IOD EMEA 2010 Invitation Overview Presentation

Information On Demand EMEA Conference 2010 OverviewMay 2010

19 -21 May 2010 in the Marriott Park Hotel, Rome, Italy Over 2,000 attendees from across Europe, Middle East and Africa Sessions in Technical & Business Leadership tracks Business Leadership with Industry focus and roundtables Technical skills training, free certification testing, and Hands-on Labs Sponsor & Exhibitor options at the integrated Expo Solution Centre with

representation from IBM Business Partners and the pan-IBM organisation Executive Meeting Centre: meet one-to-one with IBM senior executives Extensive networking opportunities Exclusive Business Partner Programme on May 18 with regional awards SPSS Directions Conference 2010, Guardium Annual Partner Conference,

Business Analytics Partner Rally co-locating with us in Rome 17 – 18 May IBM Beacon Awards Recognition event 18 May

Participate in the PREMIER discussion on the future of Information Management & Analytics

The IBM Information On Demand EMEA Conference 2010 offers our customers the strategy and roadmap they need to turn information and analytics into a strategic driver of innovation, business optimisation and competitive differentiation.

Register Today! 19-21 May 2010, Marriott Park Hotel, Rome

Click here for the External Website

IOD EMEA 2010-Theme: Create Insight. Transform. Go Beyond• IBM Information On Demand EMEA Conference from 19 – 21 May 2010 at the

Rome Marriott Park Hotel in Rome, Italy.Smart use of information and analytics can bring actionable insights to decision makers at all levels of your organisation. At Information On Demand EMEA Conference 2010 you will hear best practices for addressing industry-specific business and technical challenges, driving down costs and positioning your organisation for break-away results in 2010 and beyond.

• Create Insight at IOD EMEA 2010 by turning the explosion of information and advanced analytic techniques into an opportunity to drive innovation and optimisation of your business.

• Transform your business with an information agenda that supports your business and operations strategy

• Go Beyond where you are today. Harness the power of your information to increase revenue, reduce risks, predict the future with confidence and to drive faster, smarter decisions.

TUESDAY 18-05 WEDNESDAY 19-05 THURSDAY 20-05 FRIDAY 21- 05

General Session Grand Opening09.00 – 10.15

FRI 14-05 - MON 17-05

Certification Testing 10:30 - 18:00

Business Partner Appreciation Reception

18.45 – 20.45

Coffee break10.15 – 10.45

IBM LEVEL 1 Breakout Sessions

11.45– 12.35

LUNCH12.35 – 14.00


Welcome Reception18.00 – 20.00

Expo Set Up Open to Sponsors &

Exhibitors 10.00 - 20:00

BP LUNCH12.30 – 14.00

General Session09.00 – 10.15



IBM LEVEL 1 / Breakout Session

11.45– 12.35

LUNCH12.35 – 14.00


IOD Networking Event20.00 – 24.00

IBM LEVEL 1/Breakout Session

15.00 – 15.50

Breakout Session17.15 – 18.05

Registration07.00 – 18.00




LUNCH13.15 – 14.15



Closing Panel Session 10.00 – 11.00

BP Programme Whiteboard Selling

09.00 – 12.30(At the Sheraton Golf Hotel)

IOD EMEA Conference 2010 Week at a Glance¹

BP Programme General Session

14.00 – 15.20

Coffee Break15.20 – 15.40

BP Programme General Session & BP Awards

17.10 – 18.15

BP Programme Breakout Session

16.25 – 17.05

STRATEGY key - DMBreakout Session

14.00 – 14.50

Note: 1 Agenda is subject to changeAll activities held at theMarriott Park Hotel unless noted




Set up AuditoriumExpo & General

Session (Mon - SPSS General Sessions

& SPSS Breakout Sessions)Plus Ancillary Meeting

IBM Level 1Breakout Sessions

10.45 – 11.35

Smart Planet Session/Breakout Sessions

10.45 – 11.35

BP Programme Breakout Session

15.40 – 16.20

Deep Dive Technical Sessions07.45 – 08.45



Breakout Session 14.00 – 14.50

STRATEGY key - BABreakout Session

16.15 – 17.05

STRATEGY key - INFOSPHEREBreakout Sessions

16.15 – 17.05

STRATEGY key - ECMBreakout Sessions

17.15 – 18.05

Feat. key - GBSBreakout Session

15.00 – 15.50

Technical Track Targets developers, architects, programmers, DBA’s, consultants, IT professionals In-depth technical sessions focused on technical skill development and education Latest announcements on roadmaps, products, services, strategy Behind-the-scenes views of how others are solving their toughest information management challenges with IBM technology and Business Partner solutionsBusiness Leadership Track Designed for corporate executives, LOB managers, IT managers and key decision makers Focus on industry-oriented sessions with real-life experiences and insights Covering topics from business performance, customer service compliance and governance issues related to proper management of content and dataBusiness Partner Programme Dedicated half-day programme for our Business Partners with Awards and Appreciation Reception, Tuesday 18 May

Dynamic programs to build your conference experience

Programme Overview

Agenda: What's new in 2010

• Invitation-only Industry Roundtables

• Dedicated Mini Theatre for presentations and debates

• “Analyst Talk” session (external analysts)

• Data Governance Forum• Business Challenges – Featured

Sessions• Smarter Planet track

• Technical Roadmaps and Strategy super sessions per segment / sub-segment

• Early morning hour-long technical sessions for IBM deep-dive content

• Dedicated Technical Mini Theatre for presentations, demonstrations and debates

• The Smarter Future Experience Zone – showcasing the latest in technology offerings from IBM Emerging Technology Group

• Technical Information Agenda session

Business Leadership Programme Technical Programme

Content update: What's new in 2010

• Dedicated Technical Mini Theatre for presentations, demonstrations and debates • The Smarter Future Experience Zone – showcasing the latest in technology

offerings from IBM Emerging Technology Group• Technical Roadmaps and Strategy super sessions per segment / sub-segment • 50 % of the Agenda dedicated to Technical Content• Hands-on Labs (3 dedicated lab areas)• Engineering Roundtables per segment • Usability Labs (6 dedicated lab areas)• Activities supported/hosted by external analysts• Early morning hour-long technical sessions for IBM deep-dive content• Education Programme including dedicated training area for instructor led

courses, Consulting Corner and e-Learning facilities• Zoned EXPO Solution Centre

Technical Programme

Content update: What's new in 2010

• 50 % of the Agenda dedicated to Business Leadership Content• Invitation-only Industry Roundtables and reception

– FSS, Insurance, Make Ship & Sell, Communications • Information Agenda sessions per industry• Dedicated Mini Theatre for presentations and debates • Featured Business Leadership sessions on Business Challenges • Data Governance Forum • Multiple meeting facilities• Expo – BAO Analytics Centre and Industry Solutions focus zones• Activities supported/hosted by external analysts

Business Leadership Programme

Information and Analytics within the context of your businessCREATE INSIGHT = > from the explosion of information to drive out cost and create business value.Opening General Session – Zurich Financial Services

Smarter Industries in ActionTRANSFORM => An increasingly instrumented, interconnected and intelligent world is transforming entire industries and the infrastructure of the world we live in.Customer Panel hosted by Adam Klaber•Metro, one of the largest retailers in Europe•Achmea, second largest Insurance company in the Netherlands•DWP, Department of Work Pensions, largest department in UK Central Government•France Telecom, innovative use of predictive analytics

Looking Forward, Going BeyondGO BEYOND => With the information you already have and new analytical tools, there are no limits to what is possible. Here’s how to get started.

Featured Business Leadership sessions•DWP – Single View of the Customer•Barclays Bank – Innovative use of InfoSphere products to prevent Fraud•Europol – to be confirmed

General Session Customer Overview

Day 1

Day 2

Day 3

General Session Keynote Speakers

Rob AsheGeneral ManagerBusiness AnalyticsIBM Software Group

Dr. Arvind KrishnaVice PresidentEnterprise Information Management ProductsIBM Software Group

Ron ErcanbrackVice PresidentEnterprise Content ManagementIBM Software Group

Mike RhodinIBM Executive StaffSenior Vice President, IBM Software Solutions Group

Bridget van KralingenIBM Executive StaffGeneral ManagerIBM North America

Bernard MeyersenVice President for InnovationIBM

Magnus LindkvistTrendspotter FuturologistFacilitator IOD EMEA 2010

Adam KlaberGeneral ManagerConsulting Service Lines and AnalyticsGBS

Regina CasonatoManaging Vice PresidentResearch, Gartner

IOD EMEA Brings the Best Customer Speakers to Rome (1/5)

Banking and Financial MarketsBarclays (UK)BNP Paribas (France)Bolsa de Comercio (Chile)CGD (Portugal)Citigroup Inc. (Germany)CoreFiling (UK)Creditreform (Germany)Danske Bank (Denmark)Deutsche Bank (Germany)Finanz Informatik (Germany)ING Bank Slaski (Poland)MPS (Italy)Nomura (UK)

Nordea Bank (Denmark)SEC Servizi (Denmark)Storebrand ASA (Denmark)UniCredit Leasing (Austria) GmbHVR Kreditwerk Hamburg (Germany)

- Schwäbisch Hall AGZurich Financial Services (Switzerland)


Land Registry (UK)Major Cities of Europe (Italy)Marine Institute of Ireland (Eire)Ministry of Defense (UK)Ministry of Petroleum (Egypt)Pole Emploi (France)Poste Italiane S.p.A (Italy)Province Antwerp (Belgium)Royal Inst. of Technology, KTH (Germany)Royal Mail Group (UK)Sogei (Italy)

GovernmentBall State University (USA)Barcelona City Council (Spain)BEIC Biblioteca Europea di Informazione e Cultura (Italy)Bitmarck Technik GmbH (Germany)City of Cologne (Germany)City of Bologna (Italy)City of Lahti (Finland)FAO of the United Nations (Italy)Karlsruhe City Council (Germany)INAIL (Italy)(National Institute of Insurance against Accidents at Work)

Energy and UtilitiesA2A S.p.A (Italy)ACEA S.p.A (Italy)Api S.p.A (Italy)Emerson Network Power (Italy)


InsuranceAchmea (Netherlands)Aviva (USA)GDIS (USA)Hiscox (UK)Metropolitan Life (Pty) Ltd (South Africa)UGF Assicurazioni (Italy)Zurich Financial Services (Switzerland)

Healthcare and Life SciencesAllianz (Germany)Aetna US Health Insurance (US)Astellas Pharma Inc. (Netherlands;USA)Azienda Ospedaliera Pavia (Italy)Belgian Red Cross-Flanders (Belgium)BUPA (UK)Cardinal Health (USA;Germany)Crucell (Netherlands)Grupo Azevedos (Portugal)

Cross IndustryDavid Beulke & Associates (USA)Grupo Azevedos (Italy)Progart (France)Venedium (France)yLassoc (US)


Manufacturing and ProcessAngloGold Ashanti (South Africa)Barilla G. e R. Fratelli S.p.A. (Italy)BMW (US)British Petroleum (BP)Dassault Aviation (Italy)Eurest Services Portugal (Portugal)Franke Kitchen Systems (Germany)Grupo Stratus (Italy)

Impregilo S.p.A (Italy)Legrand (France)Rasselstein GmbH (Germany)Samir (Morocco)SKF (Sweden)TDR (Croatia)

Media and EntertainmentBskyB (British Sky Broadcasting) (UK)


Retail and Consumer ProductsAuchan (France)Faith Industry (Italy)Infonova GmbH (Germany)Kraft Foods Deutschland Svcs (Germany)Mediamarket S.p.A (Italy)Mueller, Inc (USA)PepsiCo (Germany)Philips Consumer Lifestyle (Netherland)Truffaut (France)

Travel and TransportMaistra Inc. (Croatia)Movia (Denmark)TSF (Italy)TrenItalia s.P.a (Italy)Wallenius Wilhelmsen Logistics (Norway)Telecommunications

3G UK Ltd. (UK)Bolsa de Comercio (Chile)Bouygues Telecom (France)Elisa Telecommunications (Finland)France Télécom (France)Iskratel (Slovenia)Vodafone (Italy;Turkey)

The Executive Meeting Center at Information on Demand 2010 opens on 7 April!

The Executive Meeting Centre opens for bookings on 7 April. There are over 60 senior IBM executives available to meet with customers and Business Partners throughout conference. Meetings are 60 minutes in length. This is a unique opportunity for customer and Business Partners to have detailed discussions about how IBM can help address their specific objectives, challenges and opportunities.

Contact your IBM Sales Rep. to arrange a meeting. Check our website and find out who is available

The Executive Meeting Centre

Client Reference Lounge – Book an Interview Slot

During the brief, 30 minute interview, an IBM Client Reference Manager will ask you a series of questions about your IBM solution.

The discussion will be audio recorded, transcribed, and then developed into an external IBM Case Study after the Conference.

Customers who have scheduled interviews will achieve VIP status to stop by the Lounge for a relaxing break and will be eligible to receive a complimentary rolling backpack for their efforts.

Did you, as a customer achieve noteworthy business results? Have you pioneered a unique implementation using IBM software?

Then, contact Paula Williams/Raleigh/IBM@IBMUS to be invited for an onsite interview.

First Edition of our ‘Go Beyond’ digital Magazine

Check our Online Magazine

© 2009 IBM

Top 5 Reasons to Attend

TOP FIVEFIVE Reasons To Attend!

1 Get Skilled - The Best in IBM Education

2 Get Informed - Be the First to get the insights

3 Get Ahead of the Game - Discuss, Connect, Innovate

4 Get Real Value - Networking & Education

5 Get Together - Interact, Meet & Explore

• Choose from almost 500 information and analytics focused sessions and learn from nearly 100 customer speakers presenting real-world examples

• The technical and business leadership programme sessions, selected by our independent Paper Selection Committee, will deliver real business and technical value to you and your organisation

• Attend the Hands-on Labs to learn tricks, techniques and new tools to drive greater efficiency and performance in your organisation, and obtain business value from your IT investments

• Take advantage of the free of charge Information Management• Certification Testing exams, including a pre-assessment exam

Get Skilled - The Best in IBM Education1

• Hear inspiring, informative and visionary keynotes presented by Thought Leaders, Industry Analysts and Commentators, and IBM Executives

• Be the first to hear how new product and technology advances in the area of information and analytics can increase your productivity and revenue

• Participate in Mini-Theatres dedicated to presenting the latest and most business critical technology and industry subjects, together with open discussions and debates

• Gain insight on how to get a single view of your customer and increase customer retention

• Reduce and manage risk whilst also maintaining compliance

2 Get Informed - Be the First to get the insights

• Discuss the key information and analytics challenges and opportunities with your peers, industry and technical experts in our Industry Roundtables

• Connect with over 2,000 attendees who share your business focus and learn how others are achieving smarter business outcomes

• Drive innovation for competitive advantage• Gain exclusive insight into emerging technologies in the Smarter Future

Experience zone

3 Get Ahead of the Game – Discuss, Connect, Innovate

• Standard technical training rate: €450/day X 2.5 days = €1,125 value• Three free certification tests = €500 value; and 50% discount on additional certification testing• €3,000 worth of industry best practices and demos from professionals• €1,995 worth of educational featured keynotes: hear the trends, the

strategy and roadmap direction from IBM executives and industry experts• Exclusive Business Partner Programme, packed with market and analyst

insights and business growth opportunities• Invaluable Networking

4 Get Real Value – Networking & Education

• Interact with customers and Business Partners from across Europe, Middle East and Africa who share your information, analytics and EMEA market interests

• Meet with IBM executives, technical, industry and solution experts and receive support with your specific industry requirements

• Explore additional and new solutions and insights that can help you deliver on your business objectives

• Benefit from the new IOD Agenda Builder to directly connect with attending customers, Business Partners and IBM (see slide 9)

Get Together - Interact, Meet & Explore5

Register Today

The Executive Meeting Center at Information on Demand 2010 is now opens!

The Executive Meeting Centre is open for bookings until 12 May. There are over 60 senior IBM executives available to meet with customers and Business Partners throughout conference. Meetings are 60 minutes in length. This is a unique opportunity for customer and Business Partners to have detailed discussions about how IBM can help address their specific objectives, challenges and opportunities.

Contact your IBM Sales rep. to request a meeting!

The Executive Meeting Centre

Client Reference Lounge – Book an Interview Slot

During the brief, 30 minute interview, an IBM Client Reference Manager will ask you a series of questions about their IBM solution.

The discussion will be audio recorded, transcribed, and then developed into an external IBM Case Study after the Conference.

Customers who have scheduled interviews will achieve VIP status to stop by the Lounge for a relaxing break and will be eligible to receive a complimentary rolling backpack for their efforts.

Did you, as a customer achieve noteworthy business results? Have you pioneered a unique implementation using IBM software?

Then, contact Paula Williams/Raleigh/IBM@IBMUS to arrange an invitation for an onsite interview.

Introducing the IOD Agenda Builder:Enrol for sessions & connect directly to delegates at IOD EMEA 2010

New! at Information On Demand EMEA Conference 2010:Rent an iPod Touch onsite or install the IOD Agenda Builder application on your own device to benefit from the following unique capabilities:

Find out who is attending, contact them as you send them a personal message

Browse through the entire programme, and build your personal agenda

Build your own profile and share your interests with other delegates, whether they are a customer, a Business Partner or an IBMer

Desired handsets:- iPhone & Touch- Blackberry Storm & Pearl- Google Android

Check our demo today

Agenda Builder Screen Shot

IOD Agenda Builder

Connect with Delegates

Content Catalogue

Do you have a prospect delegate, who hasn’t registered yet? Send them to the content catalogue that is open to anyone interested in IOD EMEA Conference Programme. Please use the intuitive search tool in the content catalogue to find the sessions of your choice and download them.

Join us in Rome, Italy- Marriot Park Hotel, our Venue• For IOD EMEA Conference 2010, we are moving to the vicinity of

the dramatic and exciting city of Rome.

• We have selected the Rome Marriott Park Hotel as our venue, the largest convention centre and hotel complex in Europe, offering an unrivalled networking environment. The hotel is situated conveniently between Rome city centre and Rome Fiumicino International Airport.

• Capital of Faith and Culture, Rome is the birthplace of western civilization, where past and present join together in perfect harmony. The “Eternal City” provides the most spectacular backdrop for history and passion in the entire world and is probably one of the world’s most breath-takingly photogenic cities.

• Central Rome is one of the few major European cities remaining essentially Renaissance and Baroque in character.

Register Today

IOD EMEA 2010 Comes to Rome, Italy

Key Links: • For more details visit:

www.ibm.com/software/europe/data/conf• Internal Conference website:

http://tinyurl.com/ahzs3g

http://www.ibm.com/software/europe/data/conf

http://www.twitter.com/IOD2010

http://events.linkedin.com/IBM-Information-Demand-EMEA-2010/pub/116874

http://www.facebook.com/pages/IBM-Information-On-Demand-EMEA-Conference-2010/154957016106

IOD EMEA 2010 Invitation Overview Presentation

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Transcript of IOD EMEA 2010 Invitation Overview Presentation