Investor Day 3 Davidoff Feb 2013 Slides - Imperial Brands · Investor Day_3_Davidoff_Feb...
Transcript of Investor Day 3 Davidoff Feb 2013 Slides - Imperial Brands · Investor Day_3_Davidoff_Feb...
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Davidoff High Quality Asset, High Quality Growth Neil Southey Category Director – Group Marketing
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VIDEO
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Davidoff
High quality luxury brand asset
‘More consumers, more occasions’
New consumer experiences
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Our Unique Model
Experiences Footprint
Portfolio Focus
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Driving Consistent Growth
FY09 FY10 FY11 FY12
Cig
aret
tes
(bns
)
16.5 17.0
18.0
19.7
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Portfolio
Creating Value
Footprint Footprint Experiences
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Equity
Range
Quality
Innovation
A True Luxury Brand
Range
Equity
Innovation
Quality
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Equity
Range
Quality
Innovation
Genuine Luxury Credentials
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More Consumers, More Occasions
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Quality: Attention to Detail
Equity
Range
Quality
Innovation
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This is because we
currently do not feature tobacco product brand imagery on our website.
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Matching Innovation with Consumer Occasions
Equity
Range
Quality
Innovation
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the images that appear in the presentation.
This is because we
currently do not feature tobacco product brand imagery on our website.
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Footprint
Creating Value
Portfolio Portfolio Experiences
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Well Positioned for Further Growth
Global footprint: 90+ markets
High growth potential
Significant presence Market footprint
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Creating Value
Portfolio Footprint Portfolio Footprint Experiences
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EMPOWERED SOPHISTICATED
Our Consumers
ELEGANT
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VIDEO
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Unique Boudoir Superfine
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in the presentation.
This is because we currently do not feature tobacco product brand
imagery on our website.
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Unique Consumer Experience
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This is because we currently do not feature tobacco product brand
imagery on our website.
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VIDEO
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Davidoff
High quality luxury brand asset
‘More consumers, more occasions’
New consumer experiences
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More to come…
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Imperial Tobacco Investor Day February 2013