inVitagroup Pitch Deck

inVitagroupjudge by character


Services: profit

profit: Matching hiring authorities and

applicants on the basis of validated personality

factors

profit: Matching hiring authorities and

applicants on the basis of validated personality

factors

http://www.invitagroup.com/#!try-pro-fit-now







Services: Delphi & Marathon

Delphi Recruitment: Tailored job postings through proprietary

psychographic marketing advice

Marathon Software: Automated job postings and

customized personality assessments


Advisors

Mark David Scott, Ph.D.

Co-President & Founder

Matthew Myers

Co-President & Founder

- Professor of Industrial-Organizational Psychology

- Management Consultant

- Published Personality Researcher

- Online/Traditional Marketing Consultant

- Product/Service Branding Specialist

- Media Purchasing Specialist


Market Size

Current unemployment rate of 9.1% (approximately 14.5 million people in the U.S.)

=

High growth segment with a large market

By “eHarmony-izing” the job market, our value proposition is distinctive in the online recruitment industry


Key Competitors

- Seen as “too complex” and “too impersonal”

- Severe lack of applicant selectivity

- Career assessments lack validity and are not used to obtain “Person-Organization Fit”

- Locate jobs via broad algorithms specifying non-predictive criteria

- Utilize generic job postings

- Increase likelihood of inadvertent adverse impact


Competitive Edge to Users

Job-seekers will be provided with

individualized job postings that match their

personality profiles

Job-providers will target their recruiting strategies

to maximize “Person-Organization Fit”

Job postings will be tailored for maximum impact on the basis of

psychographic marketing principles

Job-providers will reduce adverse impact at the first

stage of personnel selection

Following recruitment, job-providers will already have validated, predictive

personnel data on applicants


User Acquisition Launch Growth Maturity

Penetrating the market with competitive pricing (within the framework of

“freemium” services)

Initial marketing will focus on inbound

(“pulling”) strategies, with a focus on social media engagement

We will then shift our focus to a more

“pushing” marketing strategy


FinancialsYear One % Year Two % Year Three %

IncomeJob-Seeker Service ($9.99 Monthly Debit) 275,724 785,214 1,360,638 Corporate Job Posting ($395 Monthly Debit) 6,754,500 19,651,250 35,431,500 Marathon Licensee Fee ($3,800 Monthly Debit) - - 1,710,000 Delphi Service ($2,200 per Consultation) 264,000 686,400 1,108,800

Total Income 7,294,224 100.00% 21,122,864 100.00% 39,610,938 100.00%

Cost of SalesJob-Seeker Service 137,724 392,214 679,638 Corporate Job Posting 3,334,500 9,701,250 17,491,500 Marathon License - - 855,000 Delphi Consultant Service 132,000 343,200 554,400

Total Cost of Sales 3,604,224 49.41% 10,436,664 49.41% 19,580,538 49.43%

Gross Margin 3,690,000 50.59% 10,686,200 50.59% 20,030,400 50.57%

Fixed Business ExpensesTotal Salary and Wages 830,540 830,540 830,540Advertising, Sales, and Marketing 600,000 1,100,000 1,210,000 Public Relations - 215,573 237,130 Other Expenses (Rent, Utilities, Travel, etc.) 332,584 407,848 500,287 Taxes 362,482 1,625,938 3,317,330

Total Fixed Business Expenses 2,125,606 29.14% 4,179,899 19.79% 6,095,287 30.43%

Net Income 1,564,394 21.45% 6,506,301 30.80% 13,935,113 35.18%


Financials

Assumptions

Investment: $1.5M

Stake: 15% (negotiable)

Hurdle Rate: 5%

NPV: $15.8M

IRR: 141%

Breakeven Analysis Dollars PercentAnnual Sales Revenue 7,294,224$ 100.00%Cost of Sales 3,604,224 49.41%Gross Margin 3,690,000 50.59%

Salaries and Wages 830,540 Other Fixed Operating Expenses 1,295,066 Total Fixed Business Expenses 2,125,606

Breakeven Sales Calculation 2,125,606

50.59%

Breakeven Sales in Dollars 4,201,801$


Financials

inVitagroupFinancial Ratios

Ratio Year One Year Two Year Three

LiquidityCurrent Ratio 7.1 23.1 42.7Quick Ratio 7.0 23.0 42.7

SafetyDebt to Equity Ratio 0.1 0.0 0.0Debt to Coverage Ratio 5.9 18.0 26.0

ProfitabilitySales Growth 0.0% 189.6% 87.5%COGS to Sales 49.4% 49.4% 49.4%Gross Profit Margin 50.6% 50.6% 50.6%SG&A to Sales 23.7% 9.2% 5.6%Net Profit Margin 21.4% 33.5% 36.5%Return on Equity 51.1% 69.8% 58.8%Return on Assets 81.8% 77.6% 60.9%Owner's Compensation to Sales 2.7% 0.9% 0.5%


Exit Strategy

Allows Microsoft entrance into the online job search

industry; possible integration with Bing

search engine

Allows Facebook entrance into the online

job search industry; inVitagroup services are likely a “natural fit” with

personalized social networking

Unique service offerings will allow one of our

competitors to clearly “emerge from the pack”


S OW TStrengths

Unique service offerings; job success/satisfaction hinges on “Person-Organization Fit”

Opportunities

Socioeconomic time is right for corporations to start hiring again

Weaknesses

Lack of startup capital; current lack of computer engineering staff

Threats

Well-financed companies will not cede market share easily

Strengths

Large pool of both individual and corporate customers gives us a large target market

Opportunities

Considering recent EEO case law trends, personality assessment will be a dominant personnel selection method

Weaknesses

New entry into a well-established market; difficult to forecast sales growth

Threats

Industry will move to match our service offerings; we need to keep innovating

inVitagroup Pitch Deck

Technology

Transcript of inVitagroup Pitch Deck