iOS7 - A Great Excuse To Re-Evaluate Our Favourite-Four Apps.

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I, along with millions of others, upgraded to iOS7 today, in the hope of an improved experience. I wasn’t disappointed, Apple have certainly given lots of thought to making me more productive and make my device more effective. It was only while playing with the new features though that I actually gave thought to what was on my home screen, and more importantly what apps were on my ‘favourite four’ at the bottom – something I haven’t really touched since I first got an iPhone. This train of thought led me to the following change. iOS7 : The perfect excuse to evaluate my most useful apps Ben Crouch – Product director “just like itunes now does, email feels clunky and disorganised, whereas social collaboration just ‘works’” Page 1 of 2 iTunes OUT -- Spotify IN EMAIL OUT – BCSOCIAL IN

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Today I, along with millions of others, upgraded to iOS7, in the hope of an improved experience. I wasn’t disappointed, Apple have certainly given lots of thought to making me more productive and make my device more effective. It was only while playing with the new features though that I actually gave thought to what was on my homepage, and more importantly what apps were on my ‘favourite four’ at the bottom – something I haven’t really touched since I got my phone. It quickly led me to replace two of them:

Transcript of iOS7 - A Great Excuse To Re-Evaluate Our Favourite-Four Apps.

Page 1: iOS7 - A Great Excuse To Re-Evaluate Our Favourite-Four Apps.

                     

I, along with millions of others, upgraded to iOS7 today, in the hope of an improved experience. I wasn’t disappointed, Apple have certainly given lots of thought to making me more productive and make my device more effective. It was only while playing with the new features though that I actually gave thought to what was on my home screen, and more importantly what apps were on my ‘favourite four’ at the bottom – something I haven’t really touched since I first got an iPhone. This train of thought led me to the following change.  

iOS7 : The perfect excuse to evaluate my most useful apps Ben Crouch – Product director    

“just like itunes now does, email feels clunky and disorganised, whereas social collaboration just ‘works’”  

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iTunes OUT -- Spotify IN EMAIL OUT – BCSOCIAL IN

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Itunes I haven’t use iTunes in months. Perhaps even years. I haven’t used it on my Mac, my iPad or my iPhone. Spotify overtook it a long time ago as a simple, unified source for quick and easy access to any music I want. Download, import, sort and all the rest seemed so clunky when I thought about it.

EMAIL I’ve yet to meet someone that has actually told me they love email, like really love it. For years now it’s been the bane of our working lives, yet we’ve been slaves to it, straining under the burden of a bulging inbox. Having used a social collaboration platform as my primary method of communicating and sharing documents for the past 6 months, I rarely get emails now, usually about 5 or 6 a day. Just as iTunes does, email now feels clunky, excluding and disorganised, whereas social collaboration just works. It’s simple, inclusive and above all effective. It deserves its place in my ‘favorite four’. I look forward to more updates from Apple, and I look forward to more customers liberating themselves from the tyranny of their email inboxes.  

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