iPhone App Marketing: ComboApp Korean Case Studies

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Nate Games Great Tank War (Games) June 30 th , 2010 Background Nate Games is the game publishing brand of Korea's largest mobile carrier, SK Telecom . The brand currently owns over 400 games with services enabled for diverse platforms. Nate Games produces games in a wide range of genres, from massive RPGs to simple games for men and women of all ages. Challenge Nate Games were looking for a solution to produce great exposure on Social Media sites like Twitter and Facebook during the launch of several gaming titles and for post-launch publicity through fan community forums and to generate positive feedback on the App Store and therefore increase sales. Solution After the game was released on the App Store, the Social Media program was implemented. The program applied the following Social Media activities: Creating custom Twitter account, grow the Followers list, communication with fans, to create anticipation for the game's launch and generating initial public interest Creating custom Facebook Fan Page, grow its fans list, engage the fan community on Facebook, launching contests to encourage people to bring fans to the Fan Page Spreading the word about the game on the TouchArcade.com, iPhoneDevSDK.com, MobileTechReview.com games community forums Promoting the game on various iOS games related Facebook Fan Pages Results As the result these Social Media activities the Great Tank War was featured on the "New and Noteworthy", "What's Hot" and "Top Grossing iPhone Simulation" categories. On Twitter, Facebook and the TouchArcade forum the game reached its audience with iOS simulator game fans. The overall Social Media activities generated positive comments from game customers and helped Great Tank War to get 3.5 stars customer satisfaction review on the App Store.

description

Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod touch Korean apps promoted on the App Store by ComboApp Marketing & PR Agency.

Transcript of iPhone App Marketing: ComboApp Korean Case Studies

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Nate Games

Great Tank War (Games)

June 30th, 2010

Background Nate Games is the game publishing brand of Korea's largest mobile carrier, SK Telecom. The brand currently owns over 400 games with services enabled for diverse platforms. Nate Games produces games in a wide range of genres, from massive RPGs to simple games for men and women of all ages.

Challenge Nate Games were looking for a solution to produce great exposure on Social Media sites like Twitter and Facebook during the launch of several gaming titles and for post-launch publicity through fan community forums and to generate positive feedback on the App Store and therefore increase sales.

Solution After the game was released on the App Store, the Social Media program was implemented. The program applied the following Social Media activities:

• Creating custom Twitter account, grow the Followers list, communication with fans, to create anticipation for the game's launch and generating initial public interest

• Creating custom Facebook Fan Page, grow its fans list, engage the fan community on Facebook, launching contests to encourage people to bring fans to the Fan Page

• Spreading the word about the game on the TouchArcade.com, iPhoneDevSDK.com, MobileTechReview.com games community forums

• Promoting the game on various iOS games related Facebook Fan Pages

Results As the result these Social Media activities the Great Tank War was featured on the "New and Noteworthy", "What's Hot" and "Top Grossing iPhone Simulation" categories. On Twitter, Facebook and the TouchArcade forum the game reached its audience with iOS simulator game fans. The overall Social Media activities generated positive comments from game customers and helped Great Tank War to get 3.5 stars customer satisfaction review on the App Store.

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Nate Games

Crimson Gem Saga (Games)

July 30th, 2010

Background Nate Games is the game publishing brand of Korea's largest mobile carrier, SK Telecom. The brand currently owns over 400 games with services enabled for diverse platforms. Nate Games produces games in a wide range of genres, from massive RPGs to simple games for men and women of all ages.

Challenge Crimson Gem Saga is a role-playing video game developed for the PlayStation Portable in South Korea by IRONNOS and published by SK Telecom as Astonishia Story 2. It was released in North America on May 26th, 2009 by Atlus under the title Crimson Gem Saga. More than a year later in July, 2010 the game came to the Apple iOS platform; the company was looking for a way to connect its brand new game with its fans through Social Media channels.

Solution Prior to the game release on the App Store the Social Media channels were utilized to make Crimson Gem Saga game fans aware and anticipate the game release on the App Store. Custom Twitter account and Facebook Fan Page were created with the game screenshots and video clips. Also the game got its way on the famous TouchArcade forum and the contact with fans was established by 3 Social Media channels - Twitter, Facebook and forum (TouchArcade). The constant direct contact with the game fans allowed to collect feedback and release a successful update, which addressed the majority of issues, reported by the game fans.

Results The complex of Social Media activities invoked the game fans response, great number of positive feedback on the App Store, the game was featured in a number of Top categories - New and Noteworthy, What's Hot, Top Grossing Role Playing Games, iPhone Best Role Playing Games and got 4 stars customer satisfaction review.

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InfoMind Inc.

LohasMoney ( All-In-One Money Planner ) (Finance)

January 1st, 2011

Background InfoMind Inc. is an innovative new mobile applications developer currently focused on creating practical financial resources for the mobile marketplace. The organization is dedicated to bringing a high level of functionality to mobile budget tracking and planning tools to give consumers unprecedented control over their personal finances.

Challenge InfoMind Inc. turned to ComboApp prior to the release of a significant update of LohasMoney, the company’s premiere mobile finance utility. InfoMind Inc.

employed ComboApp to execute a complex professional marketing campaign in order to increase app ranking after the update.

Detailing the app’s full functionality and consumer appeal – LohasMoney helps users to comprehensively manage their expenditures, income, budget, billing statements and assets from a centralized mobile hub. The app allows users to quickly create quantitative measures of income and expenses on a variety of scales, in a variety of ways, and provides them with graphical reports that effectively illustrate the state and organization of their financial affairs.

Solution The client was eager to utilize ComboApp in order to implement a large scale marketing campaign on behalf of the application. This effort was designed to cover a broad spectrum of possible promotional avenues and capture the attention of “mobile-aware” audiences on a massive scale. Understanding the needs of the client, ComboApp executed a complex marketing campaign geared to pique the interests of any and app financially conscious app shoppers. InfoMind Inc. chose to utilize the following services to comprise their campaign:

• Branded Press Release - drafting and distribution.

• Guaranteed Submission to 10 major review websites.

• 10 iTunes App Reviews by Independent Reviewers

• Submission to 50 review websites

• Sales Generation/Download Generation (100)

• Forum Participation

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• Mainstream Promotion via YouTube

• Video Demo review – distribution

Results As a result of ComboApp’s marketing efforts LohasMoney experienced a significant surge in popularity and firmly established itself as one of the most popular Finance Apps on the App Store. Though directly competing with applications developed by some of the most globally recognizable financial institutions and corporations, LohasMoney was able to cement its mainstream success due to ComboApp’s marketing efforts. To quantify this success: At the height of its popularity, LohasMoney was ranked as the 2nd most popular – and most downloaded – Paid Finance app on the entire App Store.

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Bdrive Inc.

Bdrive (Productivity)

January 25th, 2011

Background Bdrive Inc. is an innovative personal cloud solutions studio currently focused on developing applications for iOS platforms. The organization is committed to creating functional remote access solutions to ensure that consumers stay as connected to their personal data as they'd like to be.

Challenge Bdrive is a mobile file access utility which allows users to view files stored on their personal PC from their mobile devices without the need to sync the two devices or use up any storage space importing the files they want to view.

Bdrive Inc. had contacted ComboApp on two separate occasions – once before the release of Bdrive seeking assistance in building up hype for the app, and again some time after the app’s release seeking help in rebuilding its momentum within the App Store.

Solution Before Bdrive’s initial release, the client contacted ComboApp to perform App Store SEO marketing services for the application in order to bolster its searchability within App Store. To execute this campaign effectively, our team of SEO specialists analyzed the client’s application, subsequently proposing the best possible name for the app, as well as an effective set of keywords to make Bdrive optimally searchable by consumers both on the App Store as well as throughout the web.

Bdrive Inc. contacted ComboApp for a second time on March 26th, 2011. Content with results of ComboApp’s initial SEO focused app launch marketing efforts, the company contracted us to implement a marketing campaign designed to support the Bdrive’s forthcoming update. To generate publicity for the app upon its first update, ComboApp executed the following services:

• Drafting and distribution of a Branded Press Release to announce Bdrive’s update throughout mainstream app-centric media outlets throughout the web.

• Guaranteed Submission to 10 major review websites: A marketing service designed to build both respectability and hype for the application’s update through trusted third party reviewers popular within the “app-engaged” web community.

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Results

As a result of ComboApp’s marketing measures, Bdrive was well received upon its initial release, and perhaps more importantly was able to experience a significant resurgence in its popularity within the App Store during and after the release of its first major update – which we had vigorously promoted. Highlighting this success was Bdrive’s rise from App Store’s TOP 100 Free Productivity Apps list into the much more consumer-visible TOP 50 Free Productivity Apps list, ultimately peaking in the #40 position.

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Geniein Inc.

Contacts AIO (Utilities)

March 17th, 2011

Background Geniein Inc. is the leading Korean iOS app development company, based in Seoul, Korea. The company iOS apps portfolio consists of the iPhone apps like M-tube, E-mail Talkm Smart Keyboard (+Smart Favorites) and more.

Challenge Geniein Inc. had recently developed a multipurpose social networking app - Contacts AIO - that would allow users to send out individual SMS & group SMS messages, share their location information, utilize social networking portals such as Twitter and Facebook, send individual& group emails, and more from a

single centralized hub. Keen on raising the application’s visibility and popularity within the App Store marketplace, the client reached out to ComboApp to assist them in marketing the app. One of Geniein Inc.’s main specific goals was to secure Contacts AIO a position within the App Store’s TOP 100 iPhone Utilities app list.

Solution After taking time to understand the client’s needs and carefully analyzing Contacts AIO as a product, ComboApp determined that the most effective marketing strategy to promote the app needed to center around the same platforms and channels of social connection offered within the app itself. We custom tailored our TOP 100 Campaign program to have the services included within it target Facebook-engaged and Twitter-engaged communities, as well as demographics most adapted to social interaction via online methods. These audiences already had an intrinsic interest in the services Contacts AIO centralized together, and as so would be most likely to notice and download the application.

Results After ComboApp executed its TOP 100 Campaign on behalf of Contacts AIO, the app broke into Apple’s TOP 100 iPhone Utilities app list for the first time in its entire release run. Furthermore, Geniein Inc. was able to build on the added visibility a place within the App Store’s TOP 100 lists, and established Contacts AIO as a competitive alternative to more mainstream multipurpose social networking titles.

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DIOTEK Co., Ltd.

MobiReader Pro- Business Card & Document OCR Reader

(Business)

July 15th, 2011

Background Since its establishment in 1999, DIOTEK Co., Ltd. has been leading the software market for mobile devices, focusing on smart phones and touchscreen phones. Through strategic partnerships with global device manufacturers, the company provides various products worldwide for both general consumers and corporate customers, which include handwriting recognition, electronic dictionaries, mobile OCR, speech recognition/synthesis software, etc. DIOTEK is now developing optimal solutions for mobile software and touchscreen interface, which will enhance the utilization of innovative digital devices.

Challenge DIOTEK Co., Ltd. was looking for a solution to break their business focused app – MobiReader Pro – through into the prestigious the App Store’s TOP 100 iPhone Business apps category. In order to achieve that goal the client contacted ComboApp, ordering a customized package of highly effective marketing services

Solution After carefully analyzing MobiReader Pro, ComboApp was able to recognize its strengths in terms of consumer appeal, as well as the proper audience demographic which to target marketing measures toward. With this information in hand we were able to develop a list of customized marketing strategies that struck a chord with those consumers most likely to have interest in MobiReader Pro.

Results As the result of utilizing ComboApp’s Top 50 Campaign, the MobiReader Pro app successfully broke into the iPhone Business app TOP 50 category, where it remained more than a week. The application also simultaneously grew in visibility within the App Store, and was subsequently included in the App Store’s “What’s Hot” featured iPhone Business Apps category.

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WASAC Research Institute of innodis

Defen-G Astro (Games)

September 1st, 2011

Background Established in Seoul, South Korea in October 2003, WASAC Research Institute of innodis is a mobile application research and development firm focused on emerging gaming technologies. The company actively supports emerging industry trends in the sphere of gaming technologies.

Challenge Defen-G Astro, a strategy action defense game, was launched onto the T-Store (a game marketplace developed by SK Telecom), Korea Telecom’s Olleh Market, LG Telecom’s OZ Store, as well as Samsung App Store. Since becoming available on these markets Defen-G has established a positive reputation with customers. Throughout these markets players have cited the game’s overall presentation, engaging gameplay, and animation quality as key reasons for their warm reception of the product. Given these early successful launches, the client had begun preparations to introduce Defen-G Astro onto the App Store beginning in early July 2011.

Solution With limited experience promoting applications on the App Store, Innodis contacted ComboApp to help publicize and promote the paid version of Defen-G during its launch onto this marketplace. After analyzing the app and reaching out to the client to understand their needs, ComboApp developed a customized marketing plan for Innodis' Defen-G Astro. This marketing plan included the following services from ComboApp:

• Guaranteed app reviews at 10 major review websites to heighten Defen-G’s visibility amongst likely consumers.

• Sales Generation/Download Generation Service (500 Downloads).This service was executed to help drive initial traffic towards Defen-G Astro and position the app to have maximum exposure among prospective customers within the App Store.

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Results ComboApp’s promotional campaign on behalf of Defen-G Astro began on September 1st, 2011, and within less than one business day the app had already been on the App Store as one of the market’s top Strategy Games (ranked #29 overall), and Action Games (#73) categories. Furthermore, as of September, 1st Defen-G Astro was also able to reach a peak ranking of #194 on the App Store’s prestigious general Top iPhone Games category.

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Wizdom Studio Inc.

Alien Raid (Games)

September 23th, 2011

Background Founded in Seoul, Korea, Wizdom Studio Inc. is comprised of a team of professionals who are committed to creating purely original and endlessly playable mobile games for iOS consumers the world over.

Challenge Wizdom Studio Inc. had approached ComboApp in order to help

the organization break Alien Raid through into the App Store’s Top 100 iPhone Games category, and help increase the app’s exposure and visibility overall.

Solution ComboApp developed a customized marketing plan containing a wide array of highly effective marketing services on behalf of Alien Raid. Centered around one of our signature marketing services, the TOP 100 Campaign, ComboApp’s dedicated marketing teams analyzed the app from the perspective of potential consumers, namely the mobile gaming community as well as adolescent and adult men. With this information in hand, ComboApp was able to successfully customize our TOP marketing campaign to reach this specific cross section of prospective consumers and build hype for the app.

Results ComboApp executed their noted TOP 100 Campaign on behalf of Alien Raid, beginning active promotion on September 23rd, 2011. Less than in one business day after the campaign had begun; the app broke into the App Store’s TOP 100 iPhone Strategy Games and Adventure Games lists. Furthermore, Alien Raid peaked in 35th position in the iPhone’s TOP Paid Adventure Games category and in 56th position in the iPhone’s TOP Paid Strategy category.

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Playpiegames Co., Ltd.

10Plus – The Brain Game for you and your kids!

(Educational Games)

October 20th, 2011

Background Founded in Seoul, South Korea in August 2011, Playpiegames Co., Ltd. is an energetic group of creatively minded game lovers dedicated to utilizing innovation and imagination to develop uniquely challenging and entertaining mobile gaming titles. The organization's parent company, Actoz Soft, is a major global game developer focused on the online gaming sector.

Challenge Playpiegames Co., Ltd. had contacted ComboApp to employ a wide array of highly effective marketing services geared to successfully break their new

mobile application,10Plus, through into the App Store’s TOP 25 Paid iPhone Educational Games category immediately after the app’s initial release in order to ensure that it was well positioned for success from the start.

Solution Recognizing the need for a highly customized approach, ComboApp tailored a multi-tiered marketing campaign for 10Plus that sought to engage an audience demographic that would be most receptive to mobile educational products – namely tech conscious parents. To reach this audience ComboApp publicized 10Plus clearly as an educational product for kids and parents on various major app review websites, Apple-centric media resources, and targeted promotion on multiple social media channels.

We were able to achieve our clients’ goal of breaking 10Plus into the App Store’s TOP 25 Paid Educational iPhone Apps list by tapping our considerable resources in the Mac focused web media arena and positioning 10Plus accurately and effective within the public eye. This approach led scores of consumers already primed to acquire mobile education solutions to take notice of and ultimately invest in the app, precipitating its success within the mobile marketplace.

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Results The efforts of ComboApp’s professional team culminated in 10Plus – The Brain Game securing a spot in the iPhone’s TOP 25 Educational Games and TOP 50 Puzzle categories lists immediately after the app’s initial release. The application was featured in the iPhone’s New applications list and peaked in the #16 position the App Store’s TOP Paid Educational iPhone Apps list as well.

Furthermore, 10Plus – The Brain Game retained its position within the TOP 50 Educational Games category for several consecutive weeks long after all active promotional efforts had been completed on ComboApp’s part.

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SK Planet

StyleTag – Fashion SNS (Lifestyle)

December 29th, 2011

Background Founded in Seoul, South Korea, SK Planet drives customer satisfaction by providing optimal services and values in various areas, including Content Delivery, LBS, Media, Commerce & Ad.

Challenge SK Planet contacted ComboApp shortly after the initial release of their application, StyleTag – Fashion SNS, on December 9th, 2011. Disillusioned with StyleTag’s lack of traction among consumers, the client was interested in

implementing a marketing campaign in order to raise awareness of the unique functionalities of their product, confident that it would be embraced among fashion minded tech savvy users with such a push. A socially conscious fashion resource, this app allows tech savvy fashion enthusiasts to share looks, style, and new trends with like minded fashionistas on the go. With this app users can follow fashion feeds, find new fashion ideas added by others, and stay tapped into the global fashion scene all right through their iOS device.

Solution

After spending some time analyzing the application and researching best outlets to reach its target demographic would be, ComboApp executed the following services, customizing the execution of each to focus on media corridors frequented by tech hungry fashion enthusiasts: • An In-app Advertising Campaign, promoting StyleTag within already successful

applications who user base over lapped with the client’s target audience. • Forum Participation, helping fuel word of mouth awareness of the app throughout web

based social platforms catering to fashion and newly emerging fashion information outlet trends.

• Twitter Boost service to raise StyleTag’s profile within the powerful exchange network.

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Results As a result of ComboApp’s marketing efforts, StyleTag – Fashion SNS experienced tremendous increase in popularity. After our promotional efforts were implemented StyleTag was able to achieve a ranking within Apple’s TOP 10 Lifestyle Apps list, and furthermore was able to maintain this position almost a week. The highlight of StyleTag’s success came on January 7th, 2012, when the app peaked in popularity as the #1 Most downloaded Free Lifestyle app on the iPhone, held the #26 position in the App Store’s in Overall Top Free iPhone apps list, and was featured in Apple’s coveted “What’s Hot” feature section in the Lifestyle category.

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Infraware Co., Ltd

Polaris Office (Business)

April 20th, 2012

Background Based in Seoul, South Korea, Infraware secures technology in the modern convergent environment and develops new products in order to apply new technologies to bolster today's ubiquitous internet environment. The company is committed to realizing a fully connected world where everyone can access the internet at anytime, anywhere, by continuously researching, developing, and investing in cutting edge digital progress.

Challenge Upon the release of Polaris Office Infraware reached out to ComboApp in

order to develop a supporting marketing campaign on behalf of their product, boost opening frame sales, and get the app onto the public radar as effectively as possible. After some research the client cited us as their best-fit agency to achieve the goals they envisioned. Polaris Office allows users to view and edit Microsoft Word, PowerPoint, Excel files, and text files, and view PDF files on the go from anywhere. The app also offers up a full slate of editing features, cloud support services, Zip file preview view functionality, and enhanced performance on the new iPad.

Solution ComboApp carefully analyzed the client’s app, reaching out them directly to gain a solid understanding both of some added specifics regarding their product as well as what their professional needs as a whole were. Afterwards, ComboApp designed and developed a customized marketing plan for Polaris Office. This was a multi-tiered promotional solution which consisted of the implementation of the following ComboApp services:

• Drafting and distribution of a targeted Press Release • Outreach and submission of application to 50 mainstream review websites • Outreach and Guaranteed Submission to 10 major review websites • Implementation of ComboApp’s signature Facebook Boost support service • Double implementation of Twitter Post service

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Results Shortly after ComboApp began to actively execute their marketing campaign on behalf of Polaris Office the application began to climb the ranks of the App Store. Among the notable milestone achievements as part of this marketing project was Polaris Office’s peak position as the #34 most popular iPhone Productivity app on the App Store on May 8th, 2012 and as the #31 most popular iPad Productivity app on the App Store on May 13th, 2012. Furthermore, Polaris Office also enjoyed success in the App Store’s Business iPad and iPhone apps categories, rising to peak positions of #43 and #140 respectively on May 19th, 2012.

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KTH

Cartoon Defense: Space wars (Games)

July 17th, 2012

Background A subsidiary of Korea Telecom group, KTH is an innovative mobile company committed to developing new global software & software-relevant technology as well as expanding the mobile ecosystem to make it a more open and interactive space as a whole.

Challenge KTH had contacted us prior to the release of their newest game Cartoon Defense: Space wars. The client sought to build up an effective marketing campaign to be launched in conjunction with the release of Cartoon Defense: Space Wars and in order to ensure that the game experienced a fast, dynamic launch on the App Store from day one, and would be able to get onto the public radar as quickly and efficiently as possible.

An out of this world spin on the mobile tower defense genre, this game throws gamers into an epic real-time battle as they protect planet Cartoon from constant invasions from the group of cunning galactic marauders. Complete with diverse game modes, dozens of unique resources and weapons for players to utilize and upgrade, and enough strategically engaging levels to keep players entertained for hours on end, this exciting title was entrusted to us to successfully promote.

Solution ComboApp dedicated marketing team analyzed client’s product and developed a custom marketing campaign aimed to propel Cartoon Defense: Space wars to the top from the very beginning of its launch onto the App Store. The aforesaid campaign included the following highly effective time-proven marketing services:

• App Release package

• Sales Generation/Download Generation Service (200 downloads)

• Guaranteed Submission to 10 review websites

• Twitter Boost

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Results ComboApp’s marketing campaign geared to achieve the level of success our client had planned for began on July 17th, 2012, and within two business days after the app’s initial release Cartoon Defense: Space wars broke into the App Store’s TOP 25 Free iPhone Strategy Games, peaking as the 18th most popular app in that subcategory, while simultaneously appearing at the peak position of 53th in the App Store’s ultra-competitive Action Games subcategory. As an added measure of its attained prominence, Cartoon Defense: Space wars remained in Top 100 list of iPhone Free Strategy Games for two weeks in a row.

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HOTDOG Studio INC.

Fire Busters (Games)

October 5th, 2012

Background Korea based HotDog Studio Inc. is a progressive smart phone game development company. To date it released 12 game apps onto the App Store and is proudly providing iOS users with premiere gaming experience.

Challenge HotDog Studio Inc. contacted ComboApp prior to initial release of their new game Fire Busters onto the App Store. The client was interested in successfully breaking their new mobile application through into the App Store’s TOP 100 Paid iPhone Arcade Games or Puzzle Games subcategories immediately after the app’s initial launch. Compatible with the iPhone, iPod touch, and iPad, Fire Busters perfectly blends puzzle based gameplay with fast paced action fun. Fire Busters is an expansive game, boasting 5 diverse stages for a total of 80 uniquely designed levels. With various unlockable achievements such as various water colors, the option to clear an especially tough level via Firefighter Plane, and access to an in-depth user guide via YouTube, there's more than enough thrills and turns in this game to keep players from getting frustrated or bored for hours on end.

Solution Recognizing the need for a highly customized approach, ComboApp tailored a multi-tiered marketing campaign for Fire Busters that included the following services:

• TOP 100 Campaign • Press Release creation and distribution • Sales Generation

Results ComboApp executed all marketing measures ordered by the client in a swift fashion, and timed to make the largest possible impact amongst the app engaged public at large. Effective pre-planning and execution methods were integral in helping to push Fire Busters to success within the App Store. Moreover we managed to surpass the goals pre-defined by the client since

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immediately after the initial release on October 5, 2012 the app broke through into two TOP 100 Paid iPhone Games subcategories – Arcade and Puzzle respectively.

The success of ComboApp’s marketing efforts were highlighted on the day of Fire Busters’ initial release, when the app was simultaneously ranked as the 13th most popular app in App Store’s Top Paid iPhone Puzzle Games category, 19th in its Top Paid iPhone Arcade Games category, 59th in its overall Top Paid iPhone Games list and 97th in App Store’s Top Paid iPhone Apps chart. As an added measure of its attained prominence, Fire Busters also peaked as the 69th in Top Paid iPad Puzzle Games and 88th in Top Paid iPad Arcade Games subcategories as well.

Fire Busters retained their position within TOP 100 iPhone Puzzle Games for two consecutive weeks (October 5-14, 2012) and stayed in iPhone Free Arcade’ TOP 100 chart for six consecutive days (October 5-10, 2012).

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