Ipsos MORI: Great Britain: the way we live now

Version 1 | Public © Ipsos MORI

#ipsosmorilive


What have we learnt in

?


1.

People are very wrong

about the world…

#ipsosmorilive


Out of every 100 people in Britain, about how many do you think are:

We have a very odd view of our population...

Base: 1,015 British adults aged 16-75 Source: RSS/Ipsos MORI 2013; Census 2011, NOMIS; 2011 Census, Population and Household Estimates for England and Wales

(July 2012) ONS; Families and Households, 2012 (November 2012) ONS..

59

16

11 8

5 3

34 36

30

22 24

28

Actual Mean estimate

Christian Aged 65+ Black/Asian Unemployed Muslim Single parents


What percentage of the United Kingdom population do you think are

immigrants to this country (i.e. not born in the UK)?

...but there is also huge over-estimation of scale

Base: 1,015 British adults aged 16-75, *British Social Attitudes Source: RSS/Ipsos MORI 2013 ; *Detailed country of birth and nationality analysis from the 2011 Census of England

and Wales, (May 2013) ONS. **Immigration Statistics, January to March 2013, (May 2013) Home Office.

31

13

Mean estimate

Actual


Out of every £100 spent from the welfare budget, can you tell me how much of that is claimed

fraudulently (i.e. people who dishonestly claim more benefits than they are entitled to)?

Biggest misperception on benefit fraud...

Base: 1,015 British adults aged 16-75

Mean estimate

£24 Actual

70p

Source: RSS/Ipsos MORI 2013; National Statistics fraud and error in the benefit system: preliminary 2012/13

estimates (Great Britain) first release, (June 2013) DWP.


“Emotional

innumeracy”

Reflects concerns,

not facts

&

Motivated reasoning:

“accuracy goals” vs

“directional goals”

We learnt a new phrase: emotional innumeracy…


2.

People aren’t great at

predictions either…

#ipsosmorilive


Half expected 2013 to be better weather-wise, were they right?

“The weather in the UK will be better than in 2012”

50%


Well done to the half of you that had faith

“Andy Murray will win Wimbledon”

49%


3.

The next election

remains very difficult

to forecast

#ipsosmorilive


Ed Miliband has shifted debate into the right area for

him…

There are different ideas about how best to improve people’s financial

situation. Which one of the following would you most prefer government to do

28%

66%

Cut income tax

Take action to reducethe cost of household

bills (such as fuel,mortgages or energy

bills)

Source: Ipsos MORI Political Monitor


How would you vote if there were a General Election tomorrow?

Labour ends the year ahead but ….

Base: c. 500-600 British adults certain to vote each month Source: Ipsos MORI Political Monitor

0

10

20

30

40

50

Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13

Labour Conservative Liberal Democrat UKIP

38%

8%

32%

8%


4.

We have all been

surprised by the pace

of economic growth

#ipsosmorilive


We were pessimistic at the beginning of the year…

“The UK will fall back into recession”

61%


But economic optimism has risen throughout 2013

Base: 1,019 British adults 18+, 9th – 11th November 2013 Source: Ipsos MORI Political Monitor

42%

27%

27%

4%

0

10

20

30

40

50

Dec-1

2

Ja

n-1

3

Fe

b-1

3

Ma

r-13

Apr-

13

Ma

y-1

3

Ju

n-1

3

Ju

l-1

3

Aug

-13

Sep

-13

Oct-

13

Nov-1

3

Improve

Stay the same

November 2013

EOI = +15

Get worse

Don’t know

% Improve


But few feel we are benefiting from it…..


3%

11%

36%

48%

1%

Don’t know A great deal

A fair amount

Not very much

None at all

As you may know,

according to official

statistics the UK

economy has grown by

about 1.5% compared

to the same time last

year. What impact, if

any, do you feel this

growth in the economy

has had on you and

your family’s standard

of living

so far?

14%

84%


Do you think you and your family would be better off under a Conservative

government or a Labour government, or do you think it would make no difference?

The living standards debate is yet to be won


22%

52%

23%

Labour government

Conservative government

Make no difference


…it is clear where the 2015 battle lines will lie

Base: 1,000 British adults 18+, 7th – 9th September 2013 Source: Ipsos MORI Political Monitor

36%

23%

28%

24%

31%

27%

4%

5%

5%

4%

4%

3%

Conservatives Labour LibDems UKIP

Grow the economy

Reduce you and your family’s cost

of living

Ensure that you and your family benefits

from a growing economy


5.

The young are the

most pessimistic

#ipsosmorilive


All data points represent > 200 responses

Source: British Social Attitudes

“Among which group would you place yourself … high income, middle

income or low income?”

Who feels poor?

0%

10%

20%

30%

40%

50%

60%

70%

Pre war (before 1945) Baby boomers (1945-65) Generation x (1966-1979) Generation y (1980-2000)

% Low income


6.

Eric Pickles was

vindicated…

#ipsosmorilive


On balance, do you think services provided by your local council have got better or

worse over the last 12 months, or do you think they have stayed the same?

Most of the public hasn’t seen much change in their

council’s services

Base: 1,007 adults aged 18+ in Great Britain, August 2013 Source: Ipsos MORI Political Monitor

14%

28% 56%

2%

Stay the same Got worse

Got better Don’t know Net better

GB -14

London -7

South -11

Midlands -8

North -27


Overall, how satisfied or dissatisfied are you with the way Hackney Council

runs things?

Formerly loony councils now pretty good!

Base: Hackney Residents Survey All respondents (1,016). Fieldwork dates 5 January – 6 March 2013; Inner LB Residents Survey (1,153, 16+,

face to face ). Fieldwork dates 18 April - 28 June 2011; 2011 Ipsos MORI National Capibus, (875, 15+ face to face). Fieldwork October 2011. Source: Ipsos MORI

23

53

74

0

20

40

60

80

100

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

% s

atisfied w

ith c

ouncil

Year of survey

% of residents satisfied with Hackney Council


Do you think each service has got better or worse in the last five years, or has it stayed

the same?

Nationally as many services improving as deteriorating

Base: 1,031 Source: BBC October 2013

27

15

11

13

11

8

14

8

8

9

7

5

4

4

21

18

18

16

16

20

11

13

12

11

12

10

7

7

3

6

9

14

11

14

9

4

11

9

9

10

15

10

18

3

6

6

14

12

16

8

3

8

8

7

11

13

12

49

2

Recycling collection

Parks and open spaces

GPs surgeries

Refuse collection

Hospitals

Schools and colleges

Leisure centres

Bus service

Street lighting

Libraries

Street cleaning

The police

Care for the elderly

Road maintenance

Meals-on-wheels

Got much better Got a little better Got a little worse Got much worse


7.

Mrs Thatcher

was vindicated…

#ipsosmorilive


No such thing as society?

Base: c. 500 GB adults 18+ each statement, April 2013 Source: Ipsos MORI April 2013

8%

8%

6%

26%

48%

4%

Strongly agree Tend to agree Neither agree nor disagree

Tend to disagree Strongly disagree Don't know

“There is no such thing as society.”

30%

33%

10%

12%

13%

3%

Long excerpt starting from: “We've been through a

period where too many people have been given to

understand that if they have a problem, it's the

government's job to cope with it….They're casting their

problem on society. And there is no such thing as

society... People have got the entitlements too much in

mind, without the obligations.”


So as we grow again, how should we measure success?

Our largest ever global study says…..


I measure my success by the things I own

We (say we) are among the least materialistic in the world

Base: 16,039 adults across 20 countries (1,000 GB), online, 3-17 September 2013 Source: Ipsos Global Trends Survey

71%

58% 57% 48% 45%

39% 34% 34% 33% 32% 29% 28% 27% 24% 22% 22% 21% 20%

16% 15% 7%

26%

37% 42%

44% 52%

54% 61% 63% 64% 61% 65% 67% 69%

70% 70%

73% 72% 75% 79% 81%

89%

Agree Disagree DK


I feel under a lot of pressure to be successful and make money

Though we do feel some pressure – not as much as in

rising nations


68% 66% 66% 60%

53% 52% 49% 49% 46% 46% 44% 42% 40% 40% 39% 36% 36% 33% 29% 28% 26%

30% 31% 26% 34% 45% 46%

47% 47% 49% 49%

47% 50% 55% 55% 55% 57% 60% 64%

64% 70% 70%

Agree Disagree DK


I would like Britain to be the way it used to be

We are still nostalgic for the way Britain used to be

Base (2013): 1,000 adults, online, 3-17 September 2013. (1997-2008) C; 1,00 0 adults Source: Ipsos Global Trends Survey

10 12 13 6 6

40 36 31

22 27

0 0

31 25

26

40 32

0 0

15 11 20 21 21

0 0

% Strongly disagree % Tend to disagree % Tend to agree % Strongly agree 53%

33%

1997 1999 2002 2008 2013


The world today is changing too fast

But are we struggling with the pace of change?


93% 93% 86% 84% 84% 84%

80% 77% 76% 76% 75% 75% 74% 74% 72% 71% 70% 70% 68% 62%

54%

6% 6%

9% 12% 14% 11% 16% 19% 19% 20% 22% 22% 21% 21% 24% 23% 24% 24% 25%

31% 41%

Agree Disagree DK


I wish I could slow down the pace of my life

But half don’t want things to slow down


73% 72% 71%

62% 62% 62% 61% 59% 55%

51% 50% 50% 49% 49% 49% 48% 46% 46% 45% 43% 42%

24% 24% 23% 36% 33% 35%

31% 34% 39% 42% 42% 44% 43% 44%

39% 44% 50% 49% 52% 50% 51%

Agree Disagree DK


I wish I could slow down the pace of my life

Though maybe it is getting too much for some?


73% 72% 71%

62% 62% 62% 61% 59% 55%

51% 50% 50% 49% 49% 49% 48% 46% 46% 45% 43% 42%

24% 24% 23% 36% 33% 35%

31% 34% 39% 42% 42% 44% 43% 44%

39% 44% 50% 49% 52% 50% 51%

Agree Disagree DK


Optimism for the future?


Looking ahead to the next 12 months, are you optimistic or pessimistic about the

following?

What about 2014? Personal optimism – national pessimism

Base: 1,000 GB adults, online, 3-17 September 2013 Source: Ipsos Global Trends Survey

16

5

3

2

45

34

23

14

24

35

26

28

9

17

33

38

4

6

13

17

2

2

2

2

You and your family

The city/town village whereyou live

Great Britain

The world in general

Very optimistic Fairly optimistic

Neither optimistic nor pessimistic Fairly pessimistic

Very pessimistic Don't know

61%

39%

26%

16%


And what impact, if any, do you think the growth in the economy will have on

you and your family’s standard of living over the next 12 months?

Few expect to feel impact of growth

Base: 1,019 British adults 18+, 9th- 11th November 2013 Source: Ipsos MORI Political Monitor

4%

15%

44%

33%

3%

A great deal

A fair amount

Not very much

None at all

Don’t know

77%

19%


Looking ahead to the next 12 months, are you optimistic or pessimistic about

the following?

But least we’re not as miserable as the French…


53% 47% 47% 46% 45% 41% 39%

35% 34% 32% 29% 28% 28% 28% 25% 23% 21% 19% 12% 10% 9%

21%

19% 25%

14% 23% 32%

26% 30% 36% 37% 48%

32%

44% 43% 46% 42%

39% 48%

67% 70% 69%

26% 34%

28%

40% 32%

27% 35% 34%

30% 31% 23%

39%

28% 29% 28% 35%

40% 33%

21% 20% 22%

Optimistic Pessimistic Neither/Don't know


Will people begin to feel

benefits of growth / what

happens next?

Unfounded

pessimism?

Expectations

management?

2013 2014

Ipsos MORI: Great Britain: the way we live now

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