Involving businesses by professional education

The most sustainable way to implement Travel Demand Management as a tool for accessibility

problems is to make it a serious profession.

Managing Mobility

• The Foundation Managing Mobility aims to encourage and improve the Development and dissemination of knowledge on Location Accessibility / Mobility Management / Travel Demand management.

• The Foundation strives to accomplish this through the Development of study material, the foundation of knowledge networks, exchange of professionals between projects, participating and extending knowledge platforms and projects.

AIMS

• Develop good education for future managers who will be working for businesses, project developers and real estate, which allows them to act professional with Travel Demand Management;

• Create a certificate provided by branch organisations to increase the value of the students who attend to the course;

• Integrate the topic into existing courses such as: Event Management, Procurement, Real Estate Management, et cetera;

• Develop good education materials for teachers and students from a companies point of view. By sharing this on and internet platform we will create continuous improvement.

• Create a possibility to exchange information from the working field to the classroom

• Offering a International master class and management trainee program to attract high potentials in the field of Travel Demand Management and create value by creating experience and a European network.

Attracting students:

Minor markets

Results

• At the end of 2007 a back-office has started to support the Universities with educating the teachers, developing basic course material and getting companies involved in teaching and educating Travel Demand Management.

• Three Universities are working on a minor to start in the season 2008/2009. The other Universities are implementing Travel Demand Management in existing courses.

• The accessibility of events is a major part of the minor event management.