Invisible Communities
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Transcript of Invisible Communities
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Before we talk of the invisible…
• What do we mean when we say community?
• What do we consider to be a community?
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What do we think community is?
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In a nutshell… community is
• communication between • like-minded people about • common themes
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What have been our assumptions about
communities?
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Then we all moved online
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…Communication costs are falling
Price each Preparation Delivery
Press Flat rate, £000s Days Days, or weeks
Mail 27p plus print costs
Days 2-3 days
SMS 7p None Instantaneous
Email or RSS Negligible None Instantaneous
IP has made communication (and participation)• Cost-free (or very cheap)• Disposable• Casual
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18 YEARS IN 5 BULLET POINTS
How did we get zero-cost community infrastructure?
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Emergence of free community infrastructure
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Discoverability changes
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Critical mass takes effect
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A pile of one in a millions
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Niche community, arise!
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YOU PROBABLY NEED THE TOILET BY NOW.
It’s about time…
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Where does this leave us?• Geography replaced by experience• Community definitions are abstracted• Casual participation can be valuable• Membership sources are hugely expanded• Engagement is pervasive• Community space creation is mechanized
and content can be scraped
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Virtual, Real world, and Invisible – Let’s draw some
boundaries
Invisib
le
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EMBRACE THE INVISIBLEDo not know thy neighbour
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Visible Communities
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Invisible communities?
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RateMDs.com
• Communities defined by ‘having the same doctor’
• Usually would never meet or converse, but the forum provides a neutral space where communication can flourish
• Has grown to become a major influencer in US healthcare
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Last.fm• Community participation primarily through
listening to songs• People never meet but are represented by
metadata; location, timezone, listening habits
• Creates microcommunities at different levels – song, album, artist, genre
• Passive or active engagement – use your normal MP3 player or visit the forums
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EveryBlock• US Site – builds a community record
without needing to engage the community
• Builds the framework for an (invisible but defined) community to engage with
• Content is entirely machine gathered• Participation is not an expectation of
the site
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flickr
• An aggregation of micro communities• Each community features members
only united by themes of their imagery
• Abstract community qualification• Discovery through search, both
bottom-up and top-down
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CONCLUSIONS
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They’re visible in their own way…
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Thanks!
• I appreciate your time and attention• Further information will be relayed
through smc_mcr• Or [email protected] • Twitter “davemee”