IpodIndustrial Design

Presentation created by Liberty Leviner

Where did it come from?• The iPod line came from Apple's "digital hub" category, when the

company began creating software for the growing market of personal digital devices. Digital cameras, camcorders and organizers had well-established mainstream markets, but the company found existing digital music players "big and clunky or small and useless" with user interfaces that were "unbelievably awful," so Apple decided to develop its own.

Accessories• Many accessories have been made for the iPod line. A large number are

made by third party companies, although many, such as the late iPod Hi-Fi, are made by Apple. Some accessories add extra features that other music players have, such as sound recorders, FM radio tuners, wired remote controls, and audio/visual cables for TV connections.

Sales• Since October 2004, the iPod line has dominated digital music player sales

in the United States, with over 90% of the market for hard drive-based players and over 70% of the market for all types of players. During the year from January 2004 to January 2005, the high rate of sales caused its U.S. market share to increase from 31% to 65% and in July 2005, this market share was measured at 74%. In January 2007 the iPod market share reached 72.7%.