
COINCIDENTALLY…
Client A
12 months
Site-Wide Redesign
Broad Re-imagining
12 months
Client BResponsive “Site Update”
Strategic Repositioning
COINCIDENTALLY…
2 months
16% of original budget
3 months
23% of original budget
Client A Client BSite-Wide Redesign
Broad Re-imagining
Responsive “Site Update”
Strategic Repositioning
Copyright Embassy Pictures 1984
Copyright Embassy Pictures 1984
Truth-seeking as prerequisite toproblem solving
@lukew
STRUCTURAL DESIGN VOCABULARY
“comparable clusters of
concepts about a design option”- Daniel O’Neil
GENERAL STRUCTURAL DESIGN VOCABULARIES
• Venturi & Scott Brown
• Hobbs
Venturi +Scott Brown
1972
From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972
1959
Photograph of Michigan State Medical Society Building -- Minoru Yamasaki 1959 by Dan Klyn
1959
Drawing of Michigan State Medical Society Building -- Minoru Yamasaki 1959 by Michael Nÿkamp
http://mkn-design.com
DUCK
Integral Ornament Innovative Revolutionary Original Pretty All Around
Advanced Technology Looks Expensive “Interesting” Heroic
LEARNING FROM DUCKS
• Amplifies Meaning
• Can Become a Joke When Shrunk
1972
From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972
1950*
Photograph by Bruce Walker FAIA, * precise date of project is unknown.
Applied OrnamentEvocativeEvolutionaryOrdinaryConventionalPretty In FrontInconsistentLooks Cheap“Boring” Expedient
DECORATED SHED
LEARNING FROM SHEDS
• Less Risky than Ducks
• Increased Dependence on
Excellence in Implementation
and Maintenance
Ephemera from Pruitt Igoe development by Flickr user Michael Allen.
1955
Hobbs
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
A discussion about how these two things relate.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The one thing is more important, or there’s more of one thing, in relation to the other thing.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The one is a sub-set of the other, and is of central importance to the latter.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The one is a sub-set of the other but is not core, just a part.
From Star Wars, by George Lucas 1977
That’s no moon…
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The two things are related however the smaller exists or has presence beyond the larger.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The two things are related, the smaller is not a part of the larger, exists or has presence be-
Yond the larger and is further away in relevance or importance to the conversation.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The two things are not directly related but are part of the same discussion.
LEARNING FROM HOBBS
• Spatial Grammar
• Geometric Primitives
Copyright Embassy Pictures 1984
CONTEXTUALSTRUCTURAL DESIGN VOCABULARY
• Balcony
• Silos
balcony
silos
ありがとう
@undrstndng
http://understandinggroup.com
