IPHONE DEMAND OUTSTRIPS SUPPLY IN CHINA

KENRO MORIUCHI

CURRENT SITUATION

STAKEHOLDERS

STAKEHOLDERS OF THE SITUATION

Manufacturers & Individual Sellers

Apple & Unicom

Consumer

China Telecom/ China Mobile

GRAPH

ALTERNATIVES: CONSUMER

WHAT IS THE BEST CHOICE??

Buy Another Phone?

WAIT?

WAITING FOR IPHONE IPHONE/ BUYING FROM OTHER SOURCE

Can enjoy the benefits of iPhone.

Uncertain waiting time.

Uncertain price (iPhones people import from Hong Kong)

BUYING A DEVICE FROM ANOTHER COMPANY

Quick satisfaction

Price does not have great change

Cannot enjoy benefits of iPhone

FINAL DECISION (CONSUMER): WAIT

SUPPLY THE IPHONE TO MEET DEMAND

More Profit May Be Time Consuming

DO NOT SUPPLY THE IPHONE AND EXPECT PROFIT FROM OTHER NATIONS

Widespread of popularity of iPhones

No time or effort

Uncertain demand (Difficulties in predicting future)

Wasting favorable profits that are definite

ALTERNATIVES: SUPPLIER (APPLE & UNICOM)

WHAT IS THE BEST CHOICE??

Do Not Supply

iPhones

Supply iPhones in China

FINAL DECISION (SUPPLIER): SUPPLY

Supplying iPhone in

China

Prevents Substitution/

Buying Phone From

Elsewhere

Expected Increase in

Profit/ Satisfaction