Investin Sqwish

MidAmericaIce Cream Company

Sqwish Ice Cream and Dispensing Technology

Investment Opportunity


Ice cream is America’s most popular dessert/treat choice 98% of US households eat ice creamThe U.S. enjoys an average of 48 pints of ice cream per person per year - more than any other countryConsumers #1 preference is to consume Ice cream on a cone‘Away from home’ is the biggest segment of ice cream salesSoft serve is the largest segment of ‘away from home’ ice cream sales at $7billion.Recession resistant market

Why Ice Cream?


Why Sqwish? – It’s What People Want.

Go to www.sqwish.net to see how the system works


Overview

• Maicco is the distributor of the One-Shot ice cream dispensing system in the USA.

• Maicco has created the Sqwish brand to provide the food service operator with a complete equipment and product package.

• Soft Drink industry business model is utilized…Maicco provides the equipment and receives an up-charge on the product sold through the machine.

• The business is built on recurring income.• The recurring income is protected by One-Shot’s

patents.


Reasons For Success• Maicco always maintains ownership of the ice cream

dispenser.• Dispenser is placed in existing food service outlets (over

1 million in the US)• Maicco and operator earn recurring income from the sale

of ice cream pods.• Maicco leverages existing food service distributor

networks – they sell in the program and deliver the ice cream.

• Win/Win for the store operator and food service distributor with 40% margins for Maicco.


The Company• Bill Orscheln and Nick Delaney have been perfecting the

product offering and distribution program for the past three years.

• There are now over 650 units operating in the US through 11 distributor relationships. Installed base will reach 1,000 units by year end.

• The system is already successful in Europe and has 34,000 installed dispensers in Japan.

• Maicco target is 20,000 plus dispensers installed by 2013.


Current Sqwish Distributors• Cheney Brothers – Florida ($750m sales 17,000 accounts)• Core-Mark, MN division (nationally $5.5billion sales 24,000 locations)• Dan Valley Foodservice, Virginia.• Farner-Bocken, Iowa ($410m sales, 12,000 locations)• Henry’s Foods Minnesota.• Institution Food House – SC ($545m sales, 9,300 accounts)• US Foodservice – Phoenix division (nationally $20billion 250,000

accounts)• St Joe Distributing, MO• Sandstrom’s, MN• Wholesale Supply Company, ND• Springfield Grocers, MO


Maicco Pro Forma Financial Snapshot

2009 2010 2011 2012 2013

Sales 1,746,456 7,188,960 15,622,431 28,598,438 48,433,542

Gross Margin 722,580 3,197,879 6,819,751 12,413,738 20,996,622

Total Op Exp 1,081,814 1,976,438 2,712,475 3,655,261 5,446,940

EBITDA (201,805) 1,350,870 4,208,704 8,833,655 15,619,610

Interest 157,429 129,429 101,429 75,179 69,929

Taxes 0 0 225,861 2,251,037 4,404,539

Net Profit (596,934) 108,108 1,771,415 3,198,273 6,606,809

For full financial data including actual and pro forma balance sheets please request a detailed executive summary.

MidAmericaIce Cream CompanyInvestment Rationale

Maicco will seek an exit strategy for investors by way of IPO or trade sale.

Maicco believes it will have demonstrated by 2013 significant enterprise value in four areas;

a. Niche revenue in the overall U.S. ice cream market in a distribution space not occupied by industry leaders.

b. A strong distribution platform linked to a patented product.

c. Brand value through Sqwish as a primary consumer brand.

d. Proprietary sales and installation network capable of distributing additional complementary products.

With an exit multiple of 5x EBITDA, investors controlling 40% equity of the company could potentially see a 6x return on their investment in 5 years.


Please request a detailed executive summary by e-mailing;

Nick Delaney – [email protected]

Bill Orscheln – [email protected]

Investin Sqwish

Business

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