MobileMonday #17 - Tablets – the birth of a new mobile-device category

Development trends for tablets

  Tablets entered the markets around 10 years ago

  Main distinction between convertibles and slates

  Sensitive technology – low performance – high prices

MobileMonday #17 - Tablets – the birth of a new mobile-device category

  Launch in the USA in April 2010; launch in the rest of the world in the end of May

  3 mio. units sold until the end of September

  Market estimates for tablets: 2010: 20 mio. shipments (13,5 mio. iPads)

2011: 55 mio. shipments (25,5 mio. iPads)

iPad paves the way for tablet usage by the masses

MobileMonday #17 - Tablets – the birth of a new mobile-device category

  iPad continues the success story of the iPhone

  Main drivers of success:

  Usability

  Apps

  Design

  Brand MobileMonday #17 - Tablets – the birth

of a new mobile-device category

  Predicted usage of the iPad:

  Surfing the internet / Using apps

  Gaming

  Showing / Watching pictures and videos

  E-book reader MobileMonday #17 - Tablets – the birth

of a new mobile-device category

  iPad will change our media usage

  Apps for productivity and business like iWork and Keynote will enable assignment usage

  Growing share in the PC market and substitution of netbooks by 2012 (18%)

MobileMonday #17 - Tablets – the birth of a new mobile-device category

  Lunchgate App allows you to find a restaurant with your favourite cuisine next to you

  More than 72.000 downloads in the first 2 months

  App was featured in Blick am Abend and skyrocketed to Top 25 apps in Switzerland

MobileMonday #17 - Tablets – the birth of a new mobile-device category

  Revolutionary form of computer

  Paving the way for tablets

  Success story like the iPhone

  Implies big opportunities for the mobile industry

MobileMonday #17 - Tablets – the birth of a new mobile-device category

Thanks for your attention!

Merci beaucoup pour votre attention!

Vielen Dank für Ihre Aufmerksamkeit!

MobileMonday #17 - Tablets – the birth of a new mobile-device category

Your questions

MobileMonday #17 - Tablets – the birth of a new mobile-device category

  Classic notebook with a twistable screen

  Classic OS

  Usable with a pen

MobileMonday #17 - Tablets – the birth of a new mobile-device category

  Mixture between a classic notebook and a smartphone

  Mobile OS

  Usable with a pen or by touch

MobileMonday #17 - Tablets – the birth of a new mobile-device category