iPhone vs iPad - User Experience Differences

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iPhone vs. iPad User Experience Differences

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High-level UX features, to consider when you design apps for iPhone and iPad

Transcript of iPhone vs iPad - User Experience Differences

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iPhone vs. iPadUser Experience Differences

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Hello!I’m Rustam Iskandarov, I’m doing UX at SoftServe

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We talk aboutHigh-level UX features, to consider when you

design apps for iPhone and iPad

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1. Small vs. BIG

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Limited screen size(displays single screen at a

time)

• less data displayed;

• less controls visible and

available on a single screen;

• smaller buttons;

• slow interaction.

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BIG screen

(displays more data on a single

screen; allows split-view,

a-la 2 screens at a time)

• more data displayed;

• more controls visible and

available on a single screen;

• big buttons;

• faster interaction.

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2. Portrait vs. Landscape

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Portrait - is default and

natural orientation.See the phone in your hand?

It is good to support both

orientations.

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No default orientation.But, iPad strives to computer

display, which is landscape

oriented, which is more natural

for human perception.

Landscape – is more natural

orientation.

So it’s a MUST to support both.

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3. Familiar vs. Surprising

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Strict and familiar UI behaviorLots of Apps are used for a years

People expect that your application’s UI

will have similar behavior and interaction.

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New UI behaviorEven in native apps some controls, behavior,

interaction is inconsistent.

But,You’ve got a space for creativity to enhance

interactivity, add some sexy metaphor to interaction,

surprise your customers )

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4. Private vs. Shared

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Privatehand-held mobile device, basically for personal use

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SharedThe screen can be easily viewed by 3-4 users

around you…

iPad invites social interaction, public presentations,

etc.

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5. Mobile vs. Hybrid

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Very MobileIt is intend to be used with one hand, in any

condition, in any situation (when user walk, run,

jump, drive a car... Anything)

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Hand/desk hybrid device(intend to be used more leisurely with both hands,

or like a laptop)

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[email protected]

Consider this high-level features,

before you dig into details