IPTV Intro Manishdas

8/9/2019 IPTV Intro Manishdas

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IPTV

Manish Das

Telecom Meets Entertainment


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Few statistics

Households having TV 120 million

Landline Telephone40 million

Broadband Connections4.3 million

PC at Home..25 million


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Every quarter 1 million homes churns to DTH

TV Broadcasting scenario in India

Cable TV87 million

DTH13 million


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Latest Entry in TV Broadcasting


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What actually is IPTV

To put it simply,

The technology that delivers Television andvalue added video services using InternetProtocol.

But ITU demands more,Multimedia services such as television/ video/audio/ text/ graphics/ data delivered over IPbased networks managed to provide therequired level of QoS/QoE, security, interactivityand reliability.


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But why IP?

Power and versatility of Internet Protocol

well proven in delivering voice, video anddata both in public and private managed

networks.


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Driving forces behind IPTV?

Natural evolution of technology towards

convergence of voice, data and video. TV technology becomes part of Telecom and

Computing revolution.

Emergence of digital compression techniqueslike MPEG-2, MPEG-4 etc.

Development of streaming protocols

Powerful computing machines and hugestorage capability

Broadband access to the users premises


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Challenges for IPTV service providers?

Service providers have to make difficult decisions

when choosing between the myriad of encodingtechnologies, Digital Rights Management (DRM), set-top box, networking infrastructures, security solutions.

A commercially viable IPTV system needs to be

streamlined and effectively supported on a day-to-daybasis.

Todays IPTV systems require technologies that delivervideo content to end users in a manner that provides

high quality of experience levels during theconsumption of TV services.

Customer expectations

are at an all-time high.


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Who benefits?

Telecom Service Providers?

Yes

How?

They already have natural media todeliver voice, data and video in one go.

A new business area that can increase

the sliding ARPU, churning of fixed line

access customers.


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Who benefits?Advertisers?

YesHow?

Theoretically every command on the remotecontrol at home can be registered at the back-end system. This opens a possibility of ratingof a TV programme viewing popularity acrossthe IPTV subscribers and analyse viewingpattern and choice.

Savvier marketers can use IPTV as anopportunity to efficiently target consumers.


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Who benefits?

Consumers?

Again, yes

How?

Transition from passive consumption of TV to

an interactive user experience.

More control on what to view, even when to

view.

Lots of value added services not imaginable in

conventional platform.


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IPTV Subscriptions Worldwide

Source: Point Topic data posted in Telecomtiger.com 9/14/09

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Subscriberbase

(in

tho

usand)

North

America

Western

Europe,

Middle

East &

Africa

South &

East Asia

Asia

Pacific

Eastern

Europe

Latin

America

2008Q2 2009Q2


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Let us turn to India First launched by MTNL in October, 2006

Followed byBSNL. 2007

Bharti. 2009

Rcom.. 2010

Customer base

15000

IPTV in India is in its nascent stage.


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Indian scenarioFew factors responsible for poor growth

Lack of aggressive marketing by the leadersdespite of huge investment in infrastructureand strong delivery network.

Poor broadband penetration

Lack of awareness by the users, againresponsibility of the service providers

Private players like Airtel and Reliance have

conflict of interest with their DTH business,surprisingly trying to position IPTV for nichesegment.


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Regulation and licensing issues


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Regulatory Environment of IPTV

TRAI is the regulator Ministry of I & B is the policy maker


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Who can provide IPTV in India?

Telecom Service Providers (UASL,

CMTS) having license to provide triplepay services

ISPs with net worth more than Rs.100

Crore and having permission from DoT

to provide IPTV

Cable TV operators registered underCTN (Regulation) Act 1995


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Right of IPTV service providers

Broadcasters will provide satellite feed

directly to the IPTV service providers

IPTV service providers should receive

similar and uniform treatment as given to

DTH operators by the Broadcaster

Internet based channels are not allowed

due to lack of monitoring facility


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Security requirements

IPTV service providers shall provide

necessary facility for continuousmonitoring of IPTV network at its own

cost.

Maintain the recordings of programmes

and advertisements carried on the

network for a period of 90 days from thedate of broadcast.


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Thank You

IPTV Intro Manishdas

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