Investor presentation.2.14.2012

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Transcript of Investor presentation.2.14.2012

Page 1: Investor presentation.2.14.2012
Page 2: Investor presentation.2.14.2012
Page 3: Investor presentation.2.14.2012

To provide businesses with marketing vehicles to put more

money in their pockets and provide consumers with ways to

save time, save money and have more fun

…The American Saver Way

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American Saver, founded in 2004, is uniquely

positioned in the marketplace by offering

money saving opportunities via multiple media

platforms in Direct Mail, Print, On-Line, Mobile

and Social Media.

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The concept for American Saver was

started by Ric Mandelbaum in the

1970’s, who developed couponing

programs for major advertisers such as

Ralphs, Fred Meyer, Pathmark and others.

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American Saver will achieve market growth through the

Associate Publisher licensing program. Each AP should

become key members of their local business community

with connections to the Chamber of Commerce as well as

other business and non-profit networking groups.

Each AP will be licensed to sell and market American Saver

products in geographic areas of up to 100,000 homes on a

turn key basis and control their own profits through sales

volume.

The AP key objective is to build a network of clients who

can buy into one or more of the AS marketing programs.

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American Saver Klub (A.S.K.) - Annually

American Saver Magazine - Quarterly

AmericanSaver.com - Monthly

American Saver Bonu$ Buy$ - Weekly

Uncle Sam’s Daily Deal - Daily

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Due to high costs & excessive discounting, 52% of Groupon merchants have no plans to participate in the program again*

Despite Groupon’s assurances to the contrary, participating merchants have seen low-to-nonexistent customer repeat rates*

According to Harvard Business Review & CNNMoney.com, Groupon ―might be lethal to small businesses‖

*http://digitalmedia.strategyeye.com/article/BmaSXYaEH0A/2012/01/04/groupon_shares_fall_as_merchants_reject_daily_deals

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The A.S.K. card is more like a customer

loyalty program than a Groupon savings

offer—instead of giving customers a huge

huge, one-time 50% savings and never

seeing them again, A.S.K. cards feature a far more

merchant-friendly discount that’s valid each and every time

your client’s customers stop in—thereby generating and

reinforcing the critical return business that all retailers need

to achieve and sustain profitability.

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Loyalty Card Program with annual fee of $19.95

Discounts can be used over and over all year long at each participating merchant

Mobile Text Messaging of offers to members

Merchants can sell cards or use as incentives

A.S.K. cards sold by participating merchants, local schools, non-profits and community organizations for fund raising

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Unlike Groupon, which can only offer clients online

marketing solutions, American Saver offers our

clients the ability to participate in a direct mail

program that effectively targets 10,000 - 25,000 of

their prime demographics, and all at the most

attractive rates in the industry with no ad

production costs!

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Published Quarterly

Solo, direct mailed in

zones of 25,000 homes

Promoted on broadcast

Contains valuable merchant

coupons

Celebrity Cover with

Travel, Lifestyle & Editorial

Features

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Depending upon client participation

levels, American Saver also offers the

additional, zero-cost exposure on

AmericanSaver.com, allowing retailers an

opportunity to issue special offers, communicate

directly to their customers and even gain valuable

demographic information about their most loyal

customers.

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On-Line Coupon Program

ASM Issue & Coupons available

@ AmericanSaver.com

Link to A.S.K. website

Email Sign-Up/Opt-In’s/Blasts

American Saver Media Promotion

Materials

Facebook/Twitter Interface

View Current TV/Radio/Direct Mail

Advertising Campaigns

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Due to strong, existing relationships with direct

mail providers, we also offer your clients

participation in a weekly, direct mail Bonus Buy

program—offering additional exposure via newspaper

and mailbox inserts, at a discount far below traditional

market rates.

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Opportunities for inserts in Red Plum mailer

Offers merchants more frequent Direct Mail targeted advertising opportunities

New Advertiser Potential/Tactical Campaigns

Potential National Distribution / Advertisers

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Your clients can also take advantage of

our Groupon-inspired Uncle Sam’s Daily

Deal, where we’ve eliminated the pitfalls now

being associated with Groupon’s program, while

still maintaining it’s positive, attractive

aspects, such as no retailer upfront costs, etc.

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Deal of the Day website (similar to Groupon)

Revenue Share – No Advertiser Upfront Cost

Numerous Payout/Revenue Opportunities

Partner with Leading Back-end Web Operator

Large repeat customer potential for advertisers in combination with A.S.K. program

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Nine state-of-the-art, exciting

video technologies available

through strategic partnership

with Talk Fusion

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License to sell American Saver products in zones of 25,000 homes each

Up to 100,000 homes per license agreement

Turn-key business opportunity – AS business model

Low upfront cost

Strong local community connections

Unlimited growth potential

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American Saver Media offers the perfect product mix at the perfect time featuring the emerging media predicted to dominate advertising revenue growth for the years to come.

American Saver Media is structured to be flexible and change quickly as new media technologies become available.

Now is the perfect time to jump on board, partner and share in the revenue growth that American Saver offers.

…..The American Saver Way

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American Saver Management TeamRic Mandelbaum, President

Having worked in advertising, publishing and direct mail for over 30 years, Ric has tremendous knowledge of

this industry and contacts with many national companies. He has helped national franchise companies market their services to

entrepreneurs interested in starting their own small business. On a regional and national basis, Ric has provided marketing

help to Chrysler Corporation, Carnival Cruise Lines, Clear Channel and others. Regional clients include Ralphs Grocery

Company, Fred Meyer and many more. Included in his scope of expertise are promotions, sweepstakes, direct mail magazines

and coupon publications. Ric has developed a multi-media licensing concept providing local licensees and advertisers several

ways to attract new customers and generate repeat visits all under the American Saver name.

Jim Himmel, Vice President of Operations

During an extensive career in the advertising and media business, Jim has developed strategies and

implemented plans for major advertisers such as American Airlines, Exxon, Coca Cola foods, Texas Instruments and Zale

Corporation. In addition, Jim has sold major market local and national broadcast/cable advertising, and managed sales and

operations departments. His experience is a great asset as VP of Operations for American Saver and he will also help

generate Associate Publishers for the national licensees program.

Mickey Sambor, Vice President of Sales

Accumulating 30 years experience in media sales and sales management, Mickey is a leader in this field of

expertise. He has held numerous positions including General Sales Manager- KROQ-FM- Los Angeles, Vice President of

Sales/ Western and Central Regions- Financial News Network (FNN), General Manager- HBO Visitor Information Network-

New York, General Sales Manager- KESQ-TV- Palm Springs and General Manager- Time Warner Cable Media Sales- Palm

Springs (8 years).

Ross Steiner, Vice President of Marketing

Ross has a 25-year history of forming the creative and strategic direction of companies as diverse as Sony

Pictures Entertainment and Earl Scheib Auto Paint—and everything in-between. Armed with a double-major in journalism and

marketing, Ross is a results-driven advertising and marketing professional with a diverse and market-proven skill set, including:

marketing and public relations campaign development in both traditional and emerging new media, forging and strengthening

high-value business relationships, strategic planning, creative conceptualization, media planning and buying, as well as

possessing extremely strong and persuasive oral, written and presentation skills.

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RMM, LLC

American Saver

MagazineA.S.K.

Associate Publisher

Licensing

AS

Online

Bonu$

Buy$

Uncle Sam’s

Daily Deals

VP National Sales

Mickey SamborDirector

Editorial/Production

Becky Mandelbaum

CSR

Chelsea Van Es

Website

Kate Spates

Jim Himmel

Ric Mandelbaum

Talk Fusion

Ric, Mickey, Jim

Becky

Mandelbaum

Website

Randy Myers

Ric Mandelbaum John Pivinski

CEO/President

Ric Mandelbaum

VP Sales

Mickey Sambor

VP Administration

Becky Mandelbaum

VP Operations

Jim Himmel

Creative Director

David BraucherVP MarketingRoss Steiner