ion* - The Right Moo Chennai · Pune / Bengaluru / Hyderabad / Chennai –Phase -1. ... *...

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Presenting the makers of The Right Moo

ARROW LINE ORGANIC PRODUCTS PVT. LTD.

Confidential. Please do not copy or forward. Copyright – Arrow Line 2016

Vision

Healthier ideas for today’s lifestyle.



Mission

4

To be a Pioneer in bringing innovative and healthier Organic FMCG products for today's generation.

2016 - Set new standards in Indian Certified Organic FMCG Sector in quality products and delivery – Farm to Fork

2017 - Be the quality Pioneer & Leader in Indian Organic FMCG products sector

2020 - Be one of the top Organic FMCG Product companies in Asia

About Us

We at “The Right Moo" offer Milk based products with Certified organicprocess & ingredients which have enriched taste and health benefits.

We serve the Organic Products to consumer in our Self – Styled outlets

About - People Process & Products

Our goal at The Right Moo ,

• To provide an outstanding experience for each guest that visit us and inorder to execute our goal, we have a highly motivated and talented peoplein place.

• To successfully fill the role of counter sales staff, we ensure that the attitude, behaviors, skills, and values are maintained.

• Trained to maintain exceptional levels of customer service.

• The people are trained & can respond to all challenging work situations with passion in delivering exceptional levels of customer service.

• Our seasonal range of products specially in ice-cream will be based on Organic certified fruit availability .

Current Scenario

• Health & Nutrition- are need of the Hour

• “Crowded Me too brands” available through parlor of various brandsserving product made through adulterated milk base. These degeneratehealth & wellness of end consumer over a period of time.

• Most of the menacing diseases exists due to consumption of adulteratedmilk & milk based products

• Looking great - is the current scenario of brands, where end consumer isaware that what he/she is consuming without risking his/her health

• A good choice is never easy to find even if you are willing to pay the price

“The Right Moo” is Offering….

Organic Certified, Healthy and Nutritious – Veg Ice Cream with innovative flavors,served in a clean and sanitized environment apart from other packed milkproducts.

Right Moo spreads Health & Wellness among people by offering them Organic Ice Cream/Shakes/Smoothies/Milk based beverages & various other innovative Product Categories.

Right Moo – QA & SOP – Monitors Nutritional & taste values with traceabilityto every batch until raw materials which are certified organic produced inOrganic manufacturing approved process.

Right Moo is planning to give innovators, startups and existing growth oriented business persons a platform related to any background to showcase their skills & talent to the like-minded people.

Our USP

All Organic certified, No non certified natural or artificial ingredients.

First time Organic – Natural – Veg - Ice Creams in India at every neighbourhood

Fair Selling Price for the quality of price – Indexed to Current non organic Premium brand parlours

We are unique - offer certified organic fruit based organic ice cream

We offer only natural FLAVOUR certified organic based ice cream

Health benefit - Omega 3, other health & wellness in every indulgence of our products.

Our Farm

OrganicProduct Range

• Organic Ice cream - 20 flavours + Seasonal fruit ice cream

• Organic Milk shakes - 10 flavours

• Organic Smoothies - 10 flavours

• Organic Chocolates bar and Gift chocolates - 10 Types

Parlour Organic Product range

Parlour Flavour Range

• Tender coconut• Mango• Chickoo• Papaya• Pineapple• Toasted almond• Strawberry• Chocolate

Seasonal

• Custard Apple• Anjeer• Lychee• Black grapes• Guava• Black jamun

Standard

• Choco Chips• Coffee• Coffee walnut• Kesar pista• Black current• Blueberry• Raspberry• Mulberry

other


Retail Products

PHASE - 1Milk• UHT Organic Milk • Break Fast Milk Milk Beverages • Cold Coffee• Fruit Shakes• SmoothiesFresh & Bakes • Ice Cream • Cookies • Curd • Panner Refreshments• Flavour Milk. • Lassi• Butter milk • Juices• Instant Coffee• Tea• Coconut Water

PHASE - 2• Biscuits• Pastas• Brown Bread-Whole grain and Plain

Functional Milk beverage • School Moo - Children protein shake• Rush Moo - Adults protein shake• Gym Moo - Gym goers protein shake• Protein SmoothiesBaby Food Supplements • Infant and baby powder.Indulgence Gifts • Exotic Chocolate Gift packs• Collection series Chocolate gift packs• Chocolate bars.


OrganicMilk

Breakfast Milk

Net Content: 1Ltr Tetra Pack

MRP: Rs.195/-

UHT Milk


MRP:Rs.110/-


Cold Coffee

Net Content: 240ml

MRP:Rs.80/-

Aamras


MRP:Rs.195/-

Net Content: 200ml

MRP:Rs.30/-

Lactose Free Milk

Milk Beverages

Smoothie

Net Content: 325 ml

MRP:Rs.110/-

Cont’d..


Sweet Lassi

Net Content: 200 ml Tetra Pack

MRP: Rs.30/-


MRP: Rs.30/-

Butter Milk

Flavor Milk Shake


MRP: Rs.40/-


Regular & Low fat Curd

Net Content: 200gms

MRP: Rs.33/- Net Content: 200gms

MRP: Rs.38/-

Regular & Low fat Paneer

Net Content: 200gms

MRP: Rs.125/-

Net Content: 200gms

MRP: Rs.140/-

OrganicFresh Products

Net Content: 125 ml

MRP: Rs.75/-

Net Content: 500 ml

MRP: Rs.300/-

Ice-cream


OrganicHigh Protein Shakes

Organic

School Moo

(30% of daily need of Protein, Calcium, Iron, Vit A,B & D.)


MRP:Rs.50/-

Rush Moo

Meal Shake For Adults

Net Content: 325 ml Can

MRP:Rs.100/-

Gym Moo

High Protein Shake

Chocolate Flavour

Net Content: 325 ml Can

MRP:Rs.110/-


Organic Chocolates

Bars & Gift Boxes

Dark Chocolate White Chocolate Assortment

Milk Chocolate Ultimate Dessert TrufflesTRUFFLE PRALINES

(Collaboration with CACOBEAN SWISS CHOCOLATIER AG,SWITZERLAND)


ChocolateTins

Dark Chocolate StripsWith Mint filled

MRP: Rs.800/-

Milk Chocolate StripsWith Coffee filled

MRP: Rs.800/-

Dark Chocolate StripsWith Mint filled

MRP: Rs.800/-

(Collaboration with CACOBEAN SWISS CHOCOLATIER AG,SWITZERLAND)


Organicfresh

Cow Ghee

Net Content: 500 ml

MRP:Rs.650/-

THE BUSINESS DESCRIPTION

Ice cream parlours located in leased space at Delhi / NCR / Mumbai / Pune / Bengaluru / Hyderabad / Chennai – Phase -1.

Estimated opening date is July ‘15th 2016 based on solid market research

MARKET ANALYSIS

• Organic Industry has registered 400% growth in last ten years. Is expected to grow at 35% year on year.

• Organic dairy based products are the only gap available now – The RightMoo – is the brand of choice by default which will be available PAN India.

• Premium, natural based Ice-Cream market in India is expected to grow by atotal of 40% YOY between 2016 and 2020

• Ice cream Consumption among children of age 5 to 15 is 60 % andconsumption among adults is 30 %.

• Sales will also be generated with other products of Indulgence, Health &wellness.

BUSINESS OBJECTIVES

Pan India Parlor presence of 150nos.

Cities of Focus - Delhi, NCR, Chandigarh, Ludhiana, Mumbai, Pune,Nagpur, Ahmedabad, Surat, Hyderabad, Bengaluru, Chennai &Ernakulam.

Cash break-even of parlor by the end of its first year of operations.

Increase in profit by 10% each year.

BUSINESS OPERATIONS

The operation will be described

Marketing

Competitive analysis.

Legal structure

Management expertise

Support personnel

Financial Information.

MARKETING

Promotion

Neighborhood activities

Health awareness on organic wellness

Awareness through social activities

Advertisement

Sign-boards

Print and digital media

Awareness through PR column & endorsement

Interest Creation

Desire Creation

Result oriented to the targeted consumer

COMPETITIVE ANALYSIS

• No direct competition also not envisaged for few years .

• Index major competitors – Ice cream Parlor

– Baskin Robin

– Ibaco

– Arokya Fresh

– Natural

– Giani

FINANCIAL INFORMATION

All the figures (except fees) are approximate and will vary as per the size of the outlet.

* TPMreserves the right to change the investment without prior notice.

* Projected investment does not include the cost of real estate, rent deposit, brokerage, etc.

* Miscellaneous Licenses are extra which franchisee will be borne.

* Service tax as applicable.

Kiosk Parlour

Area Requirement Sq ft 150 - 175 450 to 550

Frontage 12 * 10 / Island Sq Ft 15 - 24 Fq ft

Approximate Investment 10 -12 Lac 20 - 25 Lac

Gross Margin Ice cream 45% 45%

Gross Margin Products 0% 20%

Site Development 0 1,00,000

Interiors & Branding 3,00,000 6,85,000

Equipment 3,00,000 4,50,000

Furniture 0 10,000

Local Purchase Items 25,000 75,000

Security Deposit ( Refundable) 35,000 75,000

Franchisee Fees*(Includes store opening, marketing, project consultancy,training fees)

1,00,000 1,75,000

POS fees (Software Fees) 30,000 30,000

Service Tax As applicable As applicable

TOTAL INVESTMENT (approx.) 7,90,000 16,00,000

Projected / dy sales 14,000 42,000

Month 4,20,000 12,60,000

Gross Margin 1,89,000 5,04,000

OP Cost @ 30% (incl Stock) 1,26,000 3,78,000

Net Margin (Val) 63,000 1,26,000

Net Margin % 15% 10%

ROI 96% 95%

150 – 500sqft in customer foot fall neighbourhood / malls / food court / ITSpaces depending on model.

Display parlour freezer, Freezer, Visi Chillers, Microwave oven, Blenders, WaferBakers, mixers & product display racks .

Parlour will have upto 50 seats.

Interior design for execution as provided by principal

Franchisee Fee 1 lac / 1.75 lacs

Refundable Security deposit Rs.35,000 / Rs.75,000 depending on model

6 member Staff including Manager

(entrepreneur driven Parlour is preferred)

Infra , Security and Deposit/Guarantees

Will engage outlet all day.

Outlet will have potential to sell in winter also.

Outlet from 10 AM will sell our over 55 Organic Product SKU.

Double earning potential – Since outlets also sell Non – Ice ream Productrange.

Expected Sale value per day Rs 14,000 / 42,000 – over 4 – 6 monthsperiod depending on model

We guarantee 24% annualized return on investment in first year ofoperations.

Investment depending upon model ranging from approx. Rs. 10 - 25 lacs.

Benefits of Franchisee

Does franchising have a strong future?Absolutely! Small businesses are the backbone of India, where the brand- driven

culture is on the rise. As an entrepreneur, control your destiny & future. Concept of franchising growing strong for Indian start up brands with a

difference & is becoming stronger every day!Why should I choose a new franchise brand over established brands? Success & Strength of a franchise comes from experience in the industry. We are also able to provide ongoing support services from industry

professionals. We offer continuing development opportunities for personal and

professional growth. Lesser Investments for a franchisee from the financial hardship of paying

huge franchise & royalty fees for established brands. Higher growth with product of changing needs for Customer. Higher bonding with direct brand principals You are our brand ambassador too ….

The Right Moo – Difference

Made fresh daily, The Right Moo’s Signature products are created on the

premises, with highest-quality proprietary ingredients

Completely Organic, Strict QA SOP to ensure till end consumer.

Indulge in quality taste of Organic wellness.

Low unit investment as compared with index competitors

Round the clock & year earning proposition by product spread &

assortment.

Cost Effective Unit Investment

Low Unit Investment,

Quick Build – out,

Scalable Model.

Multiple franchise

Kiosk model

Great Fit for all International Locations

Process

What is the process for becoming a

Right Moo Franchisee?...Complete and submit a franchise inquiry form and application

Receive a uniform franchise offering circular as applicable

Obtain preliminary approval

Begin the site selection evaluation

Complete the Right Moo approval process

Once a lease is signed, you will receive store design and floor plan

Permitting and construction occurs

Attend training (often coinciding with construction)

Pre-opening marketing and hiring

Grand opening

: 1800 2000 857: [email protected]

ion* - The Right Moo Chennai · Pune / Bengaluru / Hyderabad / Chennai –Phase -1. ... *...

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