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    INVE$TMENT

    BANKING

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    History (contd..)

    Modern banking finds its roots in Italy in the

    13th century.

    The cities financed its developmental

    activities and wars through issuance of bonds

    or from borrowing through public.

    Worlds oldest known bank has its roots in

    Italy. Its The Monte di Piet, or Monte Pio set

    up in 1472.

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    The need for Investment Banks

    First stock market in Antwerp Belgium in 1531 sansthe stock!!

    Limited liabilities companies came into existence in the1600s to sponsor trade voyages to the East Indies fromcountries such as Britain, France etc.

    Investors spread their risk by investing in severaldifferent ventures at the same time, thereby playingthe odds against all of them ending in disaster.

    This kind of business model led to risk management .

    Dutch East India company was the 1st to allow outsideinvestors to purchase shares.

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    The need for Investment Banks

    Share trading at the Jonathan coffee shop in

    London.

    Investors who wished to buy or sell securities

    posted the details at the coffee shop and the

    trade happened.

    A formal stock exchange was built in 1773.

    NYSE came around 19 years later.

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    Investment banks help companies andgovernments and their agencies to raise moneyby issuing and selling securities in the primary

    market. They assist public and private corporations in

    raising funds in the capital markets (both equityand debt),

    as well as in providing strategic advisory servicesfor mergers, acquisitions and other types offinancial transactions.

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    Whats the Difference??

    Commercial Bank

    Individual or small to mid

    sized companies.

    Loans to buy a house orfuture education etc.

    Bank- Creditor & General

    Public Debtor

    Earns money through theinterest charged on loans

    Investment Bank

    Companies/ Start-ups

    Borrows to finance thegrowth of a company.

    Investors Creditor &

    Companies Debtor

    Earns money through thefees charged for providing

    services

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    Why an Investment Bank

    It performs the following functions

    Raise Capital PortfolioManagement

    M & A Research

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    Principal Businesses of Investment

    Banks Arranges financing for corporations and governments.

    1] Debt

    2] Equity

    3] Convertibles

    Advises on mergers and acquisitions (M&A) transactions. Asset Management Business

    1] Offers equity, fixed income, alternative investments, andmoney market investment products and services to individual

    and institutional clients2] For alternative investment products, the firm co-investswith clients in hedge fund, private equity and real estate funds

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    Principal Businesses of Investment

    Banks

    Client Trading

    Sells and trades securities

    and other financial assets

    as intermediary on behalfof investing clients.

    Proprietary Trading

    Investment activity by the

    firm that affects the firm'saccounts, but does not

    involve investing clients.

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    Investment Banking In India

    SBI was the first Indian public sector bank to setup its investment banking division in 1972.

    SBI Caps and IDBI Caps are two prime examplesof investment banks in India today.

    Currently, there are 300 investment banksregistered with SEBI.

    Currently, without holding a certificate ofregistrationgranted by the Securities and Exchange Board ofIndia,no person can act as a investment banker.

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    Investments in

    India

    0

    2000

    4000

    6000

    8000

    10000

    12000

    14000

    16000

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    Deal Value in Million

    Source www.livemint.com

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    Companies

    Start-ups

    Mid-sized firms

    Large firms

    Govt. InstitutionsCommercial Banks

    Investors

    High Networth Ind.

    Venture Capitalists

    Based on age group

    Based on profession

    Based on investing knowhow

    Functioning

    SEBI

    Rating Agencies

    Due Diligence firms

    Underwriters

    Stock exchange

    Brokerage Firms

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    Value Parameters

    1] ROI

    2] Network

    3]Risk factor

    4]Fees/Charge/Cost

    5]Familiarity/Relationship6]Experience of the bank & the banker

    7]Performance

    8] Industry Knowledge

    9] Personal Attention

    10]Time taken to close a deal

    http://www.ft.com

    The Banker Sept 2011

    http://www.ft.com/http://www.ft.com/
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    Venture Capital n Investment Bank

    New Business Venture Capital

    Expansion Venture Capital withIB acting as the intermediary

    Exit Option Through IPOshandled by the IBs

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    FRONT OFFICE

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    Front Office

    Pitching to various clients and institutions

    Setting the terms and conditions for any form of deal

    Trading of securities on behalf of clients

    In the process of market making, traders will buy andsell financial products with the goal of making anincremental amount of money on each trade.

    Sales desks communicate their clients' orders to the

    appropriate trading desks, who can price and executetrades, or structure new products that fit a specificneed.

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    Brokerage Rates

    Firm Brokerage for Delivery Brokerage for Intraday trading

    SBICAP Securities

    brokerage charges 0.50% 0.10%

    Sharekhan

    brokerage charges0.03% - 0.50% 0.03% - 0.10%

    Motilal Oswal

    brokerage charges0.30% - 0.50% 0.03% - 0.15%

    Angel Brokingbrokerage charges

    0.50% 0.02% - 0.03%

    ICICI direct

    brokerage charges0.75% 0.15%

    HDFC Securities

    brokerage charges0.50% 0.15%

    Religare

    brokerage charges0.20% - 0.30% 0.02% - 0.03%

    Reliance Money

    brokerage charges0.01% 0.01%

    www.niftyprediction.blogspot.com

    http://www.niftyprediction.blogspot.com/http://www.niftyprediction.blogspot.com/
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    Research is the division which reviewscompanies and writes reports about theirprospects, often with "buy" or "sell" ratings.

    Structuring has been a relatively recentdivision as derivatives have come into play,which involves creating complex structuredproducts which typically offer much greatermargins and returns than underlying cashsecurities.

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    MIDDLE OFFICE

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    Middle Office

    Middle office usually consists of traders, analysts, andmanagers who are knowledgeable of trading activitiesbut usually dont engage in market activities

    themselves. ( Chinese Wall Policy)Risk Management involves

    analyzing the market and credit risk that traders aretaking onto the balance sheet in conducting their dailytrades,

    setting limits on the amount of capital that they areable to trade in order to prevent 'bad' trades having adetrimental effect to a desk overall.

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    Another key Middle Office role is to ensure

    that the above mentioned economic risks are

    captured accurately (as per agreement of

    commercial terms with the client) correctlyand on time (typically within 30 minutes of

    trade execution).

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    BACK OFFICE

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    Back Office

    Operations involves data-checking trades thathave been conducted, ensuring that they arenot erroneous, and transacting the required

    transfers. Every major investment bank has considerable

    amounts of in-house software, created by theTechnology team, who are also responsible forComputer and Telecommunications-basedsupport.

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    IPOs by Region and Globally

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    200

    2007 2008 2009 2010 2011

    Europe

    USA

    Asia Pacific

    Source The Banker Sept 2011 Issue

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    Front End Process (IPO)

    1. Company asks for bids

    2. Selecting lead managers as per bids

    3. Prepare draft offer prospectus document for IPO.

    4. Road shows for the IPO

    5. Decide the issue date & issue price band with the help ofIssuer Company

    6. RHP & IPO Application Forms are printed and posted tosyndicate members; through which they are distributed toinvestors

    7. Investor Bidding for the public issue

    8. Allocation of shares as per demand

    9. Stocks listed on the market

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    Institutions/Individuals in IPO process

    Lead managers,also known as Book Running Lead Managerand Co Book Running Lead Managers.

    Registrars.

    Legal advisors.

    Auditors.

    SEBI.

    Credit rating agencies.

    Syndicate members.( generally banks )

    Investors (Retail Individual Investor (RII), High Net worth

    Individual (HNI), Non-institutional bidders, QualifiedInstitutional Bidders (QIB's).)

    Advertising agencies.

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    Back-end process of an IPO

    1) Issuer Company - IPO Process Initialization

    Appoints lead manager as book runner.

    Appoints registrar of the issue.

    Appoints syndicate members.

    2) Lead Manager's - Pre Issue Role3) SEBI Prospectus Review

    SEBI reviews draft offer prospectus.

    Reverts it back to Lead Manager if needs clarificationor changes.

    SEBI approve the draft offer prospectus, the draftoffer prospectus is now become Offer Prospectus.

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    Back-end process of an IPO contd..

    4) IPO should be graded by a CRA

    5) Preparation of Red Herring prospectus

    6) Investor Bidding for the public issue7) Lead Manager Price Fixing

    8) Registrar - Processing IPO Applications

    9) Lead manager Stock Listing

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    MARKETING OF IPO

    Press Conference

    Investors Conference

    The prospective investors are called by invitation.The Promoters and Lead Managers give

    presentations. They reply to the questions of theinvestors to boost their confidence. HNI are called.Top brokers are also called.

    Road ShowsRoad shows are becoming more and more popular

    in India.

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    MARKETING OF IPO contd..

    Newspaper Advertisements.

    Printing Prospectus.

    The company has to print approved prospectus and provideenough copies to all intermediaries. If any investor asks for a

    copy of prospectus it must be provided to him without anyfees. Sufficient quantities should be maintained at theregistered office of the company and with the Lead Managers.

    Printing Application Forms

    Sufficient number of application forms must be printed much

    before the opening of the issue. Each form must containabridged prospectus in SEBI approved format. It is compulsoryto provide stationery to all underwriters and brokers. They willarrange distribution to their sub- brokers and other clients

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    MARKETING OF IPO contd..

    The reputation of a merchant banker could

    expand a firms investor base at a lower cost

    than the firm can, since the promotional

    efforts of a merchant banker on behalf of thefirm would be more creditable.

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    Networking and Promotions

    Customer Relationship Managers building the trust

    Networking via already existing clients

    Pitching by interaction with the CEOs and CFOs ofcompanies

    Hiring people from other firms with strong networkand good customer relationships

    Holding roadshows

    Holding seminars to attract investors

    Structured products and services to attract customers .Eg. ICICIdirect money Kitchen

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    Need Gaps in the IB sector

    Front EndIB is still at a very nascent stage in India andhence needs to be developed and promotedproperly.

    The trust factor is still not been built up amongstthe companies and investors. Here there is needof trained analysts to do the same.

    Lack of Investor knowhow

    Still concentrated only on the metros. Need tomove to the tier-2 and tier-3 cities to tap in morepotential investors.

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    Back End

    Need to develop more robust risk

    management systems.

    Use of better technology and systems required

    for 2 main purposes

    1. To keep track of an investors database better

    2. Bring in faster and more intelligent systems

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    Thank You

    Shweta Kucheria

    Ram ShuklaAnand Kumar Mishra