IoT in Martial Arts - a Nuwe Concept

How a Health platform and IoT can make a Martial art channel more engaging using “Athletes benchmarking” as an innovative

experience to inspire consumers to become like them.

Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015


context traditional betting

benchmarking (athlete to athlete, consumer to athlete)

in-play betting

Fight Ready Fight Night Fight Event


“Life context” tracking solutions


Engagement Stage 01

Fight Ready


NutritionWe have solutions to track everyday food consumption benchmarked against individual goals. Everything you give your body can be measured in terms of results and increased performances.

Today’s IoT sensors allow us to track any body movement and performance. We can benchmark data against targets to verify that the athletes is working towards his best capabilities.

This is what makes the difference in life and technology is capable today to match mental state to actual performance data and understand what makes us stronger and what makes us weaker.

Training Mental State

Fight Ready

Mental State

Pulse / Heart Rate

Nutritional data

BMI & Weight

Force of punch

TemperatureExercise data

Fat & Muscle %

Height

Reach

Tracking the data


Sweat / Hydration


Engagement Stage 02

Fight Night


Engagement Stage 02

Fight Night


Fight Night

Head-to-headImagine if you could benchmark fighters not only on their knock outs but also on their health: understand who has been more disciplined in training, who has the best biometric data, who is punching quicker and harder, who is lasting longer in matches, who is in a stronger mental state…and many more. Bets could be made on their data and services for consumers could be created to allow anyone to become a cage master. This is just the beginning of the Super- Athletes era.


FIGHTER 1MENTAL HEALTH 3734

2374752478976916mph15mph81.0281.0

TRAINING SCORENUTRITIONAL SCOREMAX FORCE PUNCH

vs FIGHTER 2

MAX PUNCH SPEED

RECORD REACH35-11-05-2-0 RECORD3734 BMI60%

9693

34 MUSCLE %

NUSCORE


Engagement Stage 03

Fight Event



Fight Event: LIVE

The SmashImagine if you could leverage IoT technology live during a fight and transform the screen into a video game. Imagine if you could understand how much more energy a fighter has to get on his match, how much harder or slower he is in punching after being hit by the other, how much his mental state is effecting his performances. We believe the whole experience could be so much better that even our mums would like it.

15 MPH

789 LBS OF FORCE

1490ML HYDRATION

38 CELSIUS

179 RPM


9673


Engagement Stage 04

Get Fit to Fight MMA Products


Post Event

Get Fit to Fight with MMA productsThe real fun starts when you can actively engage people with this, develop an app to make them train and think like a fighter, buy what a fighter wears, eat what a fighter eats, train like a fighter trains and ultimately, with a bit of virtual reality, fight a fighter in your sitting room. All of this is not the future but just the present with the addition of smart technology.


ARE YOUFIT TO

FIGHT?

Train & think like a fighter.

Improve your performance with MMA products.

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IoT in Martial Arts - a Nuwe Concept

Technology

Transcript of IoT in Martial Arts - a Nuwe Concept