iOS, Android or Windows Phone? The best mobile platforms for your target
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Transcript of iOS, Android or Windows Phone? The best mobile platforms for your target
WHICH IS THE BEST?
MOBILE PLATFORMS
DEPENDS ON USER NEEDS
APP REVENUESUSABILITYBIRTH SECURITYINTERFACEOPERATING SYSTEM
iOS
9 GEN2007
MINIMALELEGANTINTUITIVECLEANACCURATEIN EVERYDETAIL ANDEASY TO USE
MINOR ATTEMPTS TO ATTACK BY HACKERS
HIGH REVENUES
NATIVELY INTEGRATES SOME USEFUL APPLICATIONS
%%
AND
ROID
Since2007 HIGH
INTERFACECUSTOMIZATION
FREECONFIGURATIONOF SCREENSAND WIDGETS
AVERAGE REVENUES
MECHANISMS TO BLOCK ANY MALICIOUS APPLICATIONS IN GOOGLE PLAY
DESIGNED TO BE IMMEDIATE PROVIDEA FLUID INTERFACE
%
USABILITYBIRTH SECURITY APP REVENUESINTERFACEOPERATING SYSTEM
WIN
DO
WS
PHO
NE
15 FEB2010
XBOX INTEGRATEDSCREEN MULTITASKING
MORE BATTERY LIFE
CUSTOMIZABLE
STARTSCREENCOMPOSED OFLIVE TILESSYMPLEEFFICIENCYYOUTH
LOW REVENUES
APPROVAL OF THE APPS BY MICROSOFT FOR PUBLICATION IN WINDOWS PHONE STORE
%
USABILITYBIRTH SECURITY APP REVENUESINTERFACEOPERATING SYSTEM
DIFFUSION
IOS DOMINATES IN WESTERN COUNTRIES
AND IN HIGH LEVEL MARKETS
ANDROID IS MORE WIDESPREAD GLOBALLY THAN IOS. IT DOMINATES
ESPECIALLY IN EMERGING COUNTRIES
WINDOWS PHONE IN EUROPE IT IS MORE AND
MORE PRESENT.FAST GROWTH IN ITALY AND
THE UNITED KINGDOM
TARGET
Ideal for who wants a stable and intuitive operating system. For "fashion victims" and who have other Apple products. It’s a good compromise between performance and reliability. Also great for all professionists who work with their device.
THE “FASHION”
iOS
TARGET
Is very suitable for who wants great customization at a reasonable price.Suitable for two types of users: the "nerds", who loves new technologies and the "basic users" who come in small steps towards the world of smartphones and tablets.
THE “NERD”
ANDROID
TARGET
Suitable for young and dynamic people, music lovers and media content watchers. Also recommended to those who won’t pay a lot for an interesting device.Also great for those who like the Windows world and all its services.
WINDOWS PHONE
THE “DYNAMIC”
DEFECTS
Stability and user-friendliness at the highest levels. High UX and
also the less experienced users are able to move in the best way
Extreme customization.Android is available for a large number of devices; due to its
philosophy
Fluidity and attractive design.Full control in one place.
Wide compatibility with all Microsoft services
Inability to customize to your liking this operating system.
Controlled by Apple (small additions issued from year to year)
Extensive fragmentationof devices.
Disadvantages of asystem too open
Big deficiencies in some key elements of the system
(notification center and the ability to have a fixed status bar)
ADVANTAGES
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SOURCES
• http://www.ridble.com/quale-sistema-operativo-mobile-scegliere/• http://www.fiercedeveloper.com/story/app-annie-ios-apps-get-85-more-revenue-android/2014-04-21• http://it.wikipedia.org/wiki/IOS_(Apple)• http://it.wikipedia.org/wiki/Android• http://it.wikipedia.org/wiki/Windows_Phone