Investment in Soul and Vibe -...

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1 November 27, 2013 Dear Soul and Vibe Shareholders, I would like to extend a thank you to all of our shareholders, including my personal friends and family members who have invested in our Company’s success, for the continued support of and interest in Soul and Vibe Interactive Inc. (OTCQB: SOUL). As we head into the 2013 holiday season, I want to take this opportunity to wish each of you well and to share details on our Company’s recent growth. Building upon my most recent shareholder letter dated July 8 th , 2013, please know that we are continually working hard to drive solid success in the ever-expanding $56 billion video and computer games industry. We believe this success will increase shareholder value. The third quarter, and the first month of fourth quarter 2013, proved to be very exciting for Soul and Vibe. During these months we continued to achieve significant milestones that have contributed to our growth and have expanded our already impressive array of opportunities. I am very excited about our publishing opportunities and corporate growth potential going forward. I am grateful for the opportunity to share details on our achievements within this letter. Investment in Soul and Vibe In July of 2013, the Company completed a “Friends and Family” round of investment. The Company and I wish to thank each of these investors for their support. Details about our “Friends and Family” round were the subject of an 8K filing in the month of August 2013. In addition, in October 2013, the Company completed an investment transaction with a financial institution. Details about this institutional investment were the subject of an 8K filing during the week of October 21 st , 2013. The capital raised has helped Soul and Vibe pursue business opportunities and product acquisitions that are expected to lead to revenue generation starting in the first quarter of 2014. In the coming weeks the Company plans to begin sharing official details about our forthcoming product lineup in the form of product announcements. These product announcements will take place through official press releases and across social media networks. For your reference, our Company’s official Facebook page is www.facebook.com/soulandvibe. Our announcements will target two specific demographics: 1.) Gamers and the video and computer games industry media, and 2.) Business and financial sectors. Both of these demographics are of vital importance to our Company’s continued success and we look forward to sharing news about our exciting product lineup. In July and August 2013, to increase the ownership stake of all our common stockholders, I personally cancelled 64,459,292 shares of my common stock. The Company also completed a 1-for-3 reverse split of its common stock in an effort to create a more attractive capital markets profile. The Company is continuing to pursue capital with which it can expand its operations and drive an increase in shareholder value. We believe our forthcoming product announcements and impressive array of opportunities will increase shareholder value. Strategic Relationship with Larva Game Studios On July 31 st 2013, the Company announced it had signed an Agreement with Larva Game Studios, one of the largest, fastest growing, and most reputable development studios in Mexico and Latin America. Founded in 2007, Larva Game Studios specializes in console and PC game development, mobile game and app development, and art outsourcing. The announcement noted that Larva would develop two new video game

Transcript of Investment in Soul and Vibe -...

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November 27, 2013 Dear Soul and Vibe Shareholders, I would like to extend a thank you to all of our shareholders, including my personal friends and family members who have invested in our Company’s success, for the continued support of and interest in Soul and Vibe Interactive Inc. (OTCQB: SOUL). As we head into the 2013 holiday season, I want to take this opportunity to wish each of you well and to share details on our Company’s recent growth. Building upon my most recent shareholder letter dated July 8th, 2013, please know that we are continually working hard to drive solid success in the ever-expanding $56 billion video and computer games industry. We believe this success will increase shareholder value. The third quarter, and the first month of fourth quarter 2013, proved to be very exciting for Soul and Vibe. During these months we continued to achieve significant milestones that have contributed to our growth and have expanded our already impressive array of opportunities. I am very excited about our publishing opportunities and corporate growth potential going forward. I am grateful for the opportunity to share details on our achievements within this letter. Investment in Soul and Vibe In July of 2013, the Company completed a “Friends and Family” round of investment. The Company and I wish to thank each of these investors for their support. Details about our “Friends and Family” round were the subject of an 8K filing in the month of August 2013. In addition, in October 2013, the Company completed an investment transaction with a financial institution. Details about this institutional investment were the subject of an 8K filing during the week of October 21st, 2013. The capital raised has helped Soul and Vibe pursue business opportunities and product acquisitions that are expected to lead to revenue generation starting in the first quarter of 2014. In the coming weeks the Company plans to begin sharing official details about our forthcoming product lineup in the form of product announcements. These product announcements will take place through official press releases and across social media networks. For your reference, our Company’s official Facebook page is www.facebook.com/soulandvibe. Our announcements will target two specific demographics: 1.) Gamers and the video and computer games industry media, and 2.) Business and financial sectors. Both of these demographics are of vital importance to our Company’s continued success and we look forward to sharing news about our exciting product lineup. In July and August 2013, to increase the ownership stake of all our common stockholders, I personally cancelled 64,459,292 shares of my common stock. The Company also completed a 1-for-3 reverse split of its common stock in an effort to create a more attractive capital markets profile. The Company is continuing to pursue capital with which it can expand its operations and drive an increase in shareholder value. We believe our forthcoming product announcements and impressive array of opportunities will increase shareholder value. Strategic Relationship with Larva Game Studios On July 31st 2013, the Company announced it had signed an Agreement with Larva Game Studios, one of the largest, fastest growing, and most reputable development studios in Mexico and Latin America. Founded in 2007, Larva Game Studios specializes in console and PC game development, mobile game and app development, and art outsourcing. The announcement noted that Larva would develop two new video game

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properties for the Soul and Vibe label. The games include Soul and Vibe's original intellectual property (“IP”) Grimwhiskers, and Larva’s original IP Last Day On Earth, both targeting teen and older audiences. Per the terms of the Agreement, Larva Game Studios is developing the games and Soul and Vibe is producing, publishing, marketing, and managing distribution of the titles.

To view the official Last Day On Earth teaser, please visit: www.ldoegame.com or the Company’s YouTube Channel: http://www.youtube.com/soulandvibe. Strategic Advisory Board Expansion In the spring, Soul and Vibe recruited some of the top names in the gaming industry to our new Strategic Advisory Board. In September, the Company expanded the membership of the Strategic Advisory Board to include two new members, both of which have a dedicated Marketing and Public Relations background: Corey Wade and Rob Fleischer. Corey and Rob are partners at Sandbox Strategies, a boutique firm focused on media strategy for video games and consumer technology. In addition to the Company benefitting from their membership in our Strategic Advisory Board, Soul and Vibe will be working directly with Sandbox Strategies on its direct-to consumer and video and computer games industry media marketing and publicity initiatives. For more details on Sandbox Strategies, please visit their official website, www.sandboxstrat.com.

Grimwhiskers takes players into the heart of the Caribbean with a band of misfit pirates on a quest to recover their most prized possession, their ship, from a diabolical, and seemingly smarter, enemy. Set against a backdrop of voodoo and magical lore, draw weapons and run, jump, tumble, climb, swing, board, swim, and war-cry your way to fortune and glory. Grimwhiskers will be released for consoles, mobile devices, and personal computers.

Designed to appeal to teen and mature gamers, Last Day On Earth is set in the year 2022. The Earth as a whole faces a looming catastrophe, as an alien race called The Hive has successfully breached every developed nation's defenses and is now systematically attempting to destroy all of mankind. It's up to the remaining survivors to protect the last bastion on Earth, the island of Utopia. Last Day On Earth blends the gripping action of a third-person shooter with the strategic “build and defend” gameplay of a tower defense game. Last Day On Earth will be released for consoles and personal computers.

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Operations, Financial Reporting and Internal Controls, and Quality Assurance Leadership During the third quarter and the first month of fourth quarter 2013, three impressive industry leaders joined our Company:

Eric Trelstad is the acting Director of Operations for the Company. Trelstad has been involved in the development of the Company’s operations as a shareholder and Soul and Vibe intends to formalize his role as Director of Operations in the near future. Trelstad has two decades of operations experience in the entertainment industry, including 10 years of owning and managing entertainment production facilities. He is an entrepreneurial-minded team builder with a history of growing early stage companies into thriving operations in the entertainment market. He has applied his aptitude for studio design and maintenance to two full-scale production facility build-outs, and has overseen the purchasing, asset management, and inventory control of over one million dollars-worth of equipment. He possesses a strong understanding of employer and human resources policies, regulations, and best practices. Trelstad also served as Program Chair of the Institute of Production and Recording (IPR) in Minneapolis, Minnesota. Michael Hess is Soul and Vibe's financial reporting and internal control consultant. Mike is an independent owner-operator of a financial services firm providing contract financial reporting and internal control consulting services to public companies with Securities and Exchange Commission (SEC) reporting obligations. Working closely with company management, accounting staff, external auditors, and legal counsel, Mike provides accounting, internal control compliance and financial reporting expertise to assist Soul and Vibe with the preparation of periodic financial statements to be filed with the SEC. Tim Moravec is Soul and Vibe's Quality Assurance Manager. Tim has nearly ten years of experience as a Quality Assurance Lead and a Quality Assurance Analyst for video and computer game publishers and service providers.

Publishing and Licensing Agreements with Hardware Platform Manufacturers and Globally Recognized Brands As we progress toward the start of a new year, we continue to maintain our valuable video game console publishing and development agreements with Microsoft and Sony, and our licensed-brand agreement with General Mills. Soul and Vibe is one of only a small number of companies worldwide that has been approved by Microsoft as a publisher of content for the Xbox 360® video game console. In November 2013, Microsoft and Sony will be launching a new generation of console hardware with the Xbox One® and the PlayStation® 4, respectively. Soul and Vibe expects to expand its publishing licenses to include these new and exciting hardware platforms. Our Agreement with Larva Game Studios will be a key element of this license expansion. We are continuing to pursue a strategy of developing games based on internationally recognized branded properties. In addition to our current cross-promotional license with the $30 billion consumer foods giant General Mills, Soul and Vibe has nearly completed negotiations with an additional “mass market” global brand that will greatly expand our roster of licensed-brand publishing opportunities across console, mobile, and personal computer platforms. Once negotiations have been completed and the license agreement signed, the Company will announce our new licensed-brand partner through an official press release and across social media networks. Our belief is that by creating and marketing fun and exciting games that leverage popular

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characters and brands, we will offer content that appeals to mass audiences through both direct-to-consumer sales and multiple distribution channels and hardware platforms. Multi-Platform Game Launch Strategy Monetizes Multiple Revenue Streams Our product development model focuses on multi-platform support, including console, mobile, and personal computers. Soul and Vibe’s strategy is to release games that play cross-platform on these three types of hardware platforms and to also support connectivity to social media networks, such as Facebook. Our mobile games are designed as revenue generating marketing vehicles for our console and personal computer releases. We are implementing a strategy geared to increase revenue opportunities, build broad awareness for each game franchise across an expanded consumer base, amortize development and marketing expenses, and reduce risks by releasing games across multiple platforms. Micro-transactions, the purchase of additional functionality and/or content within a game, are another revenue opportunity we are targeting. Micro-transactions are a growing trend driven by the shift in gaming habits and purchases. They create recurring revenue streams for gaming companies.   According to a research report published by Parks Associates, gamers are spending $21 per month to purchase virtual goods and upgrades in free-to-play mobile games. Looking Ahead to 2014 Fiscal year 2014 is going to be exciting for Soul and Vibe as a company and for you as a shareholder. In the first quarter, we intend to publish our first game under the Soul and Vibe label. We look forward to sharing official details about the game in the coming weeks. We believe this first release will generate revenue for the Company. Soul and Vibe will also reveal other products in our lineup, share details about the continuing development of Grimwhiskers and Last Day On Earth with Larva Game Studios, and, once negotiations have been completed and the license agreement signed, we intend to announce our new licensed-brand partner. Please watch for our official press releases and social media network posts. If you have not yet done so, I invite you to sign up for our Company’s free newsletter on our website, www.soulandvibe.com. Thank you for your interest in and support of Soul and Vibe Interactive Inc. during this past year. All of us at Soul and Vibe thank you for your investment in our continued growth and success. Sincerely,

Peter Anthony Chiodo CEO | President Soul and Vibe Interactive Inc. This shareholder letter contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements, trends, analysis, and other information contained in this shareholder letter, including words such as "anticipate," "believe," "plan," "estimate," "expect," "intend," and other similar expressions of opinion, constitute forward-looking statements. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company's reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company's estimates as of the date of the shareholder letter, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this shareholder letter.