Investor presentation.2.14.2012
-
Upload
ricmandelbaum012 -
Category
Business
-
view
248 -
download
1
Transcript of Investor presentation.2.14.2012
![Page 1: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/1.jpg)
![Page 2: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/2.jpg)
![Page 3: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/3.jpg)
To provide businesses with marketing vehicles to put more
money in their pockets and provide consumers with ways to
save time, save money and have more fun
…The American Saver Way
![Page 4: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/4.jpg)
American Saver, founded in 2004, is uniquely
positioned in the marketplace by offering
money saving opportunities via multiple media
platforms in Direct Mail, Print, On-Line, Mobile
and Social Media.
![Page 5: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/5.jpg)
The concept for American Saver was
started by Ric Mandelbaum in the
1970’s, who developed couponing
programs for major advertisers such as
Ralphs, Fred Meyer, Pathmark and others.
![Page 6: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/6.jpg)
American Saver will achieve market growth through the
Associate Publisher licensing program. Each AP should
become key members of their local business community
with connections to the Chamber of Commerce as well as
other business and non-profit networking groups.
Each AP will be licensed to sell and market American Saver
products in geographic areas of up to 100,000 homes on a
turn key basis and control their own profits through sales
volume.
The AP key objective is to build a network of clients who
can buy into one or more of the AS marketing programs.
![Page 7: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/7.jpg)
American Saver Klub (A.S.K.) - Annually
American Saver Magazine - Quarterly
AmericanSaver.com - Monthly
American Saver Bonu$ Buy$ - Weekly
Uncle Sam’s Daily Deal - Daily
![Page 8: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/8.jpg)
Due to high costs & excessive discounting, 52% of Groupon merchants have no plans to participate in the program again*
Despite Groupon’s assurances to the contrary, participating merchants have seen low-to-nonexistent customer repeat rates*
According to Harvard Business Review & CNNMoney.com, Groupon ―might be lethal to small businesses‖
*http://digitalmedia.strategyeye.com/article/BmaSXYaEH0A/2012/01/04/groupon_shares_fall_as_merchants_reject_daily_deals
![Page 9: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/9.jpg)
The A.S.K. card is more like a customer
loyalty program than a Groupon savings
offer—instead of giving customers a huge
huge, one-time 50% savings and never
seeing them again, A.S.K. cards feature a far more
merchant-friendly discount that’s valid each and every time
your client’s customers stop in—thereby generating and
reinforcing the critical return business that all retailers need
to achieve and sustain profitability.
![Page 10: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/10.jpg)
Loyalty Card Program with annual fee of $19.95
Discounts can be used over and over all year long at each participating merchant
Mobile Text Messaging of offers to members
Merchants can sell cards or use as incentives
A.S.K. cards sold by participating merchants, local schools, non-profits and community organizations for fund raising
![Page 11: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/11.jpg)
Unlike Groupon, which can only offer clients online
marketing solutions, American Saver offers our
clients the ability to participate in a direct mail
program that effectively targets 10,000 - 25,000 of
their prime demographics, and all at the most
attractive rates in the industry with no ad
production costs!
![Page 12: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/12.jpg)
Published Quarterly
Solo, direct mailed in
zones of 25,000 homes
Promoted on broadcast
Contains valuable merchant
coupons
Celebrity Cover with
Travel, Lifestyle & Editorial
Features
![Page 13: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/13.jpg)
Depending upon client participation
levels, American Saver also offers the
additional, zero-cost exposure on
AmericanSaver.com, allowing retailers an
opportunity to issue special offers, communicate
directly to their customers and even gain valuable
demographic information about their most loyal
customers.
![Page 14: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/14.jpg)
On-Line Coupon Program
ASM Issue & Coupons available
@ AmericanSaver.com
Link to A.S.K. website
Email Sign-Up/Opt-In’s/Blasts
American Saver Media Promotion
Materials
Facebook/Twitter Interface
View Current TV/Radio/Direct Mail
Advertising Campaigns
![Page 15: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/15.jpg)
Due to strong, existing relationships with direct
mail providers, we also offer your clients
participation in a weekly, direct mail Bonus Buy
program—offering additional exposure via newspaper
and mailbox inserts, at a discount far below traditional
market rates.
![Page 16: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/16.jpg)
Opportunities for inserts in Red Plum mailer
Offers merchants more frequent Direct Mail targeted advertising opportunities
New Advertiser Potential/Tactical Campaigns
Potential National Distribution / Advertisers
![Page 17: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/17.jpg)
Your clients can also take advantage of
our Groupon-inspired Uncle Sam’s Daily
Deal, where we’ve eliminated the pitfalls now
being associated with Groupon’s program, while
still maintaining it’s positive, attractive
aspects, such as no retailer upfront costs, etc.
![Page 18: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/18.jpg)
Deal of the Day website (similar to Groupon)
Revenue Share – No Advertiser Upfront Cost
Numerous Payout/Revenue Opportunities
Partner with Leading Back-end Web Operator
Large repeat customer potential for advertisers in combination with A.S.K. program
![Page 19: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/19.jpg)
Nine state-of-the-art, exciting
video technologies available
through strategic partnership
with Talk Fusion
![Page 20: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/20.jpg)
License to sell American Saver products in zones of 25,000 homes each
Up to 100,000 homes per license agreement
Turn-key business opportunity – AS business model
Low upfront cost
Strong local community connections
Unlimited growth potential
![Page 21: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/21.jpg)
American Saver Media offers the perfect product mix at the perfect time featuring the emerging media predicted to dominate advertising revenue growth for the years to come.
American Saver Media is structured to be flexible and change quickly as new media technologies become available.
Now is the perfect time to jump on board, partner and share in the revenue growth that American Saver offers.
…..The American Saver Way
![Page 22: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/22.jpg)
American Saver Management TeamRic Mandelbaum, President
Having worked in advertising, publishing and direct mail for over 30 years, Ric has tremendous knowledge of
this industry and contacts with many national companies. He has helped national franchise companies market their services to
entrepreneurs interested in starting their own small business. On a regional and national basis, Ric has provided marketing
help to Chrysler Corporation, Carnival Cruise Lines, Clear Channel and others. Regional clients include Ralphs Grocery
Company, Fred Meyer and many more. Included in his scope of expertise are promotions, sweepstakes, direct mail magazines
and coupon publications. Ric has developed a multi-media licensing concept providing local licensees and advertisers several
ways to attract new customers and generate repeat visits all under the American Saver name.
Jim Himmel, Vice President of Operations
During an extensive career in the advertising and media business, Jim has developed strategies and
implemented plans for major advertisers such as American Airlines, Exxon, Coca Cola foods, Texas Instruments and Zale
Corporation. In addition, Jim has sold major market local and national broadcast/cable advertising, and managed sales and
operations departments. His experience is a great asset as VP of Operations for American Saver and he will also help
generate Associate Publishers for the national licensees program.
Mickey Sambor, Vice President of Sales
Accumulating 30 years experience in media sales and sales management, Mickey is a leader in this field of
expertise. He has held numerous positions including General Sales Manager- KROQ-FM- Los Angeles, Vice President of
Sales/ Western and Central Regions- Financial News Network (FNN), General Manager- HBO Visitor Information Network-
New York, General Sales Manager- KESQ-TV- Palm Springs and General Manager- Time Warner Cable Media Sales- Palm
Springs (8 years).
Ross Steiner, Vice President of Marketing
Ross has a 25-year history of forming the creative and strategic direction of companies as diverse as Sony
Pictures Entertainment and Earl Scheib Auto Paint—and everything in-between. Armed with a double-major in journalism and
marketing, Ross is a results-driven advertising and marketing professional with a diverse and market-proven skill set, including:
marketing and public relations campaign development in both traditional and emerging new media, forging and strengthening
high-value business relationships, strategic planning, creative conceptualization, media planning and buying, as well as
possessing extremely strong and persuasive oral, written and presentation skills.
![Page 23: Investor presentation.2.14.2012](https://reader033.fdocuments.in/reader033/viewer/2022060121/559412f31a28ab04618b485b/html5/thumbnails/23.jpg)
RMM, LLC
American Saver
MagazineA.S.K.
Associate Publisher
Licensing
AS
Online
Bonu$
Buy$
Uncle Sam’s
Daily Deals
VP National Sales
Mickey SamborDirector
Editorial/Production
Becky Mandelbaum
CSR
Chelsea Van Es
Website
Kate Spates
Jim Himmel
Ric Mandelbaum
Talk Fusion
Ric, Mickey, Jim
Becky
Mandelbaum
Website
Randy Myers
Ric Mandelbaum John Pivinski
CEO/President
Ric Mandelbaum
VP Sales
Mickey Sambor
VP Administration
Becky Mandelbaum
VP Operations
Jim Himmel
Creative Director
David BraucherVP MarketingRoss Steiner