Hyundai Cardis... Investor Presentation Hyundai CardMay 2012

DisclaimerThese presentation materials have been prepared by Hyundai Card Co., Ltd. (“HCC or the Company”), solely for the use at this presentation and have not been independently verified. No representations or warranties, express or implied, are made as to, and no reliance should be placed on, the accuracy, fair-ness or completeness of the information presented or contained in this presentation. Neither the Companies nor any of theirs affiliates, advisers or representatives accepts any responsibility whatsoever for any loss or damage arising from any information presented or contained in this presentation. The information presented or contained in this presentation is cur-rent as of the date hereof and is subject to change without notice and its accuracy is not guaranteed. Neither the Companies nor any of their affiliates, advisers or representatives make any undertaking to update any such information subsequent to the date hereof. This presentation should not be construed as legal, tax, investment or other advice.

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The Premier Korean Credit Card Company01

Strong customer loyalty with high card usage per customer

- Excellent asset quality with the industry’s lowest delinquency rate of only 0.6%Industry leader across key quality metrics

Marketing innovations differentiate brand and drive growth- Strategic marketing program with Hyundai Motor Group - Leadership position in super premium segment

- Strong governance with GE Capital's active involvement in management & daily operations

Seven-year-long partnership between two global leaders : Hyundai Motor Group and GE Capital

Increasingly profitable since the inception of the joint venture(JV)

Growing Partnership with GE Capital

- Innovative “Point Programs”- Stable & solid operational base- Extensive sales network54.0%

43.0%

- Powerful financing arm- Effective marketing tool

- Most successful joint venture- Sole consumer finance window in Korea

- Advanced knowledge on risk of management- Financial support- Active involvement in management and daily operations

- GE Capital provides USD 200mm back-up credit line

- Total Investment : USD 649mm (as of March 31st 2012)

2010

2006 ~ 2008Exercising of Warrants(Additional equity investment)

2008

GE Capital increases paid incapital by KRW 165bn

2006

- Establishment of joint venturewith GE Capital

- GE Capital purchases KRW 200bn Subordinated bond

- GE Capital acquires KRW 313bn equity interest in HCC

2005

02

Management Strategy03

Use analytic insight and creative marketing to drive sustainable growth

Redress the balance between growth and risk management

Maintain strong capital structure and sound liquidity position

Place top priority on credit risk management

Maintain a diversified and stable funding portfolio

Investment Highlights04

Effective marketing lead to an increase in market share to 14.4% in 1Q12

Strong operating profit of KRW 79 billion and net income of KRW 75 billion

Maintained healthy asset quality with a 30+ day delinquency rate ofonly 0.6%, the lowest among Korean FIs

Reinforced strong commitment to abide by the target leverage of 4x

Strengthened liquidity management indicated by CP coverage of 784.6%

Compelling Business Environment

GDP Growth Trend

Source : Bank of Korea

* Source: the Credit Finance Association, as the end of 2011

Characteristics of Korean Credit Card Industry

2.8%

2008 2009 2010 2011 1Q12

2.2%

0.2%

6.1%

3.6%

05

GDP growth rate was 2.8% in 1Q12 (YoY) Payment service oriented ; similar to charge card concept- Proportion of revolving balance carried over : approximately 7.0%

Settlement ratio through credit card, 62.0%* of total private consumption

Strong credit infrastructure- Preemptive and conservative regulation by the Financial Supervisory Service

- Well-developed credit bureau system

Conservative Strategy Focused on Credit Purchase

Asset Portfolio (Unit: KRW Bn)

Lump Sum

Market Share Trend

Credit Purchase* Market

Total Credit Card Market (credit purchase*+ financial products)

Installments Cash Advance

Card Loan Other

06

Source : Company * Excludes corporate accounts Source : Company

15.5% 15.5%

14.3% 14.4%

1Q12

15.7% 15.7%

14.1%13.1%

2009 2010 2011

9,563

21.0%

10.6%

25.0%

42.8%

9,438

22.8%

10.1%

25.7%

41.1%

1Q122009

7,136

15.0%

10.7%

25.8%

48.5%

2010

9,186

21.6%

12.6%

25.0%

40.7%

2011

Innovative Programs Strengthen Bonds with Customers

Innovative Point Program with Hyundai Motor Group

Diversified Product Portfolio

-Increased card usage & loyalty -Continuous inflow of new applicants

-Able to offer more attractive mileage term

-Increased tendency to purchase HMC/KMC vehicles

-Enhanced customer retention capabilities

-Strong target-marketing practices through the analysis of cardholders’ lifestyle

07

Pre-rewardRepayment

Card UsageCar Purchase

Discount within Points

Point Accumulation

Pre-rewardSaveAuto

MPoint

GOODTHRU

MONTH / YEAR

GOODTHRU

MONTH / YEAR4028

GOODTHRU

4330

5289

Income Level

Super Premium

Point benefit

Multiple

Shopping

T&E

Niche

D/C benefit

Premium Prime

V2 PlatinumR3 Platinum

the Black the Redthe Purple

M Lady/ R

M

V

Middle

ZERO/ DIRECT

A2, K2, E2 PlatinumH3, T3 Platinum

C/ T/ H/ O

M2 PlatinumM3 Platinum

GOODTHRU

MONTH / YEAR4330GOODTHRU

MONTH / YEAR5433

GOODTHRU

MONTH / YEAR4330

GOODTHRU

MONTH / YEAR4330

GOODTHRU

MONTH / YEAR

GOODTHRU

MONTH / YEAR5433

4330

4330

4330

H / YEAR4330

GOODTHRU

MONTH / YEAR4330

GOODTHRU

MONTH / YEAR4028

GOODTHRU

MONTH / YEAR5433

GOODTHRU

MONTH / YEAR4028

ZERODIRECT

GOODTHRU

MONTH / YEAR

Creative Branding Drives High Awareness

Creative and Differentiated Marketing Strategies

Innovative Commercial

Strengthen and Elaborate Brand Activity- Launch a ‘Culture Project’ as an experimental attempt- Release Liquid Metal designed card to boast the unique identity

Super Series- Associate HCC with a “premium and artistic” image

The Modern Times - New communication

Global Alliance

08

Continuous growth in brand awareness

Source : Company

2008 2009 2010 2011

76.0%

80.4%

83.4%

88.1%

Pre-emptive Approach to Risk Management09

Risk Control Committee - Sets policies and reports to BOD- Equal membership between Hyundai Motor Group and GE Capital- Includes GE Capital’s Asia Chief Risk Officer

Using GE Capital’s expertise in risk management- Tailored use of GE Capital’s credit scoring system- Rigorous compliance and anti-fraud processes- Dynamic monitoring of payments, status changes - Adoption of GE Capital’s risk reporting format

Pursuing growth with a focus on stringent risk management- Application of Risk-Based Pricing(RBP)

Supporting innovative culture and meritocracy- Merit-based culture with performance-linked compensation- Rewards for innovation and development of new business opportunities- High quality employees from diverse background

Committed to excellence in governance

- Transparent corporate governance

- GE Capital has veto rights on all major decisions

- Active board oversight supported by three key committees. Risk Control Committee. Executive Finance Committee. Asset & Liability Committee

Combining Strong Governance with Innovation10

Solid Profit Underscores Strong Fundamentals

Income Statement (Unit : KRW Bn) Operating Income (Unit: KRW Bn)

11

Profit on sale of Daewoo International share

- Regulatory changes had a negative effect on operating income

- Pursue income stability through conservative risk management

- Maintain a steady M/S and number of card holders

(Excluding FX Effect)

Operating Expense

ROA

Operating Income

Net Income

Bad debt expense

Provision for unused Credit Line

(luding FX Effect)

Operating Revenue

2010

1,884

1,961

4.8%

375

281

185

14

2,259

2,336

1Q11

486

510

4.3%

98

74

53

3

584

608

1Q12

521

537

3.4%

79

75

42

2

600

615

YoY

7.4%

5.3%

-19.7%

1.3%

-19.9%

-34.1%

2.8%

1.3%

2,054

2,084

3.6%

324

239

200

1

2,378

2,408

2011

79

1Q12

98

1Q11

324

2011

286

2009

278

375

2010

101

30+ Delinquency Rate(%)

Excellent Asset Quality & Conservative Reserve Policy12

Source: Company

0.4%0.6% 0.6%

0.3%

2009 2010 2011 1Q12 2011

123.9%127.7%

199.1% 197.3%

1Q12

114142

2009

148166

23

189

2010

190

204

378

174193

381

171

Total Reserve VS Regulatory Requirement(KRW Bn)

Regulatory Requirement

Supplemental

Reserve under K-IFRS

Tatal Reserve/ Regulatory Requirement

210

Solid Capital Base

Leverage Trend (Unit: KRW Bn) Capital Adequacy Ratio (Unit: KRW Bn)

Managed Borrowings

13

Maximum LeverageAccording to Dividend Policy :

4.0x

Source : Company

7,068

5,165

7,197

22.5%

18.7%19.6%

20.0%

3.5X 4.1X3.5X

3.4X

2009 2010 2011 1Q12

7,090

Source : Company

2009

1,4831,699

2010

1,737

1,843

2011

1,9971,845

2,0771,869

1Q12

Leverage Shareholder’s Equity Adjusted Capital CAR

Well Diversified Funding Portfolio

Funding Portfolio by Product

Funding Balance : KRW 7,090Bn

Long-term funding : 72.0%

Funding Principles

2012 Plan

14

Maintain the proportion of ABS under 20% andCP under 10%

Diversify funding portfolio in terms of currency, region and product

Maintain the average maturity ratio of liability-to-asset at over 100%

Contingency plans under regular review

Take advantage of favorable domestic funding environment :

Uphold stability of the funding portfolio

ABS12.7%

CP3.0%

Bond82.7%

Loan1.7%

Effectively Managed Liquidity

CP Coverage Ratio (Unit: KRW Bn) Debt Maturity Profile (Unit: KRW Bn)

Bond CP Loan ABS

15

* CP Coverage Ratio = (Cash + Unused Committed Credit Line) / CP BalanceSource: Company

CashCP Credit Line CP Coverage Ratio*

1Q122009 2010 2011 2H12 2013 2014 2015 2016~2Q12

784.6%

490

841

743

210

810

838

72.1%

57020

391

173.9%

323.2%

8.7%

13.3%

23.5% 22.7%

20.6%

11.3%

660650

498

478

140

618

840

70

940

1,477

1,260

50

298

1,007

450

800

40

149

1,666 1,608

1,457

80030

Source : Company

Investment Summary16

Effective marketing lead to an increase in market share to 14.4% in 1Q12

Strong operating profit of KRW 79 billion and net income of KRW 75 billion

Maintained healthy asset quality with a 30+ day delinquency rate ofonly 0.6%, the lowest among Korean FIs

Reinforced strong commitment to abide by the target leverage of 4x

Strengthened liquidity management indicated by CP coverage of 784.6%

Investor Relations Contacts

Jungsang Kim, Head of Investor RelationsPhone +82 2 2167 7034jungsang.kim@hyundaicard.com

Brett Moffat, Manager of Investor RelationsPhone +82 2167 5510brett@hyundaicapital.com

http://ir.hyundaicard.com

Minchul Seo, Deputy General Manager of Investor RelationsPhone +82 2 2167 7051mcseo@hyundaicapital.com

Youn Chung, Manager of Investor RelationsPhone +82 2 3770 973youn.chung@hyundaicapital.com