Official Trade & Investment Delegation to Malaysia6-7 April 2014Join the business delegation travelling with the Danish Minister for Food, Agriculture & Fisheries to Kuala Lumpur in Malaysia

Please notice – very short registration deadline! Friday 7 Febuary

INVITATION

Danish Food and Drink Federation in co-operation with Danish Agriculture & Food Council and the Danish Trade Council in Ma-laysia is delighted to offer this unique opportunity to join the offi-cial business delegation travelling to Kuala Lumpur in Malaysia. Deadline for binding registration is Friday 7 February, 2014

Why JOIn? H.E. Dan Jørgensen, Danish Minister for Food, Agriculture & Fisheries, is leading the Danish business delegation and will participate in business related activities in order to help your company attracting the right partners in Malaysia. Whether you want to export food and technology or consider investing in the country, this will give you an opportunity to create new business possibilities, to follow-up on existing business relationships and to participate in networking activities with high level Malaysian and Danish representatives.

In recent years Malaysia has experienced a rapid economic growth which has developed a rising demand for imported food among the population of almost 30 million people. Imports of food and drink have grown by more than 10 percent per year and are expected to keep growing the coming years. With a fast growing middle class there is an increasing demand for food safety and quality, which makes the Malaysian market interest-ing for Danish food and drink companies.

To keep imports at bay, Malaysia is investing heavily in the agri-culture and food processing industry by upgrading it to modern standards. This is opening a window of opportunities for compa-nies working with food processing equipment and technology.

At the same time the government of Malaysia has established various programmes and policies which makes the country an interesting platform for investments. A number of Danish com-panies from the food industry are already using Malaysia as a hub to the huge ASEAN-market with more than 600 million con-sumers.

WhO ShOulD JOInThe Official Trade & Investment delegation to Malaysia is relevant for companies within the food and drink sector and food process-ing technology who wishes to strengthen their market profile or look in to opportunities in Malaysia and South East Asia.

If your company works with ingredients, dairy products, meat, poultry, seafood, halal food, processed and convenience food, chilled and frozen food, canned food, drinks & beverages, con-fectioneries and food processing technology the official delega-tion to Malaysia is your opportunity to find or maintain the right business partners. To promote your company, investigate inter-est and opportunities, and gain market understanding on one of the most interesting markets in South East Asia.

Official Trade & Investment Delegation to Malaysia, 6-7 April 2014

MAnDATOry bASIc pAckAge IncluDeS:• Site visit at United Plantations – one of the world’s biggest palm oil producers (Danish owned – read more: http://www.unitedplantations.com)• Welcome reception at the Danish residence with VIP guests, hosted by the Danish Ambassador • Malaysian-Danish Trade & Investment Seminar with relevant Malaysian business partners selected by you together with the Trade Council. The event is arranged in co-operation with MIDA (Malaysian Investment Development Authority)• Buffet lunch at the Malaysian-Danish Trade & Investment Seminar• Site visit at Palsgaards emulsifier factory in Johor Bahru - www.palsgaard.com• Local transportation by bus in Malaysia

DKK 6,000 excl. VAT per participating company (max. 2 persons per company) – Based on 10 participating companies. Support from the Trade Council has been approved.

Deadline for binding registration is Friday 7 February, 2014 by mailing page 4 to srfk@di.dk

OpTIOnAl ServIceS:Opening of the Joint Danish Pavilion at Food Hotel Asia 2014 in Singapore – the largest food exhibition in Asia with 12 Danish companies exhibiting.

Coordination of joint travel and hotel reservations through BCD Travel.

B2B meetings in connection with the Malaysian-Danish Trade & Investment Seminar. Pre-arranged meetings with potential local business partners identified and invited by the Danish Trade Council in Malaysia based on your partner profile.

The Danish Trade Council in Malaysia also offer their usual services to companies interested in doing busi-ness in Malaysia, incl. market surveys, partner searches, individual meeting programmes etc.

The price for these services will be calculated on an individual basis, based on an hourly fee of DKK 935. For more information about the services of the Trade Council please visit: http://um.dk/da/eksportraadet/eksportraadet-tilbyder/

ServIceS & prIcIng

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cOnTAcT FOr FurTher InFOrMATIOn

Danish Food & Drink IndustrySøren Falck, International Market Advisersrfk@di.dk+45 30 27 72 92

Danish Agriculture & Food councilHugo Høllede, Market Managerhuh@lf.dk+45 33 39 43 35

The Danish Trade council in MalaysiaJoakim Larsen, Deputy Head of Mission joalar@um.dk+60 3 2032 2001

Official Trade & Investment Delegation to Malaysia, 6-7 April 2014

TenTATIve prOgrAMMe:

Sunday 6 April 2014Arrival in Kuala Lumpur in the morningVisit to United Plantations with H.E. Dan Jørgensen (lunch included)Check-in at Hotel in Kuala Lumpur Evening reception at the Danish residence hosted by the Danish Ambassador attended by H.E. Dan Jørgensen

Monday 7 April 2014 Malaysian-Danish Trade & Investment Seminar opened by H.E. Dan JørgensenBuffet lunch at the Malaysian-Danish Trade & Investment SeminarDeparture to Johor Bahru by flight in the afternoon (flight not included in price)Visit at Palsgaard with H.E. Dan Jørgensen (dinner included)Transport to SingaporeDeparture to Copenhagen from Singapore

Optional: Check-in at Hotel in Singapore

Tuesday 8 April 2014Optional: Take part in the official opening of the largest food exhibition in Asia – Food Hotel Asia 2014 – and join H.E. Dan Jørgensen for a visit to the Danish Pavilion where 12 Danish companies are exhibiting. The pavilion is organised by Danish Food and Drink Federation in co-operation with Danish Agriculture & Food Council.

Optional: Departure to Denmark

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Official Trade & Investment Delegation to Malaysia6-7 April 2014Join the business delegation travelling with the Danish Minister for Food, Agriculture & Fisheries to Kuala Lumpur in Malaysia

Please notice – very short registration deadline! Friday 7 Febuary

regISTrATIOn

bInDIng regISTrATIOn

We hereby register for participation in the event as described in the invitation:

participation fee, Dkk 6.000 excl. vAT Participation fee covers two persons from each participating company

NB! Minimum 10 participating companies

Company:

Address:

Postal Code: City:

Telephone:

Contact person: Title:

Direct telephone: E-mail:

Date & Signature:

Please return the completed registration form to Confederation of Danish Industry no later than 7 February 2014 to srfk@di.dk

Registration is made in accordance with Confederation of Danish Industry’s terms of participation (following page)

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generAl cOnDITIOnS FOr pArTIcIpATIOn In expOrT prOMOTIOn evenTS unDer The AuSpIceS OF cOnFeDerATIOn OF DAnISh InDuSTry (DI)

1. Basis of the agreement/contractThe contractual basis for participation in a collective export promotion event under the auspices of DI is comprised by: 1) a binding registration form filled in and signed by a duly au-thorized representative of the company, and 2) these present general conditions for participation.

2. Conditions for participationThe extent and conditions of participation as well as the servic-es to be provided by DI are laid out in the presentation material sent, which includes a description of the practical implemen-tation of the export promotion event. By signing the binding registration form, participating companies give their approval of the presentation material sent and of the prices, conditions and provisions described therein.

DI is under obligation to supply the services described in the presentation material. The participating companies are obli-gated to comply with the conditions for planning and imple-menting the export promotion event described in the material, including meeting the deadlines given for sending in material etc. to DI.

DI’s provision of services is conditional on not being delayed or prevented by force majeure, including but not limited to war, lockout, strikes, civil commotion, natural disasters or other cir-cumstances beyond the control of DI. If an export promotion event is cancelled due to any above mentioned circumstances, the companies registered are under an obligation to pay their share of costs already defrayed during preparation, insofar as these costs cannot be covered by co-financing via export pro-motion funds.

3. Financial conditionsBy returning the binding registration form, the company com-mits itself to paying the cost indicated for participating in the export promotion event. DI’s cost calculations (see material sent) are based on a minimum number of participants. Should this minimum number of participants not register, DI reserves the right to cancel the event or send out revised material con-taining new prices, which will form the basis for the possible implementation of the promotion with a reduced number of participants. DI reserves the right to adjust the prices given to follow changes in exchange rates, in the event of increases in rental for the premises, and in the event of higher prices due to

common decisions about changing and expanding the event relative to the original material sent out.

4. InvoicingUnless otherwise agreed, invoices will be issued as follows: 1) 100% on account with binding registration, 2) final invoice when the event is over and after all costs, such as any extra ser-vices agreed upon, are included. In the event that DI’s terms of payment are not met, DI reserves the right to consider the agreement repudiated in accordance with section 6. If the in-voices issued are not paid by the deadlines set, DI is entitled to add interest to the amounts due at the prevailing rate for over-draft facilities as of the expiration of the deadline for payment.

5. Co-financingIn the event that co-financing can be expected via general ex-port promotion funds, the representation material sent will indicate that co-financing will be sought by DI. Participating companies are obligated to provide the necessary documen-tation and other information relevant to co-financing of the export promotion event.

6. Cancelling the agreementRegistering for an export promotion event is binding once the registration form has been filled in and sent to DI. Thus DI has a claim on the price agreed regardless of whether the company subsequently cancels or reduces its participation.

7. Transport and insuranceParticipating companies are requested to buy their own neces-sary insurance for their own employees and own goods, exhi-bition and information materials, covering damage incurred in transit or during the event.

8. VenueIn the event of any dispute or controversy between the parties regarding the interpretation or construction of the conditions for participation or an alleged breach of contract by either par-ty to this agreement, such dispute or controversy shall be set-tled by arbitration.

DI, November 2013

Official Trade & Investment Delegation to Malaysia, 6-7 April 2014

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