Involving users - Why is it so hard to do the right thing?
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Transcript of Involving users - Why is it so hard to do the right thing?
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Involving Users - Why Is It So Hard To Do The Right
Thing?
Donna SpencerMaadmob
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About me• Freelance information architect/interaction
designer 8 yrs Complex websites, intranets, business applications Design, strategy, mentoring, training
• Conducted loads of user research
• Writing a book about card sorting - due soon
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Key points• Images – veggies, exercise, alcohol
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But first, what is user research
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What is user research
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Why would we do it?• Your users may have different:
experience with computers understanding of the domain working patterns and working arrangements ways of describing their tasks contexts in which they will use the product goals for using the product
• You will learn interesting things!
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How we do it
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Why don’t we do it?
No money
We are the users
Too hard
The outcome really
doesn’t matter
The client actually
doesn’t care
We already know what users need
Someone already
‘gathered requirement
s’Don’t know
who our users are
No time
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What helps us do it
Included it in proposal budget
Team have the skills to
Client cared about doing
well
Acknowledged that we don’t
know the usersExplained that
requirements weren’t enoughHave easy access to
users
Made it fast
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How to decide...
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How to decide• How important is it to the organisation• Risk if we get it wrong
Impact on the users Money spent Profile
• Need to convince others• Existing knowledge of users• Ability to iterate• Ability to collect feedback
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How to decide
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Personal blog
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Conference website
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E-commerce system
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Big internal business app
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Making it easier…
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Making it easier• Start with existing materials
Staff who have contact with users Website analytics Search terms
• Small research, not huge• Focus your research – don’t try to learn
everything
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Share it!• Personas/scenarios
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Personas
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Share it!• Personas/scenarios• Analytics reports• Analysis of feedback