INVOLAR Golden Partnership
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Transcript of INVOLAR Golden Partnership
INVOLAR Golden Partnership
Rui RodriguesMarketing and Sales DirectorInvolar Corporation LtdShanghai, China
About Involar Strategy Partnership Advantages Advertising Campaign MicroZone
AGENDA
About Involar
WORLDWIDE Pioneer in Microinverters with over 4 years experience (at the birth stage of microinverters)
Fully matured and worldwide tested product
Selling over 10.000 units per month worldwide – Europe is the current main market
First company with worldwide quality and safety certificates for
microinverters
Based in Shanghai
70 employees
Own proprietary engineering development and in-house productions for product customization according to requirements
Unique company in China with 20% of foreign employees speaking over 10 native languages
About Involar
First company in the world to pass the 1MW barrier with microinverters
Largest microinverter installation in the world
4.200 microinverters on one roof with real time monitoring
About Involar
STRATEGY
• Golden Partnerships with price differentiation according to purchased volume and partnership continuation
STRATEGY
Golden Partnership
• 155 kW (660 microinverters) in 3 months
• Best Price in the world: final price 98 USD per microinverter after bonus – all cables included – (that is half of other solutions)
• Bonus based price, discounts after successful completion of the contract
Golden Partnership conditions
• 25 years warranty, free extension
• Involar will provide Promo Packs for Advertising Campaigns, recommending GWL
• Involar will provide free use of our MicroZone customer platform for fast business growth of GWL’s customers
• 24h customer support:
• Full customer support from Involar
• 100% income guaranteed! – Involar is the only inverter company in the world guaranteeing payment at tariff rate for any downtime and customer power losses cause by microinverter related issues
Golden Partnership conditions
ADVERTISING PACKAGE
Advertising Package
• Involar will prepare an Advertising Kit that can be provided to all the installers in Czech Republic.
• The Advertising Package contains interesting and interactive materials for customers (1G USB pen with information about microinverter technology, T-shirt, etc)
• An Invitation Letter will be sent to each installer (according to GWL’s advice) recommending GWL as Involar’s best partner, who can give the best support in this new technology
ADVERTISING CAMPAIGN
+ =
Advertising Package
• T-shirt, USB stick
• One “Microinverter” Advantage flyer
• Invitation to know more about microinverters’ advantages and visit GWL’s webpage
+
ADVERTISING CAMPAIGN
Information on USB
• Microinverter Presentation
• MAC250 Datasheet
• Advertising materials dedicated to homeowners
• Installation video
USB stick
Advertising campaign – T-shirt template
GWL Logo
Involar Logo
Advertising campaign – Flyers Micro advantages
Advertising campaign – Flyers Micro advantages
Advertising campaign – Exhibition Support
• Involar will offer all the support to GWL in expos, providing branding materials
• Roll-ups, flyers, brochures, t-shirts all for free!
• Involar will designate a sales representative to attend the show and support GWL
• Involar will also help GWL in training sessions demonstrating the system to installers.
INTRODUCTION TO MICROINVERTER TECHNOLOGY MICROINVERTER
ADVANTAGES
YOUR CONTACT DETAILS
Invitation letter
Easy to configure web platform providing all of GWL’s installers with great interactive content
MICROZONE
Link to MICROZONE
CURRENT PROMOTION AREA
PRODUCTS EXAMPLES
SEDAS LIVE ACCOUNT
DEMONSTRATION VIDEO
CONTACT FORM
TECHNICAL INFO
HOW TO ORDER
MICROZONE
“The Promotional Area will show your current promotion with microinverters”
Promotional Area
“The References Area will show your customers’ installations or your products”
References Area
Commercial
Realná Instalace Mikroměniče Instalace s Mikroměniči
SEDAS link: (can be configured by the user of the MicroZone to show their own installed site)
http://data.involar.com:8080/involar/users/user_toPublicByUserName?locale=en_GB&userName=sc750
“In SEDAS Interface Area your customers will be able to see an example of one GWL micro system LIVE!”
LIVE SEDAS
On-line, 24h, smart monitoring system
Individual panel performance and failure detection
LIVE SEDAS
“Video Area will show the promotional or demonstrational video of Microinverters”
Video Area
“The Contact Form will allow your installers or end customers to ask questions or purchase the products directly from you or your installers,
depending where the MicroZone is linked to”
If the customers click on “How to buy”, they will be directed to your purchasing page
If your customers have questions, they can fill in the contact form which will be forwarded to you
Contact Form
“In the Downloads Area your customer will have access to different information - ALL about microinverters”
All documents will be provided by INVOLAR
Downloads
Golden Partnership Agreement
Summary:
• 140 kW
• 3 months
• Smashing Final Price: 98 USD
• 30 Advertising Packages for installers
• 15 MicroZones for installers
CONCLUSION
A powerful combination