iPhone/iPod touch survey

CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.

August 2008

iPhone/iPod touch survey

CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 2

Survey Overview

• Two surveys completed by 303 U.S. physicians and 304 consumers

• Participants downloaded Epocrates Rx for the iPhone/iPod touch within first week of launch

• Surveys completed in August 2008

• Source: Epocrates, Inc. Market Research Panel, 2008


More than a phone – primary uses of iPhone/iPod touch by physicians

What do you primarily use your device for?*

*Respondents may select up to 3 (excludes responses below 5%)

17%

20%

41%

59%

60%

81%

Multimedia(music/video)

Organize contacts

Maintain calendar

Web access(email/browsing)

Professional apps(e.g. Epocrates)

Phone calls

Epocrates is the most used healthcare application**

**Respondents asked to list top 5 health-related applications used


Epocrates availability for iPhone/iPod was important to over 70% of physicians

How important was Epocrates availability in your decision to purchase the device?

Not important

17%

Didn't know Epocrates at

the time11%

Very important

36%

Important36%


Nearly 70% of consumers downloaded Epocrates to monitor their healthcare

Why did you download the Epocrates application?

*Respondents may select all that apply; excludes responses below 10%

11%

13%

17%

23%

67%

It was free

Curious about the app

To use in my job (non-caregiver)

Need to take care of arelative/friend

Want to monitor myown healthcare

Job use examples:

• Dog trainer

• Police officer

• Forensics/criminalist

• Guidance counselor

• Lawyer

Other (fill-in):

• To be able to talk to my fiancé who is a doctor

• To demo it to my doctor


Majority of physicians use Epocrates daily; half plan to increase use

Once per week5%

Once a day 15%

Several times per week

23%

More than 3 times per day

26%

2-3 times per day31%

Since download, how often have you used Epocrates?

How often do you anticipate using it in the future?

Less1%

More51%

Same48%


35% of consumers report using Epocrates several times per week

1 or more times per day

7%

Several times per week

35%

Haven't used it yet4%

Once per week54%

Since download, how often have you used Epocrates?

How often do you anticipate using it in the future?

Less5%

More31%

Same64%

Primary reasons for less - Don’t have a need for the info - Written for healthcare professionals


Majority of physicians use their iPhone during a visit; increases patient confidence

No, but plan to

7%

No15%

Yes78%

Have you used your iPhone during a patient visit?

24%

32%

39%

66%

No response

Curious about whatI'm doing

Admiration for usingthe latest "cool"

technology

Confident I'mchecking

information

How would you characterize patients’ reaction to you using Epocrates and the

iPhone during their visit?*

*respondents may select all that apply


44% of consumers report feel more confident with their provider using Epocrates

If provider used Epocrates, how would that impact your confidence level?*

No opinion17%

More confident

44%

Same level of confidence

39%

*0% select “less confident”


Epocrates’ prescribing and safety info most used features by physicians

15%

15%

15%

16%

27%

39%

56%

Drug pricing

Pill ID

Pill pictures

Safety/monitoringinfo

Interaction checker

Adverse reactions

Drug dosing

What are the features you have used the most in Epocrates so far?*

*Respondents may select up to 3; excludes responses above10%


Physicians share information about drug reactions, safety & interactions with patients

15%

35%

39%

45%

45%

60%

Health plancoverage

Pill pictures

Drug pricing

Drug interactions

Drug safety info

Adverse reactions

What information are you most likely to share with patients when you are using Epocrates?

*Respondents may select up to 3


Consumers use Epocrates for drug safety and identification

23%

33%

61%

62%

69%

Drug dosing

Safety/monitoringinfo

Pill identifier

Adverse reactions

Drug interactionchecker

What are the features you have used in Epocrates so far?*

*Respondents may select up to 3; excludes responses below 10%


>65% of consumers have/will recommend Epocrates to their healthcare provider

Yes21%

No, but plan to

45%

No34%

Have you recommended Epocrates to your physician or

other healthcare provider?

Yes24%

No, but plan to

32%

No44%

Have you ever talked to your healthcare provider about info

you found in Epocrates?

“My roommate had a bad allergic reaction to a drug. We contacted her doctor with Epocrates’ information and he changed the medicine.”


Over 90% of physicians believe providers should use a reference like Epocrates

Do you agree that all healthcare professionals should use a clinical reference such as Epocrates?

Somewhat agree

6%

Disagree1%

Strongly agree70%

Agree23%

“Epocrates is so important to my clinical practice that I dread

being without it.

It seems impossible that anyone could remember all drug

interactions, even for frequently used drugs.”


85% of consumers believe all healthcare providers should use a reference like Epocrates

To what degree do you agree that all healthcare professionals should use a clinical reference such as Epocrates?

No2%

Yes85%

Don't know13%

Reasons why:

• It never hurts to double check yourself. Ever watch “House”?

• It could quickly prevent a mistaken prescription

• No one can remember everything all the time!

• I would have serious concern for a healthcare professional who did not use the most recently updated medical information available to him/her


Survey Background - physicians

• Survey includes 303 U.S. physicians who use Epocrates software

• Downloaded Epocrates Rx for the iPhone/iPod touch within first week of the product launch

• Apple devices owned by participants– iPhone = 93%

– iPod touch = 12%

• Survey completed in August 2008


Music applications – top downloads for physicians

What non-healthcare related applications do you use the most on your iPhone/iPod touch?

• Pandora

• Weather bug

• Sports tap

• Shazam

• New York Times

• Facebook

• AOL Radio


Survey Background - Consumers

• Survey includes 304 U.S. consumers who use Epocrates – Male: 80%

– Female 20%

• Downloaded Epocrates Rx for the iPhone/iPod touch within first week of the product launch

• Apple devices owned by participants– iPhone: 78%

– iPod touch: 17%

– Both: 5%

• Survey completed in August 2008


>50% of consumers prefer Epocrates iPhone version over health websites

15%

19%

29%

32%

76%

Don't use healthwebsites

National Institutesof Health

Mayo Clinic

Epocrates Online

WebMD

What health websites do you use for healthcare information?

*respondents may select all that apply; excludes responses below 10%

Do you prefer the information in Epocrates on your iPhone to the

websites you selected?

No4%

Yes52%

Not sure yet

44%

“I don't always have a computer at hand, but my iPhone is always with me.”

“The interface and information supplied is far superior.”

iPhone/iPod touch survey

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