Iof 2011 corporate session
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DIGITAL FUNDRAISING SHOWCASE 2: What we can learn from the commercial sector ... July 2011 by Jason Potts, THINK Consulting Solutions– www.thinkcs.org
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Opening deck to IOF 2011 session - featuring speakers from Microsoft, Google, Youtube and Facebook.
Transcript of Iof 2011 corporate session
DIGITAL FUNDRAISING SHOWCASE 2:What we can learn from the commercial sector ...
July 2011by Jason Potts, THINK Consulting Solutions– www.thinkcs.org
Questions as you think of them on
Twitter, we will get to them in Q&A
#iofnc – start with THINK
Agenda:
Introductions and Overview – Jason Potts
Corporate perspective 1 – Karen Carter
Corporate perspective 2 – Beth Foster
Corporate perspective 3 – Fintan Gillespie
Corporate perspective 4 – Elizabeth Linder
Q&A – ALL + Rosa Birch (Facebook) and Barry Cahill (Google Grants)
traditional processes, structures and
measurement, even the way we profile
our target audiences are built around conventional
mass media
CHALLENGING TIMES – NUMBER 1
brands are shaped in real time by how consumers talk to each other about
them, not anything we do to market
ourselves
CHALLENGING TIMES – NUMBER 2
the speed that communication
channels are emerging, mainstreaming and then
becoming irrelevant is unlike anything we have
ever known
CHALLENGING TIMES – NUMBER 3
WEB 1.0 ...
12
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5
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Agenda:
Introductions and Overview – Jason Potts
Corporate perspective 1 – Karen Carter
Corporate perspective 2 – Beth Foster
Corporate perspective 3 – Fintan Gillespie
Corporate perspective 4 – Elizabeth Linder
Q&A – ALL + Rosa Birch (Facebook) and Barry Cahill (Google Grants)
Q&A
THANK YOU
July 2011by Jason Potts, THINK Consulting Solutions– www.thinkcs.org
[email protected] jason.sean.potts JasonSeanPotts
