1. The IPC have been associated with many types of magazines. From shooting times to Anglers mail. They have a wide target audience but mainly at middle aged man who has a variety when it comes to hobbies. I know this because from the research i have done I realise that they mainly do this as for example going back to the shooting times and the Anglers mail magazines. Sporting gun and classic boats are other examples of the main target audience being middle aged men. However there is evidence that they target middle aged woman as well as magazines involving weddings for example.

2. IPC would be an appropriate publisher for a new magazine as they have a lot of experience when it comes to targeting an audience. Over the year the IPC have targeted many people for woman to man so this will be brought when they are making a new magazine.

3. The IPC are more likely to publish a genre which can be related to both genders so for example Classical. The reason for this is because in the past they have normal targeted at the male and female audience so I think of they were to publish then it would be a genre/type of magazine where the audience is both genders.

4. Bauer is another well-known publisher which too has had a lot of experience. Their target audience ranges from various audiences including FHM, Heat and Grazia. FHM is aimed at young male adults whereas the target audience for Heat is young female so there Is prove of a range in target audiences. This shows that Bauer have had a lot of success publisher loads of well-known magazines. Again this shows a good knowledge in aiming at a target audience which could suggest this alternative to be appropriate.