Welcome to IPSA Labs“Bussiness feasibility ,penetration and execution of oral care ,skincare and personal care products in A class reatil outlets”

Himanshu shekhar PGDM(Marketing) 2012-14

Contents 

Job profile and the objective

Company profile

Methodology and prospects

Swot analysis and findings

Learning's

Limitations

Recommendations

Conclusion

The holistic power of Ayurveda, combined with the precision of modern scientific practices, is at the heart of everything that we create at IPSA Labs.

All of our products have been painstakingly formulated by our team of highly qualified and experienced Ayurvedic doctors. This doctors’ touch means the formulation, efficacy, quality and blend of ingredients are all optimised – so you benefit from the best treatments that nature can offer.

We're renowned for our "Eraser" brand of Ayurvedic skin care products, and our "Arodent" range of Ayurvedic oral care products.

Do take a few moments to explore the rest of our website to find out how our products can begin to benefit you today. We hope you enjoy using our products - and we thank you for your continued support.

Company Profile

Introduction of Products The holistic properties of

Ayurveda, combined with our scientific knowledge, has helped us create a wide range of products

that are targeted solutions to meet your daily as well as special needs

Not only do they cure from outside, the special ingredients used help prevent recurrence of most of your problems related to skin, oral or personal care.

Oral Care

Skin Treatment

Personal Care

Project -overview Project Title – Business feasibility study for penetrating A class retail outlets and executing activities to penetrate, and generate visibility and off-take from such outlets. Project Scope – Research on why A class outlets do not have our products and how can we penetrate into them. Developing a detailed sales approach and value proposition for A class outlets and accordingly chalk out an action plan for them. At the final stage,entrusted with the responsibility of executing the action plan to add premium outlets in the existing market.

OBJECTIVE OF THE PROJECT

Job profile

Management trainee with sales profilePrimary Objective: •Acquiring retailers and customers for IPSA lABS.•To project IPSA LABS as an authority in the oral care, skin care and personal care business•To execute business for the company by selling eraser ,arodent ,neempatti facewash and other products .

Secondary objective: •To know how to open and close the sale calls •To know the various policies of the company•To know how to handle various types of customers •To gain practical knowledge of the market

Project methodology and prospects

Methods Adopted For Customer Acquisition

• Calling and working on leads

• References

• Direct sales

• Feedback form and Face to face interaction

• Seminar,Demo and Canopy’s

Prospects

New entrants

Unsatisfied customers of competitors

HNI (High Net worth Individual)

Findings and Observations

SWOT Analysis

limitations

Learning's and Achievements

Learning's•Improved my marketing, business and communication skills

•Open and close the sales calls

•Maintain good relation with the employees

•Practical experience & exposure of working in a corporate worldAchievements

•Increase the awareness and promotion of the products

•Contribution to the business by selling products to retailers as well as

at canopies .

Recommendation

Conclusion