1

Dave Russell Telephone 916 521-6010 Email dave@daverussell.com

Financial Investment Strategy

“Cashville, USA” “Country has become a surprise profit center for the music business, drawing new labels and artists to town”,

says Fortune’s Tim Arango. (See Attached Article)

Goal Secure funding to launch Country Music’s Newest “TOTAL PACKAGE” to the Nationwide Market

Current Environment With a packed schedule, loyal and growing fan base, and radio presence, you won’t find a better positioned, faster growing, more energized performer in Northern California. It is time to take it to new heights! Dave Russell is performing regularly at scheduled venues in California. Oregon, Arizona, and Nevada. He has developed a loyal and growing fan base in the country/rock genre. Fans follow his shows because his passion for performance shines at every venue he performes.

Dave has, and is so proud to have established the reputation for “putting on a show” that is unmatched by any performer in the areas he plays. His travel schedule is intense, but no less as intense as his drive and desire to reach as many people as possible with his music.

Dave is pleased to present an opportunity to join in on the journey to promote “The Total Package”:

Vocalist: This is Dave’s primary instrument! He alone provided over 17 of the 23 male vocal tracks on the video game, CMT PRESENTS: KARAOKE REVOLUTION COUNTRY, a nationally released and multiple award winning game.

Live Performer: This Dave’s passion! He maintain’s a schedule of over 200 shows a year and is committed to delivering a production that is full of energy and excitement. He strives to create a positive and memorable experience for each person in the audience.

2

Model: Dave work’s hard to stay in shape and keep up to date in styles and trends. He has appeared in numerous print and billboard campaigns for clients and videos for major acts.

Radio: Radio stations offer a direct voice to the end consumer. Dave is able to build relationships within the stations through on-air promotion, voice over experience and professional business development. Dave has successfully become the “Act of Choice” when major acts visit Northern California markets and need an opener. Also, several radio stations arrange to have fledgling “Nashville Acts”, OPEN for Dave when they come through on their “Radio tours”. This placement assures the Radio Station that the “CROWD” for the new acts will be there as they have secured such a well known act as Dave to headline the event.

Entrepreneur: Dave loves this business…and business it is. He is focused on generating revenue and return on every dollar invested. Dave conduct’s himself with professionalism, holds himself and those around him to the highest ethical standards, and is eager to achieve new levels of success. To date, he has been personally responsible for the day to day workings of his organization along with having a working knowledge of the Entertainment Business. Even as an “Independent” artist, Dave has released 2 singles on a national level and has achieved top 40 status on “Powersource Christian Country Top 100” along with a top 40 placement on the “Top 100 Country Charts”. To achieve this level of success with limited funding, we consider this to be a very strong “Predictor” of the tremendous opportunities ahead!!!

Management Team

Currently Dave acts as manager, agent, and creative producer of his career. This is something that has always set him apart. He is responsible for the day to day workings of his organization. He has a working knowledge of the Entertainment Business. He clearly understand the intricacies of producing and has gained valuable experience in the Music Industry.

Market and Targeted Customer Prospects

If the phrase “best kept secret” were defined in the dictionary, you would see a picture of Dave Russell. The country genre industry continues to lead all categories of music genres because of the uniqueness of the music and the messages that are sent to its audiences. From first hand experiences the artists connects immediately with the buying public as well as other themes such as patriotic and old blue grass. Dave’s targeted prospects enjoy fun, upbeat tempo, good time songs that allows them to express themselves on the dance floor. (See attached Articles on the Strength of the Country Market)

3

Sample Market Scenario

Today’s market responds to music repeated on the airwaves. When a new tune is released, it is accompanied by a mass distribution strategy including marketing plans aimed at the customer. Once released, the marketing strategy includes publicity tours at top producing radio stations, meet and greet events at local retailers along with media blasts via email/ website. Promotional opportunities also include Television, and newspaper interviews. Putting the artist in front of as many people as possible allows the “relationship” between listener and singer to develop. Dave has already developed this type of “relationship” between his fans and him. He is constantly in front of thousands of people on a daily basis. He has been featured on many radio stations, Television Shows, Newspaper articles, and his Web presence is most exemplary. All this has been accomplished without a major national project. He is constantly asked by fans, and radio stations alike, “When are you going to release a Major CD, and when are we going to see you on CMT”?

It is this type of “relationship” that has allowed Dave to be successful and maintain constant bookings and sales of merchandise bearing the “DAVE RUSSELL” logo. With this type of strength behind him, the scenario for “Dave Russell” is simple. Secure good songs, quality and established producers and have the investment backing to demonstrate the ability to distribute to a national audience.

Strategic Alliances

Dave has entered into a Production Agreement with Jerry Cupit, President of Cupit Records, to produce and develop his national Project. Jerry Cupit is a veteran producer with over 25 years of experience under his belt. This is very evident in his projects with artists such as Ken Mellons, Orion, Jack Robertson, George Jones, John Anderson, as well as early sessions with Tim McGraw, Rebecca Lynn Howard and Lonestar. He has also worked on several movie soundtracks such as the Tarantino film, "Blood Money". Jerry Cupit's talent has received several accolades including the BMI Millionaire Award for the song "Jukebox Junkie", and The Tennessee Songwriter Prestigious Hallman Award. His combination of producing and songwriting skills spawned the #1 Christian Country song in the year 2000 called "What If He's Right". Cupit Music has had over 100 songs recorded by such artists as Dierks Bentley, Hank Williams Jr, The Bama Band, Ken Melons, Mark Chesnutt, Billy Yates, Tony Stampley, Orion, Clinton Gregory, Memarie, Kevin Sharp, and more. Cupit Music Group is in the process of building a new 7500 square foot state of the art facility just off I-40 (Music City highway) in Nashville, (the first “Totally Dedicated, From the Ground Up” studio construction project in “Music City” in over 15 years). This Studio is nearing completion and Dave will be one of the first to record in the facility. Once completed the process is to determine the best process for distribution and marketing. The initial investment of procuring all assets needed for recording, (musicians, cartage, insurance, song rights, recording engineers, and studio time needed) is being handled by my organization. Something that I feel very proud of as most artists’ starting out cannot commit those kind of resources. I will then seek investment to produce, if required, the initial distribution and marketing plans. This is the most important of all the steps to ensure success. As “Break

4

out Mid Level Record Label of the Year 2007” Cupit Records maintains its distribution through Sony Red Distribution, one of the largest Record distributers in the industry, country, pop, and many other Genres’.

Please see the attached break down from Jerry Cupit himself.

Competition It’s no secret that competition is fierce in this industry. There are literally thousands of artists who fail in their attempt for success, even though they have great vocal talent. While there are many reasons and even some excuses given for failure, We believe people experience the energy and excitement of Dave’s shows. He practices diligently to be the total package of fun, high energy, accessibility and relatable. When people see his shows, they walk away saying how much fun they had and cannot wait to see his show again. When you have this type of drive and reaction from fans, we know that what sets Dave apart from the competition is opportunity. Dave is thrilled to have the opportunity to have audience with a number of key industry people who are on board to get this project launched!

Company Milestones

From the beginning, Dave has kept true to his core beliefs that have guided my career thus far. He was submitted for an audition on the nationally popular Star Search show and was selected to participate in the talent contest. He won two championships on the show. From there, He headed for Opryland and gained insight into the business side of the industry while still working on his performances. Along with his band, he is currently booked year after year in California, Oregon, Arizona, and Nevada. Performing at Harrah’s in Reno, NV to the music festival in Folsom, CA in front of an estimated audience of Three to Four thousand has positioned Dave as one of the most sought after country/rock bands in our market. To date, Dave has invested over $_250,000.00 of his own money and is following the aforementioned strategies. Dave has surrounded himself with professional musicians with impressive bios that have prepared them to carry out their performance strategies. A significant milestone occurred in 2007 with the establishment of a partnership relationship with FM 101.9 the Wolf. Along with strategic alliances with Radio Stations, like KATM 103.3, in Modesto, who even sponsors a “CRUISE with DAVE RUSSELL”. Throughout his work, Dave has proven himself as a real “Artist” with a viable future in the country music industry.

Financial Expectations

Dave expects to gross $100,000.00 in 2008 at his current level without a new CD. With the investment capital, he expects to develop, produce, market and distribute to reach his financial goals (see Proforma spreadsheet attached.) Our strategy will entail securing seed funds to pay for songs and production of our CD. As you peruse the Performa, you will notice revenue milestones and the projected return on investment. We have included gross projections and percentage of profits breakdowns. Again, please see the attached info from Jerry Cupit.

5

Summary

In conclusion, we feel that Dave has a proven track record within the industry, albeit on a regional level, and as his success on that level has only continued to grow, we feel, along with many industry insiders including an Award Winning Writer/ Producer, that Dave has what it takes to make a substantial impact on the Country Music Market on a Nationwide and even Global Level.