Ipsos MORI Global Business Influencer Middle East Infographic · GBI is a globally harmonised...
Transcript of Ipsos MORI Global Business Influencer Middle East Infographic · GBI is a globally harmonised...
Ipsos Global Business Influencers:Middle East
100% 99%96%
91%89%
Smartphone PC/Laptop TV Print Tablet
88,025GBI in Middle East
41Average
age
US$626,000Average income
28%MBA
educated
Total Budget:
US$383 billion
US$26b Management
consultancy services
US$25b Corporate
finance services
US$19b Data analytics /
Data management
service
US$19b Accountancy /
Accounting services
US$18b Industrial plant, equipment and
instrumentation
Average net worth:
US$1,72 million
Average company size:
2,229 employees65%
C-suite / Owner / Partner
24%
Net worth >US$1m
Fly business / first class for business:
63%Own a watch worth US$10,000+:
16%
Media: Past 30 day consumption Top 3 interests / sports
Technology:
63%Travel:
65%
83%are male
17%are female
$
Football:
61%
Ipsos Global Business Influencers reaches those most senior business people in the world’s largest companies. They are a disproportionately important audience for B2B marketers and represent the key to profitability for sectors such as: finance, luxury goods, cars, airlines, and hotels.
GBI is a globally harmonised survey running across 23 markets in Asia-Pacific, Europe, Middle East and the US. It means you can analyse data globally, regionally, across a combination of markets, or dig deeper into specific markets.
Average number of business return flightsin the last 12 months
7
Due to fieldwork times results mainly reflect the GBI flying behaviour before the Covid-19 crisis