IOT–a Unique Combination of Biz-UX-Tech-Sandhi Bhide Oct29-2014- SEMI PNW Breakfast Forum
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Transcript of IOT–a Unique Combination of Biz-UX-Tech-Sandhi Bhide Oct29-2014- SEMI PNW Breakfast Forum
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Sandhiprakash (Sandhi) Bhide, Director of Innovation, Future IOT Solutions,
IOT Group, Intel CorporationOctober 29, 2014
Internet of ThingsA Unique Combination of Business Models, User
Experience and Technologies
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 2
Make Solar Energy
Economical
Provide Nuclear
Fusion Energy
Develop Carbon
Sequestration Method
Manage the
Nitrogen Cycle
Provide access to
Clean Water
Reverse Engineer
the Brain
Advance Health
Informatics
Engineer better
Medicines
Engineer the Tools of
Scientific Discovery
Restore/Improve
Urban Infrastructure
Advance Virtual
Reality
Advance Personalized
Learning
Prevent Nuclear
Terror
Secure
Cyberspace/Internet
Invest in Biotech/
Stem Cell Research
Grand Challenges for Engineering in 21st Century
IOT Focus: Better Energy Conservation/Creation, Safe/Ample Food/H2O Supply, Sustainability, Security/Privacy/Identity/Safety, Science/Technology, Health/Medicine
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 3
IOT is not a problem to be solved only by technology
IOT needs new biz model and newuse-cases to activate the technology
It is about creating new value
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 4
Business, Usages and Technologies (BUT)
Technologies
UsagesBusiness
Inte
gra
teexis
ting
or
Investigate
New
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 5
Industry, Government, and Citizens Partnership
Citizens
GovernmentIndustry
Cro
wdsourc
e
Data
, API
Services, API, Security, Privacy,
Identity Protection, Safety
Infrastructure, technology
Know-how, Regulations
Apps, Anonymous Data
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 6
Technologies
UsagesBusiness
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 7
Each entity in the value chain has to add value (and Make Money)
End User or Customer
Component OEM
Comms Module OEM
$$$
Platform ODM
Equipment OEM
Consultants System Integrators
Service Providers
Software OEM
$$$
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 8
IoT creators often fail to take a holistic view on their concept before starting to develop
Service
It is not simply the connectivity that
makes an IoT offer different from a
traditional product, but the service that it
enables
Often, IoT creators fail to determine a
value proposition that enables users to do
things theyve not been able to do before
IoT creators struggle to define a viable
revenue model at an early stage
Clear definition of the interactions
between users and devices is sometimes
lacking. IoT creators should start from a
holistic view and map out the value
exchanges
Product Service
with
Product
DEVICES
MULTIPLE
USERS
DATA
PLATFORMS
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 9
Business Model Canvas
Alexander Osterwalder
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 10
New Business Model and Interactions
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 11
Technologies
UsagesBusinesses
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 12
Providing meaningful User Experience
Smart
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 13
IOT Security Vulnerabilities provide bad UX
Hackers break into networks of 3 big
medical device makers
(SF Chronicle, Feb 10, 2014)
Thousands of IoT control systems
vulnerable: DHS Study
(Info Week, Jan 11 2013)
Underground copper wire heist causes
San Jose freeway flood
(SJ Mercury News, Feb 28, 2014)
Target hackers broke in via HVAC
company
(CNBC, Feb 5, 2014)
How Hackers can take control of your
Car
(EE Times, Jul 8, 2013)
Attack on California substation fuels
Grid Security debate
(IEEE Spectrum, Feb 2014)
Shamoon [virus] was an external
attack on Saudi Oil Production
(Info Security magazine, Dec. 10, 2012))
World First Cyber hijack: Was missing
Malaysia flight hacked by mobile
phone?
(Express, March 16, 2014)
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 14
Security Threats to IOT Personal Devices lead to bad UX
14
Baby Monitor: Hacker takes over baby monitor and shouts
obscenities at sleeping child. ABC. 13 Aug 2013)
Fridge sending out spam after web attack compromised gadgets. One of > than 100K devices used in spam campaign.
(BBC News. Jan 2014)
Wearable Computing Equals New Security Risks, (InformationWeek. 13 Jan 2013)
Medical Devices: Were starting to attach medical devices to
electronic health records, and theyre not secure.'
(Healthcare IT News. May 2013)
Credit Card Information System: Target Confirms Point-of-
Sale Malware Was Used in Attack (Security Week. 13 Jan
2014)
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 15
Adoption of IOT devices closely related to UX
1. Wrong results
2. Unreliable operation
3. Bad out of box experience
4. Cumbersome to use: UI
5. Cost
6. After-sales Service- resolution time
7. Lack of problem ownership
8. Frequent maintenance
9. Security Breaches
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 16
Need New UXs with Connected Devices/Services
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 17
Technologies
UsagesBusinesses
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 18
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 19
Security &
Privacy
Analytics
Software
Algorithms
Comms
Data
Storage
Processing
Actuation
Sensing
IdentificationLocalization
& Tracking
Smart
Things
Energy Storage
Harvesting
What technologies need to come together?
RightMindset
Resources
Strong Will
Industry Support
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 20
Key Technology Opportunities
Key Technology Area Opportunities
Sensors New sensors cheap, efficient, low-power, Bio and health
sensors, emotion sensors
Slow Sensor Processing Algorithms and low-level analytics for slow sensors:
Feature Extraction, Classification, and Inferencing
Fast Sensors Processing Fast Algorithms for local video and audio processing,
activity detection, fast data extraction from a stream
Sensor Fusion Algorithm development with multi-sensor inputs
Computing at the edge
versus Cloud
Flexible model of computing, edge versus cloud based on
connectivity, cost, power, latency, data size, criticality,
E2E Security Develop collaboration between the verticals, Develop
common data model, Develop common architecture,
develop common API, common P2P data exchange
Communication Develop intra-device connectivity, Develop policy-based
flexible, most efficient, least costly/power-consuming
comms protocols/methodology, efficient IPV6. 6LoWPAN
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 21
Key Technology Opportunities
Key Technology Area Opportunities
Security Partitioning of personal versus data for crowd-sourcing,
algorithms to maintain E2E security, Identity Management
Energy Harvesting Tremendous opportunity to build high output, high
efficiency comprehensive energy harvesting modules to
work across many conditions, long life batteries
Analytics Distributed analytics from sensors to edge to the cloud
Analytics algorithms for multi-sensor
Multi-cloud data sense-
making analytics
Algorithmic development for sense-making for data
residing in multiple clouds
Device Management Common mechanism to manage devices, device
characteristics, policy, device health, device discovery,
Actuators Highly secure, fail-safe, error-free actuator development
Predictive Algorithms Heuristic development to predict future behavior based
on past behavior
Big Data Compression techniques, comprehensive edge algorithms
for data reduction at the source
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 22
IOT is not a problem to be solved only by technology
IOT needs new biz model and newuse-cases to activate the technology
It is about creating new value
Coming back to Square One
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Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 23
Thank you
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Legal Stuff
Intel Copyright Notice 2014 Intel Corporation
Confidentiality Notice: OK for Non-NDA Disclosure
Trademark Notice
Intel and the Intel logo, are trademarks of Intel Corporation in the U.S. and/or other countries. *Other names and brands may be claimed as the property of others.
See Trademarks on intel.com for full list of Intel trademarks.
Intel Product/Roadmap forecast info
All information provided here is subject to change without notice. Contact your Intel representative to obtain the latest Intel product specifications and roadmaps.
Intel Business forecast info
Statements in this document that refer to Intels plans and expectations for the quarter, the year, and the future, are forward-looking statements that involve a number of risks and uncertainties. A detailed discussion of the factors that could affect Intels results and plans is included in Intels SEC filings, including the annual report on Form 10-K.
Intel Business Requirements forecast info
Any forecasts of goods and services needed for Intels operations are provided for discussion purposes only. Intel will have no liability to make any purchase in connection with forecasts published in this document.
http://www.intel.com/sites/corporate/tradmarx.htm