Invitation to be part of the narrative 'Around the World in 80 Brands'
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Transcript of Invitation to be part of the narrative 'Around the World in 80 Brands'
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INVITATION TO BECOME PART OF THE NARRATIVE:
“AROUND THE WORLD IN 80 BRANDS”CoolBrands NextWorld Storytelling
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FROM SEPTEMBER 2013 TO FEBRUARY 2014 WE WILL TRAVEL THE WORLD TO MEET ‘PEOPLE WITH A VISION’ AND ‘BRANDS WITH A PURPOSE’
CoolBrandsNextWorld
Storytelling
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ALL THE MEETINGS WILL BECOME PART OF THE NARRATIVE
WHICH WILL BE SHARED ONLINE IN A BLOG AND ON SOCIAL MEDIA
CoolBrandsNextWorld
Storytelling
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A SELECTION OF THE STORIES WILL BE PUBLISHED IN OUR BOOK
‘AROUND THE WORLD IN 80 BRANDS’
THE BOOK WILL BE DISTRIBUTED TO 25.000 INFLUENCERS WORLDWIDE
CoolBrandsNextWorld
Storytelling
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WE’RE ON A QUEST FOR BRAND STORIES THAT STICK
ANOUK PAPPERS BRAND ANTHROPOLOGIST, AUTHORFOUNDER COOLBRANDS NEXTWORLD STORYTELLING
“I BELIEVE THAT BRANDS NEED TO LOOK
BEYOND SHAREHOLDER PROFIT TO REALISE THEIR POTENTIAL”
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“IN THIS TIME OF INFORMATION OVERLOAD, PEOPLE DO NOT NEED MORE
INFORMATION. THEY NEED A STORY THEY CAN RELATE TO”
WE TRAVELLED THE WORLD FOR THE PAST 10 YEARS INTERVIEWING BRANDS AND WRITING THEIR STORIES
MAARTEN SCHÄFERAUTHOR, PHOTOGRAPHER, STORYTELLING GURU
FOUNDER COOLBRANDS NEXTWORLD STORYTELLING
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I BUILT GLOBAL BRANDS AT AD AGENCIES IN THE US, UK, HONG KONG, THAILAND AND BRAZIL
“THE NEXTWORLD IS NOW”
MARC CAPRAGLOBAL CURATOR COOLBRANDS NEXTWORLD
STORYTELLING
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I HAVE EXPERIENCES LEADING GLOBAL BRANDS SUCH AS LANCÔME AND CLINIQUE. I UNDERSTAND THAT MULTI-CULTURAL EXPERIENCE PROVIDES FOR POWERFUL CONSUMER INSIGHTS.
“ I BELIEVE THAT CULTURAL DIFFERENCES SHAPE WINNING MARKETING STRATEGIES.”
HEELA YANG TSUZUKICBNWS BUSINESS DEVELOPMENT
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