Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested...

45
March 2012 INVESTOR PRESENTATION

Transcript of Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested...

Page 1: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

March 2012

INVESTOR PRESENTATION

Page 2: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom
Page 3: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

1. SONAE OVERVIEW

A RETAILCOMPANY SONAE

GroupStructure

• Market leader in Portugalin food and specializedretail formats

• Board controlof a Shopping Centre

COMPANY100% 100%

SONAEMCFood Retail

Hypersand Supers

Non-Food Retailformats:sports, fashionand electronics

SONAESRSpecialisedRetail

50%

Shopping centredeveloper,owner andmanager

SONAESIERRAShoppingCentres

53%

Integratedtelecomprovider

SONAECOMTelco

100%

Retail realestate assets

SONAERPRetailProperties

SONAE

3

of a Shopping Centreand a Telecommunicationsbusiness

COREBUSINESSES

COREPARTNERSHIPS

RELATEDBUSINESSES

and electronics manager

RETAIL & RELATED BUSINESSES

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1. SONAE OVERVIEW

BREAKDOWNPER BUSINESS

TURNOVER BREAKDOWN% Total Turnover ex-fuel

RECURRENT EBITDA MARGIN (2011)% Turnover

Sonae 11.5%

GroupBreakdown

PER BUSINESS

57% | Sonae MC

RETURN ON CAPITAL EMPLOYED( EBIT/ Invested Capital) 20112010

Sonae 6.9%8.7%

SonaeSonae MCSonae SRSonae RP

Sonae SierraSonaecomInvestment Management

11.5%7.0%0.1 %

87.2%

47 .3%24.7 %2.7%

Retail &

4

57% | Sonae MC21% | Sonae SR

3% | Sonae Sierra2% | Sonae RP

15% | Sonaecom2% | Investment Management

SonaeSonae MCSonae SRSonae RP

Sonae SierraSonaecomInvestment Management

6.9%27.8%

-17.5%6.6%

5.9%10.1 %-5.2%

8.7%30.6%0.1%8.3%

5.7%8.2%-1.3%

Retail & related:80%

Page 5: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

FREE FLOATOF CIRCA

27.1%

1. SONAE OVERVIEW

A STABLESHAREHOLDER

Shareholdings

FREE FLOATOF CIRCA47%* including BPI equity swap

Efanor

Others

Bestinver

Norges Bank

BPI

53.1%

2.0%8.9%

2.5%

Fundação Berardo

Reference shareholder,Efanor, a family holdingcompany

SHAREHOLDERSTRUCTURE

5

Others6.4%

8.9%

BPI stake includesequity swapof circa 130millionSonae shares(~7% of share capital)

SHARE CAPITAL2,000million

AVERAGE DAILYVOLUME (2011 )

~2.3 millionshares

MARKETCAPITALIZATION( as o f YE11 )

~0.9 billion euros

Page 6: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

VALUE CREATIONTHROUGHINTERNATIONAL

CORPORATE STRATEGIC PILLARSGO INTERNATIONAL DIVERSIFY LEVERAGE

1. SONAE OVERVIEW

Corporate Strategy

THROUGHINTERNATIONALEXPANSIONAND THESTRENGTHENINGOF THE COREBUSINESSES

PORTUGAL IS A SMALL COUNTRY

GO INTERNATIONAL

• THE MAIN STRATEGIC PRIORITY• PROFIT FROM “WORLD CLASS”

• NEW GROWTH AVENUES

• Use capital light models

DIVERSIFYINVESTMENT STYLE

• ADOPT THE MOST APPROPRIATEINVESTMENT STYLE

• FRANCHISING• PARTNERSHIPS• MINORITY STAKES

LEVERAGEEXCEPTIONAL ASSETBASE IN PORTUGAL

• INNOVATE• GENERATE NEW BUSINESSES• STRENGTHEN OUR COMPETITIVE

POSITION

• Capitalize on assets

COMPETENCIES

6

PORTUGAL IS A SMALL COUNTRY• Current core business with leader

formats in mature markets

• Widen competencies, knowledgeand experience pool

• New sources of value creation

• Use capital light models(renting vs. owning;partnerships vs. full control;

•Add local knowledge

• Reduce CE needs

• Capitalize on assetsand competencies in base marketto launch new projectsin adjacent areas

• Reinforce the competitive positionwith more know-how, improved offerand continuous eficiency gains

and franchising)

Page 7: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

CORPORATESTRATEGYREFLECTED

SONAE MC

1. SONAE OVERVIEW

Strategy

SONAE RPSONAE SR

STRATEGYREFLECTEDIN EACH RETAILBUSINESSSTRATEGY

• Consolidate market leadership

• Explore new adjacent businessopportunities leveraging on a strongmanagement team and know-howin retail

• Manage the business in Portugalas a sustainable cash flow generator

FOCUS ON LEADERSHIPAND PROFITABILITY

ACTIVE ASSETMANAGEMENT

• Plan to release invested capitalfreehold ownership of salesarea in food retail

• Focus on Asset Management

• Seek Property Developmentopportunities

FOCUS ON GROWTH ANDINTERNATIONALIZATION

• Configure an international operation,consolidating the position in Spain

• Explore franchising and/orjoint-venture opportunitiesas a means to accelerate growth

• Consolidate market leadershipin Portugal and improve profitability

of retail real estate assets

7

as a sustainable cash flow generator

• Look for international opportunitiesof growth (eg. JV in Angola)

opportunitiesin Portugal and improve profitability

• Continue to use Portugal as a testplant for new formats, leveragingon a strong management teamand know-how in retail

Page 8: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom
Page 9: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW

STRENGHENING OF FOODMARKET LEADERSHIP ANDCONTINUOUS ASSESSMENT

9

CONTINUOUS ASSESSMENTOF NEW ADJACENTBUSINESS O PORTUNITIESP

Page 10: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

Market ShareGrowth

REINFORCEMENTOF LEADERSHIP IN

FOOD MARKET SHARES - FY11

2. OPERATIONAL REVIEW - SONAE MC

INCREASE IN LfLSALES (+0..5% in FY11)ABOVE COMPETITORSdriven byvolume growthand despite prevalingtrading down

OF LEADERSHIP INTHE PORTUGUESEFOOD RETAILMARKET

MODELO CONTINENTE

0.0pp

+1.1 pp

-0.2 pp -0.2 pp

+0.9 pp

-1 .5pp

10

SonaeMC

2ndPlayer

3rdPlayer

4thPlayer

5thPlayer

Other

Source: Homescan Nielsen, cumulative 2011 evolution

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2. OPERATIONAL REVIEW - SONAE MC

CONTINENTEA LEADING BRAND

SINGLE BRANDING OF SONAE MC STORESUNDER “CONTINENTE” COMPLETED DURING THE 1H11

BrandRecognition

A LEADING BRANDIN PORTUGAL

Cost and revenuesynergies now beingexplored

Continente is repeatedlyconsidered one of themost trusted brand inPortugal by consumers(survey “Trusted Brands”carried out by Reader's Digest)

#1 in Marktest’s“Reputation ÍndexLarge Distributors”, among 18brands operating in Portugal

UNDER “CONTINENTE” COMPLETED DURING THE 1H11

11

A strong involvement with the community and a numberof on-going projects in areas such as health, educationand environment

Page 12: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW - SONAE MC

564,000 M2OF RETAIL SPACE,

Retail Area

SONAEMC RETAIL SPACE BY FORMAT (YE11)

OF RETAIL SPACE,DISTRIBUTEDBETWEEN HYPERSAND SUPERS

STORES

40

105

261 288

208

‘000 M2

26

12

+ 22Stores (17,000 M2) under franchishing, includingthe first 9 “Meu Super” stores

** Mainly parapharmacy andcofee shops

40

ContinenteHypers

Other**C. ModeloSupers

29

C. BomdiaSupers

26

ContinenteHypers

Other**C. ModeloSupers

C. BomdiaSupers

22

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2. OPERATIONAL REVIEW - SONAE MC

CONTINENTEA LEADING BRAND

CONTINENTE CONTINENTEMODELO

CONTINENTE

Formats

BOM DIAA LEADING BRANDIN PORTUGAL HYPERS

• First mover advantage, prime locations

MODELO

SUPERS

BOM DIA

SUPERS

40 stores (of which 24 are anchored with leading shopping centres) – limited growth opportunities

Average 7.2 thousand m2

Typically located in medium sized population centres

105 stores, average 2 thousand m2

# SKUs well above competitors

Light bazaar representing less

Location and convenience

26 small, convenience food storesAverage sales area of around 800 m2

Renewed concept based on quality and variety of fresh

••

13

• Price and diversity (~70k SKUs)

Average 7.2 thousand m2

Light bazaar + textiles representing ~15% of sales

Light bazaar representing less than 10% of sales (no textiles)

quality and variety of fresh products, ideal for more frequent daily shopping

Page 14: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

PERFORMANCELEVERAGES

2. OPERATIONAL REVIEW - SONAE MC

PERFORMANCELEVERAGES

SUPERIOR CUSTOMER INSIGHT IN PORTUGAL• Targeted promotions, with discounts

Loyalty Card

LEVERAGESON THE VALUEAND SUCESSOF THE LOYALTYPROGRAM

LEVERAGESON THE VALUEAND SUCESSOF THE LOYALTYPROGRAM

A differentiating tool among retailers in the Portuguese market

NUMBER OF ACTIVELOYALTY CARDS 3.1 million 3 out of 4 Portuguese households

+5% in 2011

• Targeted promotions, with discountsprovided as “credit” in repeated purchase

• customer profiling and know-how of consumer habitsSuperior

14

% OF SALES ASSOCIATEDWITH CARD (2011)

A differentiating tool among retailers in the Portuguese market

+ 88%

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PERFORMANCEREFLECTS

2. OPERATIONAL REVIEW - SONAE MC

PrivateLabel

# OWN REFERENCES AND % FMCGSALESREFLECTSTHE STRONGAND CONTINUOUSINVESTMENTIN PRIVATE LABEL

OWNLABEL PROGRAMME IS MANAGED INTERNALLYANDNOW COMPRISES MOST PRODUCT CATEGORIES

INVESTMENT IN OWNBRAND• Broadening of the Own Brand range• Own Brands include:

• T h e C o n t in e n t e b ra n d (~2 0% c he ape r th an c at ego ry lea der)• 1 st p ric e b r an d s (be st p rice o n t he m arke t)• C o n t ro lle d b ra n d s (g ou rm et , s elec tio n, e tc .)

20%23%

26%

29%

3,100

3,5003,400

15

• C o n t ro lle d b ra n d s (g ou rm et , s elec tio n, e tc .)

• An important offerwithin the current adverseconsumer environment

• L arger volumes and increased know -how in term sof procurement and category m anagem ent allow for upsideon private label comm ercia l m argins

2008 2009 2010 1H11allowing consumers to trade-down into a trusted brand

Page 16: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW - SONAE MC

LEADERSHIPHAS ENABLED

SALES ON A LIKE FOR LIKE BASIS IN 2011 (+0.5%)

ABOVE MARKETBenefiting from a clear value focused offering

Growth

2011 EBITDAMARGINS IN LINE WITH 2010,thanks a rigorous cost control, high effectivenessof promotions through the loyalty cardHAS ENABLED

GROWTH ANDBENCHMARKPROFITABILITY

Benefiting from a clear value focused offering

TURNOVER (M €)

3,106 3,275

of promotions through the loyalty cardand optimisation of supply chain

EBITDA ( M € and % of sales)

199231

6.4%7.1%

Quick to adapt to changing consumer habits

RECURRENT3,327 235

7.0%

16

2009 2010

+2%

2009 2010

.6.4%7.1%

2011

+5%

2011

7.0%

Page 17: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

LEVERAGEON KNOW-HOW

2. OPERATIONAL REVIEW - SONAE MC

New adjacentbusiness opportunities

ON KNOW-HOWIN RETAIL •Health andwell-being

• Parapharmacy, beautyproducts, healthand well-being care

• Eyeglasses and opticalservices

• 138 stores

• Coffe shops and smallsnack-bars, tipically nextto Sonae MC hypersand supers

• Variety and quality with a fastservice and great price

• 96 stores (YE2011)

•Book Shop, Stationeryand Tobacco

• 300 m2 of average store size• 18 stores

(YE2011)

(YE2011)

17

Discounts availableon Continente ’s Loyalty Card

Page 18: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

LEVERAGEON KNOW-HOW

2. OPERATIONAL REVIEW - SONAE MC

New adjacentbusiness opportunities

WholesaleON KNOW-HOWIN RETAIL • Reinforcement of the

existingwholesalebusiness(since 2008 supplier to a numberof petrol station conveniencestores)

• Satisfy the needsof professional customers and

• Own sales force, making

• Franchised local food retailstores

• Convenience business• Between 150 m2 and 999 m2

• Located mainlyin residential areas

• Partners with guaranteedcompetitive prices, accessto own brand Continente

Wholesale

source Meu Super stores

18

• Own sales force, makingdeliveries to the customer’sdoor

to own brand Continenteand other suppliers’ products

• 9 stores opened until YE11(~2k m2)

Page 19: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW - SONAE MC

International Expansion

RELEVANT OPORTUNITYEXPLORED WITH AN APROPRIATE STRUCTURE

JV to explorethe nascentmodern foodmarket in Angolaannounced during

• 6th biggest economy in Africa• Expected to grow at a CAGR of

+7.2% between 2010-2016(*)

• GDP per cap ~ 4.5k USD (2010)(*)

• Population of ~19m (Luanda ~5m)• Language: Portuguese

“Organized” retail estimated to represent currently no more than 10% of overall food

• JV with local partners (49% Sonae MC) • Sonae MC responsible for managing the operations• Wholesale/retail projects and a separate structure

to hold related real estate (Sonae MC stakes of up to 10%)

• Initial phase to involve 4-5 hypers + 1 distribution centre (majority in Luanda region)

• Local sourcing (initially <20%) to grow over time

19

announced duringthe 1H11

(*) Source: IMF – World Economic Outlook, April 2011

Regulatory approvals obtained in Dec-2011Deployment starting in 2012First store opening (Continente brand) to occur during 2013

currently no more than 10% of overall food market

Page 20: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW

INTERNATIONAL EXPANSIONAND CONSOLIDATIONOF MARKET LEADERSHIP

20

OF MARKET LEADERSHIPIN PORTUGAL

Page 21: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW - SR

BREAKDOWNOF SONAE SR PER

YE11 Total’000m2

Portugal

Spain

WORTEN;VOBIS

AverageStoreSize

191

40

130

91

679

2,263

Formats

67%

REVENUES FY11 - % of t otal Sonae SR(1,235 M€)

OF SONAE SR PERRETAIL FORMAT Portugal

Portugal

Portugal

Spain

Spain

Spain

otherinternational

SPORTZONELOOP

MODALFA

ZIPPYTurkey

40

86

36

11 2

40

48

2

7

91

66

44

59

14

16

3

1

2,263

770

1,235

527

347

31 9

340

388

67%

19%

21

international

PortugalSpainTOTAL

TOTAL SONAE SR

124

562

7

429 269150

423

3 388

14%

54

Consumerelectronics

Sportsgoods

Fashion other 9 4

Page 22: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW - SR

CONSUMERRETRACTION AND

SONAE SR EBITDAREFLECTING:

RecentPerformance

71 72EBITDA (M€; Years)

RETRACTION ANDINTERNATIONALEXPANSION EFFORTIMPACTING STPROFITABILITY

REFLECTING:Market entry costsin terms of:

• Store openings• Brand awareness• Training, etc

Negative trading environment

-23 -27

48 45

in Iberian markets, particularly felt in

-45

0

45

22

Sonae SR Sonae SR PortugalSonae SR International

2009 2010 in Iberian markets, particularly felt in discretionary purchases

2011

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2. OPERATIONAL REVIEW - SR

SUSTAININGPROFITABILITY

NEW STORES:YTD until Dec 11

+5 stores

TURNOVERPortugal (M€)

EBITDAPortugal (M€)

Leading positionin Portugal

Strengthening of leadershipposition in the consumerelectronics and sports goodssectors

SPORTZONE#1 in PortugalWORTEN #1 in Portugal

PROFITABILITYIN PORTUGAL DESPITEDIFICCULT TRADINGCONDITIONS

STORES429

+5 stores+9km2

SALES AREA

988 1,042

-12%+5%

45

72

- 38% +19%

71918

WORTEN #1 in Portugal

Good performanceby the textiles formats

MODALFAZIPPY

23

SALES AREA269 thousand m2

AS AT END OF 20112009 2010 2009 20102011 2011

Page 24: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW - SR

HIGH INTERNATIONALGROWTH, WITH FINANCIALPERFORMANCE IMPACTED BY

InternationalExpansion

SPORTZONE = 36 (+8) | WORTEN = 40 (+15 ) | ZIPPY = 57 (+21 )YTD11 YTD11 YTD11GROWTH, WITH FINANCIAL

PERFORMANCE IMPACTED BYNEGATIVE CONSUMERENVIRONMENT IN SPAIN

TURNOVERInternational (M€)

231

+38%

+ 61%

144

INTERNATIONALORGANIC GROWTHSales area (‘000 m2)

56

108

+43%

+44stores+46km2

STORES133 including 10 under fanchising

NEW STORES:YTD until Dec 11

154317

24

2009 2010

+ 61%

2009 2010

+86%133 including 10 under fanchising

SALES AREA154AS AT END OF 2011

thousand m2

20112011

Page 25: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW - SR

WHYSPAINFOR THE INITIALSTAGE OF

InternationalExpansion

• Spain is a sizeable opportunityfor Sonae SR’s formats,with market representing 4-5x the size of the localPortuguese markets...

ENTERTAINMENT,ELECTRONICS AND OFFICEMarket Share of Top 5 and 10 (%)

45

Building a relevantmarket positionin Iberia

FOR THE INITIALSTAGE OFINTERNATIONALISATION?

• Spain is close to Portugal, not only in geography but alsoin terms of language, culture, currency and tax system

• Entry is being achieved via a “capital light” approach,with access to attractive locations and good deals for store rentals

• Synergies beingexplored at the level of logistics, procurement,

Portuguese markets...... still very fragmented... and with relevant consolidation opportunities

Share of Top 5Share of Top 10

3429 28 27

23

45 4338 39

31

Portugal UK Germany France Spain

25

• Synergies beingexplored at the level of logistics, procurement,personnel and other costs

• In key areas such as electronics, suppliersand competitors are already acting on an Iberian basis

Share of Top 10

Source: BAML research, August 2011

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INTERNATIONALI-ZATION BASED

1ST JOINT-VENTURES 1ST FRANCHISINGCONTRACTS

2. OPERATIONAL REVIEW - SR

> 110 STORES10 COUNTRIES

InternationalExpansion

ZATION BASEDON NEW EXPANSIONMODELS:JOINT-VENTURESAND FRANCHISING

Worten Canary IslandsSportZoneCanary Islands

Zippy Canary IslandsZippy Middle East

Spain (*)

Saudi Arabia (*)

U n it e d A ra b E m ira t e sJo rd a n

Egypt (*)

Kazakhstan (*)

Turkey (*)

26

Jo rd a nL e b a n o nQ a t a r

B a h ra in

K u w a it

(*) Stores opened by YE-11

Page 27: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW

ACTIVE MANAGEMENT OFRETAIL REAL ESTATE ASSETS

27

ASSETS

Page 28: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW - RP

REAL ESTATENOW SEEN

Despite transactions carriedout in the last 2 years,Sonae still hadat the end

FOOD RETAILProperty as a % of EV140%

Retail Properties

GENERAL RETAILProperty as a % of EV60%NOW SEEN

AS A “DEFENSIVESUPPORT” FORRETAILVALUATIONSIN ANECONOMIC

UNCERTAIN

ENVIRONMENT

Sonae still hadat the endof2011 a level of freeholdretail real estate well aboveother retailers in Europe

SONAE MC78% freeholdSONAE SR27% freehold0%

20%

40%

60%

80%

100%

120%

0%

10%

20%

30%

40%

50%

ENVIRONMENT 27% freehold

Source: Barclays Capital, “European Retail - Searching for Safety”, August 2011

0%

Real Estate / EV

28

0%

40% in Portugal

5% in Spain

Page 29: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

2. OPERATIONAL REVIEW - RP

INVESTEDCAPITAL(YE11)

1.4 billion Euros

8 SALE & LEASE BACKTRANSACTIONSCOMPLETED (2010/2011)

FOCUSED ON THE MANAGEMENT

HYPERMARKETS

Continente

Retail Properties

1.4 billion Euros(Net book value)

COMPLETED (2010/2011)

Total Cash-In = 153million €Capital Gain = 56million €

Azambu ja logisticsplatformV alue - 33 m illion €

2 Modelos storesV alue - 12 m illion €

MANAGEMENT ANDENHANCEMENT OF RETAIL REAL ESTATE ASSETS IN SUPPORT OF RETAIL BUSINESSES

Continente33 stores owned83% total sales area

SUPERMARKETS

Continente Modelo96 stores owned75% total sales area

29

6 Modelos stores;1 Continente ; 1 Worten;1 SportZoneV alue - 6 5 m illion €

1 Continente/ 1 WortenV alue - 42 m illion €

BUSINESSESOTHER PROPERTIES

Page 30: Investor Presentation Mar12 v1€¦ · 57%| Sonae MC RETURN ON CAPITAL EMPLOYED ( EBIT/ Invested Capital) 2010 2011 Sonae 8.7% 6.9% Sonae MC Sonae SR Sonae RP Sonae Sierra Sonaecom

3.3.CORE PARTNERSHIPSSONAE SIERRA (Shopping Centres)50% ownership50% ownership

SONAECOM (Telecoms)53%ownership

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INTERNATIONAL SHOPPING CENTRESPECIALIST, 50% OWNED JOINT-VENTUREWITH GROSVENOR

OMV BREAKDOWN(100% basis) – YE11

44% | Portugal

3. CORE PARTNERSHIPS - SONAE SIERRA

PositivePerformance

A SELFSUSTAINABLE WITH GROSVENOR

• With presence in Portugal, Brazil, Spain, Italy,Germany, Greece and Romania

• Owning 49 Shopping centres with net assetvalue of ~1 .3 billion euros

21 % | Brazil14% | Spain

6% | Italy13% | Germany

2% | other

EBITDA(*) (M€)

109123

DIRECT PROFITS (M€)

43

58

SUSTAINABLECOMPANY

IN 2011:•Occupancy rate =96.8%• Tenant Sales

EBITDA PERFORMANCEREFLECTING ONGOINGEFICIENCY MEASURESAND OPERATIONAL

WITH INCREASINGEXPOSURE TOEMERGING MARKETS

(*)

113 61

31

43• Tenant Salesdecreasing just 0.2% (“LfL”)

•Expansion restricted inEuropebut partially offset by greaterdevelopment activity in Brazil

AND OPERATIONALIMPROVEMENTS

MARKET VALUATIONS:After a material deteriorationin 2007-2011 , av. yields expected

most markets

2009 20102009 2010

(*) As per Sonae Sierra’s published accounts.

to stabilize in

20112011

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GROWIN EMERGENT

CONTINUE TO PURSUEOPERATIONALIMPROVEMENTS,

NEW APPROACHTOWARDS EUROPE ASSETPORTFOLIO

3. CORE PARTNERSHIPS - SONAE SIERRA

GrowthAvenues

GROW IN PROMISINGMARKETS:• Speed up expansionIN EMERGENT

MARKETSAND SERVICESBUSINESS

IMPROVEMENTS,in spite of the fallin consumption in certainsectors in Europe

PORTFOLIO• Shift to a more capital lightapproach in Iberia,concentrating on keyassets

• Prepare the companyfor European recoveryin selected countries,freeing up capital

• Speed up expansionin Brazil, so as to capitalizeon the country s rapideconomic growth

• Reinforce emergentmarkets presence

• Grow in services to thirdparties, profiting fromthe expertise as retail

IPO of Sonae Sierra Brazilcompleted during 1H11:~30% of share capital,raising BRL 465m

32

freeing up capitaland starting withthe best projects

the expertise as retailproperty developersand property and assetmanagers

raising BRL 465m(~€ 200m) for futuredevelopments in the region

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A SUSTAINABLEBUSINESS,

3. CORE PARTNERSHIPS - SONAECOM

PositivePerformance

• Growth in mobile customers and customer revenues

Growing market share, whilst sustaining margins

• Comfortable capital structure• Strong management team• Cost control policies•BUSINESS,

WITH GROWINGCASH FLOWGENERATION

SONAECOM CONSOLIDATED EBITDA (M€)

176194

MOBILE EBITDA MARGIN

31.3%27.5%

• Fully integrated telecom’s structureand convergent market approach

• Cost control policies• Strict investment management

OPTIMUS

35.0%213

33

+10%

2009 2010

27.5%

2009 20102011 2011

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3. CORE PARTNERSHIPS - SONAECOM

GROW INMOBILE,SETTING THE PACE FOCUS

Focus goingForward

SETTING THE PACEIN THE MARKETTHROUGHINOVATION ANDQUALITYOFSERVICE

On the growth of the mobilebusiness, leading mobile marketshare gains, particularlyin the mobile data segment

On cash-generation, reinforcingefficiency programs

FOCUS

On delivering the best customer service

34

Sonaecom distributed the first dividendsin its history during 2011 (in relation to ‘10 results)

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4.RECENT4.RECENTFINANCIALPEFORMANCEPEFORMANCE

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4. RECENT FINANCIAL PERFORMANCE

Market share gains allowingfor sustained turnover

Profitability maintainedand financial structure further

Overview

for sustained turnover and financial structure furtherstrengthened

NET GEARINGEBITDA MARGINTURNOVER (ex fuel) TURNOVER FOOD RETAIL

KEY FINANCIALS 2011

36

NET GEARING

58%EBITDA MARGIN

11.7%TURNOVER (ex fuel)

5.7bnTURNOVER FOOD RETAIL

+2%

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4. RECENT FINANCIAL PERFORMANCE

DESPITE THE SHARPDECLINE IN PRIVATECONSUMPTION

Turnover

…. WITH SONAEMC SALES GROWING BY 2% YOY(0.5% ON A “Lf L” BASIS), THANKS TOMARKET SHAREGAINS

CONSUMPTIONFELT IN IBERIACONSOLIDATEDTURNOVER STABLE

u

(0.5% ON A “Lf L” BASIS), THANKS TOMARKET SHAREGAINS

CONSOLIDATED TURNOVER (Ex f el)Million Euros

5,4875,765 5,718

SONAE MC SALESMillion Euros

3,106 3,275 3,327

+5%+2%

AT €5.7 Bn

37

2009 2010 2011 2009 2010 2011

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4. RECENT FINANCIAL PERFORMANCE

Ebitda

IN A DIFFICULTMACROENVIRONMENT,

…. SUPPORTED BY THE IMPLEMENTATION OFOPERATIONALEFFICIENCY PROGRAMMES

ENVIRONMENT,GROUP’SRECURRENTEBITDA MARGINIS SUSTAINEDAT 11.5%

EFFICIENCY PROGRAMMES

RECURRENT EBITDA% of Turnover

2010 2011 VARSONAE

SONAE MC

SONAE SR

SONAE RP

11 .8% 11 .5% -0.3 pp

7.1 % 7.0%

3.5% 0.1 % -3.4 pp

87.7% 87.2%

RECURRENT EBITDAMillion Euros

633690 661

- 0.1 pp

- 0.5 pp

38

SONAE SIERRA

SONAECOM

INVEST.MANAGEMENT

47.9% 47.3% -0.6 pp

21 .1% 24.7% +3.6 pp

4.0% 2.7%

2009 2010 2011

- 1.3 pp

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4. RECENT FINANCIAL PERFORMANCE

NetIncome

NET RESULTSIN 2011TOTALLED 139M€,

…. WITH NDIRECT RESULTS, RELATIVE TO THE SHOPPING CENTRES PORTFOLIO

OF SONAE SIERRA, IMPACTED BY YIELDS EXPANSION IN PORTUGAL

IIN 2011TOTALLED 139M€,OF WHICHTHE SHAREATTRIBUTABLETO THE GROUPWAS 103M€

OF SONAE SIERRA, IMPACTED BY YIELDS EXPANSION IN PORTUGAL

NET INCOME (group share)Million Euros

192

168 130

10394

171-77

-24

-27

AVERAGE YIELDS EVOLUTION (2011 vs2010)

0,0 0,0

+51 bps

-20 bpsGERMANY BRAZIL SPAIN

ITALYPORTUGAL

39

Total Net Income

Direct Net Income

2010 20112009

ITALYROMANIA(average)

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4. RECENT FINANCIAL PERFORMANCE

FINANCIAL NET DEBT

2,660M€CONSOLIDATED FINANCIAL NET DEBT

CapitalStructure

SONAE HASACHIEVED A 2,660M€

now representing58% of investedcapital (the lowest levelsince the Carrefour acquisition)

3,028

3,230

3,177

3,090

2,807

2,957

2,933 2,912

2,660

ACHIEVED ASIGNIFICANTDELEVERAGESINCE 2009

40

Cumulative reductionin the last 4 years of

~478M€4Q09

1Q10

2Q10

3Q10

4Q10

2Q11

1Q11

3Q11

4Q11

2,660

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4. RECENT FINANCIAL PERFORMANCE

RETAIL AND TELECOMNET DEBT/EBITDA

CapitalStructure

SHOPPING CENTRESAND HOLDING LOAN –TO-VALUE

AN APPROPRIATECAPITALSTRUCTURE

3 .4 x

2 .5 x 3.1x 3.2x

1 .9x 1 .9x1.7x

1 .8 x

RETAILSONAECOM

7% 47% 4 6% 42 %

SIERRAHOLDING (*)

1 6 % 1 4 % 1 5 % 15 % 1 % 17 %

43%2%3.2x

1.5x

CAPITALSTRUCTUREIN EACH BUSINESSTO SUPPORT ACTIVITIES ANDINVESTMENTS

4

4

7 18%

3.7x

2.0x

1.5x

2.8x

44%

41

2Q10

3Q10

4Q10

1Q11

2Q11

2Q10

3Q10

4Q10

1Q11

2Q11

3Q11

3Q11

(*) Holding net debt as a % of Sonae’s gross asset value (Retail businesses@ market multiples + Sonae RP @ book value + share of Sonae Sierra NAV + share of Sonaecom market cap)

4Q11

4Q11

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4. RECENT FINANCIAL PERFORMANCE

DIVIDEND PAYERON A REGULAR

The resilience of the cash flows generated gives confidenceon the ability to maintain shareholder remuneration policy

ShareholderRemuneration

ON A REGULARBASIS

OBJECTIVETO MAINTAINAN ADEQUATE SHAREHOLDERREMUNERATION

on the ability to maintain shareholder remuneration policy

Considering

DIVIDEND YIELD

7.2%

Considering 2011 Direct

PAY-OUT RATIO

51%DIVIDEND PERSHARE 2011

3.31 Cents

stable vs. 2010

42

REMUNERATION Considering2011.12.31 SharePrice (€0.46)

Considering 2011 DirectNet Profits attributableto equity holders

stable vs. 2010

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4. RECENT FINANCIAL PERFORMANCE

SIGNIFICANT DISCOUNT VS

Macroeconomic concerns and sovereign risks influencing 2011 share price performance

Valuation

DISCOUNT VSSOTP

influencing 2011 share price performance

Market value of CorePartnerships per share

€ 0.41Upside analysts’ average PT vs share price

+ 53%SONAE MC EV basedon European food retail market

€ 1.7bn

43

Considering Sonaecom’s share price as at 2011.12.31 (€1.22) and latest published Sonae Sierra NAV (1.2Bn as at Dec11)

Considering 2011.12.31 shareprice (€0.46) and analysts average PT (€0.70)

Considering average trading multiples of European food retailers (EV/LTM sales: 0.5x; EV/LTM EBITDA: 7.3X)

retail marketmultiples (excluding real

estate)

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AN ATTRACTIVEINVESTMENT

• Resilience and fast adaptation of offers to the adversetrading conditions in Iberia

CONCLUSION

INVESTMENTOPPORTUNITY

trading conditions in Iberia

• Growing leading market position in the corebusinesses, while protecting profitability

• A clear internationalisation strategythat will enable for future growth and value creation

• Growth attained in Brazil and other European countries

44

• Experienced management teams

• Undervalued share price, driven by macro concerns

• Attractive dividend yield

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March 2012

INVESTOR PRESENTATION