INVESTOR PRESENTATION TSX-V: SIM | OTCQX: SYATF · This presentation contains confidential and...

I N V E S TO R P R E S E N TAT I O NTSX-V: SIM | OTCQX: SYATF

Eyes on the road, hands on the wheel

WWW.SIYATAMOBILE.COM TSX-V: SIM | OTCQX:SYATF

DISCLAIMER

This presentation is not an offering of securities or an offering memorandum. Any offering of securities can only be made incompliance with applicable securities laws.

This presentation contains confidential and proprietary information and is the sole property of Siyata Mobile (the “Company”). Thispresentation and its contents may not be reproduced, in whole or in part, or distributed to any third parties without prior writtenapproval of Siyata Mobile.

This presentation may include forward-looking statements that are subject to risks and uncertainties. All statements within, otherthan statements of historical fact, are to be considered forward looking. Although the Company believes the expectations expressedin such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performanceand actual results or developments may differ materially from those in forward-looking statements. Factors that could cause actualresults to differ materially from those in forward-looking statements include market prices, the ability of the Company to protect itsintellectual property rights, the Company’s ability to retain customers, the Company’s ability to develop technologies, continuedavailability of capital and financing, and general economic, market or business conditions. There can be no assurances that suchstatements will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. We do notassume any obligation to update any forward-looking statements except as required under the applicable laws.

2



ABOUT SIYATA

Siyata Mobile Inc. is a leading global developer and provider of cellular communications systems for enterprise customers, specializing in connected vehicle products for professional fleets, marketed under the Uniden® Cellular brand.

We aim to provide the highest qualityand most technologically advancedmobile communication devicesfor global corporate workforces, fleets,homes and buildings.

Siyata was named in the Venture Top 50 in 2018.

3



To be a large-scale profitable global player ininnovative mobile products & systems for the enterprise market

OBJECTIVE

“Siyata Mobile is Disruptive, best-in-class technology with first-mover advantage and rapid innovation are driving exponential growth for Siyata. Its communication devices provide

unparalleled features at a fraction of the price of competitive offerings; therefore, it is rapidly winning new key customers, particularly in its targeted growth markets—North America and Europe.”

– Daniel Kim, Paradigm Capital

4



REMOVING THE UNSAFE & COSTLY CLUTTER

5

CANbus Black Box

Fleet ManagementTool

Corporate Phone

Land Mobile Radio (LMR/PTT)

Navigation System

Commercial vehicle cabins are currently inefficient and distracting with numerous communication devices from different vendors and multiple voice and data monthly fees.



PROBLEMS WE SOLVE

The distracted & unsafe communications environment

In-vehicle echo and sound quality problems

Extreme temperatures impacting device and screen

Engine and road noises

Voltage drops in vehicle battery

External cellular antenna compatibility

6



CP250 & UV350: OUR FLAGSHIP DEVICESWorld’s first integrated and dedicated 4G tablet/DVR & smartphone for commercial vehicles, trucks & fleets - introducing the next generation of Land Mobile Radio(1+2)

(1) Land Mobile Radio has long been the preferred communication network for a variety of industries that dispatch vehicle fleets or have mobile workforces(2) The CP250 & UV350 supports FirstNet band 14

Welcome, the 4G next generation two-way radio

Uniden® CP250Uniden® UV350

First and only 4G/LTE in-vehicle devices

AndroidAll Play Store Apps via Android OS

BatteryIn-vehicle Battery instillation means there is

always power

PoCPush-to-Talk Over Cellular Capabilities

SpeakerDedicated Microphone & Speaker for

Crystal Clear Extra Loud Sound

7



Signal boosters that significantly increase cellular coverage in both commercial and residential buildings and homes

Uniden®U60, UM50, U65 & U70

RUGGED DEVICES CELLUAR BOOSTERS

UR7

U620

• Both retailers and cellular providers need cost effective, high quality rugged devices.

• Strong brand important for immediate market penetration which will add value both in the

consumer & professional markets.

UR7 runs on Android 7.1 Nougat operating system which can be

integrated with all the leading Push-to-Talk software packages.

Android based, multi-purpose rugged mobile phones for on-the-go workers

and outdoor users

• Over 1mm rugged cellular devices sold in North America annually divided

into lifestyle devices for outdoors, camping, biking and more sold via retail

chains vs. professional devices with PTT capabilities for corporate

customers sold via cellular operators & dealers.

ADDITIONAL PORTFOLIO

8



LEGACY PORTFOLIOCommercial Vehicle Communications

Uniden®UCP100

Uniden®UCP200

Uniden® UCP100 is a vehicle-dedicated mobile phone that combines a powerful speaker, a dedicated directional microphone and an external antenna for extended cellular coverage. It can be easily connected to a signal booster and vehicle’s battery so it’s always charged and ready for use.

Uniden® UCP200 is the first Machine-to-machine (M2M) phone that provides a driver Connected Car / Truck Smartphone that ensures safer calling, in car APPs and enhanced GPS tracking and navigation while driving. It has a built in OBD (On-board diagnostics) and collaborates with Fleet Management and Mobileye FCAT (Forward Crash Avoidance Technology) implementation.

9



PUSH-TO-TALK (PTT) OVER CELLULAR (POC)

10

PTT enabled cellular devices is the new standard for instant communications:

• Carrier-integrated service provides the highest long range network reliability

• Larger group calling sizes and contact assignment

• Talk instantly with up to 250 people at one time and create up to 130 predefined groups

• Superior interoperability

• High definition voice calling

• Support for simultaneous voice and data use

• Built in management tools

• Increased scalability

The Next Generation for Land Mobile Radio

Carrier-based PoCSolution

Land Mobile Radio Systems

Handset OS supported All OS types Proprietary

Contact mgmt.

Auto pairing

1:1 calls & group calls

Ad hoc group call

API for 3rd-party apps

Late join capability Some systems

Multimedia msgs. Limited

Location Tracking

Security AES 256 and FIPS140-2 Level 1

Varies greatly across systems

LMR/cellularinteroperability

With separate equipment

Source: Frost & Sullivan, Push-to-talk Over Cellular

Supported by Uniden® CP250, UV350,UR7 & U620, UCP200



Leading

Push-to-Talk Over Cellular Eco System

Leading Operators

Push-to-Talk Over Cellular (PoC) Applications

Leading Operators are rapidly gaining market share for Push-to-Talk

Over Cellular solutions – A $10B per year recurring

stream

11

The only provider of Push-to-Talk Over Cellular devices for

in-vehicle communications

Uniden®



RUGGED DEVICES• Over 1mm rugged cellular devices sold in North America annually divided into lifestyle devices for outdoors, camping,

biking and more sold via retail chains vs. professional devices with PTT capabilities for corporate customers sold via

cellular operators & dealers.

• Main competitors include Sonim, Kyocera, CAT and Samsung rugged devices.

• Both retailers and cellular providers need cost effective, high quality rugged devices.

• Strong brand important for immediate market penetration which will add value both in the consumer & professional

markets.

12

BestPrice/

Performancefor both

Retailers and Cellular

Operators

High Price Competitive Price High Performance Strong Brand



THE AGING TWO-WAY WORLD

13

USA(2)

12,276,000

Canada(1)

1,143,573

Europe(4)

54,733,405

Australia(3)

3,550,097

Multiple cellular operators, over 50 dealers and leading retailers offering Siyata’s products both in

NA & globally

(1) http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm(2)https://www.rita.dot.gov/bts/sites/rita.dot.gov.bts/files/publications/national_transportation_statistics/html/table_01_14.html_mfd(3)http://www.abs.gov.au/ausstats/[email protected]/0/63AF63FDCC1078F4CA2571E1001F0FF6?Opendocument(4)http://www.acea.be/uploads/statistic_documents/ACEA_Report_Vehicles_in_use-Europe_2017_FINAL2.pdf

Fleet / Commercial

Vehicles~$43BTAM

~71.7M

~$600

Canadian, US, European and Australian vehicles with 2-way radios that need push-to-

talk compatible devices

Per Phone

http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm

https://www.rita.dot.gov/bts/sites/rita.dot.gov.bts/files/publications/national_transportation_statistics/html/table_01_14.html_mfd

http://www.abs.gov.au/ausstats/[email protected]/0/63AF63FDCC1078F4CA2571E1001F0FF6?Opendocument

http://www.acea.be/uploads/statistic_documents/ACEA_Report_Vehicles_in_use-Europe_2017_FINAL2.pd

http://www.acea.be/uploads/statistic_documents/ACEA_Report_Vehicles_in_use-Europe_2017_FINAL2.pdf



NORTH AMERICA MARKET GROWTH

Commercial Vehicles~$7.2B

TAM

~12M

~$600

US commercial vehicles with 2-way radios that need push-to-talk

compatible devices

Per Phone

Rugged Handsets

~$1.7BTAM

~5.6M

~$300

Rugged handsets with PoC capability by 2019

Per Handset

• Very few competitors in North America• Multiple cellular operators, over 50 dealers and leading retailers offering Siyata’s products both in NA & globally

“We believe it could represent an opportunity to address ~1M first responder vehicles or a ~$500M revenue opportunity for Siyata” -

Gabriel Leung, Beacon Securities

FirstNet ~$2BTAM

~2.3M ~$900

Estimated First Responder Vehicles on the FirstNet Network

Per Handset

14



Q1The U.S. Government

awards

“FirstNet” to AT&T.

Kenwood invests in Sonim- the leading cellular Mobile rugged handset provider.

Icom announces partnership with ESchat- a leading PoCprovider.

Siyata launches first 4G/LTE UV350 device. Built ready for FirstNet “Band 14”.

Motorola buys Kodiak PTT.

New strong PoC software vendors emerging like ESChat, Motorola, Harris and others bidding for the FirstNet tender.

UV350 begins PTCRB approval process

FirstNet delivers State Plans to governors in the states and territories

Siyata launches CP250 device

All 56 states and territories opt in to FirstNet

UV350 receives FCC and IC approval

Siyata UR7 rugged clamshell device integrated with ESChat. Band 14 ready.

Q2

FIRSTNET TIMELINEWhat is FirstNet?

• A nationwide wireless broadband network dedicated to America’s first responders

• A significant investment in the communications infrastructure that public safety desperately needs for day-to-day operations, disaster response and recovery, and securing large events.

2017

2017

Q22017

Q32017

Q12018

15



COMPETITIONVehicle Mounted Feature Phones Rugged PhonesTruck Mounted

Tablets

• Cellular Based• Point-to-point and

group communication

• Data & Apps

• The ONLY in-vehicle device

• Android OS • Data & Apps

• Enhanced connectivity

• Voice/Data Capabilities

• CANbus integration

• Uniden brand recognition

• Tier 1 retailers

Land Mobile Radio

16



OPERATING TARGETS

17

Over 50% Organic Revenue GrowthEmphasis on commercial vehicle solutions & rugged devices in North America

Increase Operating Scale Through Strategic AcquisitionsSeeking to acquire similar products with cross-selling opportunities

Achieve Industry Leading ProfitabilityOver 35% Gross Margins and Over 15% EBITDA Margins

Over $50M+ Revenue by 2020

1

2

3

4



2013 2014 2015 2016 2017 2018E

4.9M7.4M

9.9M12.3M

17.7M+

Over 20M

FINANCIAL PERFORMANCE

(1) 2018 is a forward looking sales target.

Annu

al R

even

ue($

tho

usan

ds)

18

Expected over 35% year-over-year organic revenue growth and CAGR of 37.86% over the past 4 years (2013 – 2017);

Record revenue of $17.7M (44% of YoY Growth) vs $12.3M in 2016 (24% YoY Growth);

2017 North American Sales of $4.6M vs. $2.8M in 2016 (64% YoY Growth);

Gross Margins of 21.8% with expected over gross margins exceeding 35% in 2018 for its $G/LTE UV350 device.



CORPORATE STRUCTURE

*Note: Market data as of August 30, 2018 19

Capitalization

Stock Price $0.47*

Common Shares Outstanding 95.1M

Market Capitalization $44.7M

Working Capital $8.7M

Warrants @ $0.50 (Dec, 18)@ $0.50 (Mar, 19)@ $0.70 (Dec, 19)

7.7M12.6M

4.6M

Agent Warrants & Options @ $0.39 (Avg) 0.9M

Options @ $0.41 (Avg) 8.58M

Fully Diluted Shares Outstanding 129.6M

Debenture Debt $4.6M

Enterprise Value $38.42M

Avg. 90 Day Trading Volume

137.43K



Marc Seelenfreund

CEO & CHAIRMAN

[email protected]

SIYATA MOBILE

Suite A-414 – 1001 Lenoir St.

Montreal, QC H4C 2Z6

1 (800) 215-7015

www.UNIDENCELLULAR.ca

Arlen Hansen

President

[email protected]

KIN Communications

100-736 Granville Street

Vancouver, BC V6Z 1G3

1 (800) 215-7015

www.kincommunications.com

INVESTOR RELATIONS

20

CONTACT INFORMATION



MANAGEMENT

21

Marc Seelenfreund – CEO & Chairman

Gerald Bernstein – CFO

• Founder and CEO of Siyata as well as the founder of Accel Telecom, the parent company of Siyata, an Israel based company that specializes in importingand distributing innovative cellular and IP devices to fixed line operators and mobile providers within Israel

• Prior to establishing Accel, Mr. Seelenfreund was a VP at Sunrise Corporation in New York focusing on financing publicly traded technology companies• Mr. Seelenfreund has a law degree from Bar Ilan University, is a board member at Israel's leading private university Ono and has served as an Officer in the

Israel Defense Forces

• Mr. Bernstein spend 20 years focusing on private equity financing and tax efficient corporate structuring in multi-jurisdictional arenas• Mr. Bernstein holds a Bachelor of Commerce as well as a Graduate Diploma in Public Accountancy- both from McGill University• Member of the Canadian Institute of Chartered Accountants since 1987 and a professional chartered accountant

Glenn Kennedy – VP Sales• Mr. Kennedy has over 25 years of sales experience in the telecommunications industry• Prior to joining Siyata in 2016, Mr. Kennedy has managed sales nationally for Motorola Canada, HTC Communications Canada and Sonim Technologies• Mr. Kennedy holds an Bachelor of Arts in Honors Business Administration from the Richard Ivey School of Business at the University of Western Ontario

Gidi Bracha – VP Technology• Mr. Bracha has served as Vice President of Technology since 2011 and has spearheaded the development of both the Truckfone and the Voyager• Served in various key positions at Cellcom, Israel’s leading cellular provider, including Head of Car Mobility Products and Director of Type Approvals• Mr. Bracha served as an engineer technician in the Anti-Aircraft division of the air force in the IDF and holds a BA in Engineering and Business Management

from the University of Derby



BOARD OF DIRECTORS

22

Stephen Ospalak, Board Member • Over 20 years in telecom, currently SVP Marketing & Operations at BMG Inc.• Served as interim CEO for AiTelecom; Global Integration Officer for Virgin Management Inc.; Canadian VP & Board Advisor for Brightstar, and as SVP

Operations at Iusacell• Served as VP of Products & Services at Telus Communications Inc. responsible for an annual spend > $US 1billion in wireless & wire line equipment• Led the planning and execution of Clearnet’s market debut and nationwide launch of the iDEN and PCS Cellular services, setting the North American

PCS launch record.• Held management positions at AT&T

Michael Kron, Board Member

• Over 20 years of experience in investment and corporate finance, currently Chairman and CFO at AnywhereCommerce Inc.• Co-founded Zellers Optical Centers and played a key role in the sale to National Vision Associates of Atlanta• Co-founder and CFO of Miazzi Ventures where he founded Mamma.com Inc. and later sold to Intasys Corporation at a $44M valuation.• Mr. Kron holds a Bcomm from Concordia University as well as a Graduate Diploma in Public Accountancy from McGill University. He has been a

member of the Canadian Institute of Chartered Accountants since 1987

Brian Budd, Board Member

• Extensive management and corporate development background with over 25 years of entrepreneurial and sales leadership experience in the high tech and resource industries

• Mr. Budd served as a director of sales for a multi-billion dollar software company selling into the Fortune 500. He excels in the areas of penetrating new markets, hiring and developing sales teams, implementing sales techniques and strategies and building pipeline

• Responsible for delivering forecasted revenue contributing $250M in sales over his tenure and growing the business year over year



CREATING A GLOBAL TELECOM LEADER

THANK YOU23

INVESTOR PRESENTATION TSX-V: SIM | OTCQX: SYATF · This presentation contains confidential and...

Documents

Transcript of INVESTOR PRESENTATION TSX-V: SIM | OTCQX: SYATF · This presentation contains confidential and...