IRM UK - Enterprise Architecture Conference Europe 2010 - 16 ...

www.irmuk.co.uk/eac2010

Don TapscottnGenera

John ZachmanZachman International

Sally BeanSally Bean Limited

Michael RosenCutter Consortium

Produced by:

In association with:

Europe’s Leading Independent Conference

Making the Connections between Strategic Designsand Business Outcomes

16-18 June 2010Radisson Blu Portman

Hotel, London, UK

11th AnnualConference

The European Enterprise Architecture Conference is an independent, well-established event that hasbrought the EA community’s foremost experts together in London for the past 10 years. It offersopportunities to meet and learn from an unparalleled range of leading-edge thinkers and experiencedpractitioners from around the world. This is Europe’s leading Enterprise ArchitectureConference that is not analyst or vendor led.

The 2-day conference programme caters to all levels of experience and covers a balanced set oftopics which will appeal to everyone with an interest in EA. This year, the main themes are:

● EA as a strategic tool that guides the cohesive design of portfolios of IT assets and projects,reducing cost and optimising the value gained

● Leading-edge enterprise modelling techniques for getting to grips with organisational complexity ● How to apply the results of EA to improve project success● Re-thinking what is required of EA teams to cope with fundamental structural changes and new

delivery models for business and IT

The pre-conference seminar day offers a range of in-depth tutorials and workshop sessions, run byestablished experts in their field.

The conference also presents an excellent opportunity to network with others in similar situationsand share experiences. Delegates consistently report that they gain renewed inspiration and freshinsights into the latest EA thinking and innovations from attending this event.

Strategic IT Training Ltd www.irmuk.co.uk

Supported by:

Conference Chairs and Keynotes:

Enterprise ArchitectureConference Europe 2010

EAC

Media sponsors:

Gold sponsors:

Standard sponsors:

2010 Case Studies &Contributors Include:▲ Towergate Partnership Ltd▲ Shell▲ ABN AMRO▲ BT Global Services▲ Department for Work and

Pensions▲ DHL▲ National Policing

Improvement Agency▲ The Open Group▲ Office for National Statistics▲ The Carphone Warehouse▲ Norwegian Tax Administration▲ Microsoft▲ Sogeti Nederland▲ Detica▲ Capgemini▲ Aljazeera Network▲ NASA▲ Sabre Airline Solutions▲ Loughborough University

Enterprise Architecture SG & Data Management SG

21413 IRM EAC Brochure 2010:19934 IRM EAC Brochure2008 7/6/10 16:13

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Conference Overview


Who Should Attend Enterprise Architecture practitionersCIOs and Chief Architects responsible for translating business strategicvision into IT-enabled delivery programmes and creating more flexible IT systemsSenior Business Strategists and Analysts, Chief Operating Officers andBusiness Managers who want to create more agile organizations, ensurecross-functional integration, and optimize their investment in assets andchange programmesIT Architects and Designers, Project and Programme Managers responsiblefor adhering to architecture guidelines and interested in influencing standardsetting activities

Whether you are responsible for business or IT success, this conference willprovide you with pragmatic tools for thinking, models and frameworks foranalysis and decision making, and insight into real world best practices.

The event is structured to accommodate delegates at all levels andin all types of organization. Whether you are just getting started inarchitecture, re-appraising your approach, or working to tune yourperformance, you will find sessions that address the issues that youare facing.

Pre-conference seminars

The pre-conference day offers a uniquely varied range of in-depth learningsessions, run by experienced practitioners and leaders in their field. Full-day seminars:

An EA Fundamentals seminar, providing a general interactive EA learningexperience, covering a wide range of introductory topics and best practices A new executive workshop about how to maximise the contribution ofEnterprise Architecture to strategic business leadership and value-creating investments in change

Half-day seminars:An Introduction to the Zachman Framework™, delivered by John ZachmanhimselfA seminar on the practical uses of the Zachman Framework™

An Introduction and overview of TOGAF 9’s Architecture DevelopmentMethod (ADM)A seminar on the Archimate modelling languageA new seminar on the evolution of enterprise data modelling and why it is importantA seminar about how to translate the results of process architecture intodetailed requirements for system and process change

Conference

As part of the conference proceedings, thought-provoking and inspiringkeynote sessions will be supplemented by track sessions from experts andpractitioners, presenting new ideas and real-world success stories. There willalso be networking opportunities and vendor-sponsored sessions thatdemonstrate their contribution to the field.

The tracks are as follows:

Track 1: Enterprise Architecture as a Management Discipline:

The application of EA to Strategic Planning and Programme and Portfoliomanagement.

Track 2: Enterprise Architecture Modelling:

Different approaches to modelling the critical elements and interactions in the enterprise in order to achieve coherence and flexibility.

Track 3: Exploitation of Enterprise Architecture:

The use of EA to guide implementation projects and make them moreefficient and effective.

Track 4: Approaches to Enterprise Architecture:

How to select the appropriate approach to EA for your organisation and how to apply Frameworks and Methods.

Full details can be found at www.irmuk.co.uk/eac2009.

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IRM UK Strategic IT Training Ltd, Bishops Walk House, 19-23 High Street, Pinner, Middlesex HA5 5PJ, UK

www.irmuk.co.uk e-mail: [email protected] tel: +44 (0)20 8866 8366 fax: +44 (0)20 8866 7966

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Exhibits 17-18 June 2010:

This is an ideal opportunity for delegates to networkwith leading vendors/consultancies in the area ofEnterprise Architecture. Exhibit Hours are as follows:

17 June

10:15-10:4512:45-14:0016:00-16:3017:30-19:00

18 June

10:00-10:3012:30-13:4515:45-16:15

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● Good diverse range of topics, lots of useful messages to take awayMark Perry, Enterprise Architect, EDS

● Perfect event if one wants to feel the pulse of EA. Excellentlearning and networking forum.Amitabh Apte, Enterprise Architecture Group, SITA

● A very interesting and thought provoking event - my first visit andI would want to return.Charlie Anderson, Senior Manager IT Services, Fife Council

● Well organised and provided a good insight on EA. Will reallybenefit and add values for implementing an Enterprise levelarchitecture across the Enterprise.Ali Manzoor, Project Manager, Abu DhabiCommercial Bank

● Great Conference – especially the Tutorials and Keynotes. Jan Christiansen, Chief Information Officer, NSB AS

● The Conference was very good and had a fantastic time catchingup with so many great names in the industry. Gleuto Serafim, Infrastructure Solutions Architect,Tecala Australia

● This was my first step on a long journey – but I now know whatdirection I should be going in! Steve Rees, Architect, SAS

● My first time attending an EA conference, and will be comingback. This conference has helped me understand the wholeEnterprise Architecture from a business prospect. Raj Kumar, Demand Analysis, GlaxoSmithKline

● Good opportunity to ‘benchmark’ others experience with ours. Wellorganised, aligned with today’s and tomorrow’s issues.Gert Eijkelboom, De Nederlandsche Bank

Group Booking Discounts: 2-3 delegates 10%, 4-5 delegates 20%,

6+ delegates 25%


Assessing Effectiveness: NASACapabilities Portfolio Management

Robert Stauffer & Lawrence Helm,Information Dynamics

A Case Study - Implementation and Integration of the Zachman

Framework for Enterprise Architecturewithin a Dynamic Growing Business

Tas Ranson, The Nova Group of Companies

Implications of Cloud Computing forEnterprise ArchitectsMatt Deacon, Microsoft

Improving Procurement Outcomes byapplying Enterprise Architecture

Calum Steen, National Policing Improvement Agency

09:30-17:30

09:30-13:00

09:30-13:00

Driving Business Performance with Enterprise Architecture, Chris Potts, Dominic Barrow

09:30-13:00 Introduction to the Zachman Framework™ for Enterprise Architecture, John Zachman, Zachman International

The Evolution of Enterprise Data Modelling, Chris Bradley & Tim Franklin, IPL

The Open Group Architecture Framework (TOGAF™): A Comprehensive Overview, Stuart Macgregor, Real IRM

14:00-17:30 Realizing the Potential of the Zachman Framework™, Stan Locke, Zachman Framework and Associates

14:00-17:30 Introduction to ArchiMate, Harmen van den Berg, BiZZdesign

14:00-17:30 From Process Architecture to Design and Requirements – A Case Study, Alec Sharp, Clariteq Systems Consulting

Agenda


08:30-09:30 Registration

09:30-17:30 EA Fundamentals - Practical Steps to Delivering Value, John Good & Mick Adams, Capgemini

10:45-11:45

11:45-12:45 Enterprise Architecture: From Zero toHero in 12 Months

Jonathan Ayre,Department for Work and Pensions

Business Vocabulary: The Catalyst toHealthy Business/IT Communications

Cliff Longman, AdaptableData

Selecting Approaches to EnterpriseArchitecture

Sally Bean, Sally Bean Ltd

The Architecture of Enterprise Architecture

Leonard Fehskens, The Open Group

The Norwegian Tax Administration’sRoad to IT Excellence

Bjorn-R Solstad, Capgemini ConsultingCamilla Roark, Norwegian Tax Administration

Bringing Enterprise Architecture to Life in Projects with the Project Start Architecture

Martin van den Berg, Sogeti Nederland

08:00-09:00 Registration

10:15-10:45 Break and Exhibits

12:45-14:00 Lunch and Exhibits

09:00-09:15 Introduction from the Chairs: John Zachman & Sally Bean

09:15-10:15 KEYNOTE: Surfing the Tsunami, Riding the Waves of Change to Bring Business Value, Michael Rosen, Cutter Consortium

Track 1: EA as a ManagementDiscipline

Track 2: EA Modelling Track 3: Exploitation of EA Track 4: Approaches to EA

Thursday 17 June: Conference Day 1 & Exhibits

14:00-15:00 KEYNOTE: Architecting for an Age of Intelligence, Don Tapscott, nGenera

Enterprise Architecture as an enabler for sustainable Business Transformation, André Swart, & Anna Mari Uys, Old MutualThe Business Intelligence Challenge for Enterprise Architects - How can Enterprise Architecture govern Business Intelligence? Simon Griffiths & Adam Boczkowski, Oracle Corporation

Lean EAI - Making the Case for Integration in the Cloud, Bradley Flemming, Liaison Technologies

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15:00-16:00

16:30-17:30 Delivering Decision Effectivenessthrough Enterprise Business

ArchitectureDick Whittington,

The Salamander Organisation

The Event Network as Enabler of Business Agility

Christopher Bird,Sabre Airline Solutions

“No we don’t do the floor plan!” How to be Realistic with Enterprise

ArchitectureDeborah Weiss, VicTrack

Safety first – How an EA approach toInformation Assurance is Helping the

Ministry of Justice Reduce Costs withoutSacrificing Security

John Fitzgerald, Ministry of JusticeJames Chappell, Detica

Enterprise Architecture as aManagement Discipline

Adrian Apthorp, DHL Express


10:30-11:30

17:30-19:00 Drinks Reception and Exhibits

12:30-13:45 Lunch and Exhibits

15:45-16:15

16:15-17:15

Break and Exhibits

11:30-12:30

When Worlds Collide: EA Approachesto Managing Strategic Change

David Byrne,The Carphone Warehouse

What can Service Designers Learnfrom Software Architects?

Simon Field,Office for National Statistics

Introducing TOGAF at ABN AMRO: a Matter of Cut and PasteWouter Schmitz, ABN AMRO

Visible Enterprise ArchitecturesMilan Guenther,

eda.c enterprise design associates

Session to be confirmed: visit www.irmuk.co.uk/eac2010 for

updated information

Simplified Business-Event Processing -“Twitter for Business Events”

Nigel Green,Independent Consultant

Delivering value from EA, from the Board Room to the Rock Face

Stuart Macgregor,Real IRM

Challenges faced by IT Architects inHighly Dynamic and Demanding

OrganizationsJuttas Paul,

Aljazeera Network

14:45-15:45

13:45-14:45

17:15-17:30 Conference Wrap-up - Conference Chairs

KEYNOTE: Case Study Examples of the Zachman FrameworkJohn Zachman, Zachman International

PANEL: The Future of Enterprise Architecture: EA at the CrossroadsModerator: Sally Bean, Sally Bean Ltd Panellists: Adrian Apthorp, DHL Express, Chris Potts, Dominic Barrow, Nigel Green, Independent Consultant, Jon Hill, BNP Paribasand Michael Rosen, Cutter Consortium


09:00-10:00

Friday 18 June: Conference Day 2 & Exhibits

Building a Process Architecture on a Budget – Trials, Tribulations,

and Lessons LearnedAlec Sharp, Clariteq Systems Consulting

Wednesday 16 June: Pre-Conference Seminars

Application Portfolio Management inthe Context of a Global Enterprise

Architecture ProgrammeMartin Dawson & Mark-Jan Paanakker, Shell

TOGAF 9 Elaboration of the ZachmanFramework

Stan Locke, Zachman Framework Associates

Ask Not What Agile Can Do for You…Towergate Partnership Ltd

Executing ArchitectureRichard Weston,

Loughborough University


Pre-Conference Seminars Wednesday 16th June 2010

09:30 – 17:30

EA Fundamentals - Practical Steps toDelivering Value

John Good & Mick Adams, Capgemini

This full day seminar, using a mixtureof presentation, discussion andgroup work, is for those starting inEA, and also those who wish torefresh their approach. The keytopics to be presented anddiscussed will include:● Why we do EA. The purpose and

benefits of an EA approach. Howto identify the stake-holders in EAand what value it brings to them

● Delivering EA. A 6-step guide togetting started. Finding the real

needs and taking the best approach -delivering value fast. How to sustain the effortand realize the benefits● The EA toolkit. Frameworks, methods and

tools - what they are and when to use them.A roadmap to developing your capability over time

● Managing EA. Governance and qualitymanagement; identifying just what you need,and no more. Integrating EA into the broaderbusiness

● Next steps. Getting further value from thisconference and taking action afterwards

Now in its fifth year and fully revised to takeaccount of updates to TOGAF, Zachman and thecurrent economic outlook, over 100organisations have already benefited from thisseminar and its practical and pragmatic approach.09:30 – 17:30

Driving Business Performance with EAChris Potts, Corporate Strategist, Dominic Barrow

This full-day seminar and workshopis about how to maximise thecontribution of EnterpriseArchitecture (EA) to strategicbusiness leadership and value-

creating investments in change. It focuses on howEnterprise Architects drive big-pictureimprovements in business performance, in thecontext of corporate and business strategies. Itwill help you to benchmark and develop yourorganisation's maturity at exploiting EA capabilitiesand architectural innovations, including:● The Double E, Double A strategy for

integrating EA with business leadership ● How to think like an enterprise investor:

using structural performance ratios to makeEA choices

● EA, business innovation, and the end-to-endprocess of investing in change

● Maximising EA s contribution and influence:the Enterprise Architect s dashboard

● Being masters of uncertainty: strategyscenarios and architectural impacts

● Understanding the politics of EA, and itsinfluence on business culture

09:30 – 13:00

Introduction to the ZachmanFramework™ for Enterprise Architecture

John Zachman, President, ZachmanInternationalThis seminar is a brief introductionto the background, rationale andlogic of the Zachman Frameworkfor Enterprise Architecture. It willfirst explore some definitivereasons for the appearance of the

Zachman Framework on the scene several yearsago. It will then provide an overview of the basiclogic of the Framework itself which is derivedfrom the precedent established in the olderdisciplines of Architecture and Construction;Engineering and Manufacturing. The Frameworkdefines the set of descriptive representationsthat are required to create a complex object(like an Enterprise) and serve as the basis forchanging the object instance (the Enterprise)after it is created. The seminar will also address

the implications of producing and of notproducing the identified set of descriptiverepresentations in the course of accommodatingcurrent demand from the Enterprise. It willshow the importance of ensuring that long termfundamentals and building blocks are addressedand retained into the future. 09:30 – 13:00

The Open Group Architecture Framework(TOGAF™): A Comprehensive Overview

Stuart Macgregor, CEO, Real IRM

The Open Group ArchitectureFramework (TOGAF™) is acomprehensive architectureframework and methodologywhich enables the design,evaluation and implementation of

the right architecture for an enterprise. Theframework is vendor and technology neutraland can be adopted by any organization as anarchitecture method. This workshop willprovide a comprehensive overview of theArchitecture Development Method (ADM) andEnterprise Continuum that are the coreelements of TOGAF. The objectives of thisworkshop are to:● Provide an overview of TOGAF as a

framework and method● Illustrate how TOGAF should be used with

other industry frameworks● Provide a practical view on the outcomes of

applying TOGAF09:30 – 13:00

The Evolution of Enterprise Data ModellingChris Bradley & Tim Franklin, IPL

With its roots in DBMSimplementation, the relevance ofdata modelling to enterprisearchitecture has often beenquestioned. But today's businesssystems landscape isn't just aboutdeveloping "new" DBMS basedsystems. The business systemsportfolio contains a variety ofadditional components such as ERPpackages, BPM Suites, BI & DWsystems, Mashups & Portals, TheCloud and SOA & XML message

based systems. Is DATA important in thesesystems - you bet. Has modelling moved on tocater for these? Well - that's what this talk isabout and it's why Enterprise Architects reallyneed to know the fundamentals of modelling andhow to engage with the business using differentlevels of models. Do the rules change whenwe're dealing with ERP, Mash-ups, XML or SOAapplications and trying to link all these together?How can we leverage existing logical datamodels for this new audience? And how can weuse high level models to engage more effectivelywith the business? This half day seminar will first re-emphasise the "traditional" place modellinghas in the DBMS planning and design lifecycle. Itwill then go on to show how data modelling canbe used and why it's vital in the other areas ofthe application portfolio:● Why data modelling is increasingly

important at an enterprise level● What types of data model should an

organisation have and develop● When to develop models top-down and

when to do them bottom up.● How to apply data models to data

placement and management strategies indiffering circumstances (ERP, SOA, MDM,Cloud, DW &BI)

● How to manage models and keep themrelevant and current

14:00 – 17:30

Realizing the Potential of the Zachman Framework™Stan Locke, Managing Director, ZachmanFramework AssociatesJohn Zachman’s seminal work, “A Framework for InformationSystems Architecture” has been

updated and aligned with the growing globalbusiness and methodology needs. Over the pastdecade the Framework™ content and graphicshave gained wide acceptance in the EA businesscommunity, a large number of industries and awide geographic dispersion. We are now movingon to the next stage of applied research anddevelopment by elaborating Framework™.Those involved are academic businesseducators, methodologists, ontologists, and toolvendors. This seminar will show you● How a methodology deliverable can be

extracted into the Framework™classification

● How these component pieces can beexamined for design consistency and qualityand how to re-assemble and re-deploy thesepieces back into the enterprise solution

14:00 – 17:30

Introduction to ArchiMateHarmen van den Berg, BiZZDesign

A complete approach to enterprisearchitecture (EA) requires: (1) aframework describing architecturalviewpoints; (2) a language forarchitectural descriptions; (3) amethod for constructing

architectures. The Open Group's TOGAFstandard is the leading open method for EAdevelopment, including a process, techniques andbest practices. The Open Group's ArchiMatestandard is the language for integrated EAmodelling, describing the business, applicationand technology layers and their relationships. Inthis tutorial, the ArchiMate language is explained,including techniques for visualizing and analyzingenterprise architecture. Based on examples fromreal-life cases, we show the way ArchiMatesupports modeling and visualizing enterprisearchitecture. Also the relation betweenArchiMate and TOGAF is explained.Delegates will learn from this session:● ArchiMate in a nutshell● Modeling and visualizing EA with ArchiMate● How to deliver EA using ArchiMate and TOGAF14:00 – 17:30

From Process Architecture to Design andRequirements – A Case Study

Alec Sharp, Clariteq Systems Consulting

This seminar addresses thechallenges and successful techniquesfor getting from scope-levelarchitectures into detailed processand system requirements. Theseminar first looks at what functional

requirements are, why they are so difficult todevelop, and how these techniques help. We'll payspecial attention to the problematic "great leapdownward" from architecture to specification-levelrequirements, and the integration of process,application, and data perspectives. Next, we'll showhow these techniques were applied on a recentproject. In this case study, an organizationcompleted their initial process architecture andimmediately had a need for the design of a criticalnew process, and the definition of IT and otherrequirements. This project will illustrate theapplication of these techniques, highlighting howarchitectural considerations impacted processdesign, and how process design seguéd into thediscovery and validation of various types ofrequirements. Guidelines and tips based on thisand other project experiences will be shared. Key topics include:● A simple framework incorporating business

process models, use cases, servicespecifications, and data models

● Scope, concept, and specification (planner,owner, and designer) views for each technique

● Why techniques from commercial softwareor military/aerospace environments farepoorly in business or government settings

● Feedback from the project perspective backto the enterprise architecture

● Lessons on making architecture useful toanalysts and developers

This session is an extended version of the'Mind-the-Gap' presentation delivered by AlecSharp at the 2008 conference, which was thetop-rated presentation that year.

4 For full seminar outlines visit: www.irmuk.co.uk/eac2010


Conference Thursday 17th June 2010


Track 3: The Norwegian TaxAdministration’s Road to IT ExcellenceBjorn-R. Solstad, Principal, Capgemini Consulting, Camilla Roark, Enterprise Architect, Norwegian TaxAdministrationThe Norwegian Tax Administration (NTA) has acomplex portfolio of systems. The future challenge ofNTA is dependent on the ability to ensure anexcellent co-operation with other public units, theNorwegian population and commercial businesses.Many of the legacy systems might be a barrier to this.This presentation will tell how the NTA in 2008started a process, together with CapgeminiConsulting, to build a new Enterprise Architectureand how they made the IT City Plan a foundation forall new developments. We will emphasise how the IT City Plan was madeoperational through a new architectural governancestructure and how this was implemented. ● The challenges behind the decision to start on

the Enterprise Architecture Roadmap● How the key deliverables of the EA project were

developed ● Key findings when comparing the legacy portfolio

to the IT City Plan● The Enterprise Architecture Governance

Structure and how it was applied● Lessons learned and pitfalls

Track 4: The Architecture of EALeonard Fehskens, VP and Professional Lead, Skillsand Capabilities,The Open GroupThe value of effective enterprise architecture is rarelywell understood or acknowledged. Part of the reasonfor this is that there is not a generally agreeddefinition of what EA is. Most thinking aboutarchitecture in the enterprise context has beenshaped by the ideas of the software architecturecommunity with the result that architecture is viewedas being largely about components and theirrelationships.. As many practising solution andenterprise architects believe enterprise architecture isless about the structure of IT and more aboutbusiness driven enterprise solutions (of which IT isonly a part), it is appropriate to reconsider whatarchitecture originally meant, and develop a clearer,more focused understanding of what it means today.This talk briefly surveys the history of the concept ofenterprise architecture, and assesses the current stateof the art. It then compares and contrasts modeldriven architecture and principle driven architectureto develop a concept of enterprise architecturewhich, while compatible with the currentconventional wisdom, is better suited to the needs oftoday's enterprise architects, providing a basis formoving the practice forward.

11:45 – 12:45 CONCURRENT SESSIONS

Track 1: EA: From Zero to Hero in 12 MonthsJonathan Ayre, Chief Architect, Department forWork and PensionsThere is a frequent call for success stories showingEnterprise Architecture being adopted and embracedby organisations. This presentation describes onesuch success story, charting the evolution ofarchitecture within the Department for Works andPensions (DWP) from an internalised IT functionfocussed only on application architecture to a fullyfledged Enterprise Architecture activity in whichBusiness Architecture is cited as the primary reasonfor the success of high profile work. Key successeshighlighted include the introduction of true BusinessArchitecture performed by and for the Business,close working between Business and IT to produceoverall strategies and architectures, a joined upapproach to project delivery with efficiency andsuccess driven directly from the EnterpriseArchitecture, and a wide acceptance thatArchitecture is not only practical and valuable, but isan essential tool in transforming the Business to fulfilthe future vision.

Track 2: Business Vocabulary: The Catalyst to Healthy Business/ITCommunicationsCliff Longman, Independent Consultant,AdaptableData“Business people” often find it difficult to talk to “ITpeople”, and vice versa. One reason for this is thelack of a common language on which to base aconversation. To make matters worse, most

companies do not have a defined vocabulary betweendepartments so business people struggle tocommunicate accurately with their peers.In this session, Cliff will show how techniques usedprimarily for DATA modelling can be adapted todeliver a consistent BUSINESS vocabulary thatbusiness people from different departments and ITpeople can use as a standard for bettercommunication. The process of developing thisvocabulary leads to an empathy between business andIT practitioners which in turn creates a moreproductive atmosphere in which to get the mostfrom IT investments. You will learn:● How empathy in conjunction with modelling

techniques accelerates common understanding● How to adapt data modelling techniques to

develop a business model and formal businessvocabulary

● Questioning and feedback techniques to improveaccuracy of the vocabulary and accuratelycapture business requirements

Track 3: Bringing EA to Life in Projectswith the Project Start ArchitectureMartin van den Berg, Service Line Manager, Sogeti NederlandThe Project Start Architecture (PSA) is one of thekey architecture artefacts of the DYnamicArchitecture (DYA) approach. The PSA delineates aconcrete and usable framework within which theproject should be carried out. The enterprisearchitecture (principles, rules, guidelines and models)is clarified or "translated" in a PSA to meet thespecific problems and requirements of a project. Sinceits introduction in 2001 it has become the de-factostandard for bringing EA into life in projects and iswidely used in The Netherlands and in Sweden.Delegates will learn from this presentation:● What is a Project Start Architecture?● What are the advantages of a Project Start

Architecture?● How do organizations make use of the Project

Start Architecture (with examples)?

Track 4: Selecting Approaches to EASally Bean, Director, Sally Bean LtdEA practitioners are increasingly including the‘architecture of the business’ in their scope. However,it’s important to recognise that because of the humanelement of organisations, an enterprise cannot beentirely designed as if it is a machine when it is reallya complex adaptive system continuously co-evolvingwith its environment. This presentation will explorethe benefits and limitations of the machine metaphorof organisation in the information age and discussdifferent modelling approaches. It will show howsome of the ideas of Systems and Complexity sciencecan be effectively applied to produce a new way ofthinking about EA that is accessible to allstakeholders and supports improved communicationbetween people as well as machines.● Using the Cynefin sense-making framework to

explore different organisational contexts● The relevance of systems thinking to EA● How to use these ideas to develop an appropriate

operating model for EA in your organisation


Track 1: EA as a Management DisciplineAdrian Apthorp, Head of Architecture, DHL ExpressThis presentation will show how to embedenterprise architecture practices into theorganisation. Having applied Enterprise Architectureapproaches to a major change programme acrossEurope, Adrian will discuss the learnings andexperiences of establishing Enterprise Architecture asa management discipline within DHL. Adrian willhighlight the different challenges of applyingEnterprise Architecture principles within the widerorganisation than in a change programme andprovide insights and suggestions on how to embedthe Architecture. This session will focus on:● Positioning of Enterprise Architecture in the

organisation● Key Enterprise Architecture touch points and

roles● Identifying the critical Enterprise Architecture

elements and using them within the organisation

Track 2: Building a Process Architectureon a Budget: Trials, Tribulations, andLessons LearnedAlec Sharp, Senior Consultant, Clariteq SystemsConsultingBusiness processes are a critical element of anEnterprise Architecture because they depict theessence of what an enterprise does to deliver value.They provide a powerful and relevant frameworkfor getting attention, when they are used to revealthe hidden factors that support or impede thecreation of value. The difficulty is that it usually takesa lot of time and effort to develop a credibleproduct. This presentation traces the recentdevelopment of an enterprise process architecturethat was completed with minimum time, expense,and disruption. It describes what was developed,how it is already being used, why the executive wassupportive, the use of available artifacts andresources, and the techniques that were used. Keypoints and questions include:● Engaging the executives - what worked,

what didn’t ● How useful (or not) were off-the-shelf

frameworks and reference models?● Why core process is a dangerous term and

lessons learned● Balancing acts - generic vs. specific, broad vs.

granular, top-down vs. bottom-up, and more● Architecture through archaeology - sifting

through the artifacts

09:00 – 09:15

INTRODUCTION FROM THE CHAIRS

John Zachman, President, Zachman International,Sally Bean, Director, Sally Bean Ltd

09:15 – 10:15 KEYNOTE

Surfing the Tsunami: Riding the Wavesof Change to Bring Business Value

Michael Rosen, Director, EnterpriseArchitecture, Cutter ConsortiumSo much is happening in IT thesedays; it’s hard to keep up with thetsunami of change. But, asEnterprise Architects, it’s our jobto not only be abreast of thelatest developments, but to put

them into perspective within our enterprise. Asolid conceptual landscape of each architecturaldomain can help architects position the changesto fit their enterprise and provide maximumvalue. As always, we need to respond to newbusiness demands. But now more than ever, newavenues exist to create additional opportunitiesfor the business. This keynote, illustrated withcase study examples of topics such as cloudcomputing, Enterprise 2.0, semantic technologies,green IT, will position the changing concerns ofenterprise architecture to enable you to usethem to deliver value faster within your ownenterprise.● Impact of new developments on enterprise

architecture● Architectural landscape concepts and

relationships● Driving business value with IT opportunity

5

CASE STUDY

CASE STUDY

CASE STUDY

14:00 – 15:00 KEYNOTE

Architecting for an Age of Intelligence

Don Tapscott, Chairman, nGenera

The global economic crisis of2009 was a wakeup call to theworld. We need to rethink andrebuild many of the organizationsand institutions that have servedus well for decades, but now have

come to the end of their life cycle. As the crisishas spread to other sectors in the economy andeven other sectors of society, it is exposingstructural weaknesses and modes of operationthat no longer nurture social and economicgrowth. At the same time, the digital revolutionis driving new opportunities and enabling newbusiness and operating models. Don Tapscott,best-selling author, will provide a unique insightinto the contribution that enterprise architectsmust make to enable the redesign oforganisations and their information systems foran Age of Intelligence. as depicted in hisupcoming book MACROWIKINOMICS:Rebooting Business and the World.


Conference Thursday 17th June 2010, Friday 18 June 2010



Track 1: Delivering Decision Effectivenessthrough Enterprise Business ArchitectureDick Whittington, CTO, The Salamander OrganizationDevelopments over the past few years have allowedsenior stakeholders within the business to realisesignificantly greater benefits from EnterpriseArchitecture. Combining and synchronisinginformation traditionally managed within a range ofbusiness domains, new joined-up thinking andtechnologies are enabling the expansion of theapproach to deliver a new era “Enterprise BusinessArchitecture” that focuses on key decision processesto deliver greater effectiveness – especially poignantin today’s challenging economic climate. The approachhas been demonstrated to be capable of yieldingsignificant cost savings through commonunderstanding and consequent improved decisionmaking, in addition to reducing projected deliverytimescales. This session will summarise the underlyingprinciples of enterprise business architecture, andlook into how the approach is working in practice toimprove the key processes of decision making,performance management and business change.

Track 2: The Event Network as Enablerof Business AgilityChristopher Bird, Chief Architect - Airline Solutions,Sabre Airline SolutionsAs architectural models evolve from RPC-like SOAmodels to even more loosely event driven models,so our thinking around interaction, flow andmanagement of control, and handling content willneed to expand. In this presentation, Chris willexpand on the event architecture and associatedpatterns in place within Sabre - patterns that powerthe Sabre Airline Exchange platform. Attendees will:● Understand the drivers for event based

solutions● Understand how to construct a high speed,

reliable event network from standardcomponents

● Recognize the need for a robust controlinfrastructure around the event models

● Examine alternatives for enabling the controlinfrastructure

Track 3: Safety first – How an EAApproach to Information Assurance isHelping the Ministry of Justice ReduceCosts Without Sacrificing SecurityJohn Fitzgerald, Head of ICT InformationAssurance, Ministry of JusticeJames Chappell, Head of Enterprise SecurityServices, DeticaEnterprise Architects are already helping businessessave money. However, for Government, this has to bebalanced with keeping the organisation and its datasafe, and with budgets already stretched, there’s nonew money for security. In this presentation and withreference to work at the Ministry of Justice, JohnFitzgerald and James Chappell will show how an EAapproach to information assurance can help businessesmake the right tradeoffs to reduce costs safely.The talk will cover:● Why ‘right-sizing’ information assurance means

making it part of the business and technicalarchitecture

● How Enterprise Architecture approaches tomodelling and alignment can help organisationsbalance cost reduction and risk

● What Government can learn from EA in keepingsensitive information secure

Track 4: “No we don’t do the floorplan!” How to be Realistic with EADeborah Weiss, Manager, Technology and StrategicPlanning, VicTrackWe all know that EA can yield extraordinary value toorganisations through improved business performanceas well as rationalised technology investments. Thissession is a real world experience that shows despite(or rather in spite of) your level of organisational (andEA) maturity you can position EA to guide andinfluence strategic business and technical decisions.Put the theory on the shelf (but don’t throw it away)and begin to understand that value is delivered froman EA program that is well integrated and understood.Have a lofty goal but define a pragmatic place to startand make sure the EA program is properly scoped and

focused on real world execution. ● Gain success by integrating EA into existing

processes –make life easier● Use an iterative approach for developing EA –

one step at a time● Start by using EA for project and program

portfolio optimisation – where the rubber hitsthe road


Track 1: Application Portfolio Managementin the Context of a Global EnterpriseArchitecture ProgrammeMartin Dawson, Application Architect, ShellInternational Petroleum CompanyMark-Jan Paanakker, Downstream Lead ApplicationArchitect, Shell Downstream Services International B.VSince 2004 Shell has been executing a global EnterpriseArchitecture programme designed to standardize andsimplify business processes and systems on a globalbasis. A key element of the programme has been therationalization and implementation of a targetapplication portfolio in which a global instance of SAPrepresents a major component. We will show how weuse portfolio management techniques to manage theapplication portfolio through all stages of an applicationportfolio lifecycle including portfolio definition,deployment, legacy decommissioning, performancemonitoring and strategic planning.

This presentation will address:● Benefits of following a structured EA approach on

application portfolio management● The architecture principles that have guided the

Shell approach to a major business and ITtransformation programme

● The need for a close interaction between local andglobal aspects of both the portfolio and theroadmaps in order to drive change and realize theintended benefits

Track 2: Executing ArchitectureRichard Weston, Professor, Loughborough UniversityEnterprise architecture makes it possible toconceptualise current and possible future enterpriserequirements and solutions in a holistic way, leading toimproved decision making across various boundaries. Ingeneral however, current-generation architectures arestatic in the sense that they cannot readily be computerexecuted to contrast and compare the behaviours ofalternative architectures. This presentation will describean innovative new approach to executing architecture.This approach incorporates the use of three sets ofdecomposition techniques, and a new way of re-integrating ‘process’, ‘resource’ and ‘work’ viewpointsabout complex and changing systems. This allows thecoherent design of multiple simulation models atmultiple levels of abstraction; thereby enabling ‘bigpicture execution’. The approach will be exemplifiedwith reference to its case study application in helpingworld leading aero-space and white goods businesses togain a better understanding of the interplay of thedifferent factors impacting their business.

Track 3: Ask not what Agile can do for you...Jon Hill, Enterprise Architect, BNP ParibasWithin Financial Services organisations Agiledevelopment approaches are here to stay and theadoption of such methods continues to increase. Todate many discussions concerning EA and Agiledevelopment have focused on the differences betweenapproaches seeking greater predictability and thoseseeking greater adaptability. In this presentation insteadof asking what Agile means for EA, we will ask whatEA can do for Agile. Based on interviews anddiscussions with a number of leading Agilepractitioners within both Financial Servicesorganisations and other sectors, we will discuss:● Trends within Agile development: new meeting

points between EA and Agile ● What do Agile development managers and teams

want to see from EA initiatives ● Methods, tools and approaches that EA teams can

adopt to assist and give value to Agile

Track 4: TOGAF 9 Elaboration of theZachman FrameworkStan Locke, Managing Director, ZachmanFramework AssociatesThis presentation shows how the TOGAF9deliverables and methodology processes are related tothe Zachman Framework and why both frameworksare needed. The common threads and underlyingcommon concepts have been identified andconsidered by architects certified and practising inmultiple schools of EA thought. The presentation willillustrate how active research work in South Africa istaking on a whole new dimension of how these toolscan become part of the Business Strategy planningagenda in the 21st century.● What are the consistencies between the

approaches?● Where are these being utilized together?● When do we expect that the various Enterprise

Metaframeworks will converge?● Who is interested in the development of the

Profession Practice with a common‘lingua franca’?


Track 1: Assessing Effectiveness: NASACapabilities Portfolio ManagementRobert Stauffer, President, Information DynamicsLawrence Helm, Director of GovernmentOperations, Information DynamicsUsing methods drawn from the US DOD, UK MODand previous success with the NASA CIO,Information Dynamics has helped NASA instantiateEA as a tool for long-range strategic planning. Wehave developed processes to determine anddescribe the connection between mission-producingassets (like wind tunnels or the Space Shuttle) andtheir core capabilities. The resulting portfolio ofstrategic capabilities can be assessed for overall

09:00 – 10:00 KEYNOTE

Case Study Examples of theZachman Framework John Zachman, President, ZachmanInternational

For many years, John has arguedthat engineering an Enterprise is fardifferent from building and running

systems. Engineering an Enterprise requires singlevariable, “primitive” models, whereas building andrunning systems requires multiple variable,“composite” models. If you want the Enterprise tobe “architected”, then the “composite”implementation (systems) models must be createdfrom components of “primitive” engineering(architecture) models. If the “composite”implementation models are created before any“primitive” models exist, then the Enterprise willbe implemented (running systems), but NOT“architected.” The problem is, for the last 60 or 70years, those of us who come from the informationcommunity have been solely focused on buildingand running systems (implementations) not onengineering Enterprises (architecture). This casestudy is an attempt to illustrate what “primitive”models look like, what you use them for and howyou could create “composite” models(implementations) from the “primitive” models(architecture).

09:00 – 10:00 PANEL

The Future of Enterprise Architecture:EA at the CrossroadsModerator: Sally Bean, Sally Bean Ltd, Panellists:Adrian Apthorp, DHL Express, Chris Potts, DominicBarrow, Nigel Green, Independent Consultant, Jon Hill, BNP Paribas and Michael Rosen, Cutter Consortium

Enterprise Architects are change agents who mustrecognise that their own discipline is itself subjectto alteration. Over the past 20 years, EA has beenevolving gradually, but there is now much talk ofmore radical shifts resulting from dramatic changesin technology and organisational dynamics. Theseinclude moving from a discipline with roots firmlyin IT to one that is more business-oriented andmoving from a top-down idealised master-planningapproach to a more pragmatic, less centralisedcollaborative one. Are these changes realistic andwhat are their implications? A panel of speakersand experts will debate these different approacheswith the audience, consider how EA's practice andits practitioners may change over the next 5 years,and discuss appropriate tactics for EA teams.

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health and compared to a “target state” of scenariosto highlight investment gaps or redundant activities.Using methods and models applicable to anycomplex enterprise, we will demonstrate how ourassessments balance traditional cost managementagainst the stewardship of national space flightcapabilities. Our presentation will explain how we:● Determine the attributes of a “strategic asset”● Reverse-engineer a “service architecture” for an

established organization● Institutionalize Capabilities Portfolio

Management as an integral element of thedecision making process

Track 2: A Case Study - Implementationand Integration of the ZachmanFramework for EA within a DynamicGrowing BusinessTas Ranson, CIO, The Nova Group of CompaniesThis presentation describes the practical experienceof implementing the Zachman Framework for EA anda modified version of Finkelstein’s InformationEngineering approach into a young but rapidlygrowing business. The primary objective was tocreate an architecture that is a living, integrated partof the business, that is responsive to change, andprovides direct useful information to all businessparticipants. The secondary objective was to get inearly in the life of the business to ensure theenterprise architecture shapes and drives theemerging business systems to avoid the acquisition or creation of disintegrated systems.This presentation will cover:● Framework Adaption● Process/Method Choices and Changes● Key Models Used● Lessons Learned

Track 3: Improving ProcurementOutcomes by applying EACalum Steen, Principal Architect, National PolicingImprovement AgencyProcuring goods and services from 3rd parties via amarketplace is common place in the private and publicsector. However, so-called agency problems remain, forexample completing a specification of requirements inadvance, choosing the best suppliers who themselveshave an incentive to overstate capability and assuringthe delivered product or service. With budgets underpressure, and to complement existing public sectorprocurement practices, the NPIA has appliedEnterprise Architecture assets and methods with thegoal of improving procurement outcomes. Thispresentation will cover ● What has worked and challenged us in utilising

EA assets within large-scale procurements● Which EA assets we believe are most beneficial

to ensuring better procurement outcomes andwhere IPR should be retained by the client

● Preferred ownership responsibilities for EAassets between business projects, procurementand the central EA team

● How we anticipate EA assets will provide thecriteria for the Champion/Challenger processfor faster selections in the public sector

Track 4: Implications of CloudComputing for Enterprise ArchitectsMatt Deacon, Chief Architectural Advisor,MicrosoftThe “Cloud” is everywhere these days and the promiseof convenient procurement of IT services without thecost and hassle of IT staff is all too appealing for many.But, while convenient in the short term, this approachcan create many problems in the longer term. ITchallenges don’t go away with clouds; issues of security,data governance, service management, contingencyplanning, Integration and management quickly come tothe surface. Cloud offers many great benefits butshould be viewed in a broader context of what thebusiness is trying to achieve. This session will provideguidance on preparing for cloud. We will build a cloudtaxonomy and an approach to using it with keystakeholders from business to IT. We will discuss howlooking above process and implementation at abusiness’s capabilities enables EAs to engage in differentdiscussions about the business. We will then considerthe future of the IT department in terms of newresponsibilities and roles and understand the keyarchitectural considerations of entering into a world ofhybrid architectures. We’ll look at key lessons fromagile development and how these can be applied at thearchitectural tier and in so doing learn about “technicaldebt” and how in the right hands, it is a good thing!


Track 1: When Worlds Collide - EAApproaches to Managing Strategic ChangeDavid Byrne, IT Director (Architecture & Design),The Carphone WarehouseInternal change is the norm in most organisationstoday, but when change is caused by organisationsinteracting with each other, the effects are magnified. Insituations such as the engagement of a new strategicsupplier or the execution of a merger or acquisition,the results can be viewed as a collision of EnterpriseArchitectures. Options such as outsourcing and cloudservices enable businesses to make strategic changeslike these faster than ever before. This presentationdescribes approaches used by the EnterpriseArchitecture team at Carphone Warehouse toprepare the ground for these events, help in thetransition and speed the journey back to ‘steady state’.

Track 2: What can Service DesignersLearn from Software Architects?Simon Field, Chief Technology Officer, Office for National StatisticsAre some of the methods and practices of softwarearchitecture applicable to service design? Thispresentation looks at the similarities between theworlds of software architecture and service design, andexplores how the concepts of software architectureand architecture reviews may be applicable to servicedesign. The presentation will cover the following:● How do we define service quality?● Do services have architecture?● How do we evaluate services?● Is there a place for ex-ante service evaluation?● Can it be used to strengthen post-ante service

evaluation?● Applying software architecture review methods

to services

Track 3: Visible Enterprise ArchitecturesMilan Guenther, Partner, Design Consultant,eda.centerprise design associatesOrganisations are struggling to adequately connecttheir people to business processes, information, andinteractions. Although most manual interactionsbetween a human and an organisation today includedealing with IT systems, user experience and usabilityin the enterprise is still behind what is common in theconsumer space. Unstructured data, manualinteractions, ad-hoc communication processes, andorganisational identity and culture are not welladdressed by EA today. This presentation willintroduce a people-centred perspective oforganisational information systems and their touchpoints with users. It describes a framework for aDesign initiative based on EA insights and relatedpractices, with the goal to integrate users, informationand interaction in an optimal way. Key elements:● Making the Enterprise visible and usable to

human users● Approaching the people issue from a global

perspective ● Using this framework to align, consolidate and

integrate user-facing elements

Track 4: Introducing TOGAF at ABNAMRO: a Matter of Cut and PasteWouter Schmitz, Head of Architecture, ABN AMROOver the past year and a half Mr. Schmitz has beenintroducing TOGAF at ABN AMRO. In his presentationhe will show the road he took and the problems hehad to overcome. Using juicy anecdotes and sharing hisexperiences he will take you on a ride to show you:● His “cookbook” for introducing TOGAF● What he did with the prior existing architecture

method at ABN AMRO● How to make the right selections from TOGAF

(the cutting part)● How to stick to the TOGAF standard while

remaining practical● How to transform TOGAF to a functioning

architecture team● What you really need to make your architecture

team a success, but TOGAF doesn’t give you (thepasting part)


Track 1: Aligning Enterprise Architecturewith the Enterprise Change PortfolioKevin Johns, Senior Manager, BT Global Services

Strategic IS Planning sought to align IS/IT plans withbusiness plans. Jeanne Ross invited us to ‘Forgetstrategy: focus on your operating model. Now that‘there are no IT programmes only businessprogrammes’ leading organisations align their ITinvestment with their Enterprise Change Portfolio. With£1.7bn wasted on failed change programmes in the UK(Economist, 2009) many now trust their organisationsless (Edelman Trust, 2009). The presentation:● Explains the concept and principles of Change

Governance● Describes how BT Global Services used Change

Governance to prioritise its overall business ITchange portfolio within the organisation’s capacityfor change

● Offers practical advice for organisations needingto grab hold of proliferating change agendas

Track 2: Simplified Business-EventProcessing - “Twitter for Business Events”Nigel Green, Enterprise Architect, Independent ConsultantEnterprise Architects often find themselves in theposition of connecting diverse ecosystems, rather thandesigning well-formed enterprise systems. Thispresentation will describe a design pattern calledSimplified Business-Event Processing (S-BEP) which canbe used to create an Information System that providesubiquitous visibility across federated systems in large,complex, business operations. It will explain how theS-BEP pattern helps businesses achieve visibility acrosstheir Value Networks (such as Supply Chains) and helpbring sustainable, flexibility, agility and scalability totheir IS estate. This pattern has been applied manytimes over in various industries such as logistics,criminal justice, banking and postal services and isbeing currently used to design a system that will givenear-real-time visibility to over 500 million businessevents per day without needing to invest in anythingother than COTS software and hardware. ● Key standards and principles for event processing● Why S-BEP goes beyond IS design and creates

business opportunities● Next-generation approaches to IS architecture

Track 3: Challenges faced by ITArchitects in Highly Dynamic andDemanding OrganizationsJuttas Paul, Head of IT Systems, Aljazeera NetworkThe adaptability and usability of IT Architecture raisesa question mark for highly dynamic organizations suchas Aljazeera, where the business is expanding rapidlyand diversifying. Information technology hastransformed from a support function to a businessdriver and the organization must achieve businessobjectives faster, which requires architecting veryefficient and effective information technology thatintegrates legacy systems with the changing ITenvironment. This presentation outlines the challengescaused by very dynamic and demanding organizationsto IT Architects and how to deal with it, along with acase study of Aljazeera. It will describe how anadaptable service-oriented architecture and dynamicIT environment was created and how improvedenterprise information integration was achieved.● Key factors to consider for IT architecture in a

highly dynamic environment● How to do IT architecture to achieve business

objectives faster● Do not focus on standardization, instead work

towards enablement of continuous change

Track 4: Delivering value from EA, Fromthe Board Room to the Rock FaceStuart Macgregor, CEO, Real IRMEA Frameworks such as TOGAF may help EA teams tounderstand how to produce EA content but they fallshort in explaining how to establish an EA function thatis both business-appropriate and sustainable. Thispresentation provides practical guidance for runningthe EA practice like a business with a clearly definedcustomer focus, product portfolio, communication andmarketing strategy. It will describe how to ensure yourEA team delivers value to a wide range of stakeholdersand provide examples of how to repackage EA contentto meet different customer needs. The benefits includebetter decisions at Board Level and better knowledgeand understanding of how the business actually worksfor people working at the Rock Face. ● The Enterprise Architect’s Role in Strategy● How to perform ‘Mass Customisation’ of EA

deliverables● How agility in meeting and exceeding customer

expectations drives positive word-of-mouth

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17:15 – 17:30 CONFERENCE WRAP-UPJohn Zachman, Zachman International, Sally Bean, Sally Bean Limited


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Enterprise Architecture Conference Europe 2010 16-18 June 2010 Radisson Blu Portman Hotel, London UK

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