Contents

Introduction

Getting an IOT Product to Market

What is MOVOBall

Real World Example (Health)

Summary

Questions

How I Got From A Broken Chair

To MOVOBall

The Idea was the easy bit !!!

Process Not a Linear A to B

More Like Brownian Motion

The Ice Cubes since 2009

• Business Link 5 Day Assessment• Patent Protection – Dehns UK Patent• Plastics and Aluminum Manufacturing Consultant - Matt Powell• Manufacturing – Berkley Plastics Limited• Foam Inserts – RAM Foam Limited • AluCast Limited – Aluminum Casting• Serious Games Institute – Coventry University• Exploding Phones – Andrew Long• Growth Accelerator – Dan Licari• Funding – TSB SMART POM - Proof of Market• Physioworld Access to Physio’s for Market Research• Fit Pro – Fitness Instructors - Market Research• App Developer Magazine – Applications Developers• TSB SMART – POC - Proof of Concept

Application Driven Device Internet Enabled (ADDiE)

Uses Accelerometer and Gyroscopes

Applications Drive Desired Behavior

Application and Data Platform

Cloud Based - Big Data – Social / Community

Virtuous Circle – Improvement Cycle

Technology and Applications

Usage and Data Capture

Comprehensive Analysis

Feedback, Assess and Change

Research and Development

MOVOBall - 3 Defined Market Sectors - Strategy

GAMING FITNESS HEALTH CARE

Health Care Applications

Real World Problems – Lower Back Pain

Facts and Figures • 5 Million Days lost LBP Per Year (40 Million Hours)• £1.1 Billion NHS Costs• £0.5 Billion Private Health Costs• 1-2% of UK GDP Lost Per Year (£200 per employee)• Number 2 Condition for Long Term Sick• Number 1 Condition for Manual Labour Jobs

Recommendations Treatment Options• Physical Activity • Staying Active• Physiotherapy

Traditional Treatment Using a Gym Ball

http://www.spine-health.com/treatment/physical-therapy/commonly-prescribed-exercise-ball-workouts-back-pain

1. Pelvic Tilt 2. Spine Extension

Traditional Treatments – Problems Encountered

• Subjective not Objective (Exercises may differ from each Individual)

• No historical Data, Bench Marks, Comparison Charts

• Treatment Programs on a One to one or one few basis

• High Degree of Health Care Provider direct supervision

• Exercises difficult without supervision

• Difficult to Innovate treatment based upon Individual Behavior

• No Variation in treatment based upon Individual requirements

Application Design

• Specific Application for Back Exercises• Tolerances and Goal Setting• Actual Motion and Movement Capture• Improvement Monitoring and feedback• Ensure Exercises are completed and regime followed

Examples Screen Shots For New Exercises

Monitor, Feed Back, Comparison, Reporting

Big Ball of DATA - IOT

• Cloud Platform

• Internet Enabled Cradles

• All Motion Data Captured

• Continuous Feed Back Loop

• Continuous Application Improvement

• Use , Observe and Analyse and Change

• Comparative to base line and user types

Summary

• Viable Idea – YES• USP – Application Driven GymBall connected to Internet• Resources – YES Gymball and a plastic Wok Applications using Cloud• Strategy – Licensing 3 Defined License Channels• Prove it works - YES• Patent Protected – YES• Manufacturing – YES Per Unit Cost £15• Market Sustainable

QUESTIONS?

The End