Is 201 group project 2 presentation (Final Version)
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Transcript of Is 201 group project 2 presentation (Final Version)
IN THE FUTUREApple and Microsoft through the next five years.
APPLE
Apple Technology to be Released in the Immediate Future• iBooks/ibook Author- allows purchasing of online textbooks at
a reduced price. • iPhone 5- the next generation of the iPhone, release date is
expected to be mid 2012• Includes larger display and advanced Siri.
• iPad 3- the newest version of the Apple tablet set to release in early 2012• Enhanced battery life and greener technology.
iBooks 2 and iBook Author• Updates e-reader for iOS • Adds downloadable textbooks/ iPad-optimized e-textbooks• Allows for interactive media such as movies, 3D diagrams, and
step-by-step processes • 350,000 downloads in the first three-days• Is this a big concern for online giants such as Amazon?• Threat to market share• Possible “war”
Three Year Plan
• Expand HDTV and LCD• Combine platforms: ios, appstore• Hardware: iphone, ipad• Content: itunes
iTV• Features liquid crystal displays and integrated internet content• Consists of an initial production run between 5 to 10 million
units• iCloud for iTV will be overhauled with full screen apps
What’s Next?
APPLE: THE FINAL FRONTIER..
MICROSOFT
Cloud Computing• Microsoft leading
transition to Cloud• Reduces risk of data
loss• Enables businesses to
effectively distribute data and increase productivity
Windows 8• Optimized for use
with touchscreen technology and mobile devices• Redesigned user
interface• HTML5 compatible
Microsoft Surface• Developed via
Microsoft/Samsung partnership• Converted ordinary
surface space into touchscreen device
Mobile Devices• Partnered with Nokia
to produce current mobile devices• Rumored to be in
negotiations for Nokia’s smart phone division• Currently unlikely
New Business Plan
• Reduce R&D expenses by decreasing third-party development and programing costs• Continue support for Xbox 360 platform through
2015• Compensate for increased use of mobile devices
instead of PCs• iPad/iPhone being used to do traditional PC
tasks.