IOCA 5 year plan summary

Report from IOCA (UK) Temporary Subcommittee to IOCA (UK) Committee

March 3rd 2012

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Subcommittee terms of reference

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It is proposed to form a temporary subcommittee of the IOCA Committee charged with developing a five year strategy for the Optimist Class Objective: to develop a 5 year strategy for IOCA Terms of reference:The subcommittee is charged with development of a 5 year strategy for IOCA. The expectation would be that this plan is revisited annually, but that in essence it serves as a road map for gradual development of the class.Proposed subcommittee membership:Marshall King (Chair), Michelle Gent, Simon Rogers, Ian Jarman, Charlie Mawer, Bill Farren-Price, RYA member (possibly Duncan Trusswell)Process:It is proposed that the temporary subcommittee will meet twice between start Jan and end Feb

What happened: Two meetings were duly held. The first focused on UK dinghy sailing, our vision of how we would like it to be, and ideas for developing it. The second meeting focused on developing the ideas and resourcing to make some of them capable of delivery.

In addition to the above members, Fiona Rainback and Peter Saxton were invited to participate but could not make the meetings, and Charlie Mawer was also unavailable for both meetings.

The presentation that follows summarises the main points discussed and the resulting proposal.

Background

• Dinghy sailing in general– Participation rates declining, esp young adults– Youth and junior slight growth but– Dissatisfaction with “the offer”– Inability to “make the bug bite”

• Optimist class in particular– IOCA membership static 600-620– “Bug not biting” (VCC 2300 junior optimist sailors)– Serious regional gaps

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Vision

How we (would like to) see the world in 5 years time:

•High accessibility•Demystification of Optimist and IOCA•Lower cost of entry (but not ploppies!)•Extensive regional training and regattas•Lifestyle benefits clearly communicated and understood – child development & lifelong friendships

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Mission

What role IOCA (UK) plays in this vision:

•Provides the services and infrastructure to deliver the vision– Human Resources– Knowledge capital and experience– Physical assets– Marketing/communication

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Values

Beliefs that are shared between stakeholders of an organisation:

1.Having fun is important2.Sailing is good for children's development3.Good quality training will help the bug to bite4.It’s a family thing!5.Sailing should be inclusive, not elitist

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GoalsGoal Measure Today 5 years

time

Increase base participation IOCA Membership 620 1000

Receive IOCA training 117 500

Provision of racing opportunities

# sailors attending Zone championships

177 300

# regional club regattas with > 50 entrants

8? 15?

Achieving high talent of sailors

% of RYA youth program medallists from Optimist

? ?

Miami Herald ranking at World championships

27 ?

Lifelong passion for sailing Number of IOCA members who are still active sailors after 3 yrs

? ?

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The 6 IOCA products

1. International Optimist Racing Teams

2. National Optimist Regatta Program

3. National (+ Girls) Optimist Coaching

Programs

4. Transition program

5. Regional regatta circuit

6. Regional Optimist Coaching Program

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40

350

60

100

500

500

# Sailors impacted

IOCA Performance

Strategy

Why are we not delivering on 5 and 6?•Entry barriers too high – time, money, mystique•Poor communication to potential members•Lack of quality, organised coaching opportunitiesStrategy•Assign resources to:

– Create and deliver better communication– Deliver products 5 and 6

•Work on strategies to lower entry barriers •Continue delivering products 1-3 and improve product 4•Work up funding plan to pay for above

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Communication strategy

•Why try sailing • Introduction to Optimist sailing and

racing • The Optimist dinghy explained • Clothing for Optimist sailors• Coaching opportunities for your

children • Optimist sailing is fun

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Introduction to Optimist sailing

Optimist racing and more advanced coaching

Transition out of Optimists, pathway and further opportunities

• National racing opportunities• Advanced optimist rigging

and tuning• International Optimist

Racing opportunities• Advanced training – the

squads

RYA/IOCA “how to” resources readily available•RYA dinghy coaching exercises, •how to set up and run a regatta, •how to set up and run winter flotilla training

• Transition guide to other boats• Becoming a coach• Qualifications – PB2, First Aid,

VHF

All available as pdfs online on IOCA website

Source: Michelle Gent

Presentation: a zipped A5 folder (opportunity for sponsor advertising) and for new members would include stickers, colouring in pictures, knots guide etc etc. All the booklets would be available from the internet in a logical downloadable form. It should potentially be possible to sell advertising in this guide book from gear, boat and sail suppliers.

Communication channels

• Face to face communication via coaches• IOCA and retailer websites (video and pdf)• Printed material/booklets • IOCA magazine• RYA publications and website• Boat shows• PR in sailing magazines

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Resources and structure

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IOCA RolesPerformance Coaching Central Administration Regional Coaching & Racing

• Develop syllabus for National squads

• Recruit and develop coaches

• Deliver winter training squads

• Coach overseas teams

Part time role, frequent weekends, significant travel

• Support Sailing Officer in delivering the 5 national regattas

• Support the Teams Officer in delivering the overseas teams program

• Support the National Coach in delivering the National Squads

• Support the Regional Coaching Manager in delivering regional coaching and regattas

• Support the membership with communication and membership services

• Support the Committee in meetings and minutes

1 FTE, office based, “normal” office hours, plus occasional weekends with travel, weekdays in lieu

• Develop a syllabus and program for learner and start-to-race sailors in Optimist dinghies

• Communicate the Optimist program to parents of actual and potential Optimist sailors, across England

• Execute regional coaching across England for Optimist sailors

• Execute regional regatta program for Optimist sailors across England

1 FTE, frequent weekend work, significant UK travel, with weekdays in lieu

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Financing approach

Existing activities – key changes

•Class sponsorship to increase from £18k to £35k in 5 years•Sailing events to make 4% profit within 5 years generating £8k•Training & Teams to breakeven within 2 years saving £20k•Membership to grow to 1000 and fee increase from £18 to £25 generating £12k•Total annual £57k benefit from 2011 numbers

New regional activities•Spend £49k per annum on regional coaching resource and assets•Generate £18k extra income from training and other activities•Circa £30k expense per annum from 2011 numbers

2016 plan•Net surplus £5k per annum

RYA *•Fund £20k per year (guaranteed for first two years at least)

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2011 actual•Net deficit £21k per annum

* RYA have tentatively indicated that they would be willing to seed fund the regional coaching activity with £20k for 2 years

Financial plan – income & expenditure*

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-

100,000

200,000

300,000

400,000

500,000

600,000

2011 2012 2013 2014 2015 2016

Ribs/equipment

Tel/office/opnews/travel

Admin & regionalcoaching staff

Events

Squads & Teams

Income by category Expenditure by category

Net income and reserves

-

100,000

200,000

300,000

400,000

500,000

600,000

2011 2012 2013 2014 2015 2016

Training

Log Book sales

Membership

Sponsorship

Parental contribution (teams)

RYA

Regatta entries

75,000 84,075 78,654 84,111 89,342

-100,000

-

100,000

200,000

300,000

400,000

500,000

600,000

2011 2012 2013 2014 2015 2016

IncomeExpenditureNetCash reserves

* Including RYA funding

Financial plan - detail

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Income Expense Income Expense Income Expense Income Expense Income Expense Income ExpenseTotal £349,500 £370,500 £420,700 £429,350 £450,993 £441,918 £461,342 £466,763 £495,159 £489,702 £519,017 £513,787

IOCA Surplus / deficit

Class Sponsorship £17,500 £19,000 £19,000 £25,000 £35,000 £35,000Grants/Other Income £0 £10,000

SailingEntry fees £150,000 £160,650 £171,990 £180,590 £189,619 £199,100Direct expenses/events £150,000 £157,500 £165,375 £173,644 £182,326 £191,442

Teams & trainingParental £82,000 £97,100 £112,455 £118,078 £123,982 £130,181RYA £75,000 £78,750 £82,688 £86,822 £91,163 £95,721Team squad costs £177,000 £185,850 £195,143 £204,900 £215,145 £225,902

AdminMembership £12,000 £14,000 £17,500 £20,000 £23,000 £25,000Sales £4,000 £4,200 £4,410 £4,631 £4,862 £5,105RYA grant £9,000 £9,000 £9,450 £9,923 £10,419 £10,940Staff costs £19,500 £20,000 £21,000 £22,050 £23,153 £24,310Tel/Offi ce/Opnews etc £24,000 £19,000 £19,950 £20,948 £21,995 £23,095

Regional Training and eventsTrailers/RIBS £0 £10,000 £5,000 £8,000 £8,000 £8,000Regional Optimist Training Mgr* £20,000 £23,000 £20,000 £24,150 £25,358 £26,625 £27,957Motoring/travel £6,000 £6,300 £6,615 £6,946 £7,293New sales £3,000 £6,000 £6,300 £6,615 £6,946Training income £5,000 £7,500 £10,000 £10,500 £11,025IOCA admin - staff IOCA admin - offi ce/infrastructure £0 £8,000 £5,000 £5,250 £5,513 £5,788

* RYA have tentatively indicated they will be willing to seed fund regional coaching role at £20k per annum

-£31,067

£5,231-£21,000

2015

-£8,650

2016

£9,075 -£5,421 £5,458

2011 2012 2013 2014

£0 -£19,000 -£6,950 -£28,923 -£29,969

£17,500 £29,000 £19,000 £25,000 £35,000

-£20,000 -£10,000 £0 £0 £0

£35,000

£0 £3,150 £6,615 £6,946 £7,293 £7,658

£0

-£18,500 -£11,800 -£9,590 -£8,445 -£6,867 -£6,360

Source: Ian Jarman

Risks & mitigationRisks

•Roles–Inability to recruit roles at proposed salaries

•Cost management–Inability for Training and Teams to breakeven (£20k

per annum) –Regional Coaching role does not deliver coaching

and member revenues (£18k per annum)

•Revenue miss–Inability to find additional sponsorship (£18k per

annum)–Inability to recruit more members (£12k per annum)

•Plan delivery–Inability for changing committee to deliver

consistently to plan

•Total of all risks £68k per annum which is 19% of current income. RYA potentially sharing this risk

Mitigation• Roles

– Increase salaries offered– Share with other classes

• Cost management– Regional coaching role on fixed 2 year

contract to match RYA funding– Admin role reduced to part time again

• Revenue miss– Secure longer term RYA funding

• Plan delivery– Careful succession planning of committee

and “serious” handovers

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Next steps

• Decision– Option A: stay as we are– Option B: implement the strategy

• If Option B– Secure RYA funding (asap)– Develop implementation plan (by May meeting)

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