iPad in the Enterprise: How to Realize the True Benefit
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Transcript of iPad in the Enterprise: How to Realize the True Benefit
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Welcome.@propelicsIntroduction to iPad Use in the Enterprise
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Q:How do Businesses realize the potential value of the iPad?
@propelics #iPadEnt
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55 million iPads sold to date.
67% of all iPads are being brought to work.
Source: Apple & IDG Research 2011@propelics #iPadEnt
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Everyone wants iPads, but most companies aren’t sure what to do with them.
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Maturity timeframe
Va
lue
to
th
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Email, Calendar, ContactCIO Concerns
Value gap
Anticipated ValueNovelty and Hype
Real Value Delivered
Customer EngagementRevenue GenerationShorten Sales CyclesCross/Up SellMobile as “add on” to Strategy
Device excitement
Innovation excitement
Value excitement
Customer Interaction InnovationNew Business ModelsChanging Work PatternsMobile is Central to Strategy
@propelics #iPadEnt
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Disruptive Change
Impact on the Enterprise?
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5 Emerging Challenges:
1. Consumerization + BYOD2. Managing Demand3. Finding the Value4. Simplifying the Enterprise5. Securing the “Mobile
Enterprise”@propelics #iPadEnt
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1. Consumerization + BYOD
Support my iPad
Build a Strategy Beyond Blackberry
Employee Demand for Apps
97%of organiza*ons indicated that either some or all of their employees had
employee-‐liable devices
Source: AppCentral Survey 2011@propelics #iPadEnt
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Business Intelligence
CRM
ERPTraining
Document viewer Videos
Executive Team
Signature captureBoard of Directors
Mapping/Navigation
email/calendar
Ports of custom apps
Field Service
Quote/OrderingPersonal Productivity
Sales
Virtualization
2. Managing Demand
Finance
SharePoint
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3. Finding the Value
AppStore™Apps
EnterpriseSingle
Purpose ?@propelics #iPadEnt
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4. Simplifying the Enterprise
Tablet •
B
Phone
Laptop
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Tablet •
B
Phone
Laptop
"!!! Dichotomy between the
Complex Enterprise and the Simple Elegance of the iPad
@propelics #iPadEnt
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5. Securing the Mobile Enterprise
Devices Data
Network Applications
Mobile Enterprise Asset Management
User Policies
Business Rules
Mo
bil
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oli
cie
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Te
ch
nic
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Ru
les
Compliance Audit
Active Monitoring
Th
re
at
Pr
ev
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tio
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An
om
aly
Re
ac
tio
n
@propelics #iPadEnt
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5 Tips for Your Strategy
1. Think Beyond Customer Apps2. User Experience is Everything3. Think Scenarios, Not Point Apps4. An App is Not a Strategy5. Begin Your MDM Roadmap
@propelics #iPadEnt
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1. Think Beyond Customer Apps
@propelics #iPadEnt
Customer Employee1 on 1
Partner Reseller
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2. User Experience is Everything
Augment the Environment
Foster Interactions
UX ≠ UI
Build Apps that Create a Call-to-Action
@propelics #iPadEnt
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3. Think Scenarios, Not Point Apps
Tablet •
B
Phone
Laptop
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Tablet •
B
Phone
Laptop
"!!!
Canvas&App&
Context&Based&Scenarios&
Tell the story, answer questions, build a relationship, close the transaction
Enterprise SystemsDocuments and Presentations
Video
FormsSignature
Account Opening
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4. An App is Not a Strategy
Tablet •
B
Phone
Laptop
"!!!
Tablet •
B
Phone
Laptop
"!!!
Scenario Identification
App Prioritization
Roadmap of Value
Avoid the “One and Done”
@propelics #iPadEnt
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5. Begin Your MDM Roadmap
Policies
Metrics
Governance
Technology@propelics #iPadEnt
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A:Challenge Traditional Customer InteractionsFocus on Scenarios, Not ApplicationsDefine the Business BenefitGet Started Now
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iPad App Strategy Kickstart
iPad App Rapid Prototyping
MDM Strategy Kickstart
@propelics #iPadEnt
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What Apps do we build and why?
What order?
iPad App Strategy Kickstart• 1 Week Process• Business & Technology Focused• Innovation Strategy, Ideation, Concept
Generation, Convergence, Roadmap• Deliverables:
• Business Drivers and Value Metrics• Prioritized iPad App Portfolio• Storyboards for Candidate Scenarios• Final Presentation:
• Key Findings• Prioritized iPad App Scenarios• Short Term & Long Term Recommendations• Detailed Plan for Next Steps
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How can we quickly
prototype our App idea?
iPad App Rapid Prototyping• 1 Week Process• Rapid Prototype of App Idea• Innovation Drivers, App Concept, Mockups
and Storyboard, Business Case, Technology Constraints, App Build Planning
• Deliverables:• Business Context Document; Drivers and Business Model• Scenario Document - Interaction Diagrams• Mockups and App Prototype (iPad Storyboard)• High Level Business Case• High Level Technical Architecture• Cost Estimate and Timeline• Executive Readout Presentation
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How can we quickly
manage and govern diverse
mobile devices?
MDM Readiness Workshop• 1 Week Process• Enterprise MDM Readiness Workshop• Identify Current Needs, Examine
Existing Policies, Rank Maturity vs. Reference Model, Readiness Roadmap
• Deliverables:• Business Context Documentation• Maturity and Capability Ranking• Gap Analysis and Recommendations• Policies Document• PUGH Matrix• Short list of MDM Vendors for Package Evaluation
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