Hyundai Cardis... Investor Presentation Hyundai Card

May 2011

DisclaimerThese presentation materials have been prepared by Hyundai Card Co., Ltd. (“HCC or the Company”), solely for the use at this presentation and have not been independently verified. No representations or warranties, express or im-plied, are made as to, and no reliance should be placed on, the accuracy, fairness or completeness of the informa-tion presented or contained in this presentation. Neither the Companies nor any of theirs affiliates, advisers or representatives accepts

any responsibility whatsoever for any loss or damage arising from any information presented or contained in this presentation. The information

presented or contained in this presentation is current as of the date hereof and is subject to change without notice and its accuracy is not guaran-

teed. Neither the Companies nor any of their affiliates, advisers or representatives make any undertaking to update any such information subse-

quent to the date hereof. This presentation should not be construed as legal, tax, investment or other advice.

Certain information and statements made in this presentation contain “forward-looking statements.” Such forward-looking statements can be

identified by the use of forward-looking terminology such as “anticipate,” “believe,” “considering,” “depends,” “estimate,” “expect,” “intend,” “plan,”

“planning,” “planned,” “project,” “trend,” and similar expressions. All forward-looking statements are the Companies’ current expectation of future

events and are subject to a number of factors that could cause actual results to differ materially from those described in the forward-looking state-

ments. Caution should be taken with respect to such statements and you should not place undue reliance on any such forward-looking state-

ments.

Certain industry and market data in this presentation was obtained from various trade associations, and the Companies have not verified such data

with independent sources. Accordingly, the Companies make no representations as to the accuracy or completeness of that data, and such data

involves risks and uncertainties and is subject to change based on various factors.

This presentation does not constitute an offer or invitation to purchase or subscribe for any shares or other securities of the Companies and neither

any part of this presentation nor any information or statement contained therein shall form the basis of or be relied upon in connection with any

contract or commitment whatsoever. Any decision to purchase shares in any offering of shares of the Companies should be made solely on the

basis of the information contained in the offering document which may be published or distributed in due course in connection with any offering

of shares of the Companies, if any.

The contents of this presentation may not be reproduced, redistributed or passed on, directly or indirectly, to any other person or published, in

whole or in part, for any purpose.

The Premier Korean Credit Card Company

Ranked #2 in terms of transaction volume

Industry leader across key quality metrics

Marketing innovations differentiate brand and drive growth

Six-year-long partnership between two global leaders : Hyundai Motor Group and GE Capital

Increasingly profitable since the inception of the Joint Venture(JV)

- Excellent asset quality with the lowest delinquency rate of 0.6%

- Strong customer loyalty, as measured by card usage per customer

- Strategic marketing program with Hyundai Motor Group

- Leadership position in super premium segment

- Strong governance with GE Capital's active involvement in daily operation as well as management

- GE Capital appoints key executives in risk management & finance

03

Growing Partnership with GE Capital

- Innovative “Point Programs”

- Stable & solid operational base

- Extensive sales network54.0%

43.0%

- Powerful financing arm

- Effective marketing tool

- Most successful joint venture

- Sole consumer finance

window in Korea

- Advanced knowledge on risk management

- Financial supports

- Active involvement in daily operation as

well as management

- GE Capital provides US$ 200mm back-up credit line

- Total Investment : USD 661mm (as of March 31st 2011)

2010

- 2006 ~ 2008Exercising of Warrants(Additional equity investment)

2008

- GE Capital increases paid in capital by KRW 165bn

2006

- Establishment of joint venturewith GE Capital

- GE Capital purchases KRW 200bn Subordinated bond

- GE Capital acquires KRW 313bn equity interest in HCC

2005

04

Management Strategy

Use analytic insight and creative marketing to drive sustainable growth

Redress the balance between growth and risk management

Maintain strong capital structure and sound liquidity position

Put the first priority on credit risk management

Maintain a diversified and stable funding portfolio

05

Investment Highlights

Stable macroeconomic conditions such as low unemployment rates and increased consumer spending

Effective marketing led to a market share jump to 14.6% in 1Q11from 14.1% in 2010

Achieved stable 1Q11 financial results with operating profit of KRW 98 billionand net income of KRW 74 billion

Maintained healthy asset quality with the lowest 0.6% delinquency rateamong Korean FIs

Strong commitment to abide by the target leverage of 4x

Strengthened liquidity management  indicated by 290% of CP coverage

Achieved credit rating upgrades based on strong fundamentals- Korean credit rating agencies upgraded HCC’s rating to AA+, the highest level among Korean

credit card companies (Jan 2011)

06

Compelling Business Environment

GDP Growth Trend

GDP growth rate was 4.2% in 1Q11 with recovery in the private sectors and export

Payment service oriented ; similar to charge card concept

Settlement ratio through credit card, 57.0%* of total private consumption

Strong credit infrastructure

- Proportion of revolving balance carried over :

around 5.8%(5.7% for HCC)

- Preemptive and conservative regulation by

the Financial Supervisory Service

- Well-developed credit bureau system

Source : Bank of Korea * Source: the Credit Finance Association, at the end of 2010

Characteristics of Korean Credit Card Industry

07

5.1%

4.2%

2007 2008 2009 2010 1Q11

2.2%

0.2%

6.1%

Conservative Strategy Focused on Credit Purchase

Asset Portfolio (Unit: KRW Bn) Market Share Trend

Lump Sum Valid Members(Unit:000’s) Credit Purchase* Market

2nd largest among all of credit card companies in Korea since 2009

2nd largest among mono line credit card companies in Korea since 2Q09

Total Credit Card Market (credit purchase*+ financial products)

Installments Cash Advance

Card Loan Other

08

10,103

15.9%

14.6%

1Q11

7,616 8,755 9,878

13.8%

15.7% 15.7%

14.1%13.1%

11.2%

Source : Company * Excludes corporate accounts

Source : Company

2008 2009 2010

9,186

21.6%

12.6%

25.0%

40.7%

9,149

21.7%

12.9%

24.3%

40.9%

5,616

7,136

14.5%

15.0%

10.7%

25.8%

48.5%

12.6%

28.9%

44.0%

2008 2009 2010 1Q11

Innovative Programs Strengthen Bonds with Customers

Innovative Point Program with Hyundai Motor Group

Diversified Product Portfolio

- Increased card usage & loyalty - Continuous inflow of new

applicants

- Able to offer more attractive mileage term

- Increased tendency to purchase

HMC/KMC vehicles

- Enhanced customer retention

capabilities

- Strong target-marketing practicesthrough the analysis of cardholders’ lifestyle

09

Pre-rewardRepayment

Card UsageCar Purchase

Discount within Points

Point Accumulation

Pre-rewardSave Auto

M Point

M2GOODTHRU

MONTH / YEAR5521

GOODTHRU

MONTH / YEAR5521A2

GOODTHRU

MONTH / YEAR4330K2

Income Level

Super Premium

Point benefit

Mul

tiple

Shop

ping

T&E

Nic

he

D/C benefit

Premium Prime

M2 PlatinumM3 Platinum

M2 Lady PlatinumR3 Platinum

the Black Dinersthe Purple/ the Red

W travelPlatinum

M Lady/ R

M

V

Middle

A2, K2, T2 PlatinumT3, H3 Platinum

F/ O/ H/ T

GOODTHRU

MONTH / YEAR4330M2

GOODTHRU

MONTH / YEAR4330T2

GOODTHRU

MONTH / YEAR5433

GOODTHRU

MONTH / YEAR4028

GOODTHRU

MONTH / YEAR5433

Creative Branding Drives High Awareness

Creative and Differentiated Marketing Strategies

Continuous Growth in Brand Awareness

Source : Company

Innovative Commercial

Talent Donation:Raise the company’s recognition through focused advertising campaigns (ex. Bus/subway stations, airport etc.)

Super Series: Host and sponsor premium music concerts and sports matches

Global Alliance

2007 2008 2009 2010

10

69.0%

76.0%

80.4%

83.4%

Pre-emptive Approach to Risk Management

Risk Control Committee

Using GE Capital’s expertise in risk management

Pursuing growth with a focus on stringent risk management

- Sets policies and reports to BOD

- Equal membership between Hyundai Motor Group and GE Capital

- Includes GE Capital’s Asia Chief Risk Officer

- Tailored use of GE Capital’s credit scoring system

- Rigorous compliance and anti-fraud processes

- Dynamic monitoring of payments, status changes

- Adoption of GE Capital’s risk reporting format

- Application of Risk-Based Pricing(RBP)

11

Committed to excellence in governance

Supporting innovative culture and meritocracy

- Active board oversight supported by three key committees

- Transparent corporate governance

- GE Capital has veto rights on all major decisions

- Merit-based culture with performance-linked compensation

- Rewards for innovation and development of new business opportunities

- High quality employees from diverse background

. Risk Control Committee

. Executive Finance Committee

. Asset & Liability Committee

Combining Strong Governance with Innovation12

Continuous Improvement in Profitability

Income Statement (Unit : KRW Bn) Operating Income (Unit: KRW Bn)

13

Operating Revenue

(Excluding FX Effect)

Operating Expense

(Excluding FX Effect)

Operating Income

ROA

Net Income

Bad debt expense

Provision for

unused Credit Line

Profit on sale of Daewoo International share

- Achieved stable operating income

- Stable income growth trend due to asset increase and conservative risk management

- Steady growth in M/S and the number of card members

1Q10

544

450

94

5.4%

69

492

398

31

1

1,938

4.8%

379

284

2,240

1,861

185

14

2,316

2010

-

22.1%

13.2%

4.5%

8.0%

18.7%

69.3%

155.4%

11.7%

YoY

4.3%

486

510

98

74

584

53

3

608

1Q11

1,555

4.7%

286

213

1,795

1,509

113

42

1,841

2009

258

2008

94

1Q10

98

1Q11

286

2009

278

101

379

2010

4.5%

30+ Delinquency Rate(%) FSS Guideline VS Actual Reserve (Unit: KRW Bn)

FSS Guide Actual Reserve

(Actual+Reserve for bad debt)/ FSS

Excellent Asset Quality & Conservative Reserve Policy14

143.3%123.9% 127.7%

118.7%

94114

142 148 166 176

23

25

135

2008 2009 2010 1Q11

Source: Company

0.3% 0.4%

0.6%

0.7%

2008 2009 2010 1Q11

184

209

189

Reserve for bad debt

Solid Capital Base

Leverage Trend (Unit: KRW Bn) Capital Adequacy Ratio (Unit: KRW Bn)

Managed Borrowings Shareholder’s Equity Adjusted Capital CAR

15

Maximum Leverage

According to

Dividend Policy :

4.0x

Source : Company

7,237

5,165

7,197

23.5%22.5%

18.7% 19.7%3.2X 3.5X4.1X 4.0X

2008 2009 2010 1Q11

3,980

Source : Company

1,2341,406 1,483

1,699 1,737

1,8431,811

1,854

2008 2009 2010 1Q11

Leverage

Well Diversified Funding Portfolio

Funding Portfolio by Product

Total : KRW 7,237Bn

Long-term funding : 64.2%

Funding Principles

2011 Funding Status

Maintain the proportion of ABS under 20% andCP under 10%

Diversify funding portfolio in terms of currency, region and product

Maintain the average maturity ratio of liabilities to assets over 100%

Contingency plans under regular review

To increase liquidity buffers :- Target cash balance : KRW 700Bn- Target credit line increase: KRW 230Bn

To promote stability of the funding portfolio(CP proportion to be down to 5%, LT funding to be up to 65%)

Monitoring overseas bond markets for diversification

16

ABS10.7%

Loans3.9%CP7.2% Bond

78.1%

Effectively Managed Liquidity

CP Coverage Ratio (Unit: KRW Bn) Debt Maturity Profile (Unit: KRW Bn)

Cash Bond CP Loan ABSCP Credit Line CP Coverage Ratio*

17

* CP Coverage Ratio = (Cash + Unused Committed Credit Line) / CP Balance

Source: Company

Source : Company

68.7%

561570 660 650 524

721

498

20

391120

360

72.1%

173.9%

291.7%

2008 2009 2010 1Q11

16.0%

1,160

1,160

20.3%1,486

1,170

13.9%

858

1,007

16.3%1,179

750

20.0%1,444

1,334

13.5%978

80130

219

380

384

104110

2Q11 2H11 2012 2013 2014 2015~

149

298

5060

807

Investment Summary

Stable macroeconomic conditions such as low unemployment rates and increased consumer spending

Effective marketing led to a market share jump to 14.6% in 1Q11from 14.1% in 2010

Maintained healthy asset quality with the lowest 0.6% delinquency rateamong Korean FIs

Strong commitment to abide by the target leverage of 4x

Strengthened liquidity management  indicated by 290% of CP coverage

Achieved credit rating upgrades based on strong fundamentals

Achieved stable 1Q11 financial results with operating profit of KRW 98 billionand net income of KRW 74 billion

18

Investor Relations Contacts

Daniel Lee, Head of Investor Relations

Phone +82 2 3770 9932

hyungseok_lee@hyundaicapital.com

MJ Bae, Manager of Investor Relations

Phone +82 2 2167 6507

mjbae@hyundaicard.com

Seo young Cho, Manager of Investor Relations

Phone +82 2 2167 6327

michelle.cho@hyundaicapital.com

Minchul Seo, Deputy General Manager of Investor Relations

Phone +82 2 2167 7051

mcseo@hyundaicapital.com

Youn Chung, Manager of Investor Relations

Phone +82 2 3770 9737

youn.chung@hyundaicapital.com

www.hyundaicard.com/english