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iOS  Challenges:  2012  Will  Not  Be  an  Easy  Year

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iOS Challenges: 2012 Will Not Be an Easy Year

Apple has been the face of innovation in technology in last decade. iPhone and iPad saw unprecedented sales in recent past. Apple hit new heights financially in 2011, with $108bn in revenues in its fiscal year ending in September – up from $65bn in 2010. Apple still maintains many of the advantages that have sustained its growth during the past few years, iOS is definitely one of the major contributor to Apple’s success.

iOS is the operating system shipped with iPhone and iPad. NPD Connected Intelligence analyst, Ross Rubin said part of what continues to make iOS so attractive to developers is “not only to the popularity of the platform but the vertical integration and consistency among models that the platform provides.” We even created an infographic based post as to why developers prefer iOS over Android for the same.

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iOS Challenges: 2012 Will Not Be an Easy Year

Road ahead for iOS though is not as smooth as many would expect, it is facing a fierce competition from many competitors, majorly Android. Just like everything else in this world, iOS too have deficiencies. We will be covering few such deficiencies, which may cause speed bumps for iOS in 2012.

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Underutilized Notification Center

iOS though provides a notification center, it is not as developed as Windows Phone. As Current Analysis, Avi Greengart explains it, one of iOS’s key deficiencies is that even with iOS 5′s Notification Center, it still does not provide a great deal of “glanceable information” the way that Windows Phone does with its constantly updating live tiles. It takes some effort to get access to the most relevant information via applications in iOS.

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No Native Navigation Component

Android offers spoken-turn-by-turn navigation as a native component and Nokia’s Drive application for Windows Phone offers a similar experience. iOS on the other hand has no such component. Also, Android’s mapping is much more extensive, and late last year Google added airports, shopping malls, retail locations and other indoors destinations to its core Maps app. Apple uses Google’s mapping service but the updates to it are not as quick as many would like. iOS certainly needs to improve on this aspect.

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Major Breakthrough Innovation

Apple for the last decade has clearly led the market and now the market has proved to be very good at being a “fast follower.” Most of the iOS features(wherever possible) have already been provided by competitors, or are available using third-party apps. Apple needs to come up with something like Siri again, and again.

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No Availability for Low End Phone

So far Apple has seemed content to maintain its position as a premium smartphone provider. However, the low end of the smartphone market presents a fertile opportunity for Apple, which CEO Tim Cook has acknowledged in the past as a missing piece of the company’s strategy. iOS needs to be available for low end phones. Till it is made available, Apple will continue to lose on the low end phones category.

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Having said all this, we know that Apple knows about all these deficiencies, and probably about lot more, and is working on it. Even with all these deficiencies, iOS is the famous choice for normal users, developers and businesses alike, and probably will continue to be so for a long time to come.

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