iPhone Models Conversion Rates
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Transcript of iPhone Models Conversion Rates
![Page 1: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/1.jpg)
How the different iPhone models used for online shopping affect your conversion rates
![Page 2: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/2.jpg)
Many Researches have shown that iPhone users are more valuable than other phone brand users in the online shopping environment
iPhone
Others
![Page 3: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/3.jpg)
But the ‘iPhone users’ is a wide category as there are many different iPhone models used today
iPhone 6
iPhone SEiPhone 5S
iPhone 5C
iPhone 5
iPhone 4S
iPhone 4 iPhone 6S Plus
iPhone 6S
iPhone 6 Plus
iPhone 7 Plus iPhone 7
![Page 4: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/4.jpg)
So is there a difference in the conversion rates made using different iPhone models?
Are there any models that are more valuable than others?
![Page 5: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/5.jpg)
We at Barilliance were curious to investigate this topic, so we conducted a research.
The research examined:
12 iPhone models
>1,200,000 sessions
>10,000 purchases
![Page 6: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/6.jpg)
And what did we find?
A very clear trend…
![Page 7: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/7.jpg)
![Page 8: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/8.jpg)
Conclusion:
The conversion rates improve as the models used for the purchase are newer.
![Page 9: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/9.jpg)
So why is this the trend?
![Page 10: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/10.jpg)
The newer iPhone models are more developed with newer, technologically advanced features
So, they are faster and easier to use than the older iPhone models
…So what?
![Page 11: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/11.jpg)
Newer
iPhone
models
used
It is easy
and fast to
make a
purchase
with
Shoppers
are more
inclined to
make a
transaction
Older
iPhone
models
used
Checkout
process
involves long
waits and
confusion
Shoppers are
frustrated and
give up on the
items in cart
![Page 12: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/12.jpg)
Besides the overall trend, there are two things we should bear in mind…
![Page 13: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/13.jpg)
1.
iPhone 7 is still quite new so the sample size used is small.
But the starting trend already indicates on a high conversion rate.
![Page 14: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/14.jpg)
2.
Notice the dip in conversion rates for iPhone 5C
![Page 15: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/15.jpg)
What caused the dip?
Perhaps a different feature specific to the iPhone 5C model that makes transactions online difficult to use or a long process.
![Page 16: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/16.jpg)
For conclusion,
newer iPhone models convert more (and thus are more profitable) than older iPhone models
Newer modelsOlder
models
![Page 17: iPhone Models Conversion Rates](https://reader036.fdocuments.in/reader036/viewer/2022081903/589a0f041a28ab7a318b63af/html5/thumbnails/17.jpg)
Our recommendation:
- Segment your iPhone users by the models they use
- Focus on the users of newer iPhone models and treat them differently than users of older iPhone models
iPhone 7
iPhone 4