Ir My Mobile Services

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CONTENTS

FOREWORD 2

EXECUTIVE SUMMARY 3

ACRONYMS 5

IntroductiontoMobileServices 6

CommunicationsServicesDevelopmentPast,TodayandToCome 6 MobileServicesGrowth 7

Subscribers

Global Mobile Penetration 7

Asia Pacifc Mobile to Acelrate 7

Subscribers in 3G Services 8

Revenue

Global Mobile and Fixed Voice Revenue 8

Data versus Voice Revenue 9

DevelopmentsintheGlobalMobileMarket 10

Web Based Applications 10

Entertainment 11 Financial Applications 12

Inormation Service 13

Education 13

Other Developments Impacting Mobile Development 14

Standards 14

Phased Evolution rom 3G to 4G 15

Security 15

Devices/ Handsets 16

Enhancement o Mobile Network 17

Changes Associated with Radio Access Capacity Enhancement 17

Next Generation Networks 18 Convergence 18

Advertising 19

More Business Opportunities 20

MobileServicesScenarioinMalaysia 20

MalaysianMobileSubscribers 21

Malaysian3GSubscribersMarketShare 21

MobileRevenue 22

PrepaidandPost-paidSegments 22

Prepaid Segment 23

New No-Frills Mobile Prepaid Plan rom DiGi 23

Malaysian Prepaid Rates 24 Top 15 Operators by Largest Prepaid Growth as at 1Q-07 25

Post-paid Segment 25

Post-paid Plans 26

MarketComparison 27

CellularMobilePricesoASEANandOtherMajorRegionalEconomies 27

Top10AsiaPacicCountriesbyNetAdds,1Q-07 27

Top10AsiaPacicOperatorsbyNetAdds,1Q-07 27

Top25Ranking:MobileSubscriberGrowthMarkets2006to2011 28

MobileSubscriptionsbyRegion 28

Top20CellularSubscribersandNetworkinAsiaPacicasat1Q2007 29

NewProductsandServicesinMalaysia 29CONTACT US


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FOREWORD

OnbehalotheMalaysianCommunicationsandMultimediaCommission(SKMM),itismypleasure

topresenttoourreaderstheReportonTrendsandMarketsinMalaysianMobileServices.

Thescopeothisreportincludesdiscussiononthecommunicationsservicesdevelopmentinrespect

omobilevoiceanddatamarkets.Varioustrendsinrevenueandsubscribergrowtharedescribed,withindicationontherelativepaceodevelopmentinvariousmarketsbyregion.Industryorecasts

onworldandregionalmobileservicesmarketareincludedaswell.Thekeydriverstothemobile

marketgrowthisassessedanddiscussedtogetherwithananalysisothetrendothemobilemarket

goingorward.

Thereis alsoananalysisothe recent trendin accelerationodataservicesand the increasing

developmentoweb-basedapplicationsinthemobileservicesmarketglobally.Otherdevelopments

inthecommunicationsservicesmarketsuchasstandards,security,deliverynetworksandhandset

development,includingtheconceptoconvergenceinthemobileservicedevelopmentarealso

discussed.

AlookatthedevelopmentothemobileservicesmarketinMalaysiaismade,relatingthestatus

othemarketintermsomarketplayers,revenuegrowth,marketshareandbasicservicesoered.

Acomparisonwithothercountries inthe regionandglobally isdonetoidentiythe statuso

Malaysiaonmobile.

AsotcopyothisreportcanbeobtainedromtheSKMMwebsiteat:

http://SKMM.gov.my/what_we_do/Research/industry_studies.asp

Itrustthisdocumentwillprovideuseulinormationtoreadersandindeedcanserveasacatalyst

toconstructivebusinessideasandperspectivesthatcanurtherpropelthecommunicationsand

multimediaindustrydevelopment.Wewelcomeeedbackthatwillhelpusimproveourindustry

[email protected]

Thankyou.

Datuk Dr. Halim Shafe

Chairman

MalaysianCommunicationsandMultimediaCommission(SKMM)


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EXECUTIVE SUMMARY

MobileservicesdevelopmentinthedevelopedcountriesoEurope,USandAsiaPacicaremoving

intomoreintegratedapplicationsapartromvoiceonthehandsetsuchasmobilepayments,mobile

TV,videoandmusicon-the-go.Whilemobilevoiceisexpectedtocontinueasacashcowon

revenuesource,highergrowthsareexpectedondatarevenues,especiallyincountrieswherevoice

servicesarealreadyrmlyestablished.Theworldorecurringrevenuesinmobileapplicationsistenaciouslybeingworkedonthroughinnovativeservicesacilitatedbymobility.

Mobiletelephonypenetrationatagloballevelisexpectedtoriseto45%in2007(2006:36%)while

xedlinepenetrationisexpectedatlessthan20%othepopulationworldwide.In2009,theglobal

subscriberbaseisexpectedtoreach2.8billion(2004:1.9billion),withAsiaPacictaking52%othe

pie(2004:46.3%),WesternEurope14.2%(2004:19.3%)andNorthAmericaat8.6%(2004:8.6%).

Overallgrowthomobilesubscriberbasedon2004-2009CompoundAnnualGrowthRate(CAGR)is

8.1%.Industryreportsindicatethat3Gsubscriberstakeupisnallybuildingmomentum,doubling

tonearly120millionin2006.Thegrowtho3Gisobservedasmuchacilitatedbytheabilityothe

handsetvendorsnallytoputavarietyo3Gphonesinthemarket.

In2006,thetotalmobileandxedrevenueworldwidewasUSD1,309billion.Theproportiono

xedtomobilevoicerevenuewas50:50.Thisisasignicantcontrastromthesituationin2003

wheremobilecontributed41%tototalrevenueoUSD1,038billionandxedrevenuecontribution

59%.

Intermsodataandvoicebreakdownorxedandmobileservicesrespectively,mobilevoicerevenue

contributed42%in2006comparedto36%in2003.Mobiledatarevenuecontributionwas8%in

2006(2003:5%).Fixeddatarevenuecontributionwas20%in2006(2003:17%).Thisislikelydue

totheincumbentoperatorsoeringVoiceoverInternetProtocol(VoIP)andincreasingbroadband

servicesrecentlytocounterthedecliningrevenueonthexedvoiceserviceascompetitionrom

virtualVoIPoperatorsandmobileoperatorsintensied.However,xedvoicerevenueproportion

hasdecreasedsignicantlyto30%in2006rom42%in2003.

Onaglobalbasis,thedrivingorcesormobileindustrygrowtharethecontinuedmarketdemands,

especiallyromemergingmarkets,ormobileandwirelessbroadbandservices.Costoownershipis

nowloweronbasicusageduetoercemarketcompetition.Demandisalsoboostedbyavailability

omoremobileapplicationsservicessuchasm-commerce,m-paymentandmobilehealthservices,

music andTV reception onmobiles,bringingnewavenues orpotentially lucrativeadvertising

revenuesintothemobileequation;prospectopersonalisationandmoreusercontrol;advancement

andintroductionotechnologiessuchasHighSpeedPacketAccess(HSPA),WirelessFidelity(Wi-Fi),

andWiMAXwhichoerlowercapitalinvestmenttotheserviceprovidersandtheavailabilityolow

end/lowcostdeviceswhicharehighlyindemandinemergingmarkets.

Demandorlaptopsintheemergingmarketsisexpectedtooutpacethatordevelopedmarkets

intheratioo2:1.MorespectrumallocationorwirelessservicessuchasWiMAXglobally,and

industrydynamicssuchasxedmobileconvergencewhichenableuserstoreceivebothxedand

mobileservicesonasingledual/multimodedeviceandthusloweringusagecostortheconsumer,

aredrivingdemandaswell.

Goingorward,voicerevenueisexpectedtoremainasthemainrevenueearner.Datarevenueor

mobileservicesisexpectedtoincreasinglyberomnon-SMSormessagingorientationtowebbased


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applicationssuchasentertainment(musicandvideodownload,videoondemand,andgames);

consumercentricnancialservicessuchasmobilepaymentsandmobilewallets;ande-Education.

Thesearetraditionallynon-telcobasedservicesthataretodayacilitatedbycollaborativeeorts

acrossvaluechainpartnerstosucceedinnewbusinessmodels.Theavailabilityohigherspeed

delivery;andincreasedstoragecapacitiesalsohaveimpact.Otherdevelopmentsimpactingmobileservicesworldwidearedevelopmentsonstandards,security,devicesorhandsets,enhancemento

themobilenetworkandconvergence(tonameaew)toprovidetheircustomerthemobileservices

theywouldneedandarewillingtopayor.

Malaysiaembracedmobilecellularservicesinmid1980s,withsubscribernumberssurpassingthato

xedlinein2000.Thisxed-mobilesubstitutionadvanceseventoday.However,mobilepenetration

ratesarelevellingo,andoperatorsareshitingocusandapproachromcustomeracquisitionto

customerretention,aswellastorampinguprevenuespersubscriberbydrivingupdatausage.

Thecellularmobile serviceslandscape inMalaysiaisessentiallyanoligopolymarketcomprising

Celcom(Malaysia)Berhad(Celcom),MaxisCommunicationsBerhad(Maxis)andDiGi.ComBerhad

(DiGi).Maxishasasubscribermarketshareo42%,whileCelcomandDiGimarketsharesareat

31%and27%respectively.AsatendoSeptember2007,thecellularmobileserviceprovidershave

acombinedtotalo22.1millionsubscriptionsinacountrywithapopulationo27.3million.The

mobilecellularservicemarketisamongthemorematuredmarketsintheregionwithapenetration

rateo80.8per100inhabitants.

Malaysiasxedlineratesareregulated.Mobileratesareregulatedinrespectowholesaleratesor

thecarriageovoicecommunicationsvis--visMandatoryAccessPricing.Pricewarsareintenseasa

result,especiallyonprepaidstarterkitsandprepaidservices.Theprepaidsegmentbeganin1998.

In2006,thecountryslowestpricedprepaidstarterpackwasatRM4.99.Flatratechargesorcalls

toanyoneonanynetwork,atanytimetoanywherestartedin2006.

TheMalaysianenvironmentisconsideredvibrant,andnewservicesareexpectedtocomeonboard

similartothedevelopmentsinoverseasmobilemarkets.Alreadycollaborativearrangementsare

startingoinmanywaystodierentiatethemobilemarketurtheroreconomic,competitiveand

serviceadvantages.Themainthingtokeepinmindasisbeingdonebyoverseasplayersistheact

thatinorderorthecustomertoorkouttheirringgit,thecontentandapplicationsdeveloped,

includingitsdelivery,havetosuittheirneeds.


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ACRONYMS

EBIT Earnings Beore Interest and Taxes

EBITDA

EDGE

Earnings Beore Interest, Taxes,

Depreciation and AmortizationEnhanced Data rates or GSMEvolution

GNI Gross National Income

GPRS General Packet Radio Service

GPS Global Positioning System

GSM Global System or Mobilecommunications

HSDPA High Speed Downlink Packet Access

HSPA High Speed Packet Access

IDC International Data CorporationIM Instant Messaging

IMS IP Multimedia Subsystem

MMS Multimedia Messaging Service

LBS Location-Based Services

LBS Location-Based Services

M2M Machine-to-Machine

NFC Near Field Communication

NGN

OECD

Next Generation Networking

Organization or Economic Cooperation andDevelopment

PSTN Public Switched Telephone Network

RFID Radio-requency identication

SIP Session Initiation Protocol

SIP A/S SIP Application Server

SIP SOA SIP Service Oriented Architecture

SMS Short Message Service

TAC Transaction Authorisation Code

VoIP Voice over Internet Protocol

WAP Wireless Application ProtocolIMS PoC IP Multimedia Subsystem Push-To-Talk over Cellular

W-CDMA Wideband Code Division Multiple Access

Wi-Fi Wireless Fidelity

WiMAX World Interoperability or Microwave Access


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Revenue100%

Services: Voice

Services: Non-voice

Services:Voice/Non-voice

Traditional fixed line

Fax

Paging

Lease line

Timeline

Internet dial-up

Security a. Hardware: Mobile insurance (user + insurance company); Mobile Theft (police)

b. Software: Mobile anti-virus, spam filtering

Smart Connected Home:-Includes RFID chips and Internet connection(e.g., fridge alert on low supply and creates onlinealert to sundry shop for supply)

Mobile Cellular

Mobile Cellular Web Based Applications:-Entertainment (music, video, games, MP3 music, radio)3D games, mobile TV (may not be web based but broadcast)

-Financial (mobile wallet, m-money, stock market,e-banking, e-ticketing, online shopping)-Information service (LBS e.g., Friend-finder, search engine(Mobile Search), includes GPS-Education (e-Book, e-dictionary)-Others

Lowlatency

Inter-operability

M2M

-SMS-MMS-IM-e-mail-Voice mail to text-Video telephony

prepaid

post-paid

VoIP

Skype

(3G video call)

Service Delivery Platform Trend

Fixed line voice 36%

Circuit switched (PSTN) Packet switched ( NGN) Development of chips:-NFCWireless

Wi-Fi (LAN) 802.11WiMAX : fixed wireless broadband-WAN (802.11n)

: mobile broadband-MAN (802.16e)

Fixed Mobile Mobile Skype

Broadband 1%

Mobile62%

Mobile Application


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MOBILE SERVICE GROWTH

Subscribers

Global Mobile Penetration Rate

Industryexpectsmobiletelephonypenetrationatagloballeveltoriseto45%in2007rom36%in

2006.Meantime,xedlinepenetrationisexpectedatlessthan20%worldwide.

Thenumberomobilephonesubscribersworldwideisreportedat1.9billionin2004 1,outowhich

AsiaPacichas46.3%,WesternEurope19.3%andNorthAmerica8.6%.In2009,thesubscriber

baseisexpectedtogrowat2.8billion,withAsiaPacicdominates52%othepie,WesternEurope

14.2%andNorthAmericaat8.6%.Overallgrowthomobilesubscriberbaseis8.1%basedon2004-

2009CompoundAnnualGrowthRate(CAGR).

Mobile Phone Subscribers Worldwide by Region ( 2004, 2009 and CAGR)Region 2004 2009 2004-2009 CAGR

Total Subscribers (billion) 1.9 2.8 8.1%

RegionsPercent by

Region

No. osubscribersby Region(billion)

Percent byRegion

No. osubscribersby Region(billion)

Asia Pacic 46.3 0.879 52.0 1.456 10.6%

Western Europe 19.3 0.367 14.2 0.397 1.6%

North America 8.6 0.163 8.6 0.240 8.0%

Eastern Europe 8.5 0.161 8.3 0.232 7.6%

Middle East and Arica 8.3 0.157 8.8 0.246 9.4%

Latin America 7.7 0.146 7.5 0.210 7.5%

Source: The Mobile TV Revolution by Sony Pictures Television International, Asiain CommunicAsia 2007

Asia Pacifc Mobile to Accelerate

Inaseparatestudy,industryestimatesthatdevelopedmarketsaretoaccountormorethanhalo

projectedrevenuegrowthrom2006to2010.TheemergingmarketsoAsiaPacic(developing),

LatinAmerica,andEasternEuropeareexpectedtodrivethegrowthmainlyinsubscribertakeup.

Intermsosubscribergrowth,theAsiaPacicemergingcountriesareexpectedtocontribute55.1%

orcloseto660millionsubscribersoutothetotalo1.197billionsubscribergrowthbetween2006

and2010.ThisismainlyexpectedromthedenselypopulatedcountriesoChinaandIndia,where

telecommunicationsservicesareburgeoningintakeup.Meanwhile,protgrowthromAsiaPacic

(emerging)regionisexpectedatUSD13billionduring2006to2010,whiletheMiddleEastand

AricaregionisatUSD22billion.

1 The Mobile TV Revolution by Sony Pictures Television International, Asia in CommunicAsia 2007


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Contribution to Growth 2006 to 2010

2006 to 2010 Quantum oGrowth(100%)

Subscriber Growth Revenue Growth Proft Growth**

+1,197 million +USD214 billion +USD82 billion

Percent by Regions:Asia Pacic (emerging) 55.1% 660 13% 28 15.7% 13

Middle East and Arica 16.2% 194 22% 47 27.2% 22

North America 7.3% 87 26% 55 22.8% 19

Latin America 6.6% 79 6% 13 4.8% 4

Eastern Europe 5.9% 71 5% 11 5.9% 5

Asia Pacic (developed)* 5.3% 63 10% 21 7.4% 6

Western Europe 3.6% 43 18% 39 16.2% 13

*Japan, Korea, Australia, Hong Kong**Based on average EBITDA margin 2006 or major markets in each region weighted by regional shareSource: Gartner, Yankee Group, Merrill Lynch, McKinsey Analysis, GSMA 2007

Subscribers in 3G Services

WithThird-generation(3G)networksoperational inmucho thedeveloped countries, industry

reports3Gsubscribertakeupisnallyexpectedtobuildmomentum.Worldwide3Gsubscribersare

expectedtodoublein2006tonearly120million2.

Thegrowtho3Gisobservedasmuchacilitatedbytheabilityothehandsetvendorsnallyto

putavarietyo3Gphonesinthemarket.Late2005cited200new3Ghandsetsmodelsandallnew

terminalsare3G-enabled.IDCindicatedin2006that3Gphoneswillaccountor18%otheglobal

mobilephonemarketin2006and25%in2007.

Revenue

Global Mobile and Fixed Voice Revenue

In2006,thetotalmobileandxedrevenueworldwidewasUSD1,309billion.Theproportionoxedto

mobilevoicerevenuewas50:50.Thisisasignicantcontrastromthesituationin2003wheremobile

contributed41%tototalrevenueoUSD1,038billionandxedservicecontributed59%revenue.

Mobile Revenue at 50% Telecoms Pie

ServicePercent Revenue

(%) Voice versus DataPercent Revenue

(%)

2003 2006 2003 2006

Mobile 41 50Data 5 8

Voice 36 42

Fixed 59 50Data 17 20

Voice 42 30

Revenue (USD billion) 1,038 1,309 Revenue (USD billion) 1,038 1,309

Source: GSMA Association 2007, Gartner, McKinsey Analysis

22006 KPMG International Report on Convergence Takes Hold The Global Outlook or Inormation and Communications Technology Markets


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Data Versus Voice Revenue

In termsodataand voicebreakdown or xedandmobile servicesrespectively,mobile voice

revenuecontributionhasincreasedrom36%in2003to42%in2006.Asindicatedromthetable,

mobiledatarevenuecontributionhasrisenrom5%in2003to8%in2006.However,thexed

voicerevenueproportionhasdecreasedsignicantlyrom42%in2003to30%in2006.

Meanwhile,xeddatarevenuecontributionhasincreasedrom17%in2003to20%in2006.This

islikelyduetotheincumbentoperatorsoeringVoiceoverInternetProtocol(VoIP)andincreasing

broadbandservicesrecentlytocounterdecliningrevenueascompetitionromvirtualVoIPoperators

andmobileoperatorsintensied.

Mobile Revenue (Regional Split by Percentage)

2003 (%) 2006 (%)

Latin America 5 7

Eastern Europe 5 7

Middle East and Arica 6 9

Asia Pacic (emerging) 11 13

Asia Pacic (developed)* 18 14

North America 24 22

Western Europe 31 28

Revenue (USD billions) 434 647

*Japan, South Korea, Australia, Hong KongSource: GSMA Association 2007, Gartner, McKinsey Analysis

Source: Inorma Telecoms & Medias World Cellular Data Metrics Source: Global Wireless Data Market 2006 Update, Chetan SharmaConsulting, April 2007

Whetherprepaidorpost-paid,beit3Gornot,mobileconsumersarestilloptingorSMSasoneo

themostpreerredbasicmobileservices.BasedonaGSMAssociationcommissionedsurveyin2006,

textmessagingtopsthelistaheadoe-mailandMMS.NorthAmericanrespondentsrankedmobile

messagingsuchastextmessagingandmobileinstantmessagingasmostindispensableservices,comparedtoAsian andEuropeanrespondentswhoavour textmessagingmostbeoremobile

e-mailandMMS.

Non-SMS as % of Data Revenues: Selected Operators, 1Q07

0 10 20 30 40 50 60 70 80

Vodafone (Egypt)

Smart (Philippines)

O2 (Ireland)

MTN (South Africa)

TMN (Portugal)

Chunghwa (Taiwan)

Verizon Wireless (USA)

KTF (Korea)

Non-SMS data revenues as % of data revenues

40

60

25

75

60

40

0 20 40 60 80

SMS

Non-SMS

%

US Japan Western Europe

Proportion of Data Revenues

2006


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0

Preerence or Mobile Data Services

MobileAverageRevenuePerUser(ARPU)levelsdierwidelyacrosstheregionsintheworld.Overall,

all regionsare reportedto experiencedecliningARPUoverthe last ew years. Reasons or this

includecutintariratesonstrongcompetitionandthetrendtowardsvoice-datasubstitution.

Global Mobile ARPU Trends

Period ARPU Profle Remarks

1993-2000 Early ARPU Globally, ARPU more than halved during this period due to increasing competition

Early 2000s Stabilisation

Mobile calls began to match xed call charges, and stimulation rom value added

mobile services such as voicemail, SMS and eatures such as call barring, lteringand calling line identication.

Mid 2000sVoice ARPUdeclining

By end 2005, the majority o carriers worldwide saw drop in ARPU, even thoughmobile subscribers and overall revenues continued to grow.

2006Mobile dataARPU on therise

While voice contributes majority o mobile trac, estimates are that mobile datacontributes more than 10% o global ARPU. Mobile content and services andmobile advertising are being considered or urther increasing ARPU.

Source: Paul Budde Communication Pty Ltd, 2007

DEVELOPMENTS IN THE GLOBAL MOBILE MARKET

Therearemanydevelopmentsthatsupportthegrowthomobileservicesmarket.Thisbasicallycan

beseensimplyintheormosupplyanddemandperspectives.Forexample,thedevelopmento

webbasedapplicationsandcontentcanbeseenascateringtoconsumerneedsintermsoitsservice

provision.Fromthesupplyside,onecouldincludethedevelopmentsostandards,security,devices

orhandsets,enhancementothemobilenetworkandconvergencetoprovidetheircustomerthe

mobileservicestheywouldneedandarewillingtopayor.

Web Based Applications

Thereismuchplanningandeducationaheadinpreparationtotakeonnewwaysobusinessoperations

intheuture.Thisisrefectedromthedevelopmentinweb-basedapplicationsormobileand

broadband services today. Such development in product and service serves to counteract the

decliningARPUromtraditionalpurevoiceservicesprovision.Thereisalsoprospectonewavenues

orpotentiallylucrativeadvertisingrevenuesintothemobileequation.

TextMessaging

1

Email 2

MMS 3Alert via SMS/MMS 4

Instant messaging 5

Web browsing & searching 6

Location-based services 7

Mobile radio 8

Financial transactions 9

Downloading content 10

Mobile TV 11

Video calling 12

Video Sharing 13Gambling 14

Servic

eRanking

Source: Adapted rom : Wireless Asia November 2006 (2006 survey o 3,061 consumers in Europe, Asia and North America by Circle Research

or the GSMA)


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Inthisrespect,theGSMAssociation(GSMA)advisesthatactivepositioninginthemobileindustryis

required.Forexample,inthestancetotakeondierentandnewopportunities,andinsmallerand

morediverseareas,exploringnewbusinessmodels,andengaginginpartnershipstosecurenew

skillsapartromorganicskillssetdevelopment.

Onecouldsaythatwebbasedapplicationsareinnovativemobileapplicationsserviceprovisioning

thatcatersto,ascloseaspossible,theneedsotheconsumer.Thesearetraditionallynon-telco

basedservicesthataretodayacilitatedbytheincreasedcollaborativeeortsacrossvaluechain

partnerstosucceedinnewbusinessmodels;theavailabilityohigherspeeddelivery;andincreased

storagecapacities.Theexamplesotheservicesareasollows:

Entertainment-music,video,games,MP3music,radio,3D-games,mobileTV(maynotbeweb

basedbutbroadcastmode)

Financial(mobilewallet,m-payments,stockmarket,e-Banking,e-Ticketing,onlineshopping)

Inormationservice(LBSe,g.,Friend-nder,searchengine(MobileSearch),includesGPS

Education(e-Book,e-Dictionary)

Entertainment

Scheduledentertainment,orexamplethroughFree-To-AirTVinthehome,is todaymixedwith

VideoonDemand(VoD)romPayTVoptionsaswell.Thenextphaseodevelopment 3isportable

entertainmentondemand,whichistimeandplaceindependent,whereconsumerscanwatchwhat,

whereandwhentheywant.Mobileentertainmentoersthechoice,controlandconvenience,

includingpersonalisationotheirmobilespacesoughtbyconsumersotodayandacilitatedby

advancedtechnologyandcommunicationsservices.

Withbandwidthcapacitiesgoingrom2GtoHSDPA3.5G,SonyPicturesorexampleprovidesa

rangeomobilecontentonmobilehandsetsromthemoreamiliarwallpapers,ringtones,screen

savers and such like static displaystointeractiveandmoving pictureorientation. That is, rom

mobilegames tobrandedvideo clips andminisodesto streamedbrandedmobile channelsand

eventuallyulllengthmovies.

Minisodes are Re-Purposed Content for Mobile TV Entertainment

Traditional TV (reerence to analogue TV) Mobile World (digital ormat)

Standard Long Form Format Bite size content that has to be compelling

30 minute comedies, including animated cartoons Four to six minutes ormat in length

60 minute movies (drama, TV series)Capture storyline, while retaining key areas such as humourand action

Home television experienceMade or mobile content or snacking purposes (viewing on

the go)

Scheduled viewing Oers on demand entertainment

Source: The Mobile TV Revolution by Sony Pictures Television International, Asia in CommunicAsia 2007, Websites

TheintroductionoentertainmentintheormomobilevideostreamingandmobileTVisconsidered

arelativelyrecentdevelopmentoverlastewyearsandtheexpectationothisbusinesstakingois

morerealtodaythanbeore.IndustryexpectationsareormobileTVandvideorevenuestogrow

atCAGRo28%rom2006-2011,withrevenueoUSD4.2billionromtheAsiaPacicregionalone

by2011.

3 The Mobile TV Revolution by Sony Pictures Television International, Asia in CommunicAsia 2007


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AmongthecriticalsuccessactorsintheprovisionomobileTVandvideotodayaretheprovision

oTVasarecreationalexperience;aordability;transparencyinpricingandfatrateornodata

chargeoptions;picturequality;multichannelandon-demandoptions;brandedcontentormade

ormobilecontent;strongpartnershipsbetweencontentprovidersandnetworkoperators;and

crossplatormmarketing.

Financial Applications

Themobilityprovisionocommunicationsservicesthroughthemobilephoneisacrucialdevelopment

inthebusinesstoday.Thisenablesnewbusinessmodelsortraditionalbusinessessuchascreditor

debitcardpaymentsine-Bankingtransactionsgoingintothemobilearena.Theseopportunities

areprovidedbythesecureelementaspectoSIMcards,whichhasmadenancialinstitutionseel

moresecureaboutthepotentialoradoptionom-paymentsystemsorecosystems.

Sectorsstartingtoseekoutm-paymentopportunitiesinclude4:

Transportationcompaniesoeringtouchandpayaccesstoticketbarrierswhereastore-

valuecardiseitherattachedtothehandset,orembeddedintheSIM;

Retailersareoeringloyaltycardsinsimilarmanner;

Credit card companies seemobile handsets as a means to widen their catchment or

commercialtransactions;

Vendingmachinesoperatorssellsotdrinksandotherconsumablesbyenablingpayment

throughmobilephone;

Advertisersarebuildingweb-linksintopostersintrainsandbusesandonbuildingsthatcan

beactivatedby3G+phonesromashortdistance,leadingtomorewebsitevisitsandmore

purchasesthroughmobilephones;and

Contentproviders,includingmusicandinormationsites,auctionsitesandrapidlygrowing

Web2.0communitysitessuchasMySpaceandYouTubearebecominggloballyaccessibleto

payingcustomers.

Mobile Wallet Developments in Japan and Korea

InJapan,SonysFeliCaisacontactlessICcardwhichNTTDoCoMoisusingormobilewallet

purposes. The industryobservesthatabrandnamesuchasSony inthis spacehas created

technologylegitimacyandcondencebackingtothisservice.Thecardisacreditcard-sizedcardorpaymentpurposesandaminiatureversionispossibleorembeddingintoamobile

phone.Soar,Sonyindicated200millionoFeliCacardsshipped.Thiscardinthewalletor

mobilephonecanbeintegratedorpayment,IDandaccesscontrolmode.Thatis,theholder

canexitanIDaccesscontrolledoceandalsopayoramealinarestaurantusingthesame

card/mobilephone.Facilitatingsuchdevelopmentisthecomputingpoweroeredby2.5Gand

3Gphonesthatnowallowsorgreatersecurityprotocols;previouslyalimitingactorinwider

mobilepaymentuse.

InSouthKorea,VisaInternationalandSKTelecomlaunchedinFebruary2007amobilephone

paymentsystemusingUniversalSubscriberIdenticationModule(USIM)cardsor3Gnetworks.

ThesystemturnstheusersUSIMcardintoaRadioFrequencyIdentication(RFID)tagthatis

usedasacontactlesspaymentcard.

4 M-payments in Asia Pacifc 2007 by KPMG


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Mobile Wallet Developments in Japan and Korea (Contd)

Besidesthetelecommunicationapplication(USIM),digitalsignatureapplicationsormonetary

transactionsarealsopossible.ThisisacilitatedbythechipcardcalledUniversalIntegrated

CircuitsCard(UICC)thatallowsthestorageomorethanoneapplicationonthesamechip.Theapplicationsareindependent,andcanbesimultaneouslyexecuted.Thisprovidespossibilityto

storemorethanoneapplicationthatoperatorscanoer.

Source: Mobilising the Wallet in Enterprise Innovation August/ September 2007, AUSTRIA CARD article on USIM

JuniperResearchexpectsthemobilepaymentmarkettogenerateaboutUSD22billionby2011due

tothewideningrangeomobilephonesanddevicesavailable.Thisrapidmarketgrowthisalso

expectedtoberomincreasedadoptionoperson-to-personundtransersanddevelopmentsin

themobilephonepaymenttechniquesusingNearFieldCommunications(NFC).

CountriesinvolvedinPay-Buy-MobileEnd-To-EndtrialsundertheGSMAprojectonE2EUSIMbased,NFC contactless technology include Australia, France, Korea, Malaysia, Philippines, Singapore,

TaiwanandUSA.

Inormation service

Inormationserviceviathemobilephoneisnolongerlimitedtostillpicturesanymoreandlimited

contentavailability.Searchenginescanndtheinormationyouneedwhenyouarelookingorit,

andthison-the-goaswell-atleastinanemergingscenariotoday.CellcoslikeT-Mobile,Vodaone,

ChinaMobileandKDDIhavepartneredwithGoogletoincludeitsInternetsearchengineintheir

wirelessportals.InJuly2006,NTTDoCoMoaddedakeywordsearchtoitsi-modeportalthatincludes

linkstonineInternetsearchengines,includingMSNandInoseek,ornon-ociali-modesitesand

theInternet.

Meanwhile,majorhandsetplayerslikeNokiaandMotorolahavestartedtoincludeGoogleand

Yahooiconsintheirphones.Earlier2006,NokiabegancollaboratingwithChinesesearchengine

Baidu.com to make mobile search easier and more convenient in Chinese-languagemarkets,

includingmainlandChina,HongKong,andTaiwan.

InMalaysia,thereisSMS-basedservicethatallowsMuslimstoconrmthehalalstatus(whichis

tosaypermissibleunderIslamiclaw)oproducts.Thisservicewaslaunchedinearlier2006by

theIslamicDevelopmentDepartmentoMalaysia(JAKIM).Theserviceworksbyuserssendingan

SMSwiththewordhalalandtheproductsbarcodenumbertoashort-codenumber.Theproduct

inormationisthensentbacktotheuser.

Education

Distance learning has a whole new twist today as books are electronically delivered. Soon,

e-Book5canbereadmorereadilythroughthehandsetwhile,orexample,telecommuting.E-Book

eliminatestheneedorreadingbulkybindersandhard-to-readPCscreensorlengthydocuments,

nancialreports,policyandproceduresandtrainingandtechnicalmanuals.In2006,governments

andbusinesses,ineverysectorromretailtohealthcare,haveusede-Booksasacosteectivemeansodistributingcriticalinormation.

5 MobileIno.com


16/34

Astechnologybecomesmoreaordable,e-Booksareexpectedtobemoreandmoreintegrated

intoanenterprisescurrentoperations,makingthemethodochoiceordeliveringinormation

inelectronicormeasytoaccess,convenienttouse,andavailableanywhere.Typeocontentand

ormatopresentationisexpectedtobeimprovedovertimethough,especiallyasdeliveryspeeds

andstoragecapacitiesincrease.

Specically,e-Bookisanelectronicbookwhichconsistsosomeormoinormationreadingdevice

andamethodoupdatingorrereshingtheinormationromanothersource,orexamplerom

theInternet.ItisamodiedormoAdobesReaderthathasbeenstoredinsomeormomemory

(permanentorsemi-permanent)inapentypetablet.Ithasinstant-oncapabilitylikeahandheld

pencomputer.

Other Developments Impacting Mobile Development

Standards

Standards development has a major impact on the rapid advancement and introduction o

technologiessuchasHighSpeedPacketAccess(HSPA),WirelessFidelity(Wi-Fi),andWiMAXwhich

oer lower capital investment totheserviceprovidersandtheavailabilityo lowend/lowcost

deviceswhicharehighlyindemandinemergingmarkets.

The developmentostandards requiresa standards bodyoranallianceothe stakeholders to

ensuretheobjectiveandcontinualdevelopmentoastandardormutualbenet.Standardsbodies

todayareincreasinglyinternationalinitsstakeholderparticipation.Forexample,GSMAssociation

(GSMA)isaglobalstandardsbodyoverseeingthestandardsdevelopmentinmobilecommunications

intheGSMamily.

Thedevelopmentostandardshasasignicantroletoplayinmobilesubscribergrowth,andits

impactisexpectedtoincreaseinrespectodeliveryomobileservicestothemassmarket,which

ishappeningtoday.Forexample,therstsecondgeneration(2G)callwasmadein1991.TheGSM

amilydevelopedurthertolaunchGPRSin2000,3Gin2001,EDGEin2003,HSDPAin2005,and

HSUPAin2007.GSMphonestotaltwobillionin2006.By2010,GSMAexpectsortheretobemore

3Gsubscribersthan2Gsubscribers.

TheGSMArecentlywentintocollaboratingwithMicrosottoresearchconsumertrendsandthemassmarketpotentialornotebookPCswithembedded3Gmobilebroadband.The13mobileoperators

participatinginthisresearchareTeleonica/O2;AT&SMobility;ChinaMobile;DTAC;Maxis;MTN;

Orange;SingTel;SmartCommunications;TeliaSonera;Turkcell;Vodaone;andtheWind.

InOctober2006,GSMApublishedguidelinesprescribingacommonapproachorPCmanuacturers

tointegrateHSDPA3Gintotheirproductranges.Nevertheless,theindustrycautionsthattodays

HSDPAisnotyetastenoughtoreplaceabroadbandconnectionandotherasterchipsetssupporting

HSUPAmaybeabetteralternative.HSUPAwaslaunchedin2007.Thereore,thesynchronisation

oparalleldevelopmentsisaactortoconsiderbyboththesupplyanddemandsidestakeholders.

Inshort,thesedevelopmentsshowthelevelocooperationamongstthesupplysideplayersandthiscollaborationormutualbenet isexpected tobeoneothemainacilitatingeatureso

communicationsservicestocome.Consumercentricityinserviceorproductdeliveryisanotheractor.


17/34

Phased Evolution rom 3G to 4G

Source: Copyright 2008 NTT DoCoMo, Inc. All Rights Reserved

Security

Asthemobileandbroadbandmarketsdevelopandmoreothepopulationgetsconnected,thereisincreaseddemandorsecuritysuchasmessagingsecurityorMMS,SMSande-mail,mobileweb

lteringtoblockillegalorinappropriatecontentandanti-raud,andrequirementstoenorceand

reportonindividualsinparentalcontrolandcorporateportals.

SotwarepackageplayerssuchasAdaptiveMobileSecurityLtdprovidearangeocontentltering

capabilitiesasollows:

Source: Adaptive Mobile Security Ltd 2007


18/34

Theprovisionosecurityisincreasinglyseenasalucrativemarketinviewoitssizegoingintothe

uture.AnalystsorecastthemobilesecurityproductrevenuestoreachUSD5billionby2011.Juniper

Researchcitesthebiggestmobilesecuritymarketsectortobethesecuremobilecontentsectorthat

concernsanti-virus,anti-spam,anti-spywareandcontentltering,with40%othemarketin2011.

RevenuesromthemobiledataandleencryptionproductsareexpectedtooutstripthePCmarketin2011.ABIResearchorecastsmobiledevicesecuritymanagedservicesmarketwillincreaserom

USD100millionin2006tooverUSD500millionin2011.

Nevertheless,thebiggestrisktosecurityiscitedashumanerrorwhereintheuserhaspoorpassword

disciplineanduserslosingtheirphones6.Furthermore,thoseuserswhosedevicescostmoreandare

mostlikelytohavegreateraccesstocorporatedatatendtolosetheirphone40%morerequently

thatthosewitharegularhandset.Indicationsarethatthereislipservicepaidtosecurityissuesand

manyotheseusersareunwillingtosupportevenbasiceortstosecuredata,iitinvolvesany

degreeoinconvenience.Insuchacase,theyholdotherssuchascarriersandtheire-mailprovider,

responsibleorimprovingsecurity.

Devices/Handsets

Onaglobalbasis,thedrivingorce7ormobileindustrygrowtharethecontinuedmarketdemand,

especiallyromemergingmarketsinmobileandwirelessbroadbandservices,aspriceoownership

decreased onbasicusagedue tostrong competitive inthe communicationsservicesarena. For

example,lowcosthandsetsinSub-SaharanArica8costsaboutUSD30-100each;andinThailand,

MalaysiaandEasternEuropetherearethemidrangehandsetsatUSD100-200,andPCsandlaptops

betweenUSD300-2,000each.

Thedemandorlaptopsintheemergingmarketsisexpectedtooutpacethatorthedevelopedmarketsintheratiooabout2:1.MorespectrumallocationorwirelessservicessuchasWiMAX

globally,andindustrydynamicssuchasxedmobileconvergencewhichenableuserstoreceive

bothxedandmobileservicesonasingledual/multimodedeviceandthusloweringusagecostor

theconsumer,aredrivingdemandaswell.

Theindustryexpectstoship33millionconsumermass-marketnotebooksin2008.GSMAindicated

latentdemandtoexceed industryexpectationswhereintheir recentmarket research indicated

that80millionindividualsplantobuyanotebookPCin2008;70millionwouldlikeanotebook

withMobileBroadbandCapabilities(MBPC)and55millionpreerbudget-pricedMBPCovertheir

originalpurchaseintention.

Onhighendmarket demand-side, according toa recent research published byDeutsche Bank

Research,themarketshareo3Ghandsets,smartphonesandmobileTVhandsetsisexpectedto

reach50%o theglobalmobilehandsetmarketin2008.Inyear2004,totalmarketsizeorall

handsetwasestimatedat646million.Smartphonecarried18millionromthetotalmarketsize,

20millionor3Ghandsetand608millionortheotherscategory.Atthattimein2004,mobile

TVhandsetwasnotinthemarketyet.In2008,totalmarketsizeisexpectedat1,167millionunits

whichconsisto156millionorSmartphone,363millionor3Ghandset,55millionormobileTV

handsetand593orotherscategory.

6A Survey by Ireland based analyst, Research and Markets reported in Mobile Communications International, June 20077 GSMA 2007: Ater interviews with executive and experts8 GSMA 2007: HSPA Unleashing the Mobile Broadband Ecosystem in Emerging Markets by Booz, Allen & Hamilton


19/34

Category

(Unit: million) 2004 2008 (e)

Expected

2004 - 2008CAGR

Smartphone 18 156 71.6%

3G Handset 20 363 106.4%

Mobile TVHandset

0 55 -

Others 608 593 -0.6%

Market Size(All Handset)

646 1167 15.9%

Smartphone, 3G Handset, Mobile TV Handset,

2004 versus 2008 (e)

156

363

55

608 593

18 20 0

0

200

400

600

800

1000

1200

2004 2008 (e)

Unit(millio

n)

Smartphone 3G Handset Mobile TV Handset Others

Smartphoneinamarketthathasrecentlytakenoarecontinuallyhavingtheircapabilitiesand

serviceoeringsenhanced.Forexample,ResearchInMotion(RIM)srecentlaunchoitsdualmode

BlackberrydevicethatoersvoiceanddataservicesoverboththecellularandWi-Finetworksusing

the802.11a/b/gstandards.Blackberry8820hasullQWERTYkeyboard,a320x240pixeldisplay,a

trackballnavigationsystemandbuilt-inGPSsupport.

Enhancement o Mobile Network

As indicated rom the standards development in mobile services, the network or delivery is

continuouslybeingenhancedandupgradedtoreapnewbusinessopportunitiesorevenrejunevate

traditionalservices.Forexample,thedevelopmentindeliveryspeedsinHSPAstandard,andthe

changesassociatedwithradioaccesscapacityenhancement.

The HSPA User Experience

Download WCDMA 384Kbps HSPA 3.6Mbps HSPA 7.2Mbps

3MB Song 1.3 min 8.3 sec 4.2 sec

5MB Video Clip 2.2 min 13.9 sec 6.9 sec

10MB Powerpoint Presentation 4.3 min 27.8 sec 13.9 sec

Source: GSMA 2007

Changes Associated with Radio Access Capacity Enhancement

Source: Copyright 2008 NTT DoCoMo, Inc. All Rights Reserved

e: estimateSource: Deutsche Bank Research, ROA Group


20/34

Next Generation Networks

Oneothequestionsthenetworkoperatorsarelikelyaskingtodayistoinvestornottoinvestin

nextgenerationnetworksascompetitioninthedataandvoicemarketheightens.Legacysystems

canonlytakethenetworkoperatortoacertainextent.Nextgenerationnetworkscancaterto

utureneedsorincreasecapacity,seamlessconnectivityandinteroperability,andoersavingsin

capexandopexoverthelongerterm.

Today,therearemanydrivers9orimplementationoIMS.Theseincludeacceleratingmobiledata

usageand3Gtakeupworldwide;therecentIMSdevelopmentswherebyVodaonepicksEricsson

andNokia, andTeleonica picksAlcatel-Lucent in their NGNdeployments; thedevelopmento

EnterpriseIMSinIPCentrexandresidentialVoIPservices;andtheincreasinguseoIMSclientsand

handsetssuchasNTTDoCoMousingIMSPoCclientoritsPush-To-Talkservice.

TheadoptionoIMSisseenasanevolutionarydeploymenttoaddressrevolutionarychangesinthe

communicationsservicesmarket.Today,SIPA/SandSIPSOAarebeingdeployedasaorerunnerto

IMS.SIPapplicationsarereportedalreadyearningmoneytodayandtheultimatedeploymento

IMSisexpectedtobeapplicationcentric.

CGI SIP Applications - Examples

No. ApplicationsAvailability For:

Enterprise SMB* Consumer

1 Home surveillance/virtual Nanny/Hotspot video monitoring yes yes yes

2 TV manager yes

3 Presence-based call routing yes yes yes

4 Honey, Im Home yes yes yes

5 Personal Assistant yes yes yes

6 Click to dial yes yes yes

7 Click to conerence yes yes yes

8 Ringback tones yes yes yes

9 Virtual city guide yes

10 Virtual voice mail/Outgoing/Broadcast yes

11 Web Podcast yes yes

12 VIP Do Not Disturb yes yes yes

13 Find Me/Follow Me yes yes yes

*Small and Medium Sized BusinessSource: Ubiquity Sotware Corporation Plc

Convergence

Industryobservationtoday10isthatthereismoreFixedMobileSubstitution(FMS)thanthetakeup

oconvergentxedmobileservices.ExamplesoxedmobilesubstitutionareVodaoneGermany

oering At Home services, which provides xed network alternatives at preerential rates.

GermanysO2oersGenion,aFMSserviceoeringcustomerstheconvenienceomobile,butalsolandlineoptionintheirhomezone.

9 The IMS Dilemma Whats Next and When? by Ubiquity Sotware Corporation Plc, an AVAYA Company10 Accenture Global Convergence Forum 2006


21/34

Yet, FixedMobileConvergence (FMC)servicesareexpectedin the uture due todemand rom

customerswhorequireoccasionalmobility,andneedguaranteednetworkcoverageandQualityo

Service(QoS).Also,FMCoerscustomersaccesstooceapplicationsromanydevice,anywhere

andatbestspeed.However,operatorshaveyettoaddressFMCissuestoeventuallymakeitan

attractivepropositionsuchaseaseouse,aordabilityandhighspeedaccesstokeyapplications.ItisexpectedthatthetargetmarketorFMCareyoungergenerationswhoareearlyadopters,

alreadyusebroadbandandmobile servicesextensively, andwould value thesavingsoncalling

costsromFMCoerings.Surveysindicate10-14%otheWesternEuropepopulationisinterested

inbuyingFMCservices.

Three Deployment Scenarios for FMC

Convergence Types Description Service Roadmaps*/ Capabilities Required**

Commercial Combines xed and mobile

subscriptions with linked or

unied billing.

**Requires single sales and marketing channels with a

single point o contact, which in turn means convergent

Customer Relationship Management (CRM) and billing.

Device Integrates various access typesinto one device, typically WLAN

802.11 b/g and GPRS or 3G;customer is given one number

or several handsets and one

simple, personalised applicationset.

*Single handset and voice value added services oered toboth residential and business markets. Further on, initiate

clients to FMC via simple convergent oers such as videocall (mobile and xed), FMC entertainment, or example

gaming, music, VoD and directory, inormation bases or

location based services. Finally, to oer complex FMCservices, or example integrated messaging, push-to-

show and push-to-view during calls, photo album andremote storage, IPTV on both xed and mobile.

Services Oers customers the sameservices regardless o whether

they are using a xed or mobileconnection, through a single

device that can make voice or

data calls or both.

**A single service delivery platorm will be required tospeed up time to market o new convergent services.

Source: Accenture, Accenture Global Convergence Forum 2006

Accentureindicatesthatthehighestandmostcomplexleveloconvergenceistheintegration

oservices,technologies,networksandorganizations,andthisismostlikelytoachieveseamless

convergenceandhighperormance.Thesehavebenetsostrongerandlongertermlock-ino

customers. However, such high level o integration requires signicant investments, andhence

tradeostoserviceprovisionareexpected.

TherearevariousalternativestoFMCdeployment.Eectivelytheundamentalprinciplesarethe

rightmarketingmix(price,andeaturesoeringsimplicityandconvenience);righttechnicalmix

(openstandards; interoperability)andrightorganisationalmix (integratedsalesandmarketing,

integrated networksand IT inrastructure). Furthermore, understandingomarket needs is an

essentialingredienttowardssuccessulFMCimplementation.

Advertising

Withtheclosetothreebillionmobilesubscriptionstoday,andourbillionexpectedin2010and

includingclosetoonebillionhandsetssoldperyear,themobileeyeballsarebuilding.Nevertheless,

thebridgetothishasyettodevelopbeorethispotentialcanbetapped.Certainly,advertisers


22/34

0

todayaremonitoringthesituationclosely,withmanyalreadytakinginitiativestowardsthisend

andthenamesbehindsuchdevelopmentincludethelikesoGoogle,Yahoo,andMySpace.

Soar,mobileadvertisingisdeemedanexploratorybusinesstoday 11.Thisisthecaseorboththe

advertisersandnetworkoperators.TheglobaladvertisingmarketisexpectedtobeworthUSD450

billionannually.Today,mobileaccountsoronlyatinyractionothis.Asashareomobileoperator

revenue,mobileadvertisingaccountsorabout0.1%.Nevertheless,theUSandWesternEuropean

marketsareseenasthemarketsthatwillleadinmobileadsrevenuegrowth.Industryanalysts

orecastboththeseregionstoachievecombinedmobileadvertisingrevenueoUSD5.08billionby

2012,upromanestimatedUSD106.8millionor2007.TheUSisanticipatedtodriveroughlyUSD2.3

billionothetotal,whileEuropeanmarketsisexpectedtoseerevenuesapproachingUSD2.8billion

withintheorecastperiod.

Apparently,gettingadsonhandsetsisnotahasslebutaccessotheseadstothetargettedmarketsis

importantoradvertisers.Personalisedadvertisingassuchisviewedasoneothebiggestattractions

othemobilephoneandresearchcompaniesareworkingtoenableadvertisers totarget theirmarketingtoreachaudienceonthemobileWebwithscale.Researchcompany,M:Metricscreated

thetechnologyoauditingwebsites,whichisdonebysurveyingvisitorstoWAPsitesandproviding

moregranularinormationaboutthevisitors,whichincludeethnicityandgender.Analystsconsider

inormationaboutconsumersuseomobilewebsitesasvitaltoadvertiserssothattheycanplace

theiradsmoreappropriately.

More Business Opportunities

Astechnologyunleashesbandwidthandeaseodeliveryandinteroperabilitycapabilities,previously

non-existentnewbusinessmodelsaregeneratedandthoseoldorexistingonesarerejuvenated.For

example,previouslyclick-to-talktechnologywasconsideredanichebusiness.However,rethinking

othisisexpectedinthelightodevelopmentssuchasthepartnershipamongGoogle,USservice

providerVoIPInc,andmobileoperatorsinChina.TelecomAsiareportsthatmobileoperatorsin

ChinawhouseGoogleortheirmobilesearcheswillsoonhaveasimplewaytopurchasegoods

andcontactmerchants.ThisisseenasanexpansionromthenewservicelaunchedinUSearly2007

wherebyUSwebusersoGoogleMapsapplicationcanmakereeclick-throughcallstomerchants

andretailersthatcomeupinsearchlistings.

IntheUS,userstypetheirphonenumbersandpressthecallpromptonthewebsitelistingto

contactaspecicmerchant.Withinasecondortwo,VoIPIncsnetworkcallsthecustomerwho

answersthiscallandthenhearsthetelephoneconnectionbeingmadetotheretailer,whoanswersitlikeanyregularcall.Thesweetenertothisisthatthereisnocosttothecustomerasthecallis

routedthroughVoIPIncsnetwork.Thereportsaidthatthetechnologyworksonanyplatorm.

Googleisoeringsimilarclick-throughservicesintheUK,GermanyandJapanwithexpansioninto

France,Italy,Netherlands,Spain,China,Ireland,IndiaandAustralia.

MOBILE SERVICE SCENARIO IN MALAYSIA

Malaysiaembracedmobile cellularservices inmid 1980s. Its popularity grew toeventually the

numberosubscribersormobilecellularsurpassingthatoxedlinein2000.Thexed-mobile

substitutionadvanceseventoday.However,mobilepenetrationratesarelevellingo,andoperatorsareshitingocus andapproach romcustomeracquisition tocustomerretention,aswellas to

rampinguprevenuespersubscriberbydrivingupdatausage.

11 Mobile Communications International, June 2007


23/34

Subscriber Market Share

2005

Subscriber Market Share

2006

Maxis

41%

Celcom

35%

DiGi

24%

Maxis

42%

Celcom

31%

DiGi

27%

Celcom

458,859

43%

3G Subscribers Market Share

3Q-07

3G Subscribers

Maxis

600,000

57%Maxis

60%

Maxis

57%

MyICMS

886

Targets

Celcom40%

Celcom43%

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

2Q-07 3Q-07 2008

No.

ofSubscribers

818,291

1,058,859

1,500,000

InMalaysia,xedlineratesareregulated.Mobileratesareregulatedinrespectowholesalerates

orthecarriageovoicecommunicationsvis--visMandatoryAccessPricing.Pricewarsareintense

asaresult,especiallyonprepaidstarterkitsandprepaidservices.

Malaysian Mobile Subscribers

Thecellularmobile services landscape inMalaysiais essentiallyanoligopolymarketcomprising

Celcom(Malaysia)Berhad(Celcom),MaxisCommunicationsBerhad(Maxis)andDiGi.ComBerhad

(DiGi).Maxishasasubscribermarketshareo42%,whileCelcomandDiGimarketsharesareat

31%and27%respectively.

AsatendoSeptember2007,thecellularmobileserviceprovidershaveacombinedtotalo22.1

million subscriptions inacountrywithapopulationo27.3million,themobile cellular service

marketisamongthemorematuredmarketsintheregionwithapenetrationrateo80.8per100

inhabitants.

Source: Industry, SKMM Source: Industry, SKMM

Malaysian 3G Subscribers Market Share

Currently,twomobilecellularserviceproviderssharetheIMT-2000or3Gsubscribermarket.Two

moreoperatorshavebeenawarded3Gspectrumbuthaveyettomaketheircommercialdebut.



24/34

Mobile Cellular Domestic Revenue Market Share

2006

Mobile Cellular Domestic Revenue Market Share

2005

Maxis

44%

Celcom

34%

DiGi

22%

Maxis

44%

Celcom

31%

DiGi

25%

Mobile Revenue

TherevenueormobilecellularserviceinMalaysiaaresplitthreewaysamongMaxis,taking44%

ototalrevenueatRM15.9billionin2006;Celcom31%andDiGi25%.


Financial and Key Indicators of Mobile Cellular Service Providers in Malaysia 2006

Financial Highlights Maxis Celcom DiGi Total

1. Revenue (RM billion)7.7

(+20.3%)4.5

(+0.7%)3.7

(+27.6%)15.9

2. Prot Beore Tax (RM billion)2.79

(+13.9%)1.15

(+1,953.6%)(a)1.09

(+65.2%)5.03

3. Total Shareholders Fund (RM billion) 7.2 2.6 1.8 -

4. Monthly ARPU Blended (RM) 61 56* 54 # 57

5. Monthly ARPU Prepaid (RM) 46 45* 50 # 47

6. Monthly ARPU Post-paid (RM) 135 109* 96 # 113

7. EBITDA (RM billion)3.85

(+10.3%)1.97

(-5.7%)(b)1.70

(+34.9%)# 2.5

8. EBITDA margin (%) 50.0% 43.5% 46.4% # 46.6%

9. EBIT margin (%) 36.5% 25.8% 29.2% # 30.5%

10. No. o Subscribers (million) 8.06 6.08 5.31 19.45

11. No. o Prepaid Subscribers (million) 6.44 4.85 4.81 16.10

12. No. o Post-paid Subscribers (million) 1.62 1.23 0.51 3.36* Fourth quarter 2006 # Industry average(a) Large percentage attributable to the absence o the provision or a claim amounting to RM915.1 million made by DeTeAsia Holdings GmbH in 2005(b) Lower year-on-year growth due to TM internal charges and 3G costs

Source: Industry

Prepaid and Post-paid Segments

OneothekeydriversbehindtherapidgrowthomobilecellularservicesinAsiaPacicwasthe

phenomenalsuccessoprepaidmobileservices,withmarkedgrowthinemergingmarkets.Both

post-paidandprepaidservicesreceivedaboostromurtherenhancementstotheservicesoand

prolongingtheliecycleo2Gand2.5Gservicesdespitetheemergenceotherapidlydeveloping

3Gtechnologies.


25/34

Overtheyears,thedownwardpressureonpricesoconnectionchargesorcellularmobilehave

drivenpositivegrowthandproducedtrendsorgreateraccessibilityasinvestmenttrendswerein

avourodrivingnetworkcapacityandcoverage.Thesetrendswerealsoevidentregionally.

Prepaid Segment

InMalaysia,unlikexedlinerates,mobileratesareonlyregulatedasaraswholesaleratesorthe

carriageovoicecommunicationsasdeterminedunderMandatoryAccessPricing.Asmobileretails

ratesarenotregulated,pricewarsemergedamongprovidersespeciallyprepaidstarterkitsand

prepaidservices.Theprepaidsegmentbeganin1998,whenDiGilauncheditsprepaidconceptor

mobilephoneservicesinMalaysia.

From2006,DiGiprepaidmarket segment inMalaysiasaw its rstfat ratecharges or calls to

anyoneonanynetwork,atanytimetoanywhere.Inthesameyear,thecountryslowestpriced

prepaidstarterpackwasatRM4.99oeredbyCelcom.TheAirAsia-Celcomstarterpackprovided

ve sen per minute call and one sen per SMS (Short Messaging Service) to three registered

013or019CelcomnumbersinMalaysia.

New No-Frills Mobile Prepaid Plan rom DiGi

DiGi

Brand name Happy

Starter Packs RM25.00 (inclusive RM20 talk time)

Voice Call - charging blockRM0.99 per call (maximum charge)

RM0.01 per second up to 99 seconds

SMS RM0.10 per SMS to any network

MMS RM1.00 per MMS

Data Usage GPRS RM0.50/10Kb

* Rates as at 7 December 2007Source: Company website

Trends in Asian Region Mobile Connection Charges (USD)

0

100

200

USD

USD

Mobile Connection

Charges

121 83 28.32 18.41

1998 2000 2002 2006

Source: International Telecommunication Union, Regional Seminar on Costs and Taris or Member Countries o the Tari Group or Asia andOceania (TAS), Seoul, 3 to 6 July 2007


26/34

Malaysian Prepaid Rates

Maxis Celcom DiGi

Brand name Hotlink Xpax DiGi Prepaid

Starter PacksTotal Plan RM8.80Easy Plan RM6.00

RM10.00 DiGi Prepaid SIM Pack RM8.50

Voice Call

- Flat ratesnationwide

361 sen/min.(any network)

Celcom to CelcomLite Plan - 38 sen/min. (local)

Mid Plan - 35 sen/min. (nationwide)Max Plan - 15 sen/min. (nationwide)

Celcom to OthersLite Plan - 38 sen/min.Mid Plan - 45 sen/min.Max Plan - 15 sen/min.

362 sen/ min.(any network)

- Limited

designated/selected

numbers only

Activ5*(5 Maxis nos.)

15 sen/min.

* Easy Plan only

8pax (8 Celcom or TM xed line nos.)15 sen/min. nationwide

Chat Plus36 sen/min. (any network)

Family & Friends (6 DiGi nos.)15 sen/min.

Fu-Yoh!DiGi to DiGi pay or rst three

minutes, thereater reerom 12am to 12 pm

Sundays only

Maxis Celcom DiGi

Short Message Service

SMS

Maxis to Maxis

7 sen/SMS1 sen/SMS (Activ5)

Maxis to Others15 sen/SMS

Activ51 sen/SMS

Celcom to CelcomLite Plan - 10 sen/SMS (o peak);

5 sen/SMS (peak)Mid Plan - 10 sen/SMS (o peak);1 sen/SMS (peak)

Max Plan - 1 sen/SMS (o peak);10 sen/SMS (peak)

Celcom to OthersLite Plan - 20 sen/SMS (o peak);

15 sen/SMS (peak)Mid Plan - 20 sen/SMSMax Plan - 20 sen/SMS

DiGi to DiGi7 sen/SMS

Friends & Family1 sen/SMS

Friends & Family Plus(add 2 non-DiGi nos.)

15 sen/SMS

Fu-Yoh!7 sen/SMS (any network)

DiGi to Others15 sen/SMS

Multimedia Messaging Service

MMS

Maxis to Maxis25 sen/MMS

Maxis to Others50 sen/MMS

Celcom to Celcom

35 sen/50Kb MMS

Celcom to others50 sen/50Kb MMS

DiGi to DiGi25 sen/MMS

Friends & Family10 sen/MMS

Friends & Family Plus, DiGi toOthers

50 sen/MMS

Fu-Yoh!25 sen/MMS (any network)

Data Usage

Web andWAP

Peak: 1 sen/KbO-peak: 0.5 sen/

Kb

10 sen/10Kb 10 sen/10Kb

1 36 sen/minute applicable when top up a minimum o RM30. Otherwise rate remains at 39 sen/minute. Valid or 30 days rom the day o RM30 top up2 Applicable or usage below RM30 above otherwise RM0.48 sen/minute appliesNote - Unless indicated otherwise all rates are o-peak local rates and are shown or comparison purposes only. Rates as at 7 December 2007Source: Company websites


27/34

Top 15 Operators by Largest Prepaid Growth as at 1Q-07

Rank Company Country Prepaid users 1Q-07 Annual increase (%)

1 Hutchison Whampoa Hong Kong 20,287,000 83.13

2 Orascom Egypt 10,022,000 65.65

3 Sprint Nextel US 11,112,000 30.04

4 China Mobile China 247,621,700 25.02

5 Etisalat UAE 5,199,880 23.536 MTN South Arica 10,592,000 23.75

7 SingTel Mobile Singapore 552,000 21.05

8 America Movil Mexico 41,715,000 18.93

9 Deutsche Telekom Germany 17,705,000 14.80

10 Vodacom* South Arica 17,107,700 13.58

11 Turkcell Turkey 26,300,000 13.02

12 Mobile TeleSystems Russia 45,952,570 12.66

13 Verizon Wireless US 4,580,000 11.75

14 China Unicom China 57,318,600 11.52

15 VimpelCom* Russia 48,249,790 10.90

DiGi Malaysia 5,234,000 11.27

Maxis Malaysia 6,841,000 1.29

Celcom Malaysia 5,052,000 -16.89

* - Total and prepaid subscriptions have been estimated because 1Q-07 results are unpublished or have not been released- Malaysian operators included or reerence purpose only

Source: Inorma Telecoms & Media, Industry

Post-paid Segment

DiGicontinueditseortstomakeurtherinroadsintothepost-paidsegment,aheadoMobile

NumberPortability(MNP).InJuly2007,DiGilaunchedanewpost-paidplan,calledPost-paid1Plan,

whichchargessubscribersafatrateo13sen/minuteorcallstoanyoneonanynetwork,anytimeandanywhereinMalaysia.

TherewillbenoaccesseeandthelowestmonthlysubscribercommitmentisRM70.Itisnotedthat

at13sen/minutePost-paid1Plancurrentlyoersthecheapestpost-paidcallchargesintown.Maxis

charges15-30sen/minuteandCelcom14.3-20sen/minute.

DiGihada15%marketshareinthepost-paidsegmentin2006.Thislatestpost-paidplanmaycapture

greatermarketshareromothermobileoperatorsandevenxedlineSTDsegment.Moreover,

thislatestmoveromDiGimarksgreatercompetitivepressureinthepost-paidsegmentwhere

consumershavelongbeentheminoritycomparedtoprepaidusers.Theyarebracingordownward

pricepressureandeventuallyevenbettervaluepackages,dependingonhowaggressivelyDiGimovesintothepost-paidsegment.


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Post-paid Plans

Maxis Celcom DiGi

Brand Value Plans Minutes Postpaid DiGi Postpaid

Call

Rates

Maxis to Maxis

Value 50: 15 sen/min.Value 80: 12 sen/min.Value 150: 10 sen/min.

Family Plus Plan: 15 sen/min.

Maxis to OthersValue 50: 20 sen/min.Value 80: 15 sen/min.Value 150: 12 sen/min.

Family Plus Plan: 20 sen/min.

Celcom to Any

Bundled Minutes C250:- 20 sen/min.- 20 sen/min. fat rate, nationwide,

anytime or additional minutesBundled Minutes C500:

- 16 sen/min.- 20 sen/min. fat rate, nationwide,

anytime or additional minutesBundled Minutes C800:

- 15 sen/min.- 20 sen/min. fat rate, nationwide,

anytime or additional minutes

Bundled Minutes C1400:- 14.3 sen/min.

- 20 sen/min. fat rate, nationwide,anytime or additional minutes

DiGi to DiGi

15 sen/min.(usage less than RM123)Free (usage more than RM123)

DiGi to Others20 sen/min.

(Premier/Family Unlimited)30 sen/min.

(Optimum/Family Unlimited)

SMS Maxis to Maxis5 sen/SMS

Maxis to Others15 sen/SMS

Celcom to AnyBundled Minutes C250, C500, C800

& C1400: 8 sen/SMS , fat rate,nationwide, anytime

DiGi to DiGi5 sen/SMS

(usage less than RM123)Free (usage more than RM123)


GPRS Maxis to Maxis

25 sen/MMS

Maxis to Others50 sen/MMS

Celcom to Celcom

35 sen/50Kb MMS

Celcom to Others50 sen/50Kb MMS

Web and WAP browsingPay-as-you-use: 10 sen/10Kb

Package D99: RM99/month

Package D120:

RM120/month

DiGi to DiGi

25 sen/MMS (usage less than RM123)Free (usage more than RM123)


Web and WAP browsingPay-on-use:

RM0-RM30 10 sen/10Kb RM30.01-RM50 8 sen/10Kb RM50.01-RM149 5sen/10Kb Above RM149 Free; charges

capped at RM149/month

(additional usage is ree)Data Lite Plan:

RM25 monthly or 6MB Additional data usage 8 sen/

10Kb.Charges capped at RM149/month

(additional usage is ree)

Data Unlimited Plan:RM99/month

or unlimited data usage

* Call charges in MalaysiaRates as at 7 September 2007

Source: Company websites, Industry


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MARKET COMPARISON

Emergingeconomiesarewheremostothemobilegrowthnowresides.Giventhedierencesin

PurchasingPowerParity(PPP)andGNIbetweenthedevelopedandemergingmarkets,handset

pricesneedtobetargetedappropriately,thatis,whetherultraloworlowtiertakespriorityover

advancedunctionalities.

Theavailabilityoultralowpricedhandsetsinemergingmarketsromestablishedvendorssuchas

MotorolaandNokiaindicatetheircommitmenttothesemarkets.Moreover,duetotheslimmargino

ultralowpricedhandsets,vendorsneedtoachieveeconomiesoscaleorviablebusinessoering.

Cellular Mobile Prices o ASEAN and Other Major Regional Economies

(a) Cost of a LocalSMS (USD) 2006

(b) OECD Low UserBasket (USD)

(c) As % Monthly GNI (%) 2006

Brunei Darussalam 0.03 7.11 n.a.Myanmar n.a. n.a. n.a.

Singapore 0.03 6.14 0.3Hong Kong, SAR 0.03 2.2 0.1Malaysia 0.01 5.02 1.2Thailand 0.08 4.35 1.8China 0.01 2.9 2.0Indonesia 0.01 4.3 4.1Philippines 0.02 5.29 4.9India 0.03 2.39 4.0Vietnam 0.02 6.19 12.1Lao PDR 0.05 3.8 10.3Cambodia 0.03 5.08 16.1

IntermsocellularmobilepriceamongtheASEANandothermajorregionaleconomies,Malaysia

cellularphoneservicedoesnotappearcheap.TheOECDlowuserbasketpriceorMalaysiamobile

isUSD5.02.ThisisjustbelowtheSingaporeOECDlowuserbasketpriceoUSD6.14.Intermso

mobilecellularpricesaspercentomonthlygrossmonthlyincomepercapita,theMalaysianlevelis

1.2%comparedtoSingapores0.3%.

Top 10 Asia Pacifc Countries by Net Adds, 1Q-07

Rank CountryNet Adds(million)

TotalSubscribers

(million)

1 China 19.5 465.2

2 India 16.1 153.5

3 Pakistan 7.0 55.5

4 Indonesia 5.4 65.6

5 Thailand 3.3 43.5

6 Philippines 2.8 45.8

7 Bangladesh 2.6 23.9

8 Vietnam 2.0 19.4

9 Japan 1.8 96.7

10 Malaysia 1.1 20.7

Source: Inorma Telecoms & Media Source: Inorma Telecoms & Media

Top 10 Asia Pacifc Operators by Net Adds,1Q-07

Rank Operator CountryNet Adds(million)

1 China Mobile China 14.9

2 NTT DoCoMo Japan 13.2

3 Bharti India 5.2

4 BSNL India 3.8

5 China Unicom China 3.3

6 Hutchison India 3.1

7 Telkomsel Indonesia 3.0

8 Telenor Pakistan 2.49 PMCL Pakistan 2.1

10 Viettel Vietnam 1.7

n.a.: not available

(a) Cost o a local SMS = charge to consumer o sending a single SMS text within local exchange area(b) OECD mobile low-user basket = price o a standard basket o mobile monthly usage in USD set by OECD or 25 outgoing calls per month

(on and o the network and to fxed line) in predetermined ratios and including 30 SMS messages.(c ) Percent (%) o monthly income = price o the OECD low-user mobile basket divided by per capita monthly income (World Bank,

Atlas method, no PPP)Source: International Telecommunication Union


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Top 25 Ranking: Mobile Subscriber Growth Markets 2006 to 2011

Rank Country

Subscriber Growth/

Net Additions

(2006 to 2011)(million)

Compound Annual

Growth Rate

(CAGR 2006 to2011) (%)

Cellular Mobile

Subscription

Penetration2Q-07 (%)

1 India 357.7 37.8 16

2 China 354.2 13.7 37

3 Brazil 73.3 13.1 56

4 Indonesia 72.7 20.6 31

5 Nigeria 71.9 37.2 25

6 US 65.8 5.8 81

7 Pakistan 58.2 40.9 37

8 Mexico 46.6 14.6 579 Bangladesh 45.0 43.1 19

10 Iran 32.6 40.7 25

11 Russia 28.2 4.3 113

12 Egypt 27.3 24.6 29

13 Philippines 26.4 12.5 53

14 Turkey 18.3 7.2 80

15 Thailand 18.0 10.5 72

16 Morocco 16.6 18.5 52

17 Ukraine 14.8 13.2 109

18 Japan 14.2 2.8 77

19 Argentina 13.9 10.2 86

20 Iraq 13.8 90.3 35

21 Peru 12.7 26.8 39

22 Saudi Arabia 10.4 12.2 88

23 Venezuela 10.2 12.7 81

24 South Arica 9.5 5.0 89

25 Canada 9.0 9.1 57

Source: Portio Research, Inorma Telecoms & Media, International Telecommunication Union

Mobile Subscriptions by Region

RegionAnnual

Change (%)Penetration Rate

2Q-07 (%)

Asia Pacic 29 32

Arica 45 25

Latin America 24 60

Middle East 31 49

Eastern Europe 22 90

Western Europe 9 111

North America 11 78Source: Portio Research

In the Asia Pacic region, there is a

growing trend o regulatory reorms and

liberalisation.One o the main drivers has

been the recognition that a sophisticated

and advanced telecommunications sector

will bring greater economic growth and

development.

Thisregionhousesthreeothelargestmobile

companies in the world China Mobile,

ChinaUnicom and JapansNTTDoCoMo, a

testimonytotheburgeoningAsianmarket.


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Top 20 Cellular Subscribers and Network in Asia Pacifc as at 1Q 2007

Rank Operator Country SystemSubscribers (million) Annual

Change(%)

1Q-06 1Q-07

1 China Mobile China GSM900/1800 261 316 21

2 China Unicom China GSM900 99 110 11

3 Bharti Airtel India GSM900/1800 20 37 85

4 NTT DoCoMo Japan WCDMA2100 23 36 57

5 Telkomsel Indonesia GSM900/1800 24 35 46

6 BSNL India GSM900 17 27 59

7 KDDI Japan CDMA800 23 27 17

8 Hutchison India GSM900/1800 15 26 73

9 Smart Communications Philippines GSM900/1800 21 25 19

10 PMCL Pakistan GSM900 14 25 79

11 AIS Thailand GSM900 17 21 24

12 Reliance Communications India CDMA800 15 21 40

13 SK Telecom South Korea CDMA800 20 21 5

14 NTT DoCoMo Japan PDC800/1500 28 17 -39

15 Globe Telecom Philippines GSM900/1800 13 17 31

16 Indosat Indonesia GSM900/1800 12 16 33

17 Idea Cellular India GSM900/1800 7 14 100

18 DTAC Thailand GSM1800 10 13 3019 KTF South Korea CDMA1700 12 13 8.3

20 GrameenPhone Bangladesh GSM900/1800 6 12 100

27 Maxis Communications Malaysia GSM900/1800 8 8 0

34 Telekom Malaysia (Celcom) Malaysia GSM900/1800 7 6 -14

37 DiGi Malaysia GSM1800 5 6 20

Source: Asia Pacifc Mobile, Inorma Telecoms & Media

New Products and Services in Malaysia

Inconclusion,theMalaysianenvironmentisconsideredvibrant,andnewservicesareexpectedtocomeonboardaswhatishappeninginoverseasmobilemarketswhereawholerangeowebbased

applicationsandotherservicesinquadrupleplayaretakingoortryingtoestablishthemselvesas

viablebusinessmodels.

Already collaborative arrangements are starting o inmanyways todierentiate the mobile

marketurtheroreconomic,competitiveandservicesadvantages.Themainthingtokeepinmind

ashowisbeingdonebyoverseasplayersistheactthatinorderorthecustomertoorkouttheir

ringgit,thecontentandapplicationsdevelopedhastosuittheirneeds,asideromsmoothdelivery

eaturessuchasuserriendliness,andhandsetavailability.


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0

Asdataservicesinthemobilespacedevelopsurther,therearelikelytoemergecrosssectorservice

provision issues which may require regulatory intervention. Towards this end, the Malaysian

CommunicationsandMultimediaAct,whichistherstconvergencelawoitskindintroducedin

1998/1999isreadytotackletheissuesgoingorward.Soar,thelawprovidesaoundationregulatory

regimeacilitatingalevelplayingeldoroldandnewentrantsalikeandalsocomplicatedissuesocrosssectororconvergingserviceandproductoeringssuchasIPTV,mobileTVandMobileVirtual

NetworkOperators(MVNOs).


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Enquiries

Please contact the Market Research team:

Yee Sye Chung (Head)

Mooi Mee Mee

Sharmila Manoharan

Azrita Abdul Kadir

Nadzrah Mazuriah Mohamed

Siti Nailah Kamarudin

Nurul Izza Saaman

[email protected]

Malaysian Communications and Multimedia Commission (SKMM)

Off Persiaran Multimedia

63000 Cyberjaya

Selangor Darul Ehsan

Telephone: +603 8688 8000Facsimile: ++603 8688 1000

E-mail: [email protected]

Website : www.mcmc.gov.my

Freephone number: 1-800-888-030

Northern Regional Office

Unit 3, Level 11

Menara UMNO

128, Jalan Macalister

10400 Pulau PinangTel: (604) 227 1657

Fax: (604) 227 1650

Eastern Regional Office

B8004 Tingkat 1

Sri Kuantan Square

Jalan Telok Sisek

25200 Kuantan

Pahang

Tel: (609) 515 0078

Fax: (609) 515 7566

Southern Regional Office

Suite 7A, Level 7

Menara Ansar

Jalan Trus

80000 Johor Baru

Johor

Tel: (607) 226 6700

Fax: (607) 227 8700

CONTACT US

Sabah Regional Office

6-10-10, Tingkat 10

No. 6, Menara MAA

Lorong Api-Api, Api-Api Centre

88000 Kota KinabaluSabah

Tel: (6088) 270 550

Fax: (6088) 253 205

Sandakan Branch Office

Lot No.7, Block 30

Bandar Indah Phase 6, Batu 4

90000 Jalan Utara

Sandakan, Sabah

Tel: (6089) 227 350

Fax: (6089) 227 352

Sarawak Regional Office

Level 5 (North), Wisma STA

26, Jalan Datuk Abang

Abdul Rahim

93450 Kuching

Sarawak

Tel: (6082) 331 900

Fax: (6082) 331 901

Miri Branch Office

Lot 1385 (1st Floor) Block 10

Centre Point Commercial Centre

(Phase 2)

98000 MiriSarawak

Tel: (6085) 417 400 / 600

Fax: (6085) 417 900

Central Regional Office

Level 17, Wisma SunwayMas

1, Jalan Tengku Ampuan

Zabedah C9/C, Section 9

40100 Shah Alam

Selangor

Tel: (603) 5518 7701

Fax: (603) 5518 771


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